Analysis of Overseas Social Media Communication Pattern of China’s Online Celebrities in the Cross Cultural Context

Author(s):  
Qiyan Chen
Multilingua ◽  
2020 ◽  
Vol 39 (5) ◽  
pp. 607-616 ◽  
Author(s):  
Hongqiang Zhu

AbstractThe outbreak of the COVID-19 pandemic has generated a spectacular rise in social media communication and an unprecedented avalanche of global conversation. This paper traces the emergence of the racist term “Chinese virus” used by the President of the United States, Donald Trump, on the Western social media platform Twitter and its reception and recontextualization on Chinese social media. Creative bilingual responses fusing English and Chinese resulted in a popular searchable meme “#用中式英语跨文化交流#” (“#Chinglish used for cross-cultural communication#”), on Weibo, a Chinese social media platform. Such linguistic creativity involves a variation of swears to mock and condemn the racist phrase. Formally, linguistic practices such as self-coinage, transliteration, verbal repetition, and acronyms can be observed. Functionally, the recontexualizations evidence a defensive ideology linked to nationalism and modernism. Ultimately, combatting the English racist term “Chinese virus” with a creative mixture of English and Chinese demonstrates how English has become ever more decentered during the COVID-19 pandemic.


2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.


Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.


Informatics ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 28
Author(s):  
Paula M. Procter

Misinformation and disinformation are prevalent across society today, their rise to prominence developed mainly through the expansion of social media. Communication has always been recognised in health and care settings as the most important element between people who are receiving care and those delivering, managing, and evaluating care. This paper, through a discourse approach, will explore communication through the perception of information formed following personal selection of influencers and try to determine how such affects patient care.


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