CM1: Customer Segmentation and Supply Chain Strategy

2012 ◽  
pp. 47-79
Author(s):  
Erik Hofmann ◽  
Patrick Beck ◽  
Erik Füger
Keyword(s):  
Supply Chain ◽  
Customer Segmentation ◽  
Supply Chain Strategy

scholarly journals Considering the consumer in the design of a supply chain of perishables

2018 ◽  
Vol 21 (4) ◽  
pp. 525-542 ◽  
Author(s):  
José F. Jiménez-Guerrero ◽  
Juan C. Pérez-Mesa ◽  
Jerónimo de Burgos-Jiménez ◽  
Laura Piedra-Muñoz
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Business Strategy ◽  
Consumer Satisfaction ◽  
Customer Segmentation ◽  
Responsible Innovation ◽  
Theoretical Point ◽  
Chain Management ◽  
Supply Chain Strategy ◽  
Perishable Product

Customer satisfaction, contrary to a manufacturer based approach, is considered a key factor in the business strategy of many companies and in supply chain management. However, focusing on the consumer requires an analysis of the preference structure, which is something that conditions supply chain strategy. In this work we carry out a customer segmentation of a perishable product in order to identify different profiles, depending on their needs and preferences, which may allow the study of differentiated supply chain strategy. Thus, taking consumer satisfaction, we propose a differentiated supply chain approach depending on the segment which the company intends to address. In parallel and from a theoretical point of view, this approach represents a first step toward introducing the concept of responsible innovation in the study of supply chain management.

scholarly journals Simulation-Based Analysis of Greenhouse Gas Emissions in Sustainable Supply Chains—Re-Design in an Approach to Supply Chain Strategy

Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3504
Author(s):  
Blanka Tundys ◽  
Tomasz Wiśniewski
Keyword(s):  
Supply Chain ◽  
Environmental Impact ◽  
Greenhouse Gas Emissions ◽  
Greenhouse Gas ◽  
Literature Analysis ◽  
Gas Emissions ◽  
Environmental Aspect ◽  
Supply Chain Strategy ◽  
Advantages And Disadvantages ◽  
Negative Environmental Impact

The aim of the study was to analyze emissions in the supply chain and to identify, based on a literature analysis, which supply chain strategies could contribute to reducing these emissions. A broad spectrum of new supply chain strategy solutions was identified and, based on simulations of selected products, conclusions were drawn and the advantages and disadvantages of theoretical solutions were presented for individual cases. A critical analysis of the literature and simulation methods were used to illustrate the problem presented in this paper, to identify the factors causing greenhouse gas emissions and to draw conclusions in the form of proposals to redesign existing strategies, considering the factors determining the increase in pollution caused by the performed logistics processes. The results of the simulations and the literature analysis indicate that solutions related to the redesign of strategies must consider the specificity of the product and the nature of the chain. Not all proposed strategies are applicable to all chains, and each new strategy must be carefully considered and consider many factors. An important element to reduce the negative environmental impact of chains is a well-thought-out relationship with suppliers, a well-chosen and adapted logistics infrastructure, including means of transport. The presented solutions clearly indicate that the environmental aspect plays an increasingly important role in chain management and influences the applied chain strategies. However, reducing the environmental impact of a chain is not a revolutionary approach and an easy-to-implement strategy change, but a well-thought-out, long-term process that considers the specifics of the products, the possibilities of alternative sourcing and distribution modes, and the need to invest in logistics infrastructure to make it as environmentally neutral as possible.

Product Resynthesis as a Reverse Logistics Strategy for an Optimal Closed-Loop Supply Chain

2013 ◽  
Author(s):  
Chinmay Sane ◽  
Conrad S. Tucker
Keyword(s):  
Supply Chain ◽  
Reverse Logistics ◽  
Closed Loop ◽  
Manufacturing Firms ◽  
Third Party ◽  
High Tech ◽  
Closed Loop Supply Chain ◽  
Supply Chain Strategy ◽  
Logistics Strategy ◽  
Original Product

With continued emphasis on sustainability-driven design, reverse logistics is emerging as a vital competitive supply chain strategy for many of the global high-tech manufacturing firms. Various original equipment manufacturers (OEMs) and multi-product manufacturing firms are enhancing their reverse logistics strategies in order to establish an optimal closed-loop supply chain through which they can introduce refurbished variants of their products back into the market. While a refurbished product strategy helps to mitigate environmental impact challenges as well as provide additional economic benefits, it is limited to an existing product market, possibly a subset of the existing market, and fails to commercialize/target new markets. In addition to refurbishing, the alternatives available for utilizing End-Of-Life (EOL) products are currently restricted to recycling and permanent disposal. In this work, the authors propose employing a new EOL option called “resynthesis” that utilizes existing waste from EOL products in a novel way. This is achieved through the synthesis of assemblies/subassemblies across multiple domains. The “newly” synthesized product can then be incorporated into the dynamics of a closed-loop supply chain. The proposed methodology enables OEMs to not only offer refurbished products as part of their reverse logistics strategy, but also provide them with resynthesized product concepts that can be used to expand to new/emerging markets. The proposed methodology provides a general framework that includes OEMs (manufacturers of the original product), retailers (distributors of the original product and collectors of the EOL products) and third-party firms (managers of the EOL products) as part of a closed-loop supply chain strategy. The proposed methodology is compared with the existing methodologies in the literature wherein a third-party supplies the OEM only with refurbished products and supplies products unsuitable for refurbishing to another firm(s) for recycling/disposal. A case study involving a multi-product electronics manufacturer is presented to demonstrate the feasibility of the proposed methodology.

