The Role of Women in Television Advertising in Great Britain: A Content Analysis

2014 ◽  
pp. 174-174
Author(s):  
Jeff Bickel ◽  
Ronald K. Taylor
Keyword(s):  
Content Analysis ◽  
Great Britain ◽  
Television Advertising ◽  
Role Of Women ◽  
Women In Television

scholarly journals Women and Media: An Analysis of Role of Women Journalist in Indian Media

2019 ◽  
Vol 8 (9S3) ◽  
pp. 1445-1447
Keyword(s):  
Content Analysis ◽  
Analysis Method ◽  
Representation Of Women ◽  
Soft News ◽  
Content Analysis Method ◽  
Role Of Women ◽  
Television Media

This research is conducted on five different Hindi news channels and five different Newspapers. The purpose of this research was to know the representation of women journalist in print and television media in the form of byline, anchor, reporter, voice-over artist and Piece to Camera. News being covered by women journalist is also being analyzed on source based also. Content analysis method is used to conduct this study. Journalists were also categorized on the basis of covering hard news and soft news also.

scholarly journals THE IMAGE OF WOMEN IN HANINDAWAN'S LAMPOE PLENTHONG 15 WATT DRAMA SCRIPT

2021 ◽  
Vol 14 (1) ◽  
pp. 21
Author(s):  
Tian Setyanto ◽  
Andayani Andayani ◽  
Nugraheni Eko Wardani
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Community Life ◽  
Interactive Technique ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Role Of Women

The purpose of this research was to describe the image of women in Hanindawan's drama script Lampoe Plenthong 15 Watt. This research was a descriptive qualitative research with content analysis. The data was from Hanindawan's Lampoe Plenthong 15 Wattdrama script. Data collection techniques used library techniques, listen and take notes. The data analysis technique used an interactive technique with a stylistic approach. Based on the results of the research, it was found that the form of women's image included the role of women as individuals, the role of women as mothers, the role of women as wives, the role of women as workers and the role of women in community life.

scholarly journals A Frame Analysis Approach To Cross-Cultural Television Advertising

2011 ◽  
Vol 1 (7) ◽  
Author(s):  
Noel M. Murray
Keyword(s):  
Content Analysis ◽  
Dominican Republic ◽  
Methodological Approach ◽  
Frame Analysis ◽  
Television Advertising ◽  
Cross Cultural ◽  
Analysis Approach ◽  
Advertising Research

The role of visuals in advertising research is examined. An argument is developed to support a theory of frame analysis for cross-cultural television advertising. Frame analysis is explained and commercials from Japan and the Dominican Republic are used to illustrate application of the theory. It is hoped that frame analysis will supplement content analysis as a methodological approach to cross-cultural television advertising.

scholarly journals Perception of the mothering role of women who live in a context of drugs and violence

2005 ◽  
Vol 13 (spe2) ◽  
pp. 1118-1126 ◽  
Author(s):  
María Carmen Bernal Roldán ◽  
Sueli Aparecida Frari Galera
Keyword(s):  
Content Analysis ◽  
Drug Addiction ◽  
Multicenter Study ◽  
Family Of Origin ◽  
Cultural Context ◽  
Focused Ethnography ◽  
Role Of Women ◽  
Mothering Role ◽  
Latent Content

The number of women involved with drugs is increasing, and the same is true for violence against them. Many of these women are mothers. This study aimed to investigate how mothers of children between one month and six years old who are living in a context of drugs and violence and are receiving treatment for drug addiction interpret their experience as mothers. This article is part of a multicenter study in Colombia and Brazil and discusses the results of interviews with 6 Colombian mothers. Focused ethnography was used and the interviews were submitted to latent content analysis. Violence was present in the participants' socio-cultural context and drugs consumption in their family of origin. These aspects possibly induced them to become addicted to drugs and influenced their mothering role. Overall, the mothers expressed ambivalence about their role in that they idealized being mothers but were aware that they were addicted mothers.

scholarly journals A relação da mulher e a terra na revista Agriculturas: uma análise de conteúdo The relationship between women and the earth in the journal Agriculturas: a content analysis

2011 ◽  
Vol 8 (2) ◽  
pp. 190
Author(s):  
Maria De Cleofas Faggion Alencar ◽  
Lucimar Santiago de Abreu
Keyword(s):  
Content Analysis ◽  
Local Culture ◽  
Analysis Method ◽  
The Earth ◽  
Content Analysis Method ◽  
Specific Activities ◽  
Role Of Women ◽  
The Relationship

