Low-cost marketing research: A guide for small businesses

1989 ◽  
Vol 6 (4) ◽  
pp. 302-304
Author(s):  
Eduardo L. Roberto
Keyword(s):  
Small Businesses ◽  
Low Cost ◽  
Marketing Research

From a Seed to a Need: the Growth of Shape Memory Applications in Europe.

1991 ◽  
Vol 246 ◽  
Author(s):  
Ir. J. Van Humbeeck
Keyword(s):  
Shape Memory ◽  
Low Cost ◽  
Marketing Research ◽  
Research Approach ◽  
Manufacturing Cost ◽  
Product Price ◽  
Key Factor ◽  
Place Promotion ◽  
Memory Applications ◽  
The Cost

AbstractA more systematic marketing research approach has finally revealed good ideas anticipating a market need for the use of shape memory alloys. The success of those new ideas, prototypes and applications are analysed in terms of “the value of the function”, defined as the importance of the function divided by the cost of providing the function. A high importance and/or a low cost of the function are thus the basic requirements for the successful introduction of shape memory applications. Attention is also paid to the way how the 4 P's, product, price, place, promotion (the marketing mix) are applied by the European companies. Those different items will be illustrated on the basis of some small-, medium- and largescale applications, used in different markets. “to the point research”, fundamental and applied, on material properties as well as on manufacturing (cost reduction) is being discussed as the key factor to increase the function value.

scholarly journals Verification of the UR5 robot’s properties after a crash caused by a fall of a transferred load from a crane

2020 ◽  
Vol 17 (1) ◽  
pp. 172988142090420
Author(s):  
Jan Semjon ◽  
Rudolf Janos ◽  
Marek Sukop ◽  
Peter Tuleja ◽  
Mikulas Hajduk ◽  
...  
Keyword(s):  
Small Businesses ◽  
Small Firms ◽  
Low Cost ◽  
Production Quality ◽  
Previous Operation ◽  
Human Labour

Installing robots in small businesses is primarily dependent on the ratio of money spent to achieve profit. In addition, from consumer pressure on the production, quality and low cost, the increasing cost of human labour leads to robot deployment. With falling prices of robots, their use is becoming increasingly common, which leads to small firms trying to implement robots that are not new. They try to buy a cheaper older robot or a robot that was damaged during its previous operation. It is necessary to eliminate the risk that arises from more serious damage to the robot, therefore, the requirements for verification of the robot’s resultant parameters after its repair performed in own interest. Based on such a requirement, the solution was to verify the parameters of the UR5 robot to confirm the possibility of its further use. After replacing the damaged parts, the robot was subjected to its parameter verification according to standard ISO 9283:2012. For measurement purposes, a measuring cube was designed and manufactured, as well as a measuring nest for Heidenhain sensors.

scholarly journals Symbolic consumers of fine art in the art market and their motivations

2021 ◽  
Author(s):  
Dmytro Akimov
Keyword(s):  
Consumer Behavior ◽  
Small Businesses ◽  
Analysis Of Algorithms ◽  
Methodological Approach ◽  
Fine Arts ◽  
Marketing Research ◽  
Art Market ◽  
Fine Art ◽  
Symbolic Consumption ◽  
Works Of Art

The purpose of the article. Research and analysis of algorithms of marketing technologies in the art market by studying the motivations of symbolic consumers of fine arts, namely, individuals who consume products of fine arts through symbolic appropriation. The research methodology is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the motivations of symbolic consumers of works of art with the subsequent use of research results in the marketing processes of promoting works of art in the art market. The scientific novelty lies in the expansion of ideas about the motivations of symbolic consumers of the fine arts market and in the study of further marketing processes in it. The article analyzes the algorithms of marketing technologies in the analysis of motivations of symbolic consumers of the fine arts market. The article establishes that in the marketing of fine arts it is relevant and necessary to study the behavior of symbolic consumers of works of art as Individuals through the analysis of types of symbolic Consumers, as well as through the analysis of situations of symbolic consumption of works of art as a symbolically appropriated Product at the art market while viewing works of art in exhibition halls. Based on research in the field of art market marketing, we can say that artistic creativity is an area of activity of non-profit public and private museums, gallery and exhibition institutions, as well as large and small businesses, which should professionally analyze consumer motivations, which in turn makes it possible to highly segment consumers of works of fine art in accordance with their motivations. Conclusions. The article defines and analyzes the model of consumption of fine arts by symbolic appropriation, and, accordingly, describes the group (segment) of consumers. We are talking about symbolic consumption, which is associated with the possibility of obtaining aesthetic pleasure through the symbolic appropriation of the work without material possession. It is also proved that consumer behavior in art marketing is determined by three mandatory components: Individual - Product - Situation. It is on these components that the types of motivation are formed, on which the model of consumption and consumer behavior is built. Thus, we have studied individuals who consume works of art, which in turn are products presented in exhibition halls, and we have studied the situations of consumption of works of art that are consumed by symbolic appropriation in exhibitions. Key words: art market, marketing research, motivation of consumers of works of art, symbolic consumption of works of art, behavior of consumers of art market.