scholarly journals Postponement Application in the Fast Fashion Supply Chain: A Review

2017 ◽  
Vol 12 (7) ◽  
pp. 115 ◽  
Author(s):  
MdAfzalul Aftab ◽  
Qin Yuanjian ◽  
Nadia Kabir
Keyword(s):  
Supply Chain ◽  
Value Chain ◽  
Building Blocks ◽  
Inventory Level ◽  
Successful Implementation ◽  
Process Standardization ◽  
Fast Fashion ◽  
Supply Chain Strategy ◽  
Manufacturing Operations ◽  
Inventory Holding

The successful implementation of push-pull supply chain management strategy has an important role in improving the competitiveness of an organization. The objective of a push-pull strategy is to minimize the holding of inventory level in finished form and rather produce finished goods from semi-finished inventory only upon receiving final order. One of the vital building blocks of push-pull supply chain strategy is postponement. The main objective of this review paper is to discuss the concept of postponement and its sub-categories such as product postponement and process postponement and their benefits. Then it is investigated how two prominent fast fashion retailers who are also categorized as original brand manufacturers in the apparel value chain apply the two variants of process postponement e.g. process standardization and process re-sequencing in their manufacturing operations to activate push pull supply chain strategy. The push-pull supply chain strategy in turn helps to reduce their order-to-delivery lead time to stores, reduce inventory holding level and minimize both physical costs and market mediation costs. The paper ends with concluding remarks. A framework is developed to illustrate the push-pull supply mechanism. This paper is a useful resource for practitioners in apparel supply chain willing to remove inefficiencies, costs and risks in their operations.

Supply Chain Strategy of Catchment Sea-Fish Based on Logistics Cost Structure

2018 ◽  
Author(s):  
Adi Djoko Guritno ◽  
Kuncoro Harto Widodo ◽  
Novita Erma Kristanti ◽  
Megita Ryanjani Tanuputri ◽  
Paramita Setyaningrum
Keyword(s):  
Supply Chain ◽  
Cost Structure ◽  
Logistics Cost ◽  
Supply Chain Strategy ◽  
Sea Fish

scholarly journals The idea of transport independence in the Russian Arctic

2018 ◽  
Vol 48 (9) ◽  
pp. 913-930 ◽  
Author(s):  
Antonina Tsvetkova ◽  
Britta Gammelgaard
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Management Practices ◽  
Core Competencies ◽  
Strategy Implementation ◽  
Institutional Factors ◽  
Russian Arctic ◽  
Content Type ◽  
Supply Chain Strategy

PurposeThe purpose of this paper is to explore how supply chain strategies emerge and evolve in response to contextual influence.Design/methodology/approachA qualitative single-case study presents the journey of a supply chain strategy, conceptualised as the idea of transport independence in the Russian Arctic context. Data from 18 semi-structured interviews, personal observations and archival materials are interpreted through the institutional concepts of translation and editing effects.FindingsThe study reveals how supply chain strategies evolve over time and can affect institutional factors. The case study further reveals how contextual conditions make a company reconsider its core competencies as well as the role of supply chain management practices. The findings show that strategy implementation through purposeful actions can represent a powerful resistance to contextual pressures and constraints, as well as being a facilitator of change in actual supply chains and their context. During the translation of the idea of transport independence into actions, the supply chain strategy transformed itself into a form of strategic collaboration and thereby made supply chains in the Russian Arctic more integrated than before.Research limitations/implicationsMore empirical studies on strategy implementation in interaction with contextual and institutional factors are suggested. An institutional process perspective is applied in this study but the authors suggest that future research should include a human dimension by an exploration of day-to-day routines and challenges that employees face when strategising and the actions they take.Originality/valueThe study provides an understanding of how a new supply chain strategy emerges and how it changes during implementation. In this process-oriented study – merging context, process and strategy content – it is further shown that a supply chain strategy may affect the context by responding to contextual and institutional challenges.

Towards greater understanding of a supply chain strategy

2018 ◽  
Vol 34 (12) ◽  
pp. 6-8
Keyword(s):  
Supply Chain ◽  
Tacit Knowledge ◽  
Business Strategy ◽  
Design Methodology ◽  
Reading Time ◽  
Strategy Use ◽  
Content Type ◽  
Supply Chain Strategy ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Greater understanding of a business unit’s actual rather than desired supply chain strategy can help identify where changes are needed and ensure it remain closely linked to the wider business strategy. Use of a relevant framework enables the tacit knowledge surrounding the supply chain function to become conceptualized and thus make the supply chain strategy more explicit. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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