Going public on social media: The effects of thousands of Instagram followers on users with a high need for social approval

2021 ◽  
Author(s):  
Simona Sciara ◽  
Federico Contu ◽  
Mariavittoria Bianchini ◽  
Marta Chiocchi ◽  
Giacomo Giorgio Sonnewald
Keyword(s):  
Social Media ◽  
Social Approval ◽  
Going Public

Do Celebrities Have It All? Context Collapse and the Networked Publics

2017 ◽  
Vol 24 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Asha Kaul ◽  
Vidhi Chaudhri
Keyword(s):  
Social Media ◽  
Social Contexts ◽  
Social Approval ◽  
Loss Of Face ◽  
The Public ◽  
Identity Information ◽  
Multiple Contexts ◽  
The World ◽  
The Impact ◽  
Networked Publics

With the advent of social media and increase in networked publics, context collapse has emerged as a critical topic in the discussion of imagined audiences and blurring of the private and the public. The meshing of social contexts portends problematic issues as messages inadvertently reach unimagined audiences causing shame and leading to loss of ‘face’. In this article, we specifically study the impact of context collapse on some celebrities ‘who had it all’ yet, lost ‘it some’ to the world of networked public. The article examines celebrities sharing identity information across multiple contexts and explores situations of lost fame when ‘face’ is threatened, usage falters and breaks some of the well-established norms of interactivity. It concludes that lack of prudence in separating social contexts, loss of ‘face’ and social approval can dampen online celebrity presence. It proposes the use of ‘polysemy’ to simultaneously appeal to audiences from different contexts.

Analysis of Facts for Companies Going Public through Social Media

2013 ◽  
pp. 36-45
Author(s):  
Dilip Kumar Mallick ◽  
Susmi Routray
Keyword(s):  
Social Media ◽  
Market Analysis ◽  
Secondary Market ◽  
Social Connections ◽  
Going Public ◽  
Huge Impact ◽  
Commercial Environment

Social media is altering interpersonal and social connections, empowering new forms of commitment and contribution. The emergence of social media has a dramatic impact on the current commercial environment. The power of authority has shifted from business to potential consumers. Going wrong in social media can have a huge impact on a business. However, at the same time, the huge potential of the medium cannot be overlooked. In this chapter, the authors compile a review of the cases where companies have undervalued or misused the power of social media. The research is basically a secondary market analysis wherein the failures have been identified and analyzed. Based on the analysis of the cases, the chapter suggests elucidation for companies going public through social media.

scholarly journals Histrionic Personality, Narcissistic Personality, and Problematic Social Media Use: Testing of a New Hypothetical Model

2019 ◽  
Author(s):  
Mustafa Savci ◽  
Mehmet Emin Turan ◽  
Mark D. Griffiths ◽  
Mustafa Ercengiz
Keyword(s):  
Social Media ◽  
Latent Variable ◽  
Short Form ◽  
Structural Models ◽  
Social Approval ◽  
Hypothetical Model ◽  
Social Media Addiction ◽  
Measurement Models ◽  
Narcissistic Personality ◽  
Problematic Social Media Use

Abstract In the present study, a hypothetical model examining the relationships between histrionic personality belief, need for social approval, desire for being liked, social media disorder, and narcissistic personality belief was proposed and tested. The effect of histrionic personality belief on the need for social approval and desire for being liked was tested first. Then the effect of the need for social approval and desire for being liked on social media addiction were tested. Finally, the effect of social media addiction on narcissistic personality belief was tested. The present study comprised 305 adolescents (165 girls and 140 boys) and they were administered the Personality Belief Questionnaire-Short Form, Need for Social Approval Scale, Desire for Being Liked Scale, and Social Media Disorder Scale. Before the proposed hypothetical model was tested, each latent variable was tested with measurement models to determine if it could be used in structural models. Findings demonstrated that histrionic personality belief positively affected the need for social approval and desire for being liked. The need for social approval and desire for being liked positively affected social media addiction. Finally, social media addiction positively affected narcissistic personality belief.

scholarly journals Like me (please?): Connecting online self-presentation to pre- and early adolescents’ self-esteem

2019 ◽  
Vol 21 (11-12) ◽  
pp. 2386-2403 ◽  
Author(s):  
Anneleen Meeus ◽  
Kathleen Beullens ◽  
Steven Eggermont
Keyword(s):  
Social Media ◽  
Early Adolescents ◽  
Self Esteem ◽  
The Self ◽  
Social Approval ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Self Presentation ◽  
Serial Mediation

The aim of the current study was to examine the role of social media in building the self-esteem of younger adolescents. Results from a cross-sectional survey ( N = 725, Mage = 11.61, SD = 1.01) provided support for a serial mediation between online self-presentation and self-esteem through both perceived online popularity and the need for popularity. Specifically, we found that self-presentation on social media was positively related to pre- and early adolescents’ self-esteem, via their perceived online popularity (e.g. receiving “likes”). However, results also revealed a relationship between online popularity and users’ need for popularity, which was in turn negatively associated with self-esteem. Findings indicate that when pre- and early adolescents engage in online self-presentation, they can generate feedback such as likes on social media. Although such positive appraisals are positively associated with their self-esteem, they also appear to provoke an increased dependence on social approval, which is paradoxically related to decreased self-esteem.

