Just a little bit more legumes! Results of an online survey in Europe

A web survey was conducted in France, Germany, Poland, and the UK to examine how providing information about the benefits of legumes could influence purchase intent. In each country, 600 participants were recruited in September 2020. First, participants answered a series of questions about their dietary habits. Second, they were asked about their intention to purchase lentils, before and after they read an informational message about the nutritional or environmental benefits of lentils. The results show that receiving this information significantly affected purchase intent, even if the impact was relatively small. Indeed, after this revelation of information, about 10% of participants expressed a change of mind regarding their purchase intent. This effect was dependent on product type (i.e. dried lentils vs lentil pasta) and information type (i.e. nutritional vs environmental benefits). Across countries and products, information about the food’s environmental benefits had often a greater impact on purchase intent than did information about the food’s nutritional benefits. After reading the informational messages, 25-42% of all the participants said they planned to eat more legumes in the future. As consumers choices are weak drivers for developing legumes cultivation, other instruments focusing on farmers incentives such as subsidies could be selected.

Genres, Themes and Expressive Means of Moscow FM Information Radio Stations

The article presents the results of an intermediate stage of a comprehensive study of information radio broadcasting. Using a content analysis, the authors study the morning broadcast of all-news radio stations Business FM, Vesti FM and Kommersant FM in the period of May 14–20, 2018. The criteria for the analysis include genre and theme preferences, time-line, expressive means, the structure of information sessions, formats and forms of the news programs, the work of radio hosts and reporters, and others. According to the results of the research, Business FM and Kommersant FM broadcast informational programs rather than analytical ones, while Vesti FM includes long live analytical talk-programs in its running order, which dilutes the informational format of the radio station. The programs of the informational genre are mainly informational message, press review, and mail review. The state radio station Vesti FM still broadcasts radio reports, while the two independent radio stations have stopped using them in favor of the so-called «package». Vesti FM focuses mostly on issues of international politics and social problems, whereas the commercial stations Business FM and Kommersant FM prefer mainly internal and international politics and economic problems. All the three-radio stations do not fully use the expressive means of radio; the key ones are the voice and underscoring.

LANGUAGE CODE OF PERCEPTION OF SCIENTIFIC TEXT IN THE COMMUNICATIVE ACT OF THE AUTHOR AND RECIPIENT

The article discusses the features of the activities of an author and recipient at different stages of the communication process in the perception of a scientific text. Studies of the peculiar influence of the language code on the perception of information in the context of the communicative act of the author of the message and the recipient in the modern information society are among the most relevant nowadays. Creation of a scientific and technical message and its publication are aimed at effective perception of information and achieving a certain linguistic influence of the author of the message on the consciousness of the recipient through the display of the peculiarities of the author's way of thinking. The beginning of scientific communication is the need for certain information of recipients. The response to this need is the proposal of necessary information by the author. The information needs of the recipients form the subject matter and content of scientific and technical communication. The author of the scientific message chooses the most convenient way and channel for the transfer of information to the recipient, and the recipient searches for the necessary information in the most optimal way and channel. The coding of the message usually corresponds to the coding of the informational need of the recipient. The context of the informational message for the author includes the main purpose of creating the message, and for the recipient, the satisfaction of the informational need. For the author, the text is a way of transmitting the message, and for the recipient, it is a source of information. The linguistic activity of the author is focused on the effective satisfaction of consumers’ information needs and on achieving a certain influence on the consciousness of the recipient. The main means of communication is the language of the message of scientific and technical orientation, which expresses its main content, semantic content, logical structure of the information component, which facilitates the process of decoding and assimilation of the message. The structure of a scientific and technical text depends on the genre and target audience. The genre can be viewed as a way of influencing the recipient's consciousness.

Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language

The objectives of this research are to find out the types of the language style used in selected Woman Commercial Product Advertisement and to explain the function of language style in selected Woman Commercial Product Advertisement. The concept of stylistic is analyzed by using William Wells’s theory which discussed about language style. A qualitative research method is used in analyzing this research. The result of this research shows that some types of language style are found in the data. From 10 advertisements analyzed, the researcher found 4 hard cell styles, 3 soft cell styles, 2 slice of life styles, and 1 demonstration style. Hard cell style mostly appears in women product’s advertisements because the advertiser mostly used a rational informational message that is designed to touch the mind and to create a response based on logic.

