scholarly journals Who Cares If You Vote? Partisan Pressure and Social Norms of Voting

2020 ◽  
Author(s):  
Edward Fieldhouse ◽  
David Cutts ◽  
Jack Bailey
Keyword(s):  
Social Norms ◽  
Voter Turnout ◽  
Party Identification ◽  
Social Pressure ◽  
Injunctive Norms ◽  
Civic Duty ◽  
Normative Pressure ◽  
Partisan Identification ◽  
The Relationship

AbstractSocial norms are important in explaining why people vote, but where do those norms come from and is social pressure motivated by partisanship? In this article, we use political discussion network data to examine the role of party identification in shaping the relationship between injunctive norms, civic duty and voter turnout. More specifically, we examine the extent to which both the application of injunctive norms and their impact on turnout is affected by shared partisan identification. We find that citizens are more likely to perceive normative pressure to vote from fellow partisans, a phenomenon we refer to as “partisan pressure”. However we do not find consistent evidence for the hypothesis that turnout is more closely related to the approval or disapproval of discussants who share a partisanship. By separating the role of social pressure from that of normative beliefs we also demonstrate that injunctive norms affect voter turnout both directly and indirectly by increasing civic duty.

The role of social norms in the relationship between anti-smoking advertising campaigns and smoking cessation: a scoping review

2020 ◽  
Vol 35 (3) ◽  
pp. 179-194
Author(s):  
Joanne Dono ◽  
Caroline Miller ◽  
Kerry Ettridge ◽  
Carlene Wilson
Keyword(s):  
Smoking Cessation ◽  
Social Norms ◽  
Scoping Review ◽  
Social Norm ◽  
Significant Heterogeneity ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Theoretical Understanding ◽  
The Relationship

Abstract A systematic scoping review of anti-smoking mass media campaign literature provided opportunity to explore how social normative theories and constructs are used to influence smoking cessation. Synthesis of findings was constrained by significant heterogeneity. Nevertheless, the results indicate that a broader conceptualization of social norm is worthy of further exploration. Perceptions of what others think and do contributed in multiple ways to the relationship between anti-smoking messaging and quitting outcomes. Furthermore, integrating research on social norms, social identity and communication may improve understanding of why quitting intentions are enhanced in some circumstances but reactance and counter-arguing responses corresponding to lower quitting intentions occur in others. Integrating a broader theoretical understanding of normative influences into campaign development and evaluation may prove useful in demonstrating the effectiveness of this approach in behaviour change campaigns.

scholarly journals Shared Partisanship, Household Norms and Turnout: Testing a Relational Theory of Electoral Participation

2016 ◽  
Vol 48 (3) ◽  
pp. 807-823 ◽  
Author(s):  
Edward Fieldhouse ◽  
David Cutts
Keyword(s):  
Party Identification ◽  
Household Survey ◽  
Relational Theory ◽  
Civic Duty ◽  
Proposed Model ◽  
The Social ◽  
Empirical Tests ◽  
Partisan Identification ◽  
Consumption Benefits ◽  
The Individual

Previous research shows that the household context is a crucial source of influence on turnout. This article sets out a relational theory of voting in which turnout is dependent on the existence of relational selective consumption benefits. The study provides empirical tests of key elements of the proposed model using household survey data from Great Britain. First, building on expressive theories of voting, it examines the extent to which shared partisan identification enhances turnout. Secondly, extending theories of voting as a social norm, it tests whether the civic norms of citizens’ families or households affect turnout over and above the social norms of the individual. In accordance with expectations of expressive theories of voting, it finds that having a shared party identification with other members of the household increases turnout. It also finds that the civic duty of other household members is important in explaining turnout, even when allowing for respondent’s civic duty.

scholarly journals The Logic and Normative Force of Dual-Character Generics: Towards a Theoretical Model for the Study of Normatively Shifted Predications

