scholarly journals Personality of Public Health Organizations’ Instagram Accounts and According Differences in Photos at Content and Pixel Levels

Author(s):  
Yunhwan Kim ◽  
Sunmi Lee

Organizations maintain social media accounts and upload posts to show their activities and communicate with the public, as individual users do. Thus, organizations’ social media accounts can be examined from the same perspective of that of individual users’ accounts, with personality being one of the perspectives. In line with previous studies that analyzed the personality of non-human objects such as products, stores, brands, and websites, this study analyzed the personality of Instagram accounts of public health organizations. It also extracted features at content and pixel levels from the photos uploaded on the organizations’ accounts and examined how they were related to the personality traits of the accounts. The results suggested that the personality of public health organizations can be summarized as being high in openness and agreeableness but lower in extraversion and neuroticism. Openness and agreeableness were the personality traits associated the most with the content-level features, while extraversion and neuroticism were the ones associated the most with the pixel-level features. In addition, for each of the two traits associated the most with either the content- or pixel- level features, their associations tended to be in opposite directions with one another. The personality traits, except for neuroticism, were predicted from the photo features with an acceptable level of accuracy.

Author(s):  
Melinda R. Weathers ◽  
Edward Maibach ◽  
Matthew Nisbet

Effective public communication and engagement have played important roles in ameliorating and managing a wide range of public health problems including tobacco and substance use, cardiovascular disease, HIV/AIDS, vaccine preventable diseases, sudden infant death syndrome, and automobile injuries and fatalities. The public health community must harness what has been learned about effective public communication to alert and engage the public and policy makers about the health threats of climate change. This need is driven by three main factors. First, people’s health is already being harmed by climate change, and the magnitude of this harm is almost certain to get much worse if effective actions are not soon taken to limit climate change and to help communities successfully adapt to unavoidable changes in their climate. Therefore, public health organizations and professionals have a responsibility to inform communities about these risks and how they can be averted. Second, historically, climate change public engagement efforts have focused primarily on the environmental dimensions of the threat. These efforts have mobilized an important but still relatively narrow range of the public and policy makers. In contrast, the public health community holds the potential to engage a broader range of people, thereby enhancing climate change understanding and decision-making capacity among members of the public, the business community, and government officials. Third, many of the actions that slow or prevent climate change, and that protect human health from the harms associated with climate change, also benefit health and well-being in ways unrelated to climate change. These “cobenefits” to societal action on climate change include reduced air and water pollution, increased physical activity and decreased obesity, reduced motor-vehicle–related injuries and death, increased social capital in and connections across communities, and reduced levels of depression. Therefore, from a public health perspective, actions taken to address climate change are a “win-win” in that in addition to responsibly addressing climate change, they can help improve public health and well-being in other ways as well. Over the past half decade, U.S.-based researchers have been investigating the factors that shape public views about the health risks associated with climate change, the communication strategies that motivate support for actions to reduce these risks, and the practical implications for public health organizations and professionals who seek to effectively engage individuals and their communities. This research serves as a model for similar work that can be conducted across country settings and international publics. Until only recently, the voices of public health experts have been largely absent from the public dialogue on climate change, a dialogue that is often erroneously framed as an “economy versus the environment” debate. Introducing the public health voice into the public dialogue can help communities see the issue in a new light, motivating and promoting more thoughtful decision making.


2018 ◽  
Author(s):  
Dannielle E Kelley ◽  
Meredith Brown ◽  
Alice Murray ◽  
Kelly D Blake

BACKGROUND Three major US tobacco companies were recently ordered to publish corrective statements intended to prevent and restrain further fraud about the health effects of smoking. The court-ordered statements began appearing in newspapers and on television (TV) in late 2017. OBJECTIVE The objective of this study was to examine the social media dissemination of the tobacco corrective statements during the first 6 months of the implementation of the statements. METHODS We conducted a descriptive content analysis of Twitter posts using an iterative search strategy through Crimson Hexagon and randomly selected 19.74% (456/2309) of original posts occurring between November 1, 2017, and March 27, 2018, for coding and analysis. We assessed post volume over time, source or author, valence, linked content, and reference to the industry (eg, big tobacco, tobacco industry, and Philip Morris) and media outlet (TV or newspaper). Retweeted content was coded for source/author and prevalence. RESULTS Most posts were published in November 2017, surrounding the initial release of the corrective statements. Content was generally neutral (58.7%, 268/456) or positive (33.3%, 152/456) in valence, included links to additional information about the statements (94.9%, 433/456), referred to the industry (87.7%, 400/456), and did not mention a specific media channel on which the statements were aired or published (15%). The majority of original posts were created by individual users (55.2%, 252/456), whereas the majority of retweeted posts were posted by public health organizations (51%). Differences by source are reported, for example, organization posts are more likely to include a link to additional information compared with individual users (<italic>P</italic>=.03). CONCLUSIONS Conversations about the court-ordered corrective statements are taking place on Twitter and are generally neutral or positive in nature. Public health organizations may be increasing the prevalence of these conversations through social media engagement.


10.2196/21886 ◽  
2020 ◽  
Vol 22 (12) ◽  
pp. e21886
Author(s):  
Kunmi Sobowale ◽  
Heather Hilliard ◽  
Martha J Ignaszewski ◽  
Linda Chokroverty

The COVID-19 pandemic and related public health efforts limiting in-person social interactions present unique challenges to adolescents. Social media, which is widely used by adolescents, presents an opportunity to counteract these challenges and promote adolescent health and public health activism. However, public health organizations and officials underuse social media to communicate with adolescents. Using well-established risk communication strategies and insights from adolescent development and human-computer interaction literature, we identify current efforts and gaps, and propose recommendations to advance the use of social media risk communication for adolescents during the COVID-19 pandemic and future disasters.