FORMALIZING THE ASSESSMENT OF VISUAL PERCEPTION OF THE LAYOUT OF AN ADVERTISING AND INFORMATIONAL MESSAGE

The article analyzes the principles underlying the visual perception of information and advertising design. Subjective and objective factors that affect such perception are highlighted. A classification of information design objects by speed of information perception is proposed. Indicators are identified based on which criteria for evaluating the composition and effectiveness of advertisement information layout have been developed, which are information recognition and ordering. An algorithm is suggested for evaluating the composition and effectiveness of informational message layout depending on expected perceptual speed. It is expected that the layout evaluation algorithms and principles developed will enable comparative assessment of layouts with various arrangements of elements to be performed.

Age-based messaging strategies for communication about COVID-19

Responding to the COVID-19 crisis across the world has required a massive and sudden shift in human behaviors, with an end goal of slowing the spread of the disease. Importantly, this type of behavioral change requires messaging from governmental agencies and officials. However, we are uncertain about what types of messages are most influential at inducing behavioral change. In this study, we find that messages highlighting the risk to older adults have little additive power in influencing attitudes and behaviors beyond the effect of a broad informational message. However, messages highlighting risks to younger adults, in addition to risks to older adults, make individuals perceive COVID-19 as a more serious threat, though this effect seems to be limited to areas where infection rates are high.

SINEMATOGRAFI ANIMASI DALAM MEDIA VIRTUAL REALITY BERMUATAN HANTU LOKAL INDONESIA

<strong>Abstract</strong><br />Animation Cinematography in Virtual Reality Media with Indonesian Local Ghost Content. This research objective is to search local potential in visual communication design especially animation cinematography field in context of Virtual Reality (VR) usage that contained Indonesian local ghost stories as entertainment yet informational message. The development of VR media as short animation movie media is affecting visual communication design especially animation cinematography because of the variety and optional camera view is not only determined by movie maker. Interactivity through VR media makes user is immersive with the environment. The immersive aspect can be more attractive when affecting user such as in horror ghost stories through VR media that caused audience feels horror through simulation or fantasy. But the quantity<br />and quality of VR media is not use enough and through this research this problem is analyzed in descriptive qualitative method to explore understanding and content in VR design especially local ghost stories that can be entertainment yet informational. The usage of animation cinematography will transform in VR media especially in 360 VR<br />animation movie.<br /><div> </div><div> </div><strong>Abstrak</strong><br />Sinematografi Animasi dalam Media Virtual Reality Bermuatan Hantu Lokal<br />Indonesia. Penelitian ini bertujuan untuk menggali potensi lokal dalam sudut pandang keilmuan Desain Komunikasi Visual terutama dalam rumpun sinematografi animasi yang berkaitan dengan pemanfaatan medium Virtual Reality (VR) dengan konten hantu lokal Indonesia sebagai sarana hiburan ataupun dapat dimanfaatkan lebih lanjut sebagai<br />media untuk menyampaikan informasi. Perkembangan media VR mempengaruhi perkembangan keilmuan, terutama sinematografi animasi dari sudut pandang kamera yang memberikan opsi dalam pembingkaian gambar yang sudah tidak dipilihkan oleh perancang film. Interaktivitas melalui media VR mengakibatkan seolah-olah kita merasa imersif dengan lingkungan. Aspek imersif yang terjadi sangat mempengaruhi<br />penggunanya, sebagai contoh VR yang bertemakan horror hantu sehingga pengguna bereaksi ketakutan dan mendapatkan pengalaman yang bersifat simulasi bahkan fantasi.<br />Namun sangat disayangkan secara kuantitas dan kualitas media VR ini belum maksimal dimanfaatkan, sehingga dalam penelitian ini melalui analisis kualitatif deskriptif mencoba memberi pemahaman dan menggali konten yang dapat menjadi masukan untuk dimunculkan dalam karya desain VR, khususnya kekayaan budaya hantu lokal yang dapat dijadikan sarana hiburan ataupun informasi. Tidak hanya itu penerapan<br />sinematografi animasi diharapkan bertransformasi dalam medium VR khususnya dalam 360 film animasi VR.<br /><br />

