Usability and functionality factors of the social network site application users from the perspective of uses and gratification theory

2015 ◽  
Vol 50 (4) ◽  
pp. 1799-1816 ◽  
Author(s):  
Orhan Korhan ◽  
Metin Ersoy
Keyword(s):  
Social Network ◽  
Social Network Site ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Network Site ◽  
The Social

Smart Education Using the Social network Site Facebook a solution for Interactions

2020 ◽  
Author(s):  
shariq aziz butt
Keyword(s):  
Social Network ◽  
Research Work ◽  
Original Research ◽  
Social Network Site ◽  
Network Site ◽  
The Social ◽  
Smart Education

The paper is Original Research work and done by mentioned author in the article.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals Facebook

1969 ◽  
Vol 4 (1) ◽  
Author(s):  
Zaynab Ali
Keyword(s):  
Social Network ◽  
Michel Foucault ◽  
Jeremy Bentham ◽  
Social Network Site ◽  
The Public ◽  
Network Site ◽  
Private Lives ◽  
The Social ◽  
The World ◽  
Private And Public

Facebook keeps a keen eye on the inhabitants of the world by tracking users’ lives as they create profiles, connect with friends, and share pictures, videos, and statuses. Drawing from the work of Michel Foucault, Jeremy Bentham, David Miller, and Michael Welch, in this article I consider how Facebook exists in the world of technology as a modern day panopticon and argue that, by creating a platform on which users can instantly post and share their private lives with the public, Facebook blurs the lines between the private and public domains. Through a review of the workings and features of Facebook, I argue that the social network site is a virtual rendition of the penitentiary.

What Factors Affect People's Stickiness on the Social Network Site? The Case of Facebook in Taiwan

2011 ◽  
Vol 474-476 ◽  
pp. 1573-1577 ◽  
Author(s):  
Chao Ming Wu
Keyword(s):  
Social Network ◽  
Social Identity ◽  
Social Identity Theory ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Social Network Site ◽  
Network Site ◽  
The Social

With the rapid growth of population of Internet, social network site has become a communicable platform that people share some information themselves or connecting whit friends, such as MySpace, Facebook, Twitter. This study uses TRA and TAM as basic model, and combined with the Social Identity Theory to explore what factors affect internet users to stick on the social network site. The study adopts the Facebook as experiment platform, and collects 318 Taiwanese samples from internet. After the analysis of structural equation model, main results are the followings: (1)Users’ social identity, perceived usefulness, perceived entertainment, attitude toward a social network site will significantly and positively affect their stickiness on a social network site; (2)Users’ perceived usefulness, perceived ease of use, perceived entertainment will significantly and positively affect their attitude toward a social network site; (3)Users’ social identity will affect their perceived usefulness and perceived entertainment toward a social network site.

scholarly journals Shaping the ‘me’ in MySpace: The framing of profiles on a social network site

2016 ◽  
Author(s):  
David R Brake
Keyword(s):  
Social Media ◽  
Social Network ◽  
Young People ◽  
Digital Storytelling ◽  
Social Network Site ◽  
Network Site ◽  
The Social

This paper analyses the social and technical context in which young people create and maintain social media profiles. The analysis was based primarily on ten semi-structured hour-long interviews conducted with MySpace users—all young people between 16 and 19 years of age from two UK schools, supplemented by a questionnaire and examination of the texts they produced. An overview is given of the nature of the profiles created by the interviewees. The process of profile creation and maintenance is then placed in the wider context of the uses of MySpace as described by those interviewed, and some of the influences which appear to have shapedwhat was produced are outlined. In the conclusion, the implications of the manner in which these practices are shaped for institutions involved in digital storytelling are explored.

Getting political on social network sites: Exploring online political discourse on Facebook

First Monday ◽  
2009 ◽  
Author(s):  
Matthew J. Kushin ◽  
Kelin Kitchener
Keyword(s):  
Social Network ◽  
Behavior Analysis ◽  
Political Discourse ◽  
Social Network Sites ◽  
Large Majority ◽  
Political Discussion ◽  
Social Network Site ◽  
Internet Technologies ◽  
Network Site ◽  
The Social

This study explores use of the social network site Facebook for online political discussion. Online political discussion has been criticized for isolating disagreeing persons from engaging in discussion and for having an atmosphere of uncivil discussion behavior. Analysis reveals the participation of disagreeing parties within the discussion with the large majority of posters (73 percent) expressing support for the stated position of the Facebook group, and a minority of posters (17 percent) expressing opposition to the position of the group. Despite the presence of uncivil discussion posting within the Facebook group, the large majority of discussion participation (75 percent) is devoid of flaming. Results of this study provide important groundwork and raise new questions for study of online political discussion as it occurs in the emergent Internet technologies of social network sites.

Examining social media usage: Technology clusters and social network site membership

First Monday ◽  
2008 ◽  
Author(s):  
Andrew Schrock
Keyword(s):  
Social Media ◽  
Social Network ◽  
Computer Anxiety ◽  
Future Research ◽  
Social Network Site ◽  
Daily Lives ◽  
Self Disclosure ◽  
Media Usage ◽  
Network Site ◽  
The Social

The popularization of “social media” has raised questions of how and why young people use these various technologies in their daily lives. This exploratory study proposes a classification system based on Rogers’ concept of technology clusters, which posits that likelihood of adoption is based around similar perceived characteristics of a technology or medium. Results from a survey administered to 401 undergraduates at a large southern university indicated that social and non-social technology cluster use is correlated with psychological, affective, and behavioral factors (extroversion, self-disclosure, computer anxiety and self-efficacy). One particularly popular type of “many to many” social media is the social network site (SNS). MySpace members were significantly more likely to use both other many-to-many social technologies as well as one-to-many. Gender differences were also found, as MySpace members were more likely to be female, and females had significantly higher levels of extroversion and self-disclosure. Implications for future research, marketing efforts, and online safety are discussed.

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