scholarly journals EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING

2018 ◽  
Vol 11 (2) ◽  
pp. 155-170
Author(s):  
Slavko Alčaković ◽  
Ana Orlić ◽  
Veljko Đurić
Keyword(s):  
General Public ◽  
Purchase Intent ◽  
Emotional Context ◽  
Tv Advertising ◽  
Ad Recall ◽  
Tv Commercials ◽  
The Impact ◽  
Negative Stimuli

This study examined the impact of emotional context on effectiveness of TV commercials (TVCs). In two experiments, participants were exposed to either emotionally positive or emotionally negative stimuli before watching a TVC. The effectiveness of the TVC was measured by 4 indicators: Ad recall, attitude toward the ad (Aad), attitude toward the brand (Ab), and purchase intent (PI). Results of Experiment 1 revealed that participants who were pre-exposed to a positive emotional context had a more positive Aad, Ab and a higher PI, when compared to those who were pre-exposed to a negative emotional context. Experiment 2 demonstrated that pre-exposure to the positive emotional context was associated with more positive Ab and a higher PI, while preexposure to the negative emotional context led to more negative Aad. In both experiments there was no indication of the influence of the emotional context on Ad recall. However, data from Experiment 2 suggested that both positive and negative emotional contexts positively affected ad recognition, when compared to an emotionally neutral situation. In conclusion, our findings advocate the importance of emotional context in which TVCs are broadcasted to the general public, a fact that has been vastly neglected so far by media planners.

scholarly journals 124 Creating Greater Public Understanding of Dementia: Findings on the Impact of a Coalition-led National Awareness Programme

2019 ◽  
Vol 48 (Supplement_3) ◽  
pp. iii17-iii65
Author(s):  
Fiona Foley ◽  
Roisin Guiry
Keyword(s):  
Risk Reduction ◽  
General Public ◽  
Local Level ◽  
Public Support ◽  
Public Understanding ◽  
Campaign Evaluation ◽  
News Stories ◽  
Significant Difference ◽  
Tv Commercials ◽  
The Impact

Abstract Background Dementia Understand Together is a public support, awareness and stigma reduction campaign aimed at inspiring people from all sections of society to stand together with the 55,000 Irish people living with dementia. Led by the HSE working with The Alzheimer Society of Ireland and Genio it is supported by over 40 partner organisations and 230+ community champions, who are creating communities that actively embrace and include those living with dementia and their families. Methods The campaign uses personal testimonial TV commercials, radio advertising, social media and national and local news stories to build understanding among the general public about dementia. At a local level the campaign is growing a movement of people who are taking action to creative inclusive communities across Ireland. Extensive research using national biennial public surveys (2016 and 2018) (N=1003) and campaign evaluation tools has and continues to inform the development and progression of the campaign. Results 33% of respondents described themselves as knowing a lot about dementia, up from 24% in January 2016. There was a significant difference in attitudes between those who were aware of the campaign and those who were not. Dementia risk reduction is a key message of the national campaign and 52% of respondents were aware that there are things they can do to potentially reduce their risk – up from 46% in 2016. 59% who saw the TV campaign said they were impacted in some way as a result of the personal stories featured and stated that they took some action, such as calling into a friend. Conclusion The development and implementation of the campaign is a partnership approach between the leading organisations working in the area of dementia. Findings show that the campaign is creating better understanding of dementia among the general public, increasing awareness of the condition and risk reduction, and is inspiring people to take actions.

THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS

2019 ◽  
Vol 2019 ◽  
pp. 790-791
Author(s):  
Cunhyeong Ci ◽  
◽  
Hyo-Gyoo Kim ◽  
Seungbae Park ◽  
Heebok Lee
Keyword(s):  
Real Time ◽  
Tv Advertising ◽  
The Impact

scholarly journals A Cross-National Study of Dementia Stigma Among the General Public in Israel and Australia

2021 ◽  
pp. 1-8
Author(s):  
Perla Werner ◽  
Sarang Kim
Keyword(s):  
General Public ◽  
Cultural Context ◽  
Online Survey ◽  
Cross Sectional Study ◽  
National Study ◽  
Cross Sectional ◽  
Subjective Knowledge ◽  
Cultural Aspects ◽  
The Impact ◽  
Cross National

Background: Despite the increasing amount of research on dementia stigma, there is a dearth of cross-national studies conducted on this subject. This is surprising since the experience of stigma is closely associated to socio-cultural aspects. Objective: The present study intended to expand knowledge about the impact of culture on dementia stigma by comparing the level and correlates of stigmatic beliefs about dementia among the general public in Israel and Australia. Methods: A cross-sectional study using an online survey was conducted with two age-matched samples: 447 adults in Israel and 290 adults in Australia. Results: Overall, dementia stigma was moderate in both countries. However, the level of dementia stigma was significantly higher in Australia than in Israel. Lower levels of subjective knowledge and higher levels of ageism were associated with increased levels of stigmatic beliefs in both countries. Gender was a significant correlate of dementia stigma, with male participants reporting higher levels of public stigma than women, although this gender difference was mainly driven by the Australian sample. Conclusion: Our findings indicate that providing knowledge and decreasing ageist attitudes should be key considerations in dementia awareness and stigma reduction campaigns despite the cultural context. In addition, developing gender-specific messages should be considered as a way of improving the effects of such campaigns.

The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia

2008 ◽  
Vol 1 (4) ◽  
pp. 422
Author(s):  
Demetris Vrontis ◽  
Andriani Susanti ◽  
Ioanna Papasolomou
Keyword(s):  
Southeast Asia ◽  
Exploratory Study ◽  
Tv Advertising ◽  
The Impact

Profile of Food Truck Consumers and their intent to visit Food Trucks

2021 ◽  
pp. 301-309
Author(s):  
Ajay Jamnani ◽  
Jyoti Jamnani
Keyword(s):  
Service Quality ◽  
Purchase Intent ◽  
P Value ◽  
Demographic Analysis ◽  
Food Trucks ◽  
Intent To Purchase ◽  
Basic Understanding ◽  
Customer Intent ◽  
The Impact ◽  
Structured Questionnaire

The purpose of this paper is to develop the content and analyze the factors that impact the intent to purchase of customers from a food truck. The study was carried out in Belagavi, Karnataka, India, the study was carried out using a structured questionnaire to collect the data, the data was checked for normality and reliability, further one sample t test was applied to check the impact of selected factors on purchase intent of customers from food trucks. Demographic analysis of the respondents was also a part of the study. The impact of selected factors/variables on customer intent to purchase from food trucks was analyzed and it was observed that prize, taste, hygiene, Variety, service quality and exteriors had significant impact on the customer’s intent to purchase as the p-value = 0.000 (is < 0.05). The factors or variables were not borrowed from a single proven model in the literature, the factors were selected on the basic understanding of the researchers. The study was the first to analyze the impact of the factors impacting the customer intent to purchase from food truck in a non-metro city, and the results can be used by professionals working in the area.

Spill-over of memory effect in younger and older adults : can emotional information become associated with neutral episodic details

2018 ◽  
Author(s):  
◽  
Sanchita Gargya
Keyword(s):  
Older Adults ◽  
Facial Expressions ◽  
Neutral Stimulus ◽  
Emotional Content ◽  
Memory Representation ◽  
Extensive Literature ◽  
Emotional Information ◽  
Emotional Context ◽  
Information Research ◽  
The Impact