scholarly journals Anxiety, alienation, and estrangement in the context of social media

2021 ◽  
pp. 1-12
Author(s):  
Emily Qureshi-Hurst
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Studies ◽  
Emotional States ◽  
Social Approval ◽  
Modern Life ◽  
Human Predicament ◽  
Photo Editing ◽  
To Receive

Abstract This article applies Paul Tillich's existentialist analysis of the human predicament, particularly what it means to exist and to be fallen, to social media. I argue that social media heightens feelings of alienation and estrangement, supporting this claim with evidence from empirical research in psychiatry and communication studies. Thus, I offer an application of a Tillichian approach to an area of culture previously unexamined in this way. I identify three primary ways in which social media exacerbates existentialist emotional states: (1) social media allows us to construct artificial versions of ourselves through the use of filters and photo editing software; (2) it provides the means to quantify social approval in groups the size of which the human brain has not evolved for; (3) it extends the size of our social networks but decreases the quality of interactions. Social media is yet to receive significant philosophical or theological engagement despite its prevalence, particularly within younger generations. I argue that this is a mistake – philosophy has a duty to engage with such a ubiquitous feature of modern life.

Public Ethnography

2019 ◽  
pp. 267-288
Author(s):  
Tony E. Adams ◽  
Robin M. Boylorn
Keyword(s):  
Social Media ◽  
Research Methods ◽  
Ethnographic Research ◽  
Going Public ◽  
The Past ◽  
Significant Interest

In the past few decades, some ethnographers have approached going public with their ethnographic research. In particular, they began to investigate problems of significant interest, conduct fieldwork in everyday settings, and use both form and dissemination to engage nonacademic audiences. In this chapter, the authors discern characteristics of public ethnography and doing ethnography in public settings. They begin by defining “public ethnography” and illustrating the need to record happenings of contexts that cannot be easily captured with other research methods. They then discuss practices of always being in the field, observing others, taking notes, attending to everyday conversations, monitoring social media, synthesizing ideas, identifying injustices, and engaging extant research. They conclude by identifying considerations for crafting and disseminating representations of fieldwork for public, nonacademic audiences.

scholarly journals Going Public on Social Media

2015 ◽  
Vol 1 (1) ◽  
pp. 205630511558034 ◽  
Author(s):  
Greg Elmer
Keyword(s):  
Social Media ◽  
Going Public

The Management and Performance of Social Media Initial Public Offerings (IPOs)

2017 ◽  
pp. 1-21
Author(s):  
Piotr Wisniewski
Keyword(s):  
Social Media ◽  
Stock Market ◽  
Business Models ◽  
Capital Expenditure ◽  
Investment Performance ◽  
Going Public ◽  
Public Offerings ◽  
Media Companies ◽  
Clearing System ◽  
And Performance

Social media companies have increasingly used global stock exchanges to raise fresh capital needed to expand and commercialise their business models. Despite the soaring proliferation of social media interactions and improving economic fundamentals, many of the high-profile IPOs have underperformed on debut and in secondary trading. This chapter seeks to identify success and failure factors of social media stock market flotations from the operational, industrial and financial perspectives. The research features flagship social media IPOs comprised by the most representative social media Exchange Traded Fund (ETF), the Global X Social Media Index ETF (SOCL), which replicates the price and return performance of the globally recognised Solactive Social Media Total Return Index. The analysis sums up the early evidence of IPO organisation with regard to social media issuers and posits three decisive factors in this process related to: flotation timing, pricing and pre-IPO business integration. The research offers some practical recommendations for future social media IPOs as well as directions for further academic studies at the interface of social media industrial, economic and capital market activity. The following takeaways concerning social media IPOs emerge from the study: 1) Staging and timing: social media companies should mull flotations when a clear-cut path toward cash generation and accrual profits is observable (chronically cash deficient and unprofitable social media tend to underperform on debut and in post-IPO trading) and amid protracted bull markets so as to raise the odds of a propitious IPO climate; 2) Organisation and management: the success of social media going public decisions is a function of seamless IPO organisation (including conservative pricing, share dilution tied to envisaged liquidity and capital expenditure as well as trading and clearing system reliability); 3) Issuer characteristics: social media IPOs are facilitated by businesses commanding a dominant position on the home market, having a diversified core business (including exposure to non-media operations), coming on the stock market either as industry trendsetters or in the wake of successfully executed IPO benchmarks; 4) Factor coalescence: no isolated factor discussed in this chapter can fully explain the performance of a social media IPO – it is rather their combination and interconnectivity that can comprehensively attest to the success or failure of a going public strategy employed by a social media company. From the investment standpoint, the case study analysis demonstrates that a case-by-case (rather than sectoral) approach needs to be adopted for investors seeking to derive gains from social media IPOs, as passive exposure to the entire industry (e.g. via index tracking) is not per se a guarantor of market competitive investment performance.

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