Marketing Micro-Credentials in Global Higher Education

Author(s):  
Pamela A. Lemoine ◽  
Wendy M. Wilson ◽  
Michael D. Richardson

Now that society has assumed a global focus, supported by technology, higher education institutions are asked to offer the highest quality education, especially technology skills and competencies, to a widely diverse audience at a cost that can be supported by society. Credentialing is a new concept in higher education advocated for use in the acknowledgement of coursework typically completed online. Credentialing provides a method of accrediting content knowledge rather than course credit for specific knowledge. The award of a credential has been an accepted form of authenticating the official completion of a higher education course of study. Credentials are often used in other forms of education. Yet, credentials have not been widely accepted for use in higher education because they do not fit the traditional model of awarding degrees for program of study completion. However, credentialing is now being examined for wider applications in higher education.

Author(s):  
Emmanuel Dumbu

The study focuses on challenges in implementing quality assurance in HEI in Zimbabwe. Quality assurance has been regarded as the linchpin in HEI delivery. Intensive competition from both local and international boundaries are threatening the survival of HEI if they are not taking cognizance of the importance of quality assurance. The world is becoming increasingly global, hence stakeholders' preferences and tastes are also changing, demanding more and more quality education. The demand for quality assurance is increasing with the dispensation of higher education in the world. The study was premised in the qualitative research paradigm where narrative research design was adopted. Results indicated that numerous challenges surround the implementation of quality assurance in HEI. Therefore, the study recommended a raft of measures to curb those challenges.


2020 ◽  
Vol 12 (21) ◽  
pp. 9069
Author(s):  
Guillermo Rodríguez-Abitia ◽  
Sandra Martínez-Pérez ◽  
Maria Soledad Ramirez-Montoya ◽  
Edgar Lopez-Caudana

The United Nations (UN) identifies four key elements as agents for change and for addressing societal challenges: education, research, innovation and leadership. The use of technology, from a pedagogical and organizational point of view, in higher education institutions has brought about new challenges. The integration of them in the teaching–learning processes has experienced a great evolution, giving way to a digital transformation and the acquisition of new skills and knowledge, thus pointing towards quality education within the framework of sustainable development objectives. This document aims to describe and analyze the ways in which seven higher education institutions, three in Spain and four in Mexico, have taken up the challenge of adopting technologies and applying them to the educational process. To this end, in-depth interviews and direct observations were carried out. The results point to three dimensions: technological, pedagogical and organizational, which shed light on the different factors that influence the choice and availability of the use of technologies. The results indicate that contextual factors play a determinant role in the ability of an institution to profit from technologies to aid the educational process and guarantee its quality.


2019 ◽  
Vol 27 (4) ◽  
pp. 465-492
Author(s):  
Azilah Anis ◽  
Rafikul Islam

Purpose The purpose of this paper is to develop a hierarchical model to rank the challenges faced by the private Malaysian higher education institutions (HEIs) in the provision of quality education and subsequently their corresponding critical success factors (CSFs) to address those challenges. Design/methodology/approach A sequential mix method was adopted in this study. Semi-structured interviews with 29 participants were initially conducted to identify the challenges and CSFs. This was followed by a questionnaire survey involving 158 respondents to prioritise the identified findings. Thematic analysis was conducted in the qualitative stage, uncovering the challenges and their corresponding CSFs. Data for both stages were accumulated from internal and external stakeholders of Malaysian private HEIs. Finally, the four stages of the analytic hierarchy process (AHP) were applied to rank the challenges and CSFs. Findings The qualitative stage identified eight challenges, i.e. “academics”, “facilities”, “students”, “programmes and curriculum”, “competition”, “accreditation”, “finance” and “research” together with their corresponding CSFs. The AHP enables the ranking of these challenges. “Finance” has been found to be the most crucial challenge and “high competency in managing the institution’s finance” as the most important CSF to address this challenge. Research limitations/implications As the study restricted its focus on Malaysian private HEIs, the results may not be generalised for public HEIs and foreign private HEIs operating in Malaysia. Originality/value The hierarchical model developed in this study is deemed important for implementation to resolve the prioritised challenges. It spells out the specific areas in which the resources of Malaysian private HEIs need to be prudently disbursed and properly managed.


2022 ◽  
pp. 147821032110372
Author(s):  
Ahmad B Muslim ◽  
Didi Suherdi ◽  
Ernie DA Imperiani

To increase global recognition and quality education, universities in Indonesia establish English-mediated International University Programs (IUPs). Within different capacities and resources, however, internationalisation sometimes preserves inequalities among Indonesian higher education institutions (IHEIs). This study investigates how the practice of English-mediated internationalisation may not only support global recognition and quality education but also perpetuate linguistic hegemony. Framed by Canagarajah’s (1999b) Linguistic Imperialism (LI) and Pennycook’s (2017) critical perspective of English as an international language, government document analysis and semi-structured interviews with lecturers and students reveal different international programs, ranging from deliberation to initial emergence. Most IUPs are deliberately designed to cater for international students by providing high-standard infrastructure, international curriculum and quality human resources in order to increase international admissions and partnerships which are essential for international recognition. Despite these attempts, several have not been successful in attracting international enrolments and recognition. In contrast, other programs are not deliberate but are initially emerging to become international and attract overseas students. The study also discusses some emerging linguistic hegemony between English and maintenance of national language in the internationalisation of the Indonesian tertiary sector.


