Extending Enterprise Architectures to Capture Consumer Values: The Case of TOGAF

The COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemichad a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic.

Download Full-text

Consumer Values and Green Consumption : Implications for Marketing Strategy and Environmental Policy

ASIA MARKETING JOURNAL ◽

10.15830/amj.2018.19.4.87 ◽

2018 ◽

Vol 19 (4) ◽

pp. 87-114

Author(s):

Hyun Ju Lee ◽

Seong-Yeon Park

Keyword(s):

Environmental Policy ◽

Marketing Strategy ◽

Green Consumption ◽

Consumer Values

Download Full-text

Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm - A Framework for Analysis

SSRN Electronic Journal ◽

10.2139/ssrn.602018 ◽

2004 ◽

Cited By ~ 6

Author(s):

Dr. Rajagopal

Keyword(s):

For Profit ◽

Profit Optimization ◽

Consumer Values

Download Full-text

How Do Consumers’ Food Values across Countries Lead to Changes in the Strategy of Food Supply-Chain Management?

Foods ◽

10.3390/foods10071523 ◽

2021 ◽

Vol 10 (7) ◽

pp. 1523

Author(s):

Jisung Jo ◽

Eon-kyung Lee

Keyword(s):

Supply Chain ◽

Supply Chain Management ◽

Random Parameter ◽

Cold Chain ◽

Chain Management ◽

Consumer Values ◽

Food Market ◽

Import And Export ◽

The Relationship ◽

Food Value

Although one of the main goals of supply-chain management is to maximize consumer values, the research to date has mainly focused on the supply side. In the case of the food industry, understanding consumer needs and maximizing its utility are essential. In this study, we analyze consumers’ 12 meta-values (e.g., safety, taste, health, price, environment, etc.), then suggest the strategy of food cold-chain management satisfying consumers’ perception. We focused on consumers from three countries in Asia: Korea, China, and Japan. The survey was conducted with over 1000 consumers in those three countries, and a random parameter logit model was utilized to determine the importance of each food value that could affect consumers’ food choice. Similarities and differences were both found in share of preference of each food value across countries. While safety is one of the top three values in all three countries, naturalness and nutritional value ranked among the top three only in China. To propose the consumer-centric strategy of food cold-chain management, we investigated the relationship between each food value and each node of supply chain based on the big data analysis. It shows that consumers prefer when the entire supply chain is managed where each node is organically connected with each other instead of individual nodes being managed separately. Further, strategies for food cold-chain management should be developed differently by country, incorporating differences of consumers’ preferences on food value. These results would motivate governments and companies related to food cold chain to reconsider their marketing strategies on the import and export food market.

Download Full-text

Ethical consumers' brand avoidance

Journal of Product & Brand Management ◽

10.1108/jpbm-09-2013-0391 ◽

2014 ◽

Vol 23 (2) ◽

pp. 114-120 ◽

Cited By ~ 20

Author(s):

Anne Rindell ◽

Tore Strandvik ◽

Kristoffer Wilén

Keyword(s):

Design Methodology ◽

Well Being ◽

Two Dimensions ◽

Qualitative Approach ◽

Specific Group ◽

Content Type ◽

Ethical Concerns ◽

Ethical Consumers ◽

Consumer Values ◽

Practical Implications

Purpose – The purpose of this paper is to explore ethical consumers' brand avoidance. The study contributes to brand-avoidance research by exploring what role consumers' ethical concerns play in their brand avoidance. Design/methodology/approach – A qualitative approach is adopted by interviewing 15 active members of organizations that represent ethical concerns for the well-being of animals, the environment and humans. Findings – The study indicates that consumers with a strong value-based perspective on consumption (such as ethical consumers) may reject brands in two different but interrelated ways. In essence, the study reveals characteristics of brand avoidance that have not been discussed in earlier research, in terms of two dimensions: persistency (persistent vs temporary) and explicitness (explicit vs latent). Practical implications – The study shows the importance of considering the phenomenon of brand avoidance, as it may reveal fundamental challenges in the market. These challenges may relate to consumer values that have not been regarded as important or that have been thought of as relating only to a specific group of consumers. Originality/value – The ethical consumers' views represent new insights into understanding brand avoidance.

Download Full-text