The Impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers

2014 ◽  
pp. 291-291
Author(s):  
Bodo B. Schlegelmilch ◽  
Mubbsher Khan
Keyword(s):  
Purchase Intent ◽  
The Impact

Profile of Food Truck Consumers and their intent to visit Food Trucks

2021 ◽  
pp. 301-309
Author(s):  
Ajay Jamnani ◽  
Jyoti Jamnani
Keyword(s):  
Service Quality ◽  
Purchase Intent ◽  
P Value ◽  
Demographic Analysis ◽  
Food Trucks ◽  
Intent To Purchase ◽  
Basic Understanding ◽  
Customer Intent ◽  
The Impact ◽  
Structured Questionnaire

The purpose of this paper is to develop the content and analyze the factors that impact the intent to purchase of customers from a food truck. The study was carried out in Belagavi, Karnataka, India, the study was carried out using a structured questionnaire to collect the data, the data was checked for normality and reliability, further one sample t test was applied to check the impact of selected factors on purchase intent of customers from food trucks. Demographic analysis of the respondents was also a part of the study. The impact of selected factors/variables on customer intent to purchase from food trucks was analyzed and it was observed that prize, taste, hygiene, Variety, service quality and exteriors had significant impact on the customer’s intent to purchase as the p-value = 0.000 (is < 0.05). The factors or variables were not borrowed from a single proven model in the literature, the factors were selected on the basic understanding of the researchers. The study was the first to analyze the impact of the factors impacting the customer intent to purchase from food truck in a non-metro city, and the results can be used by professionals working in the area.

The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent

2011 ◽  
Vol 2 (3) ◽  
pp. 1-19 ◽  
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jay Kandampully
Keyword(s):  
Purchase Intent ◽  
Retail Environment ◽  
Consumer Responses ◽  
Mediating Role ◽  
Online Purchase ◽  
Key Characteristics ◽  
Shopping Experience ◽  
Key Dimensions ◽  
Entertainment Value ◽  
The Impact

The purpose of this research is to determine the key dimensions of e-retail environment characteristics which affect consumer e-satisfaction and purchase intent and to examine the mediating role of e-satisfaction and the moderating effects of consumers’ previous e-shopping experience on the relationship between e-retail environment characteristics and consumer responses. The study focused on young adults ranging in age from 18 to 25. The results showed that convenience, customization, security/privacy, web appearance and entertainment value were the key characteristics of e-retail environment impacting e-satisfaction. E-satisfaction fully mediated the effects of e-retail environment characteristics on online purchase intent. Prior e-shopping experience was found to moderate the relationships among the key dimensions of e-retail environment, e-satisfaction, and e-purchase intent. The findings of this study add to the existing literature on e-service quality by focusing on e-retail environment characteristics beyond products and prices, and further by providing e-retailers with practical implications as to how they can improve their website environments for successful e-retailing business.

INFLUENCE OF DIGITAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION

2021 ◽  
Vol 14 (8) ◽  
pp. 145-158
Author(s):  
Raj Kumar Singh ◽  
Bijay Prasad Kushwaha ◽  
Tushita Chadha ◽  
Vivek Anand Singh
Keyword(s):  
Digital Media ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Purchase Intent ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Consumer Purchase Intention ◽  
Marketing Tool ◽  
The Impact

Digital media marketing and celebrity endorsement have a significant impact on consumer purchase intent. The digital media marketing tools give marketers a competitive advantage in influencing customers and driving purchase intent toward their offerings. The study aims to examine the effectiveness of digital media as well as the impact of celebrity endorsements on consumer purchase intentions. The purposive sampling technique was used to collect responses from 523 residents of the tri-city Chandigarh using a structured questionnaire. The findings advocate that celebrity endorsement is a substantial marketing tool for driving consumer purchase intention via digital media platforms. The indirect effect of celebrity endorsement on consumer purchase intention was also significant when digital marketing media was used as a meditating variable. The data analysis and validation of the conceptual framework were carried out using the PLS-SEM. The study's implications are discussed.