Este trabalho é resultado de uma parceria entre a biblioteca e o setor de PD&I da Embrapa Meio Ambiente onde, através da aplicação do método de análise de conteúdo em artigos publicados pela Revista Agriculturas, buscou-se entender qual é o lugar e importância das mulheres, a percepção ou visão dos autores sobre a contribuição das mulheres e as principais atividades que elas desenvolvem. A grande parte dos artigos mostra que as mulheres atuam diretamente em atividades produtivas e em particular em atividades especificas, na unidade de produção e no artesanato, além de outras funções igualmente importantes. Elas têm tido sensibilidade para trabalhar respeitando os princípios da Agroecologia, cujas práticas se expressam nas atividades desenvolvidas na unidade de produção. Nos artigos da Revista Agriculturas, as mulheres desempenham o papel de "guardiãs das sementes”, de sua cultura e muitas vezes estão no centro das decisões sobre o que plantar, como plantar e onde vender a produção. Assim, o trabalho em conjunto com a Biblioteca possibilitou o desenvolvimento desta pesquisa destacando a aplicação do método de análise de conteúdo nos artigos da revista Agriculturas para identificar a relação da mulher e a terra.AbstractThis paper is the result of a partnership between the library and the RD&I sector of Embrapa Meio Ambiente through the content analysis method of articles of the journal Agriculturas. The search comprised to understand the role and importance of women, in the view of authors, and the main activities that they develop. The majority of articles show that women act in the productive unity with specific activities, and also, with handcraft, besides other functions equally noteworthy. They have sensibility to work respecting the agroecology principles where the practices are expressed on the developed activities in the production unity. On the articles of the journal Agriculturas, the women perform the role of “seed custodians”, also, the keeper of local culture and many times they are on the center of the decisions about what to plant, how to plant and where to sell the production. Therefore, working in conjunction with the Library has allowed the development of this research, highlighting the method of content analysis to identify articles about the role of women in the field. 

scholarly journals Feminine Authorship and Women's Education in Citius, Altius, Fortius Journal (1959-1976)

2011 ◽  
Vol 53 (1) ◽  
pp. 18-27
Author(s):  
Emanuele Isidori ◽  
María Peña ◽  
Miguel Pedraz
Keyword(s):  
Physical Activity ◽  
Content Analysis ◽  
Women's Education ◽  
Scientific Production ◽  
Dominant Position ◽  
Analysis Techniques ◽  
Ideological Discourse ◽  
Female Authors ◽  
Role Of Women

Feminine Authorship and Women's Education in Citius, Altius, Fortius Journal (1959-1976)This article approaches women's scientific and humanistic production in the journal Citius, Altius, Fortius. Based on several previous bibliometric and thematic studies - where the journal's epistemological orientation and ideological and editorial trajectory were analyzed - this research aims to highlight and analyze the role of women who collaborate in the journal in order to set these representations. The article deals particularly with women's conceptions as physical activity practitioners.Descriptive, comparative and content analysis techniques have been used, emphasizing ideological discourse. In conclusion we point out the disproportion of women's scientific production, which shows males' dominant position in physical activity studies at that time.The very female authors' perspective about sportswomen is in fact an accommodative, and even a servile, position towards the dominant physicaleducative and sport discourses.

scholarly journals PANDANGAN AL-QUR’AN TENTANG PEREMPUAN BEKERJA (HIKMAH DIBALIK SURAT AL-QASHASH)

2019 ◽  
Vol 15 (1) ◽  
pp. 24-33
Author(s):  
M. Nurul Qomar
Keyword(s):  
Content Analysis ◽  
Analysis Approach ◽  
Research Approach ◽  
Interesting Problem ◽  
Economic Activities ◽  
Women In The Workplace ◽  
Library Research ◽  
Role Of Women

Abstract. The concept of gender is an even more interesting problem when it is associated with the perspective of Islam and the Koran. The role of women in the fabric of life is not in doubt. But there is still debate about permitting women to work outside the home among scholars. To better understand the concept of gender (women in the workplace) attached to Surat al-Qashash (28) verse 23, further analysis is needed using the content analysis approach in the commentary science corridor. Also, the library research approach is used to explore primary and secondary libraries to support this paper. Resulting in the conclusion that the Mufassir mentioned above does not differ significantly in interpreting Surah al-Qashash verse 23. However, the scholars differed in interpreting the father of two women who were assisted by Prophet Musa. b. Economic wisdom that can be learned from Surat al-Qashash verse 23 is that women are allowed to work as long as they can maintain their honor. Also, through this verse, it is understood that for economic activities (mu'amalah), a man is allowed to talk and see the opposite gender.Abstrak  Konsep gender merupakan isu menarik lebih-lebih jika dikaitkan dengan perspektif islam dan al-Qur’an. Peran perempuan dalam tatanan kehidupan tidak diragukan lagi. Namun masih menjadi perdebatan tentang diperbolehkannya perempuan untuk bekerja di luar rumah di kalangan ulama’.  Untuk lebih memahami konsep gender (wanita dalam bekerja) yang melekat pada surat al-Qashash (28) ayat 23 tentu diperlukan analisa lebih lanjut dengan menggunakan pendekatan analisis konten dalam koridor ilmu tafsir.  Selain itu pendekatan library research digunakan untuk menelusuri pustaka baik primer maupun sekunder untuk mendukung tulisan ini. Sehingga menghasilkan simpulan bahwa: a. Para Mufassir yang disebut di atas tidak berbeda jauh dalam menafsirkan surat al-Qashash ayat 23. Akan tetapi para ulama’ berbeda pendapat menafsirkan ayah dari dua perempuan yang ditolong oleh Nabi Musa. b. hikmah ekonomi yang dapat dipetik dari surat al-Qashash ayat 23 adalah diperbolehkan perempuan dalam bekerja, asalkan mampu menjaga kehormatannya, selain itu melalui ayat ini dapat dipahami bahwa atas kegiatan ekonomi (mu’amalah), seorang laki-laki diperbolehkan berbicara dan memandang lawan jenis. 

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