Relevance of Social Marketing in the Global South’s Family Planning Programmes: A Case of Zambia

2020 ◽  
pp. 181-210
Author(s):  
Lucy Nyundo ◽  
Lynne Eagle ◽  
Maxine Whittaker
Keyword(s):  
Family Planning ◽  
Social Marketing

Contraceptive social marketing in Nepal: consumer and retailer knowledge, needs and experience

1990 ◽  
Vol 22 (3) ◽  
pp. 305-322 ◽  
Author(s):  
Ashoke Shrestha ◽  
Thomas T. Kane ◽  
Hem Hamal
Keyword(s):  
Family Planning ◽  
Service Delivery ◽  
Social Marketing ◽  
Communication Education ◽  
Retail Sales ◽  
Health Concerns ◽  
Sales Company ◽  
Stratified Sample ◽  
Effective Use

SummaryIn 1986, a survey was conducted to assess knowledge, health concerns and experience with marketing (retailers) and use (consumers) of Gulaf and Nilocon pills and Kamal vaginal tablets distributed by the Nepal Contraceptive Retail Sales Company (CRS). A sample of 763 consumers of Gulaf, Nilocon and Indian pills and Kamal vaginal tablets, and 361 retailers from a stratified sample of urban medical shops were interviewed. The CRS marketing programme is reaching people who have previously never used family planning; most of the users were practising contraception to limit, not space, births; a high proportion of pill users over 35 smoked; only about a third of CRS pill users had prescriptions or consulted a physician prior to use; CRS training of retailers was found to have increased their knowledge. Recommendations are made for improving communication, education and marketing of CRS contraceptives to ensure their safe and effective use and increase the acceptability of this mode of service delivery.

scholarly journals Family Planning and Health Commodities Security in Nepal

2014 ◽  
Vol 3 (1) ◽  
pp. 51-56
Author(s):  
HS Shakya ◽  
NP KC
Keyword(s):  
Family Planning ◽  
International Development ◽  
Social Marketing ◽  
Technical Assistance ◽  
Public Procurement ◽  
Health Indicators ◽  
Lessons Learned ◽  
Maternal Child Health ◽  
External Donor ◽  
Health Commodities

Background: Commodity security is essential for effective delivery of quality health services. Commodity security exists when people are able to choose, obtain and use products whenever they need them. With leadership of Government of Nepal’s Logistics Management Division and with technical assistance from United States Aid for International Development funded projects have been consistently working toward this goal with priority to Family Planning (FP), Reproductive Health, and Maternal Child Health commodities. Methods: A National Consensus Contraceptive Security Forecast meeting is held annually at center. The meeting is participated by Regional, District, Program Divisions, National Planning Commission, Ministry of Finance, External Donor Partners, Social Marketing agencies, and Non Governmental Organizations (NGO). The quantity needed, shipment schedule, funding requirement and funding shortfall, distribution and storage strategies for the Public, Social Marketing, and NGO sectors are presented for next five years. Results: With secured funding, increased availability of family planning commodities (stock-outs rate is less than 2%) at service delivery sites have contributed to improve national health indicators like Total Fertility Rate and Contraceptive Prevalence Rate. Key program interventions have ensured FP commodity security through effective coordination of public, private and external donor partners. Conclusion: Key lessons learned was a spirit of ‘Teamwork’ and good coordination –active involvement of other stakeholders is essential for ensuring FP commodity security. Other was an importance of ‘Advocacy’ for commodity security at district, regional and central levels of government and among stakeholders. Challenges are complexity of public procurement procedure and frequent transfer of trained staff, and distribution and transportation of health commodities from district to health facilities still poses a challenge to supply chain management. Nepal Journal of Medical Sciences | Volume 03 | Number 01 | January-June 2014 | Page 51-56 DOI: http://dx.doi.org/10.3126/njms.v3i1.10359

scholarly journals Applying the Fogg Behavior Model to improve contraceptive social marketing during the COVID-19 lockdown in Nigeria: a case study

2020 ◽  
Vol 4 ◽  
pp. 141
Author(s):  
Dominique Meekers ◽  
Chidinma Onuoha ◽  
Olaniyi Olutola
Keyword(s):  
Family Planning ◽  
Behavior Change ◽  
Social Marketing ◽  
Contraceptive Use ◽  
Current Method ◽  
Behavior Model ◽  
Health Providers ◽  
Change Models ◽  
New Family

The coronavirus pandemic may have harmful effects on use of family planning services. Lockdown regulations make it more difficult for people to visit health providers to obtain information about family planning, to discuss side-effects or problems they are experiencing with their current method, and go out to obtain new family planning supplies (e.g., to renew their contraceptive injection). The inability to earn income during the lockdown may also make family planning products and services unaffordable. As a result, efforts to curb the pandemic may cause unintended interruptions in contraceptive use and may prevent non-users from adopting a contraceptive method. Given these rapidly changing circumstances, it is important that family planning implementers make program adjustments without delay. When a timely programmatic response is of the essence, program implementers need simple behavior change models that can be used to inform programmatic decisions. This paper presents a case study of how DKT/Nigeria applied a behavior change model from persuasive design - the Fogg Behavior Model – to make timely adjustments to their contraceptive social marketing program during the course of the COVID-19 lockdown. Other public health programs, including programs that target health areas other than family planning, may be able to use similar approaches to guide the design of timely and responsive program adjustments.