2020 ◽  
Vol 61 (1) ◽  
pp. 113-126
Author(s):  
Aleksandra Kowalewska-Buraczewska
Keyword(s):  
Social Norms ◽  
Noun Phrases ◽  
Decision Making Process ◽  
Special Focus ◽  
Social Constructs ◽  
Normative Force ◽  
Social Kinds ◽  
Dual Character ◽  
The Relationship

AbstractThis paper investigates the relationship between generic statements and the expression, transmission and persistence of social norms. The author presents the concept of normativity and its importance in the decision-making process in the context of social reality and social norms that comprise it (Bicchieri, 2006, 2016; Bicchieri et al., 2018). The paper analyses the idea of “what is normal” (Haslanger, 2014) to show how social norms are triggered by particular generic constructions relating to “social kinds”, represented by noun phrases denoting “dual character concepts” (Knobe et al., 2013; Prasada et al., 2013; Leslie, 2015). DCCs are shown as effectively serving their persuasive and explanatory function due to their polysemous nature (Leslie, 2015) rather than to different pragmatics (Leslie, forthcoming). Special focus is placed on gender terms as particularly salient social kinds; this salience can be explained by a culturally pivotal role of social constructs of manhood and womanhood and by linguistic potential of generics in the development of social beliefs and legitimizing norm-driven behaviours.

scholarly journals A Two-Stage Theory of Discussant Influence on Vote Choice in Multiparty Systems

2014 ◽  
Vol 46 (2) ◽  
pp. 321-348 ◽  
Author(s):  
Rüdiger Schmitt-Beck ◽  
Julia Partheymüller
Keyword(s):  
Western Europe ◽  
Party Systems ◽  
Social Pressure ◽  
Consideration Sets ◽  
Multiparty Systems ◽  
Social Network Influence ◽  
Institutional Contexts ◽  
Two Stages ◽  
The Relationship

This article addresses two aspects of social network influence on voters’ electoral choices that are not well understood: the role of party systems as institutional contexts and the relationship between social pressure and information sharing as mechanisms of influence. It argues that in the cleavage-based multiparty systems of Western Europe, discussant influence at elections occurs in two stages. First, discussants place social pressure on voters to opt for parties from the same ideological camp. Secondly, by providing information, discussants influence which parties voters eventually choose out of these restricted ‘consideration sets’. The study tests these assumptions using a panel survey conducted at the 2009 German federal election. The first proposition is clearly confirmed, and the evidence supports the second proposition, although less unequivocally.

Comment: The Filling of Wine Bottles Is Not Easy

1978 ◽  
Vol 11 (2) ◽  
pp. 437-446 ◽  
Author(s):  
Jane Jenson
Keyword(s):  
Comparative Analysis ◽  
Conceptual Analysis ◽  
Party Identification ◽  
Human Behaviour ◽  
Political Systems ◽  
Political Behaviour ◽  
The Relationship ◽  
The Way

Concepts do not travel; theories do. The distinction is an important one because the concept party identification and its measurement in different contexts provides students of voting with one of a class of problems in comparative analysis. Comparative analysis implies a search for and the development of general laws about human behaviour, laws which are valid across political systems. The way that this search is carried out is through the development, confirmation, and modification of theory. One such theoretical exchange has involved explanations of voting and a major concept in these theories has been “party identification.” The concept is controversial to the extent both that different theories describe it and its role differently and that variations have been observed in patterns of the relationship between some aspects of party identification and political behaviour. However, the role of theory and its status in analysis is problematical in David Elkins' “Party Identification: A Conceptual Analysis.” Comparative analysis requires, first and foremost, that the theory within which any concept is located be specified.

scholarly journals 'Welcome' Changes? Descriptive and Injunctive Norms in a Wikipedia Sub-Community

2018 ◽  
Author(s):  
Jonathan T. Morgan ◽  
Anna Filippova
Keyword(s):  
Social Norms ◽  
Future Research ◽  
Injunctive Norms ◽  
Normative Influence ◽  
Descriptive Norms ◽  
Online Groups ◽  
Open Collaboration ◽  
Sustainability Research ◽  
Focus Theory

