ТЕЛЕВІЗІЙНА КОМУНІКАЦІЯ В КОНТЕКСТІ РОЗВИТКУ СУСПІЛЬСТВА

Author(s):  
O. Yatchuk ◽  
N. Kodatska

<div><p><em>The article presents the dynamics of the main factors for the development of modern television, the transition from traditional technologies of television broadcasting to the latest technologies. The process of developing digital television and broadband has been technically determined to address the challenge of integrating new technologies into traditional TV content. Ways of expanding the possibilities of interaction between the viewer and the television producer in the context of overcoming the crisis of traditional technologies are analyzed. It is determined that integration, development of mobile communications and Internet technologies are a hallmark of the modern world media space and have a significant influence on the formation of public opinion. The analysis of actual media researches concerning problems of the theory of mass communication is carried out. The phenomenon of «social television», which combines watching TV with simultaneous communication in social networks, is considered. The author draws attention to the disclosure of the determining factors of media communication, the study of the process of feedback from viewers on television. It is stated that the development of modern technologies, namely digital broadcasting and introduction of broadband Internet access to create a multimedia platform that combines Internet communication services and television content, contributes to improving the mechanism of interaction between the TV and the viewer. The theory of the conceptualization of journalism based on identity construction is examined: journalists understand their audience and, as members of that audience, connect with their communities. An analysis of integrated journalistic activity is conducted, which consists of three stages: gathering, editing and disseminating information. It is determined that the influence of the Internet allows the consumer to play his or her role at each stage, thus helping the journalist determine the degree of relevance of the story to himself and to the potential audience. The common features of modern telecontent were singled out and a comparative analysis of the trend of development of interactive TV programs of the USA, UK and Ukraine was made.</em></p></div><p><strong><em>Key words:</em></strong><em> public opinion, two-vector communication, feedback, communication methods, television audience, country telephony.</em></p>

2007 ◽  
Vol 25 (4) ◽  
pp. 363-407
Author(s):  
F. L. C. Ong ◽  
X. Liang ◽  
P. Pillai ◽  
P. M. L. Chan ◽  
G. Koltsidas ◽  
...  

2007 ◽  
Vol 25 (4) ◽  
pp. 409-440 ◽  
Author(s):  
X. Liang ◽  
F. L. C. Ong ◽  
P. Pillai ◽  
P. M. L. Chan ◽  
V. Mancuso ◽  
...  

Author(s):  
N. Rodigina ◽  
S. Moleva ◽  
M. Logina ◽  
V. Musikhin

This article is devoted to digitalization as a challenge of the modern world economy. The digital revolution has changed our lives and societies with unprecedented speed and scale, providing huge opportunities as well as daunting challenges. New technologies can make a significant contribution to achieving sustainable development goals, but positive results should not be taken for granted.


2021 ◽  
Vol 6 (1) ◽  
pp. e000729
Author(s):  
Alexandra M P Brito ◽  
Martin Schreiber

Traumatic injury is the leading cause of death in young people in the USA. Our knowledge of prehospital resuscitation is constantly evolving and is often informed by research based on military experience. A move toward balanced blood product resuscitation and away from excessive crystalloid use has led to improvements in outcomes for trauma patients. This has been facilitated by new technologies allowing more front-line use of blood products as well as use of tranexamic acid in the prehospital setting. In this article, we review current practices in prehospital resuscitation and the studies that have informed these practices.


2020 ◽  
pp. 337-352
Author(s):  
Tolganay V. Mustafina-Kulchmanova ◽  
Zhabayhan M. Abdildin ◽  
Kudaibergen A. Temirgaliev ◽  
Kuralay S. Yermagambetova ◽  
Manifa S. Sarkulova

This article addresses the issues of the genesis of non-violence and the practical application of non-violent practices in the context of modern realities. The phe-nomenon of non-violence is seen in close connection with violence, which is more often reflected in the form of wars, military clashes, and conflicts. The article pro-vides an analysis of the use of non-violent practices and the possibility of develop-ing peacekeeping in public opinion and behavior. During the preparation of this article, a review and comparative study of various literature aimed at studying non-violence were carried out. Together with the philosophical works, various ma-terials of a political science character are studied. In preparing this work, they were used as general theoretical methods, such as analysis and synthesis. At the same time, analogies, systematization, etc. were used. The materials of the article sug-gest practical significance for university teachers of humanitarian/philosophical specialties.