Social Marketing: The Family Planning Experience

1973 ◽  
Vol 37 (3) ◽  
pp. 1-7 ◽  
Author(s):  
Adel I. El-Ansary ◽  
Oscar E. Kramer
Keyword(s):  
Family Planning ◽  
Social Marketing ◽  
Marketing Technology ◽  
Marketing Application ◽  
The Family ◽  
Controversial Area ◽  
Social Causes

Marketing is a field in transition. In recent years, its spectrum has broadened to involve marketing of social causes. So far, we have been flooded with literature and discussions of the theoretical underpinnings of broadening the concept of marketing. There seems to be a greater need now to examine available evidence of “broadening type” applications, especially in the most controversial area of “social marketing.” This is a report on a social marketing application. It explores the application of marketing technology in family planning.

Social Marketing: An Approach to Planned Social Change

1971 ◽  
Vol 35 (3) ◽  
pp. 3-12 ◽  
Author(s):  
Philip Kotler ◽  
Gerald Zaltman
Keyword(s):  
Social Change ◽  
Family Planning ◽  
Social Marketing ◽  
Social Problems ◽  
Safe Driving ◽  
Planning And Control ◽  
Marketing Analysis ◽  
And Control ◽  
Social Causes

Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to such social problems is examined in this article. The authors show how social causes can be advanced more successfully through applying principles of marketing analysis, planning, and control to problems of social change.

Community-based distribution: the distributive potential and economics of a social marketing approach to family planning

1976 ◽  
Vol 195 (1118) ◽  
pp. 199-212
Keyword(s):  
Cost Effectiveness ◽  
Family Planning ◽  
Social Marketing ◽  
Future Development ◽  
Cost Effective ◽  
Community Based ◽  
Cost Performance ◽  
Medical Manpower ◽  
Demographic Impact ◽  
Marketing Approach

Because of the shortage of medical manpower in the developing world future family planning programmes will increasingly be supplemented by the use of non-clinical resources through what is known as community-based distribution (c. b. d.) programmes. Currently the c. b. d. resources being mobilized range from church groups to the commercial marketing industry. The use of marketing techniques in this way to distribute contraceptives at subsidized prices is an example of social marketing. This approach has the advantage of being able to use the world’s ubiquitous shop system and of being highly cost-effective. Fragmentary data suggests that in most countries there is one store for every 25 to 120 fertile couples. Evidence on the number and distribution of stores in various countries is discussed. Cost-effectiveness figures for the Preethi and Nirodh condom c. b. d. programmes are presented. These show that in 1973 the Nirodh programme was providing a couple-year of protection for $1.78. Comparable evidence on cost performance figures for clinic programmes suggests that c. b. d. marketing programmes are substantially more cost-effective in purely quantitative terms. Finally, the most important future development in this field is the recognition that an appropriate managerial environment for c. b. d. programmes would have a greater demographic impact than any foreseeable development in contraceptive technology.

The Potential for Social Marketing a Knowledge-Based Family Planning Method

2012 ◽  
Vol 18 (2) ◽  
pp. 152-166 ◽  
Author(s):  
Justine Kavle ◽  
Maxine Eber ◽  
Rebecka Lundgren
Keyword(s):  
Family Planning ◽  
Social Marketing ◽  
Contraceptive Use ◽  
Sub Saharan Africa ◽  
African Countries ◽  
Developed Country ◽  
Health Related ◽  
Sub Saharan ◽  
Marketing Information ◽  
The Impact

Social marketing is a proven private sector strategy to provide health-related products, including contraceptives. Pharmacies offer affordable, convenient, and rapid delivery of over-the-counter contraceptives directly to the consumer, providing wider availability and accessibility to family planning (FP) in sub-Saharan Africa. Pilot projects tested the feasibility of including CycleBeads®, the visual tool that supports the use of the Standard Days Method®, into Population Services International (PSI) social marketing programs. The purpose of this article is to review evidence to provide guidance for social marketing CycleBeads in pharmacies in sub-Saharan Africa. Literature on contraceptive provision through pharmacies in comparison to clinics was summarized from developing and developed country contexts, highlighting salient and relevant lessons for the African context in regard to pharmacists’ knowledge and perceptions of FP, clients’ perceptions of pharmacists’ FP knowledge and FP service delivery in pharmacies, and the impact of pharmacy access on contraceptive use. Descriptive data from PSI social marketing initiatives in several African countries, and commercial marketing information were reviewed. Evidence from CycleBeads sales suggests that there is demand for the product and it is affordable in comparison to oral contraceptives. In addition, there were high levels of correct use by women who purchased CycleBeads in pharmacies, suggesting that CycleBeads are an appropriate product for social marketing. Until awareness of and demand for the method increases, social marketing of CycleBeads requires continued subsidy to maintain viability. Training to update pharmacists’ knowledge and increase capacity to provide basic information, positioning of the method, and low profit margins for pharmacies present challenges.

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