Perspective taking can promote short-term inclusionary behavior toward Syrian refugees

Social scientists have shown how easily individuals are moved to exclude outgroup members. Can we foster inclusion instead? This study leverages one of the most significant humanitarian crises of our time to test whether, and under what conditions, American citizens adopt more inclusionary behavior toward Syrian refugees. We conduct a nationally representative survey of over 5,000 American citizens in the weeks leading up to the 2016 presidential election and experimentally test whether a perspective-taking exercise increases inclusionary behavior in the form of an anonymous letter supportive of refugees to be sent to the 45th President of the United States. Our results indicate that the perspective-taking message increases the likelihood of writing such a positive letter by two to five percentage points. By contrast, an informational message had no significant effect on letter writing. The effect of the perspective-taking exercise occurs in the short run only, manifests as a behavioral rather than an attitudinal response, and is strongest among Democrats. However, this effect also appears in the subset of Republican respondents, suggesting that efforts to promote perspective taking may move to action a wide cross-section of individuals.

Semiotika Kemasan Produk Susu Rasa Coklat dan Stroberi pada Merek Indomilk Kids Dan Boneeto

Abstrak Kemasan adalah salah satu penentu keberhasilan dalam penjualan produk terkait dengan informasi pesan yang ingin disampaikan,untuk itu visualisasi dibuat semenarik mungkin agar dapat menyasar segmen yang ingin diraih. Demikian halnya dengan susu kemasan kotak untuk anak-anak yang terpapar di meja elalase di pusat- pusat perbelanjaan. Dalam penelitian ini penulis melihat bagaimana susu kemasan kotak merek Indomilk Kids dan Boneeto rasa coklat dan rasa stroberi yang dikonstruksikan sedemikian rupa sehingga rasa coklat mewakili susu untuk anak laki-laki dan rasa stroberi untuk anak perempuan. Tujuan penelitian ini untuk mengetahui bagaimana konstruksi identitas perempuan dan laki-laki divisualisasikan pada kemasan produk susu rasa coklat dan stroberi melalui penggunaan tanda pada aspek visualnya. Metode yang digunakan dalam penelitian ini adalah semiotika menurut Roland Barthes dengan melihat pada aspek penggunaan warna dan ilustrasi gambar kemasan dengan menggunakan analisa teori konstruksi sosial. Hasil dari analisa ini adalah kemasan susu rasa coklat dengan visualisasi warna dan ilustrasi gambarnya mewakili identitas anak laki-laki sementara kemasan rasa stroberi, visualisasi warna, ilustrasi gambar mewakili konstruksi anak perempuan yang feminin dan lembut. Kata kunci: kemasan, susu, semiotika, identitas AbstractPackaging is one of the determinants of success in the sales. The package contains an informational message that is delivered to the consumer, then the visualization of packaging made as attractive as possible in order to target the segment to be achieved. Likewise with the packaging of milk for children exposed in elalase shopping centers. In this study the authors look at how the packaging of brand Indomilk Kids and Boneeto taste of chocolate and strawberry flavors are constructed, that the chocolate-flavored milk represents for boys and strawberry flavor for girls. The purpose of this study to find out how the construction of female identity and male visualized on product packaging chocolate and strawberry flavored milk through the use of signs on the visual aspect. The method used in this study is Roland Barthes’s semiotic theory by looking at aspects of color and illustration packaging by using analytical theory of social construction. The results of this analysis is the packaging of milk chocolate flavor as the identity of the boys and packaging stroberi flavor represent the construction of feminine and soft for the girls. Keywords: packaging, milk, semiotic, identity

NEW APPROACHES TO THE COMMUNICATIVE STRATEGIES REALIZATION

Information glut led to significant changes in the structure of communication in the whole and marketing, in particular. It requires absolutely new approaches to the communicative strategies realization. Per day a person gets thousands of advertising messages. Product promotion is a new substance, like water or air. Advertising has become a background. Within the framework of behavioural psychology it means that the product, as the market becomes increasingly saturated, finds it extremely difficultto break through the filter of buyers’ selective perception.The article highlights the issues of filtering through the audience selective perception which underlies a powerful informational message. The conclusion of the author is to change the approaches to the communicative strategies realization.