ANALYSIS OF CONSUMER MOTIVATIONS AND PREFERENCES WHEN CHOOSING FROZEN DESSERTS

2021 ◽  
Author(s):  
Т.А. СИМОНЕНКО ◽  
Н.Т. ШАМКОВА ◽  
А.С. БАРАНОВ
Keyword(s):  
Shelf Life ◽  
Nutritional Value ◽  
Positive Attitude ◽  
Low Cost ◽  
New Products ◽  
Marketing Research ◽  
Growth Zone ◽  
Healthy Nutrition ◽  
Public Catering ◽  
Natural Fillers

Приведен анализ существующих рецептур замороженных десертов. Описаны национальные традиции их производства. Представлены результаты маркетинговых исследований потребительских предпочтений в отношении замороженных десертов среди 135 посетителей предприятий общественного питания Краснодара. Большинство респондентов – женщины (39%) и мужчины (48%) в возрасте от 18 до 25 лет употребляют замороженные десерты, %: несколько раз в неделю 8, один раз в неделю 12, несколько раз в месяц 42, один раз в два – три месяца 34. Вообще не употребляют 0,4%. Более половины опрошенных выбирали замороженные десерты с натуральными наполнителями, при этом ориентировались на цену, вид продукта и производителя. Положительное отношение к новой продукции отмечено у 63% женщин и 59% мужчин. При выборе замороженных десертов в приоритете у потребителей, женщин и мужчин соответственно, %: доступность продукции, включая невысокую стоимость 64 и 77; соответствие продукции требованиям здорового питания 50 и 40; высокая пищевая ценность 68 и 52; срок хранения 93 и 69. Показана зона роста для производителей данной группы продукции – это разработка рецептур и технологий низкокалорийных замороженных десертов с высокими потребительскими характеристиками. The analysis of the existing recipes of frozen desserts is given and the national traditions of their production are described. The results of marketing research of preferences consumer for frozen desserts among 135 visitors of public catering enterprises in Krasnodar are presented. The majority of respondents – women 39% and men 48% aged 18 to 25 years consume frozen desserts, %: several times a week 8, once a week 12, several times a month 42, once every two to three months 34; 0,4% do not consume ice cream at all. More than half of the respondents chose frozen desserts with natural fillers, while focusing on the price, type of product and manufacturer. A positive attitude to new products was noted in 63% of women and 59% of men. When choosing frozen desserts, the priority for consumers, women and men, respectively, is %: availability of products, including low cost 64 and 77; compliance of products with the requirements of healthy nutrition 50 and 40; high nutritional value 68 and 52; shelf life 93 and 69. The growth zone for the producers of this product group is shown – it is the development of recipes and technologies for low-calorie frozen desserts with high consumer characteristics.