2020 ◽  
Vol 45 (4) ◽  
pp. 115-123
Author(s):  
A. Igibayeva ◽  
◽  
D. Erbolatuly ◽  
G. Turarova ◽  
◽  
...  

The development of the modern world is very complex and rapid, and the process is characterized by high rates of development of information and communication technologies. The Internet space is a means of searching and obtaining information, as well as a medium for communication, virtual interaction, and has a significant impact on the formation of stereotypes of behavior of the young generation, as well as ideals, spiritual values, personal and social worldview. The article identifies the positive aspects of the development of cyberspace by young people, and also notes the threats and barriers to cyber socialization for modern youth. The necessity of conducting psychological and pedagogical research on cyber socialization is actualized, a conclusion is made about the use of new technologies for the purpose of positive cyber socialization of the younger generation.


2018 ◽  
Vol 20 (1) ◽  
pp. 166-178 ◽  
Author(s):  
Susmita Chatterjee ◽  
Bibek Ray Chaudhuri ◽  
Debabrata Dutta

In this article, we look at the determinants of the new technology adoption by consumers in the case of mobile telecommunications. The dynamic nature of the telecom industry is a result of the frequent technological change. Consumers witness different technology standards in mobile communications, starting from the first generation (1G) to second generation (2G) subsequently to third (3G) and now experiencing fourth (4G) in some countries such as Norway, Sweden, South Korea, and the USA including ours. The movement from one standard to the other has been predicted to be smooth as all of them are vertical substitutes for each other. Given the various dimensions such as price, requirements, utility and so on, these technology standards are not perfect substitutes. The article investigates the prospect of a new technology standard roll out in India. A survey of 400 mobile phone customers in metro telecom circles has been carried out for this purpose. The study applies structural equation modeling (SEM) and explores the adoption intention of this new technology among the respondents. Results show that the presence of low-cost alternatives that is the availability of a lower technology standard poses a significant hurdle to the adoption of new technology services.


Author(s):  
Olena GOLOVNYA

The article is devoted to the research of lobbying activities as an important component of the process of forming the state policy of socio-economic development. The author emphasizes that the Ukrainian economy has a high dependence on the external environment, as well as high sensitivity to global economic fluctuations. In turn, the openness of the country's economy is a significant factor in its involvement in modern value chains, global and regional integration. It is determined that securing a full-fledged public-private partnership in the modern world requires lobbying as a deliberate influence on the public by the authorities in order to make a number of economic decisions. The study found that the structure of the phenomenon of "lobbying" includes three main components: object, subject, technology. Thus, lobbying in the modern world appears to be a complex process of purposeful influence on the government in order to obtain the desired solution. The purpose of lobbying structures activities is often a series of decisions, in which the adoption of laws concerning economic activity and investment, innovation, and customs policies is of great importance. It is revealed that lobbying requires an extensive network of institutions and organizations - from trade unions and business owners to the media and civil society organizations. Significant influence on the advancement of national socio-economic priorities is exercised by consulting firms, mass media, non-state think tanks, various industry associations. Lobbying in developed countries is a tool for cooperation and communication that leads to progressive decisions that are beneficial to both business and society. This confirms the progressive experience of the USA and the EU. The study draws attention to the fact that Ukraine mainly practices shadow lobbying, since the activities of domestic lobbyists are not regulated by any legislative acts. This is explained by the fact that our business and political leaders benefit from such interaction when large financial and industry groups sponsor, large decision-makers and expensive electoral campaigns.


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