The impact of forest certification labelling and advertising: An exploratory assessment of consumer purchase intent in Canada

2005 ◽  
Vol 81 (2) ◽  
pp. 229-244 ◽  
Author(s):  
Hadley Archer ◽  
Robert Kozak ◽  
David Balsillie
Keyword(s):  
Forest Products ◽  
Purchase Intent ◽  
Forest Certification ◽  
Purchase Decisions ◽  
Exploratory Research ◽  
Positive Attitudes ◽  
Survey Results ◽  
End Use ◽  
The Impact ◽  
Source Of Information

This exploratory research of four Canadian cities, conducted in 2003, compares the impact of forest certification labelling and advertising on the purchase intent of wood and paper products by end-use consumers. Telephone survey results indicate that Canadians are concerned about the environment, have positive attitudes towards certification, and are willing to alter their purchase habits to favour certified wood and paper products. Respondents indicated that labelling would more likely influence their purchase decision than advertising. They also indicated a lack of awareness regarding forest certification, and that advertising was the preferred strategy to increase general awareness among consumers. A segment of consumers was identified, representing 70% of the sample, which is highly concerned about the environment, willing to seek out certified products, and favours labelling as a source of information to assist with their purchase decisions for certified forest products. Key words: forest certification, eco-labelling, green advertising, consumer purchase intent, green consumers

scholarly journals Sensory acceptance and characterization of yoghurt supplemented with yacon syrup and cashew apple extract as a source of bioactive compounds

2019 ◽  
Vol 22 ◽  
Author(s):  
Ana Hérica de Lima Mendes ◽  
Ana Paula Dionísio ◽  
Carlos Farley Herbster Mouta ◽  
Fernando Antonio Pinto de Abreu ◽  
Claudia Oliveira Pinto ◽  
...  
Keyword(s):  
Bioactive Compounds ◽  
Antioxidant Properties ◽  
Purchase Intent ◽  
Beneficial Effects ◽  
Sensory Acceptance ◽  
Cashew Apple ◽  
High Concentrations ◽  
Induced Changes ◽  
The Impact

Abstract Yacon syrup (YS) and cashew apple extract (CAE) are products with high concentrations of bioactive compounds such as fructooligosaccharides and carotenoids, which exhibit prebiotic and antioxidant properties. The objective of this work was to evaluate the impact of YS and CAE on the chemical, physical, physicochemical and sensory properties when these products were incorporated into natural yoghurt. Initially, the YS and CAE were characterized by chemical, physical and physicochemical analyses. The bioactive compounds, such as carotenoids, fructooligosaccharides and phenolic compounds, and the antioxidant activity were also determined. After characterization, natural yoghurt was supplemented with YS and CAE in different concentrations as follows: formulation A (non-supplemented yoghurt, as the control), formulation B (yoghurt with the addition of 20% of YS), formulation C (yoghurt with the addition of 20% of YS and 10% of CAE) and formulation D (yoghurt with the addition of 20% of YS and 20% of CAE). The formulations were evaluated for their sensory acceptance (overall acceptance, texture and appearance) and purchase intent, and were then characterized by chemical, physicochemical and physical analyses. The results indicated that the YS and CAE presented high concentrations of bioactive compounds, such as fructooligosaccharides and carotenoids, respectively. In addition, when the yoghurt was supplemented with these products, this induced changes in the chemical, physicochemical and physical properties of the yoghurt. In the sensory analysis, all the formulations presented good acceptance. The results indicated that yoghurt could be considered as an interesting vehicle for YS and CAE, products with high levels of bioactive compounds that may exert beneficial effects on human health.

scholarly journals EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING

2018 ◽  
Vol 11 (2) ◽  
pp. 155-170
Author(s):  
Slavko Alčaković ◽  
Ana Orlić ◽  
Veljko Đurić
Keyword(s):  
General Public ◽  
Purchase Intent ◽  
Emotional Context ◽  
Tv Advertising ◽  
Ad Recall ◽  
Tv Commercials ◽  
The Impact ◽  
Negative Stimuli

This study examined the impact of emotional context on effectiveness of TV commercials (TVCs). In two experiments, participants were exposed to either emotionally positive or emotionally negative stimuli before watching a TVC. The effectiveness of the TVC was measured by 4 indicators: Ad recall, attitude toward the ad (Aad), attitude toward the brand (Ab), and purchase intent (PI). Results of Experiment 1 revealed that participants who were pre-exposed to a positive emotional context had a more positive Aad, Ab and a higher PI, when compared to those who were pre-exposed to a negative emotional context. Experiment 2 demonstrated that pre-exposure to the positive emotional context was associated with more positive Ab and a higher PI, while preexposure to the negative emotional context led to more negative Aad. In both experiments there was no indication of the influence of the emotional context on Ad recall. However, data from Experiment 2 suggested that both positive and negative emotional contexts positively affected ad recognition, when compared to an emotionally neutral situation. In conclusion, our findings advocate the importance of emotional context in which TVCs are broadcasted to the general public, a fact that has been vastly neglected so far by media planners.

