Common Information Needs for Marketing Decisions: Foundation for Planning of Information Resources

Author(s):  
Nancy A. Haskell ◽  
James R. Taylor
2016 ◽  
Vol 22 (4) ◽  
pp. 992-1016 ◽  
Author(s):  
Martina A Clarke ◽  
Joi L Moore ◽  
Linsey M Steege ◽  
Richelle J Koopman ◽  
Jeffery L Belden ◽  
...  

To synthesize findings from previous studies assessing information needs of primary care patients on the Internet and other information sources in a primary care setting. A systematic review of studies was conducted with a comprehensive search in multiple databases including OVID MEDLINE, CINAHL, and Scopus. The most common information needs among patients were information about an illness or medical condition and treatment methods, while the most common information sources were the Internet and patients’ physicians. Overall, patients tend to prefer the Internet for the ease of access to information, while they trust their physicians more for their clinical expertise and experience. Barriers to information access via the Internet include the following: socio-demographic variables such as age, ethnicity, income, education, and occupation; information search skills; and reliability of health information. Conclusion: Further research is warranted to assess how to create accurate and reliable health information sources for both Internet and non-Internet users.


Author(s):  
Elena Y. Mazarakii

Volunteering is actively developing in the Russian Federation and around the world. Society that takes part in volunteer projects has a high level of civic identity, morality and forms humanistic values among young people. Volunteer movement is a tool to reduce the level of antisocial and extremist behaviour.Approximately 15% of the population of the Russian Federation is involved in volunteering activities at the present time. Thanks to the volunteer organizations created in educational institutions, the government creates positive image of a volunteer. At the same time, there is a problem of public distrust in this type of activity due to the lack of awareness of volunteer organizations and their projects. Organizers of the volunteer movement face the problem of lack of information about volunteering that entails the difficulties in setting goals and objectives of the volunteer organization. It is necessary to identify the information needs of volunteers, as well as to create an information field where they can meet these needs.There is no resource with comprehensive information about volunteering activity in Russia. Information needs of participants in such type of projects cannot be fully met. The main source of information is the portal “Volunteers of Russia”. It allows you to get e-book of a volunteer, register a volunteer organization, create an event and apply for participation in an existing project. However, the system has a number of factors that make it difficult to keep accurate records of volunteer activities; it is more designed to attract attention to projects.In 2018—2019, the study was conducted using the online survey (questionnaire). The survey involved volunteers (451 respondents) and their leaders (43 respondents) of the St. Petersburg Volunteer Movement “Our Future is in Our Hands”. The purpose of the study was to identify the information needs of volunteers and their managers. The survey results led to the conclusions: the availability of information resources on volunteering is not too high; the most interesting information is related to the experience of implementing volunteer activities, project development and management, the development of supra-professional skills. Volunteers prefer to use electronic documents.It is necessary to develop special programs and organize training courses on the formation of information culture of volunteers, to create a wider range of information resources for volunteers. One of the possibilities is to create a unified public resource that reflects different aspects of volunteering activities. It is important to form a comprehensive information support for volunteers.


2012 ◽  
pp. 149-162
Author(s):  
Glenna Westwood

This investigation seeks to address two issues: first, to discover if there is evidence that university students in foundational language courses need information resources to support their language learning and second, if such evidence exists, what the specific information resource needs might be and how important those resources are to students’ language learning. After engaging in a year of foreign language study, the author used the evidence gathered to develop and conduct a survey of the user needs of language students at the Self Access Centre (CAADI) of the University of Guanajuato, Mexico. Results of the survey supported the personal learning experiences of the author. Over 80% of students surveyed reported using the information resources in the CAADI at least once a week with general grammar books, course text books and films being reported as the most important resources. This investigation provides a starting point for research in to the collection development practices of academic libraries supporting the learning of foreign languages. By examining the information needs of one population, evidence has been provided that these students do indeed need information resources to support their language learning. The study suggests specific resource types that could be important for these users.


Bibliosphere ◽  
2020 ◽  
pp. 71-81
Author(s):  
N. S. Redkina

The main theme of the 85th IFLA World Congress – the International Federation of Library Organizations and Institutions, which was held in Athens, Greece in 2019, was "Libraries: A Dialogue for Change". Once again, the congress brought together professionals from many countries of the world to solve the problems facing libraries of various forms. Their solution is achieved by developing common approaches to challenges at the global level (projects “Global Vision”, “Library Map of the World”, etc.), sharing best practices and methods, innovative forms of user service and resources generating. The purpose of this review is to present keynote reports delivered at the IFLA World Congress in 2019 on global trends in the development of research libraries. The selection of the reports was carried out by expert evaluation by the author, as well as some materials published on the Congress website. As a result, it was determined that libraries choose various ways and new methods of work to support researchers: by analyzing user needs; integrating librarians into the research life cycle; implementing the principles of open science and open access; developing discovery services and expanding the functionality of information resources; using artificial intelligence technologies, augmented and virtual reality, etc. This allows the creation of popular research support services, improving the quality of services, expanding the repertoire of information resources / products and services provided, modernize traditional forms and methods of work, and fully satisfy the information needs of users.


Author(s):  
Abiola Bukola Elaturoti

Libraries are coming to terms with the fact that their primary role is to provide information resources and services to all equally without any category of users being neglected or feeling left out. Those with disabilities need specialized services and attention, which libraries as public places must be ready to offer. How should patrons with disabilities be treated when they visit the library or need the assistance of librarians? Do they have access to library resources in the format that suits their form of disability and enhances their getting their information needs met? This chapter sheds light on how patrons with disabilities can be served adequately by libraries and librarians.