2016 ◽  
Vol 56 (3) ◽  
pp. 330-341
Author(s):  
Eduardo Acuña ◽  
Matias Sanfuentes

ABSTRACT This study explores the transformations implemented by health authorities in a hospital over the last forty years with the purpose of institutionalizing geriatrics in the Chilean public health system. The transformations have been implemented through a process of identity conversion that had implied high levels of ambiguity due to the contradictory coexistence of the old hospital's identity with the new geriatric practices. These ambiguities are associated with the erratic, precarious support provided by state authorities to the development of the public geriatric framework. Through the handling of images, authorities have paradoxically amplified the achievements of these transformations, thus promoting apparent complacency in internal and external audiences.


2020 ◽  
pp. 109019812097496
Author(s):  
Jane Harris ◽  
Amanda Atkinson ◽  
Michael Mink ◽  
Lorna Porcellato

The growing diversity and uptake of social media has increased the sources of health information available to young people. YouTube is one of the most popular social media platforms for young people in the United Kingdom, and YouTubers are the most important influencers on the platform producing diverse health content. They are increasingly recognized by popular media and public health organizations as a potentially influential source of health information for young people. This study aimed to qualitatively explore young people’s experiences and perceptions of YouTuber health content. Focus groups (November 2017 to January 2018) with 85 young people (13–18 years) were recruited from schools in a single county in North West England. The findings suggest young people’s engagement with YouTuber health content is dependent on how they encounter it, YouTubers’ motivations for producing it, and the perceived relatability, sincerity, and generalization present in this content. The study confirms YouTuber health content was one of the many sources of health information used by young people and was most frequently encountered during young people’s routine viewing. Collaboration between public health organizations and YouTubers could be promising in communicating health messages to young people already engaged with these YouTubers, as part of wider campaigns or interventions. These messages could be particularly effective if they focused on experiences and norms rather than advice, remained consistent with YouTubers’ existing health content, incorporate clear indicators of accuracy into their narrative, and state their intention to benefit young people.


2020 ◽  
Author(s):  
Kunmi Sobowale ◽  
Heather Hilliard ◽  
Martha J Ignaszewski ◽  
Linda Chokroverty

UNSTRUCTURED The COVID-19 pandemic and related public health efforts limiting in-person social interactions present unique challenges to adolescents. Social media, which is widely used by adolescents, presents an opportunity to counteract these challenges and promote adolescent health and public health activism. However, public health organizations and officials underuse social media to communicate with adolescents. Using well-established risk communication strategies and insights from adolescent development and human-computer interaction literature, we identify current efforts and gaps, and propose recommendations to advance the use of social media risk communication for adolescents during the COVID-19 pandemic and future disasters.


2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
P Baiya ◽  
T Chankeaw ◽  
D Chinwong ◽  
S Chinwong

Abstract Background An electronic cigarette (e-cigarette) is an electronic nicotine delivering system that may be widely used by smokers in Thailand for some reasons, although e-cigarette is an embargo good in Thailand and their benefits are not clear. Moreover, the behaviors of Thai e-cigarettes users remain insufficient and ambiguous. This study aimed to survey behaviors of using e-cigarettes and rationales among Thai e-cigarette users. Methods We conducted a cross-sectional study from December 2019 to February 2020 throughout Thailand. The participants were Thais with at least 18 years old and currently using e-cigarette, and they were invited to voluntary participate in the study using an online questionnaire posting on social media. Results Of 1,050 participants, most of participants were men (89.1%); the average age was 31.2±8.4 years old. They were from all regions of Thailand, but most of them (64.5%), were from the central part of Thailand. Of currently Thai e-cigarette users, 43.2%, 23.1%, and 14.9% were private employees, business owners/ freelancers, and students, respectively. Most of the users were graduated with a bachelor's degree (53.8%), and Senior high school or Vocational certificate (25.0%). E-cigarette users reported the top 3 rationales for using e-cigarette were the belief of less harmful of e-cigarette than a conventional cigarette (81.0%), using as a smoking quitting aid (80.6%), and lacking attaching normal cigarette odor (58.2%). Conclusions This study shows that most of the e-cigarette users were males with an average age of 31 years old. Smokers used e-cigarette because of the belief of less harmful of e-cigarette than a conventional cigarette and being a quitting aid. The public health organizations and health care providers should provide accurate information and raise awareness of users about the harm of e-cigarettes and inconclusive evidence of using e-cigarettes as a quitting aid. Key messages The public health organizations should provide accurate information and raise awareness of users about the harm of e-cigarettes and inconclusive evidence of using e-cigarettes as a quitting aid. Most of Thai e-cigarette users were men, at the average age of 31 years old, from the central part of Thailand, work as private company employees and bachelor’s degree graduated.


Author(s):  
Abdullahi Tunde Aborode ◽  
Christos Tsagkaris ◽  
Shubhika Jain ◽  
Shoaib Ahmad ◽  
Mohammad Yasir Essar ◽  
...  

In February 2021, a new Ebola outbreak occurred amid the coronavirus disease 2019 (COVID-19) pandemic in the Republic of Guinea. Technical committees and Ebola mitigation mechanisms used during the 2014–2016 Ebola epidemics, have been redeployed by the public health organizations and African health organizations. As the burden on the local healthcare system is rising, fears of socioeconomic disruption are growing as well. Strategies used during the previous epidemic need to be reactivated, and new measures taken during the challenges of COVID-19 are being considered. This perspective discusses the available evidence regarding the epidemic of Ebola in Guinea amid the COVID-19 pandemic, highlights the challenges to be prioritized, and provides evidence-based recommendations.


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