Open online communities rely on social norms for behavior regulation, group cohesion, and sustainability. Research on the role of social norms online has mainly focused on one source of influence at a time, making it difficult to separate different normative influences and understand their interactions. In this study, we use the Focus Theory to examine interactions between several sources of normative influence in a Wikipedia sub-community: local descriptive norms, local injunctive norms, and norms imported from similar sub- communities. We find that exposure to injunctive norms has a stronger effect than descriptive norms, that the likelihood of performing a behavior is higher when both injunctive and descriptive norms are congruent, and that conflicting social norms may negatively impact pro-normative behavior. We contextualize these findings through member interviews, and discuss their implications for both future research on normative influence in online groups and the design of systems that support open collaboration.

The Decision to Vote or to Abstain

2016 ◽  
Author(s):  
Elisabeth Gidengil
Keyword(s):  
Rational Choice ◽  
Voter Turnout ◽  
Rational Choice Theory ◽  
Census Data ◽  
Choice Theory ◽  
Choice Model ◽  
Individual Level ◽  
Civic Duty ◽  
Parsimonious Model

Why voters turn out on Election Day has eluded a straightforward explanation. Rational choice theorists have proposed a parsimonious model, but its logical implication is that hardly anyone would vote since their one vote is unlikely to determine the election outcome. Attempts to save the rational choice model incorporate factors like the expressive benefits of voting, yet these modifications seem to be at odds with core assumptions of rational choice theory. Still, some people do weigh the expected costs and benefits of voting and take account of the closeness of the election when deciding whether or not to vote. Many more, though, vote out of a sense of civic duty. In contrast to the calculus of voting model, the civic voluntarism model focuses on the role of resources, political engagement, and to a lesser extent, recruitment in encouraging people to vote. It pays particular attention to the sources of these factors and traces complex paths among them. There are many other theories of why people vote in elections. Intergenerational transmission and education play central roles in the civic voluntarism models. Studies that link official voting records with census data provide persuasive evidence of the influence of parental turnout. Education is one of the best individual-level predictors of voter turnout, but critics charge that it is simply a proxy for pre-adult experiences within the home. Studies using equally sophisticated designs that mimic the logic of controlled experiments have reached contradictory conclusions about the association between education and turnout. Some of the most innovative work on voter turnout is exploring the role of genetic influences and personality traits, both of which have an element of heritability. This work is in its infancy, but it is likely that many genes shape the predisposition to vote and that they interact in complex ways with environmental influences. Few clear patterns have emerged in the association between personality and turnout. Finally, scholars are beginning to recognize the importance of exploring the connection between health and turnout.

scholarly journals How to Solve the Social Norm Conflict Dilemma of Green Consumption: The Moderating Effect of Self-Affirmation

2020 ◽  
Vol 11 ◽  
Author(s):  
Wanda Ge ◽  
Guanghua Sheng ◽  
Hongli Zhang
Keyword(s):  
Social Norms ◽  
Social Norm ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Green Consumption ◽  
Mediating Role ◽  
Conflict Situations ◽  
Maximum Utility ◽  
The Social

Social norms are important social factors that affect individual behavioral change. Using social norms to promote green consumption is receiving increasing attention. However, due to the different formation processes and mechanisms of the behavioral influence of the different types of social norms, using social norms to promote green consumption often has social norm conflict situations (injunctive norms + negative descriptive norms). Thus, it is difficult to attain the maximum utility of social norms. The present research found that social norm conflict weakens the role of injunctive norms in promoting green consumption. Specifically, negative descriptive norms weaken the role of injunctive norms in promoting green consumption. Alienation, which manifests through powerlessness and meaninglessness, plays a mediating role in the relationship between social norm conflict and green consumption. Self-affirmation moderates the mediating role of alienation between social norm conflicts and green consumption. Self-affirmation reduces the alienation caused by social norm conflict, thereby alleviating the weakening effect of social norm conflict on green consumption.

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