Finding your voice in a diverse audience: Lessons in writing and advocacy

Chem ◽  
2021 ◽  
Vol 7 (12) ◽  
pp. 3191-3192
Author(s):  
Hannah C. Friedman
Keyword(s):  
Diverse Audience

The Role of Late-Night Infotainment Comedy in Communicating Climate Change Consensus

2019 ◽  
Author(s):  
Edward John Roy Clarke ◽  
Anna Klas ◽  
Joshua Stevenson ◽  
Emily Jane Kothe
Keyword(s):  
Climate Change ◽  
Policy Support ◽  
Mitigation Policy ◽  
Behavioural Intentions ◽  
Late Night ◽  
Mitigation And Adaptation ◽  
Climate Action ◽  
Adaptation Policies ◽  
Diverse Audience

Climate change is a politically-polarised issue, with conservatives less likely than liberals to perceive it as human-caused and consequential. Furthermore, they are less likely to support mitigation and adaptation policies needed to reduce its impacts. This study aimed to examine whether John Oliver’s “A Mathematically Representative Climate Change Debate” clip on his program Last Week Tonight polarised or depolarised a politically-diverse audience on climate policy support and behavioural intentions. One hundred and fifty-nine participants, recruited via Amazon MTurk (94 female, 64 male, one gender unspecified, Mage = 51.07, SDage = 16.35), were presented with either John Oliver’s climate change consensus clip, or a humorous video unrelated to climate change. Although the climate change consensus clip did not reduce polarisation (or increase it) relative to a control on mitigation policy support, it resulted in hyperpolarisation on support for adaptation policies and increased climate action intentions among liberals but not conservatives.

Amateurs and Auditors

2018 ◽  
Author(s):  
Charles Edward McGuire
Keyword(s):  
Middle Classes ◽  
Educational Structures ◽  
Listening Experience ◽  
The Creation ◽  
Linguistic Structures ◽  
Diverse Audience ◽  
Early Manifestation

Between 1810 and 1835 the British musical audience expanded from the nobility and the gentry to include members of the middle classes. Using the contemporary musical festival as a case study, this chapter examines how the accommodation of this larger, more intellectually diverse audience led to an early manifestation of the modern concert-listener. This development is explored in terms of factors that aided in the creation of a physical or intellectual “listening space.” These aspects include physical structures (stages, galleries), educational structures (histories of musical festivals, commentaries for training listeners), and linguistic structures (new terms to describe listening processes). As this chapter reveals, these structures solidified a common listening experience for the larger audience, while reinforcing class distinctions within it.

The Sophistry of Guidelines: Revisiting Recipes for Color Use in Human-Computer Interface Design

1992 ◽  
Vol 36 (4) ◽  
pp. 418-422 ◽  
Author(s):  
David D. Woods ◽  
Leila Johannesen ◽  
Scott S. Potter
Keyword(s):  
Interface Design ◽  
Perceptual System ◽  
Computer Interface ◽  
Survey Study ◽  
Human Computer Interface ◽  
Alternative Approach ◽  
Common Problems ◽  
Diverse Audience

A survey study of color guidelines for user-computer interface design was undertaken and assessed against relevant knowledge about the human perceptual system. The main problem found is that some guidelines are dissociated from knowledge of how the human perceptual system works in relation to the constraints of the computer as a medium for perception. The guidelines approach, whose goal is to produce straightforward, concise recommendations for a diverse audience, may encourage this situation. Some specific problems and gaps in color guidelines are discussed. An alternative approach based on gearing guidance to the difficulties and common problems faced by designers is sketched.

scholarly journals Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audience

EDIS ◽  
2019 ◽  
Vol 2005 (10) ◽  
Author(s):  
Lisa A. Guion ◽  
Heather Kent
Keyword(s):  
Cooperative Extension Service ◽  
Marketing Strategies ◽  
Extension Education ◽  
Publication Date ◽  
Culturally Appropriate ◽  
University Of Florida ◽  
Ethnic Marketing ◽  
Design And Implementation ◽  
The Family ◽  
Diverse Audience

This paper is the seventh in a series of articles on planning programs to effectively outreach to diverse audiences. This series will include specialized papers on enhancing cultural competence, recruiting diverse volunteers, planning culturally appropriate marketing strategies, and other topics that are integral to the design and implementation of culturally relevant Extension education programs. This document is FCS9223, one of a series of the Family Youth and Community Sciences Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida. Original publication date September 2005. 

scholarly journals “Okay ladies, now let’s get in formation!”: Music Videos and the Construction of Cultural Memory

2017 ◽  
Vol 1 (1) ◽  
pp. 88-98 ◽  
Author(s):  
Laura M. F. Bertens
Keyword(s):  
Cultural Studies ◽  
Lived Experience ◽  
New Orleans ◽  
Case Studies ◽  
Cultural Memory ◽  
Memory Studies ◽  
Music Videos ◽  
Close Reading ◽  
Limited Length ◽  
Diverse Audience

