Getting political on social network sites: Exploring online political discourse on Facebook

Author(s):  
Matthew J. Kushin ◽  
Kelin Kitchener

This study explores use of the social network site Facebook for online political discussion. Online political discussion has been criticized for isolating disagreeing persons from engaging in discussion and for having an atmosphere of uncivil discussion behavior. Analysis reveals the participation of disagreeing parties within the discussion with the large majority of posters (73 percent) expressing support for the stated position of the Facebook group, and a minority of posters (17 percent) expressing opposition to the position of the group. Despite the presence of uncivil discussion posting within the Facebook group, the large majority of discussion participation (75 percent) is devoid of flaming. Results of this study provide important groundwork and raise new questions for study of online political discussion as it occurs in the emergent Internet technologies of social network sites.

2020 ◽  
Author(s):  
shariq aziz butt

The paper is Original Research work and done by mentioned author in the article.


2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.


2013 ◽  
Vol 113 (3) ◽  
pp. 899-902 ◽  
Author(s):  
Cecilie Schou Andreassen ◽  
Ståle Pallesen

Our recent paper about a new Facebook addiction scale has stimulated an interesting and very welcome debate among researchers concerning the assessment of excessive use of social networking sites. The critique put forward by Griffiths (2012) is mainly built on the conception of “Facebook” as too narrow of a concept, and that assessment of addiction to social network sites in general would be more appropriate. We argue that the concept of “social network site” is not more specific than “Facebook,” so “Facebook addiction” rather than “social network addiction” is defensible. We acknowledge that more research in this area is needed and point specifically to new and important directions for future research that can shed light on the mechanism of addiction to social network sites.


Author(s):  
Zaynab Ali

Facebook keeps a keen eye on the inhabitants of the world by tracking users’ lives as they create profiles, connect with friends, and share pictures, videos, and statuses. Drawing from the work of Michel Foucault, Jeremy Bentham, David Miller, and Michael Welch, in this article I consider how Facebook exists in the world of technology as a modern day panopticon and argue that, by creating a platform on which users can instantly post and share their private lives with the public, Facebook blurs the lines between the private and public domains. Through a review of the workings and features of Facebook, I argue that the social network site is a virtual rendition of the penitentiary.


Author(s):  
Bo Han

The answers to the question of how to build a user's loyalty have become the most desirable knowledge to academics and practitioners, when the competitions turn drastic among social network sites. This article proposes a new model to investigate the influential factors of the user's cognitive loyalty and affective loyalty to a social network site. The authors find that the user's actualization of hoped for self and the informativeness of a social network site both have significant positive effects on the user's perceived usefulness and perceived enjoyment, thereby positively influencing the user's loyalties to the Web site.


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