First Studies of the Migration of Television Content to Twitch in Spain

2021 ◽  
pp. 365-373
Author(s):  
Natalia Quintas-Froufe ◽  
Ana González-Neira
Keyword(s):  
Author(s):  
O. Yatchuk ◽  
N. Kodatska

<div><p><em>The article presents the dynamics of the main factors for the development of modern television, the transition from traditional technologies of television broadcasting to the latest technologies. The process of developing digital television and broadband has been technically determined to address the challenge of integrating new technologies into traditional TV content. Ways of expanding the possibilities of interaction between the viewer and the television producer in the context of overcoming the crisis of traditional technologies are analyzed. It is determined that integration, development of mobile communications and Internet technologies are a hallmark of the modern world media space and have a significant influence on the formation of public opinion. The analysis of actual media researches concerning problems of the theory of mass communication is carried out. The phenomenon of «social television», which combines watching TV with simultaneous communication in social networks, is considered. The author draws attention to the disclosure of the determining factors of media communication, the study of the process of feedback from viewers on television. It is stated that the development of modern technologies, namely digital broadcasting and introduction of broadband Internet access to create a multimedia platform that combines Internet communication services and television content, contributes to improving the mechanism of interaction between the TV and the viewer. The theory of the conceptualization of journalism based on identity construction is examined: journalists understand their audience and, as members of that audience, connect with their communities. An analysis of integrated journalistic activity is conducted, which consists of three stages: gathering, editing and disseminating information. It is determined that the influence of the Internet allows the consumer to play his or her role at each stage, thus helping the journalist determine the degree of relevance of the story to himself and to the potential audience. The common features of modern telecontent were singled out and a comparative analysis of the trend of development of interactive TV programs of the USA, UK and Ukraine was made.</em></p></div><p><strong><em>Key words:</em></strong><em> public opinion, two-vector communication, feedback, communication methods, television audience, country telephony.</em></p>


1982 ◽  
Vol 5 (2) ◽  
pp. 171-193 ◽  
Author(s):  
W. A. Collins ◽  
N. Korac

Television viewing is a popular activity for children throughout the Western nations and in many developing countries. Although little is known about the functions of viewing, considerable evidence indicates that televised models of social behavior influences viewers' post-viewing actions. Recent advances in research on behavioral effects include field experiments and panel studies that permit use of nonexperimental causal-inference techniques. In addition, the scope of recent research has expanded to include other types of effects (e.g., children's concepts of social reality) and cognitive processing of televised information. Directions for the future include the need to (1) examine further developmental aspects of response to typical television programming and (2) study the interaction of television content with children's common contexts and experiences.


Author(s):  
Jihyun Kim ◽  
Kelly Merrill

These days, many individuals engage in a unique form of TV viewing that includes a simultaneous act of watching television content and talking about it with others in a mediated environment. This phenomenon is commonly referred to as social TV viewing. Responding to the popularity of this form of TV viewing behavior, the present study examines the individual differences of the social TV viewing experience, particularly with regard to different communication platforms (e.g. private vs. public). Based on the data collected from an online survey, primary findings indicate that extroverted and lonely individuals have different social TV viewing experiences such as preferences for a particular type of platforms for social TV viewing. Further, social presence plays an important role in the understanding of social TV enjoyment in private and public platforms.


2014 ◽  
Vol 19 (3) ◽  
pp. 277-283 ◽  
Author(s):  
Tracey Jensen

This article critically examine how Benefits Street - and the broader genre of poverty porn television - functions to embed new forms of ‘commonsense’ about welfare and worklessness. It argues that such television content and commentary crowds out critical perspectives with what Pierre Bourdieu (1999) called ‘doxa’, making the social world appear self-evident and requiring no interpretation, and creating new forms of neoliberal commonsense around welfare and social security. The article consider how consent for this commonsense is animated through poverty porn television and the apparently ‘spontaneous’ (in fact highly editorialized) media debate it generates: particularly via ‘the skiver’, a figure of social disgust who has re-animated ideas of welfare dependency and deception.


2021 ◽  
Vol 11 (11) ◽  
pp. 685
Author(s):  
Constantinos Nicolaou

The purpose of this article is to provide information and data that will contribute to the enhancement of teaching methodologies for online learning and teaching at all educational levels and disciplines (including adult education). More specifically, it attempts to shed light on media trends and prospects as educational activities and techniques, as well as on the utmost importance of the use of television content as audiovisual educational content. This venture focuses on the cases of Cyprus and Greece following literature materials and reviews, research results, and findings of previous numerous studies and research papers from and through the Internet that were considered as background. The aforementioned were applied in a pilot case study with adult educators as adult learners (18 years and older), providing literature data and historical elements as a source of further study. The findings from the pilot case study revealed that the television content can also shape (adult) learners’ perceptions on how they understand and learn in an online environment in regard to the generational cohort they belong. Furthermore, the results disclosed that an online educational process utilizing audiovisual media technologies and audiovisual content (audiovisual media communications) may support technology-enhanced learning through non-verbal communication in the new streamlined digital era in which we live. An important conclusion of this article is that the (inter)national genealogical characteristics and habits, the inherent and special characteristics, and the socio-cultural identity of learners, as well as the various (inter)national social-phenomena (e.g., media socio-phenomenon, Internet phenomenon, revival phenomenon, etc.) of the past and present, should always be taken into account by education administrators and educators, in order to maintain a quality and sustainable future education.


2017 ◽  
Vol 40 (5) ◽  
pp. 725-741 ◽  
Author(s):  
Michael L Wayne

Branding has been described as the defining industrial practice of television’s recent past. This article examines publicly available industry documents, trade press coverage, and executive interviews to understand the place of traditional television network branding in subscription video on-demand (SVOD) portals as represented by Amazon and Netflix. Focusing on materials relating to licensed rather than original content and this content’s role within the US domestic SVOD market, two distinct approaches emerge. For Amazon, the brand identities of some television networks act as valuable lures drawing customers into its Prime membership program. For Netflix, linear television networks are competitors whose brand identities reduce Netflix’s own brand equity. Ultimately, Amazon’s efforts to build a streaming service alongside network brand identities and Netflix’s efforts to build its own brand at the expense of such identities demonstrate the need to think about contemporary television branding as an ongoing negotiation between established and emerging practices.


1991 ◽  
Vol 21 (2) ◽  
pp. 199-214 ◽  
Author(s):  
Darrell M. West

Presidential approval ratings are a frequently used barometer of performance and popularity. However, despite recognition of the media age in which we live, little work has examined the impact of television on presidential popularity. Using a 1980 and 1984 television content study, panel data from the 1980 National Election Study and rolling cross-sectional data from the 1984 Continuous Monitoring Study, I compare two American presidents (Jimmy Carter and Ronald Reagan) commonly seen as having different effectiveness on television. While media effects were not uniformly present during the two presidencies, there was some evidence that television harmed popularity, particularly when the content of news stories and commentary turned negative. I conclude by discussing the ramifications of these results for presidential strategies based on ‘going public’.


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