Abstract This paper explores strategies for constructing and perpetuating cultural memory through music videos, using Beyonce’s Formation (2016) and Janelle Monae’s Many Moons (2008) and Q.U.E.E.N. (2013) as case studies. The medium’s idiosyncrasies create unique ways of communicating and remembering, explored here within a framework of Cultural Studies and Memory Studies. Easy dissemination and the limited length of most videos ensure a large, diverse audience. The relative freedom from narrative constraints enables the director to create original imagery, and most importantly, the medium allows an intricate blending of performance and performativity; while the videos evidently are performances, they are strongly performative as well, not only with respect to gender and ethnicity but in significant ways also cultural memory. A close reading of Beyonce’s video Formation shows how she explicitly does the cultural memory of the New Orleans flooding. The videos by Monae are shown to produce counter-memories, relying heavily on the strategy of Afrofuturism. As such, these densely woven networks of visual symbols become palimpsests of black lived experience and cultural memory, passed on to millions of viewers.

The Manufactured Map, 1790–1830

2017 ◽  
Author(s):  
Martin Brückner
Keyword(s):  
Nineteenth Century ◽  
Business Model ◽  
Social Life ◽  
Social Value ◽  
Full Time ◽  
Government Officials ◽  
The Social ◽  
Time Map ◽  
Diverse Audience

The symbolic and social value of maps changed irreversibly at the turn of the nineteenth century when Mathew Carey and John Melish introduced the business model of the manufactured map. During the decades spanning the 1790s and 1810s respectively, Carey and Melish revised the artisanal approach to mapmaking by assuming the role of the full-time map publisher who not only collected data from land surveyors and government officials but managed the labor of engravers, printers, plate suppliers, paper makers, map painters, shopkeepers, and itinerant salesmen. As professional map publishers, they adapted a sophisticated business model familiar in Europe but untested in America. This chapter documents the process of economic centralization and business integration critical to the social life of preindustrial maps and responsible for jump-starting a domestic map industry that catered to a growing and increasingly diverse audience.

Marketing Micro-Credentials in Global Higher Education

2018 ◽  
pp. 182-204
Author(s):  
Pamela A. Lemoine ◽  
Wendy M. Wilson ◽  
Michael D. Richardson
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Quality Education ◽  
Technology Skills ◽  
Traditional Model ◽  
Specific Knowledge ◽  
Program Of Study ◽  
Study Completion ◽  
Diverse Audience ◽  
Accepted Form

Now that society has assumed a global focus, supported by technology, higher education institutions are asked to offer the highest quality education, especially technology skills and competencies, to a widely diverse audience at a cost that can be supported by society. Credentialing is a new concept in higher education advocated for use in the acknowledgement of coursework typically completed online. Credentialing provides a method of accrediting content knowledge rather than course credit for specific knowledge. The award of a credential has been an accepted form of authenticating the official completion of a higher education course of study. Credentials are often used in other forms of education. Yet, credentials have not been widely accepted for use in higher education because they do not fit the traditional model of awarding degrees for program of study completion. However, credentialing is now being examined for wider applications in higher education.

scholarly journals What are the Top 10 Unanswered Questions in Molecular Plant-Microbe Interactions?

2020 ◽  
Vol 33 (12) ◽  
pp. 1354-1365
Author(s):  
Jeanne M. Harris ◽  
Peter Balint-Kurti ◽  
Jacqueline C. Bede ◽  
Brad Day ◽  
Scott Gold ◽  
...  
Keyword(s):  
Open Access ◽  
International Congress ◽  
Detailed Review ◽  
The Past ◽  
Microbe Interactions ◽  
The Subject ◽  
Diverse Audience ◽  
Open Access Article

This article is part of the Top 10 Unanswered Questions in MPMI invited review series. The past few decades have seen major discoveries in the field of molecular plant-microbe interactions. As the result of technological and intellectual advances, we are now able to answer questions at a level of mechanistic detail that we could not have imagined possible 20 years ago. The MPMI Editorial Board felt it was time to take stock and reassess. What big questions remain unanswered? We knew that to identify the fundamental, overarching questions that drive our research, we needed to do this as a community. To reach a diverse audience of people with different backgrounds and perspectives, working in different areas of plant-microbe interactions, we queried the more than 1,400 participants at the 2019 International Congress on Molecular Plant-Microbe Interactions meeting in Glasgow. This group effort resulted in a list of ten, broad-reaching, fundamental questions that influence and inform our research. Here, we introduce these Top 10 unanswered questions, giving context and a brief description of the issues. Each of these questions will be the subject of a detailed review in the coming months. We hope that this process of reflecting on what is known and unknown and identifying the themes that underlie our research will provide a framework to use going forward, giving newcomers a sense of the mystery of the big questions and inspiring new avenues and novel insights. [Formula: see text] Copyright © 2020 The Author(s). This is an open access article distributed under the CC BY 4.0 International license .

Sign in / Sign up

Export Citation Format

Share Document