The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent

2013 ◽  
pp. 160-179
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jay Kandampully
Keyword(s):  
Purchase Intent ◽  
Retail Environment ◽  
Consumer Responses ◽  
Mediating Role ◽  
Online Purchase ◽  
Key Characteristics ◽  
Shopping Experience ◽  
Key Dimensions ◽  
Entertainment Value ◽  
The Impact

The purpose of this research is to determine the key dimensions of e-retail environment characteristics which affect consumer e-satisfaction and purchase intent and to examine the mediating role of e-satisfaction and the moderating effects of consumers’ previous e-shopping experience on the relationship between e-retail environment characteristics and consumer responses. The study focused on young adults ranging in age from 18 to 25. The results showed that convenience, customization, security/privacy, web appearance and entertainment value were the key characteristics of e-retail environment impacting e-satisfaction. E-satisfaction fully mediated the effects of e-retail environment characteristics on online purchase intent. Prior e-shopping experience was found to moderate the relationships among the key dimensions of e-retail environment, e-satisfaction, and e-purchase intent. The findings of this study add to the existing literature on e-service quality by focusing on e-retail environment characteristics beyond products and prices, and further by providing e-retailers with practical implications as to how they can improve their website environments for successful e-retailing business.

scholarly journals Just a little bit more legumes! Results of an online survey in Europe

2021 ◽  
pp. 1-18
Author(s):  
Stéphan Marette ◽  
Jutta Roosen
Keyword(s):  
Online Survey ◽  
Dietary Habits ◽  
Environmental Benefits ◽  
Purchase Intent ◽  
Intention To Purchase ◽  
Before And After ◽  
The Uk ◽  
Nutritional Benefits ◽  
Informational Message ◽  
The Impact

A web survey was conducted in France, Germany, Poland, and the UK to examine how providing information about the benefits of legumes could influence purchase intent. In each country, 600 participants were recruited in September 2020. First, participants answered a series of questions about their dietary habits. Second, they were asked about their intention to purchase lentils, before and after they read an informational message about the nutritional or environmental benefits of lentils. The results show that receiving this information significantly affected purchase intent, even if the impact was relatively small. Indeed, after this revelation of information, about 10% of participants expressed a change of mind regarding their purchase intent. This effect was dependent on product type (i.e. dried lentils vs lentil pasta) and information type (i.e. nutritional vs environmental benefits). Across countries and products, information about the food’s environmental benefits had often a greater impact on purchase intent than did information about the food’s nutritional benefits. After reading the informational messages, 25-42% of all the participants said they planned to eat more legumes in the future. As consumers choices are weak drivers for developing legumes cultivation, other instruments focusing on farmers incentives such as subsidies could be selected.

Consumer Response to Disclosures in Digitally Retouched Advertisements

2018 ◽  
Vol 37 (1) ◽  
pp. 131-141 ◽  
Author(s):  
Nadine A. Schirmer ◽  
Manfred Schwaiger ◽  
Charles R. Taylor ◽  
John P. Costello
Keyword(s):  
Consumer Response ◽  
Product Type ◽  
Purchase Intent ◽  
Consumer Group ◽  
Policy Makers ◽  
The Public ◽  
Four Levels ◽  
The Impact ◽  
Nonsignificant Effect ◽  
Insight Into

The issue of digitally retouching models has begun to gain the attention of the public and regulators in multiple parts of the world, with some countries considering legislation or even passing restrictions, including requiring disclosures on retouched ads. This study adds insight into this debate by examining the impact of the addition of a disclosure to digitally retouched ads on women's advertising response. A 2 (disclosure) × 2 (product type) experiment was conducted with a sample of 495 women in Germany. The study also develops a typology of four levels of digital retouching via a factor analysis of survey data, with consumer aversion increasing when postproduction modifications became extreme. Disclosures had a nonsignificant effect on advertising response and credibility of the ad, yet purchase intent was significantly higher for ads that contained disclosures. Product type made no difference for any consumer group. Implications for companies and policy makers are discussed.

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