Electro-Pneumatic Disposable Plate Making Machine

2021 ◽  
Vol 9 (8) ◽  
pp. 1179-1182
Author(s):  
Vasanth R
Keyword(s):  
Small Businesses ◽  
Raw Materials ◽  
Low Cost ◽  
High Quality ◽  
Time Consumption

Abstract: Disposal plates which have got one of huge demand and market available in different sizes, shapes, pattern, raw materials etc. has gained popularity in recent decades due to its ecofriendly, biodegradable, recyclable nature and available in quality and quantities. Many machines have evolved in recent years with their importance and demand with difference in cost due to its performances. Many industries can afford this machines and gain efficient profit which cannot be in the case of small wagers or daily wagers wanting to start the small businesses cannot afford high end machines which is of high cost and if the lost cost machines are purchased then quality is low and time consumption will be high hence cannot make efficient profit out of work, hence the machine with high quality , electro-pneumatic actuated and affordable at low cost can make them a efficient profit is what our project is all about manufacturing a high quality, electro-pneumatic operated and of low cost availability is main agenda of our project. Keywords: Disposal plates, electro-pneumatic, affordable, quality, quantities, low cost.

scholarly journals Non-uptake of a Low Cost Retail Management Solution by Small Businesses: An Empirical Analysis

2017 ◽  
Vol 122 ◽  
pp. 1001-1008 ◽  
Author(s):  
Nimish Joseph ◽  
Harleen Singh Somal ◽  
P Vigneswara Ilavarasan ◽  
Arpan K Kar
Keyword(s):  
Empirical Analysis ◽  
Small Businesses ◽  
Low Cost ◽  
Retail Management

scholarly journals Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?

2019 ◽  
Vol 40 (1) ◽  
pp. 31-50
Author(s):  
Rachel Howell ◽  
Kinsuk Mani Sinha ◽  
Natascha Wagner ◽  
Neelke Doorn ◽  
Cees van Beers
Keyword(s):  
Low Income ◽  
Water Solution ◽  
Low Cost ◽  
Marketing Research ◽  
Field Research ◽  
Bottled Water ◽  
Local Context ◽  
Bottom Of The Pyramid ◽  
Kenyan Coast ◽  
The Individual

While consumer and marketing research in developed markets is an established field, research on consumers in an Bottom of the Pyramid (BoP) setting is less established and mostly conceptual or qualitative. This paper examines the individual heterogeneity and the local context of BoP consumers with an empirical study on consumption of low cost bottled water on the Kenyan coast and the capitals of Uganda and Rwanda. The empirical analysis builds on existing research exploring consumer behavior, and it studies a database of 713 bottled water consumers in Kenya, Uganda and Rwanda. Consumers with a higher level of education were less likely to be late consumers. Additionally, early consumers were more likely to purchase due to a purposeful search for a bottled drinking water solution. Since we control for location specific effects we highlight the importance of supply driven consumption in the BoP market. Furthermore, the results suggest that the two water companies may not be reaching their targeted low-income consumers but rather middle class consumers. The research contributes to the larger BoP debate by presenting evidence that consumers in a BoP setting may purchase more on the basis of supply of a product rather than other socio-demographic factors such as income.

scholarly journals The Examination of Factors Influencing Saudi Small Businesses’ Social Media Adoption, by Using UTAUT Model

2019 ◽  
Vol 10 (2) ◽  
pp. 96 ◽  
Author(s):  
Abeer Bin Humaid ◽  
Yasser Sabri
Keyword(s):  
Social Media ◽  
Small Business ◽  
Small Businesses ◽  
Online Survey ◽  
Low Cost ◽  
Utaut Model ◽  
Use Of Technology ◽  
Wide Range ◽  
Effort Expectancy ◽  
Facilitating Conditions

Social media is becoming a major development in electronic commerce among a wide range of sectors, for example, education, government, health care, and business. In Saudi Arabia, a major movement toward social media has taken place, especially among small business entrepreneurs, due to its low cost and the powerful role it can play in globalization.The goal of this paper is to add to the theoretical knowledge base regarding the adoption of social media among Saudi small businesses, by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) model to examine the influences of Saudi small businesses’ social media adoption. An empirical study was carried out using online survey research among 73 Saudi business entrepreneurs. The major findings of the paper are that Saudi small business entrepreneurs tend to use social media for the major constructs of performance expectancy, effort expectancy, social influence, and facilitating conditions. However, although the moderator of gender proved to be effective on the construct of effort expectancy, the effects of the moderators of age, gender, and experience on the other major constructs were not salient.It is believed that the findings will be useful for understanding adoption phenomena better, to help business entrepreneurs to make superior decisions based on them.

Sign in / Sign up

Export Citation Format

Share Document