2019 ◽  
Vol 75 (3) ◽  
pp. 478-499 ◽  
Author(s):  
Elina Late ◽  
Carol Tenopir ◽  
Sanna Talja ◽  
Lisa Christian

Purpose The purpose of this paper is to examine the role of reading in scholarly work among academics in Finland. This study analyzes readings from a variety of publication types including books, conference proceedings, research reports, magazines, newspapers, blogs, non-fiction and fiction. Design/methodology/approach An online survey was developed and distributed in Finland in 2016–2017 (n=528). Participants were asked their finding and use of scholarly information resources of all types. Findings Scholars read from a variety of publications. Different types of publications are read and used differently. Reading also varies between disciplines, ranks, work responsibilities and type of research performed. Research limitations/implications The study was a nationwide study of researchers in Finland; therefore, all findings are within the context of researchers in a single country. All results are self-reported; therefore, the authors assume but cannot be sure that respondents accurately recollect the specifics of their use of scholarly information. Practical implications The results of this study are relevant to publishers, research librarians, editors and others who serve consumers of scholarly information resources, design information products and services for those scholars, and seek to better understand the information needs and use of a variety of types of scholarly publications. Originality/value This study replicates previous studies in a variety of countries and provides a more up-to-date and single-country contextualized overview of how researchers find and use scholarly information in their work.


1989 ◽  
Vol 10 (2) ◽  
pp. 1-14
Author(s):  
N. Riley Kirby ◽  
Diana Gonzalez Kirby

A survey of newspaper market researchers provides details of information sources use and their relative values. Responses concerning information needs not being met point to gaps in information resources available to newspapers and suggest the need for new or revised information sources. The authors recommend ways for newspaper market researchers to make better use of available resources, including in-house newspaper libraries and commercial databases.


2014 ◽  
Vol 7 (2) ◽  
pp. 47-60
Author(s):  
Omobolanle Seri Fasola ◽  
Samuel Oladipo Olabode

The diversity in people account for how they seek information and this is what has prompted this study. This paper investigated the Information-Seeking behaviour of students of Ajayi Crowther University, a private university in South Western Nigeria. The survey research method was used and questionnaire administered to five hundred (500) students randomly selected from the three (3) faculties in the university. The data gathered from the questionnaire was analysed using the frequency count and simple percentage. It was discovered that majority of the students (66%) sought information for academic purposes and the library (62.8%) was their preferred place of searching and using information resources. Also, that their course of study (47.6%) influenced the format (55.4%) they want information in. Majority of the respondents (53.2%) also expressed satisfaction with the library for being able to meet their information needs. Recommendations were then made that the library should increase and improve its stock to meet the demands of the students, provide working internet connectivity to enhance ease of electronic search and databases and train its staff in interpersonal relations to improve staff- user relations. And lastly, that periodic user education should be carried out in the library to educate users on effective and efficient use of the library to get maximum satisfaction.


2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
T Kaygorodova ◽  
I Kriukova

Abstract Purpose To analyze information needs of the Russian public health professionals Methods Statistical, sociological, bibliometrics and content analysis Objectives To analyze results of a survey of information needs of public health professionals; To analyze requests by public health professionals; To present topics and types of information resources needed by public health professionals Results public health professionals usually prepare informational and analytical reports and reviews for decision-makers. Therefore, it is important to understand what issues this group of information consumers is interested in, as well as what information resources they may need. To address this purpose, the authors have surveyed this group of specialists and analyzed their requests for information submitted to WHO Documentation Center in the Russian Federation. The results obtained made it possible to define major information needs of Russian public health professionals. By topics, they are arranged as follows: analysis and trends in mortality by age and cause of death; analysis and trends in fertility; analysis of information resources on healthy lifestyles, physical activity, healthy diet an risk factors, as well as analysis of international experience and comparisons. Distribution by information resources used by the public health professionals: Russian collections of statistical data, National report on health; articles from Russian journals on public health and nutrition; statistical databases of the World Health Organization; Eurostat; WHO reports on different public health issues (tobacco control, excessive alcohol consumption, obesity and unhealthy diet, etc.); WHO/Europe reports on health and well-being; WHO evidence reports on public health problems; PubMed - articles on public health questions; Cochrane library, etc. Key messages This poster presents the results of a study of the information needs of public health professionals. The study was conducted by interviewing these specialists at conferences and seminars.


2021 ◽  
Vol 16 (93) ◽  
pp. 79-92
Author(s):  
Irina Yu. Shpolianskaya ◽  

Widespread use of web-based systems in business, marketing, e-learning, etc. makes it necessary to take into account and analyze the information needs of the user in order to optimize interaction with him. One of the main problems of creating adaptive web-based systems is the task of classifying information resources (pages) of the portal describing the offered product or service, for the subsequent formation of the user profile and personalized recommendations of services. Data mining and machine learning methods can be used to solve this problem. The article presents a new approach to creating adaptive web-based information systems using the reinforcement learning algorithms to classify information resources and to form personalized recommendations to users based on their preferences. An adaptive approach is proposed and justified, based on the use of Reinforcement Learning procedures, which allows you to automatically find the most effective strategies for the correct classification of the site's resources and the formation of user groups with the same type of requests and preferences. The proposed scheme allows you to create procedures for evaluating and ranking information resources of the system based on the analysis of user behavior on the site online. The reinforcement learning algorithms used make it possible to evaluate the relevance of each page of the site to the requests and preferences of the users from different categories in order to optimize the structure and content of the site, as well as to build an effective system of recommendations in accordance with the user's interests to be able to choose the most suitable products or services.


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