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] An extensive literature on the influence of emotion on memory asserts that memory for emotional information is remembered better than information lacking emotional content (Kensinger, 2009; Talmi et al., 2007; for review see Hamann, 2001). While decades of research have agreed upon memory advantages for emotional versus neutral information, research studying the impact of emotion on memory for associated details has shown differential effects of emotion on associated neutral details (Erk et al., 2003; Righi et al., 2015; Steinmetz et al., 2015). Using emotional-neutral stimulus pairs, the current set of experiments present novel findings from aging perspective to systematically explore the impact of embedded emotional information on associative memory representation of associated neutral episodic memory details. To accomplish this, three experiments were conducted. In all three experiments, younger and older participants were shown three types of emotional faces (happy, sad, and neutral) along with names. The first experiment investigated whether associative instructions and repetition of face-name pairs influence and promote formation of implicit emotional face-name associations. Using intentional and incidental instructions to encode face-name associations, in Experiment 2 and 3, respectively, participants' memory for whether names, shown with different facial expressions, can trigger emotional content of a study episode in the absence of the original emotional context at test, was assessed. Results indicate that while both younger and older adults show that names are integrated better with happy facial expressions than with sad expressions, older adults fail to show a benefit for associating a name with a happy emotional expression in the absence of associative encoding instructions. Overall, these results suggest that happy facial expressions can be implicitly learnt with or spilled over to associated neutral episodic details, like names. However, this integration is accomplished by older adults only under instructions to form face-name association.

The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent

2011 ◽  
Vol 2 (3) ◽  
pp. 1-19 ◽  
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jay Kandampully
Keyword(s):  
Purchase Intent ◽  
Retail Environment ◽  
Consumer Responses ◽  
Mediating Role ◽  
Online Purchase ◽  
Key Characteristics ◽  
Shopping Experience ◽  
Key Dimensions ◽  
Entertainment Value ◽  
The Impact

The purpose of this research is to determine the key dimensions of e-retail environment characteristics which affect consumer e-satisfaction and purchase intent and to examine the mediating role of e-satisfaction and the moderating effects of consumers’ previous e-shopping experience on the relationship between e-retail environment characteristics and consumer responses. The study focused on young adults ranging in age from 18 to 25. The results showed that convenience, customization, security/privacy, web appearance and entertainment value were the key characteristics of e-retail environment impacting e-satisfaction. E-satisfaction fully mediated the effects of e-retail environment characteristics on online purchase intent. Prior e-shopping experience was found to moderate the relationships among the key dimensions of e-retail environment, e-satisfaction, and e-purchase intent. The findings of this study add to the existing literature on e-service quality by focusing on e-retail environment characteristics beyond products and prices, and further by providing e-retailers with practical implications as to how they can improve their website environments for successful e-retailing business.

scholarly journals Correction to: The impact of social-emotional context in chronic cancer pain: patient-caregiver reverberations

2018 ◽  
Vol 27 (2) ◽  
pp. 715-715
Author(s):  
Martina De Laurentis ◽  
Rossana Botto ◽  
Andrea Bovero ◽  
Riccardo Torta ◽  
Valentina Ieraci
Keyword(s):  
Cancer Pain ◽  
Pain Patient ◽  
Social Emotional ◽  
Emotional Context ◽  
Chronic Cancer Pain ◽  
The Impact

scholarly journals Risk compensation and bicycle helmets: a false conclusion and uncritical citations

2018 ◽  
Author(s):  
Igor Radun ◽  
Jenni Radun ◽  
Mahsa Esmaeilikia ◽  
Timo Lajunen
Keyword(s):  
General Public ◽  
Head Injuries ◽  
Experimental Studies ◽  
Research Area ◽  
Risk Compensation ◽  
Policy Makers ◽  
Bicycle Helmets ◽  
False Conclusion ◽  
Helmet Laws ◽  
The Impact

Some researchers and many anti-helmet advocates often state that because cyclists are wearing a helmet they feel safer and take more risks. This hypothesis - risk compensation – if true, would reduce, annul or even reverse the assumed benefits of helmets in reducing head injuries. Consequently, this hypothesis is often used to oppose mandatory helmet laws. In this article, we illustrate how one of the few studies that attempted to experimentally test the hypothesis in relation to bicycle helmets arrives at a false conclusion. As a result it is often cited as evidence of risk compensation. Given the lack of experimental studies in this research area, the impact of a single study in shaping the opinions of the general public and of policy makers can be significant.

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