2019 ◽  
Vol 85 (2) ◽  
pp. 61-72 ◽  
Author(s):  
G. B. Cherusheva ◽  
V. V. Parkhomenko

The Ukraine’s integration in the European and global education area and its implications for the academic mobility processes call for understanding the ways and prospects of modernization of the Ukraine’s strategy on exports of education services, strengthening of its position on the international market of education services, intensification of information efforts abroad aiming to convince potential students in the attractiveness of training in Ukraine and wide perspectives of the Ukrainian higher education. The article contains an analysis of the results from an empirical econometric and socio-psychological study devoted to the problems of academic mobility and education migration of Ukrainian youth and foreigners in Ukraine. A comparative analysis of the data shows that education migration processes have similar parameters for foreign students in Ukraine and Ukrainian abroad. The data on the attractiveness of the Ukrainian education for foreign students are analyzed as part of the study, with identifying the factors with impact on the scopes of student migration. The tendency of the continually increasing interest in higher education in Ukraine, in spite of the difficulties (political and economic) faced by Ukraine, is revealed, which is confirmed by the growing numbers of both foreign students in Ukraine and the higher education institutions in which they study. An analysis of the data shows that the education in Ukraine is the most attractive for post-soviet countries. Also, the numbers of education migrants coming from Africa and Asia, in particular from India, Morocco, Nigeria, Egypt, Israel, Jordan, Turkey, and Ghana, have been stably increasing in 2013–2019. An analysis of interviews reveals that foreign students go to study in Ukraine due to the following motives: the possibility to get high quality education (and return to a home country); low education fees compared with a home country; the optimal “price-quality” ratio etc. It was found out which specialties of the professional training drew special interest of foreign students.   It is shown that the flows of education migration of Ukrainian students to other counties tended to intensify in the latest five years. The education migration was growing year-by-year in 2013/14–2017/18. According to the official statistical data on education migration recorded for 2017/2018, the number of Ukrainians taking education course in other countries reached 76181. The most attractive countries for training of Ukrainian youth and the essential factors behind their choice of country for education are defined. The estimated cost of education programs in selected countries that are the most attractive for Ukrainian youth is analyzed as of the academic period 2017/2018.    It is found out that the prevailing motives for Ukrainians seeking education in other countries are professional and socio-cultural values: higher quality education; better training conditions; good carrier prospects; learning of foreign languages; learning about other cultures. The conducted studies that included student interviews revealed the reasons for the education migration of Ukrainians: inadequate level of professional training in domestic higher education institutions; problems with future job placement with domestic diplomas; corruption; lack of stability in the country and blurred prospects of change for the better.  The conducted study enables to highlight the problematic points of the education migration in Ukraine and outlined the essential steps to reduce the migration flow of Ukrainian youth.


2021 ◽  
Vol 92 ◽  
pp. 02017
Author(s):  
Irina Ershova ◽  
Iuliia Solodiankina

Research background: Active development of information technology and globalization have made the digital economy an integral part of global and national economic systems. A key factor in the success of globalization processes is the availability of highly qualified personnel in sufficient volumes and relevant jobs, as well as a training system for specialists with certain competencies for the development and implementation of digital technologies. Purpose of the article: development of guidelines for innovative management of regional human capital formation in the global economy. To achieve this goal, the following tasks were solved: to identify the impact of quality education on the development of human capital; to evaluate the effectiveness of higher education institutions as one of the fundamental factors in the formation of human capital in a region in the process of globalization; to develop a methodology for the formation and improvement of human capital by modernizing the distance education system. Methods: dialectic, abstraction, analysis, induction, modeling, as well as statistical methods, comparison method. Findings & Value added: As a result of this study, an idea has been formed on the impact of quality education on the development of human capital; the analysis of the activities of higher education institutions as one of the factors in the formation and development of human capital in the region; a methodology has been developed for the formation and improvement of human capital by modernizing the distance education system.


2021 ◽  
Vol 17 (27) ◽  
pp. 39
Author(s):  
Guranda Khabeishvili ◽  
Nino Tvaltchrelidze

One of the main tasks of higher education institutions is to attract their customers with its quality education. To improve education practices and to meet the challenges of an ever-changing environment, it is vital to introduce a paradigm shift in education. Hence, what we teach to our students is not enough, the way we teach them is what matters the most. There are several factors, which can serve as indicators of quality education. The demands, needs, expectations of the learners have changed. Accordingly, the primary goal of education is to provide the quality that ensures contemporary students not only with subject knowledge but also with the key skills needed for the 21st century world. Although the concept of student-centeredness is not new, challenges still exist concerning incorporating all characteristics and elements of the student-centered learning approach in Higher Education Institutions in Georgia. According to the previous studies, it is noticeable that the lack of resources and staff training are some of the hindering factors to create and maintain student-centeredness in HEIs (Tvalchrelidze & Alkesidze, 2019). The paper sheds light on the significance of making the classroom environment student-centered, as it can boost and maintain the quality of education for all students (Harris, Spina, Ehrich & Smeed, 2013; Vavrus, Thomas, Bartlett, 2011). The primary objective of this paper is to identify teachers’ perceptions of student-centered learning, along with the current instructional practices and challenges in the case of Higher Education Institutions in Georgia. Hence, it examines the level of integration of studentcentered strategies in the classrooms. For this reason, the quantitative paradigm was applied, as the methodology for the research. The research was carried out among lecturers from three different universities. The results depict that there is still a gap between the practical application of the student-centered learning methods and the perception of the concept, which can have an impact on ensuring quality education. Based on the gained data, it could be seen that less than 40% of lecturers from three different universities fully integrate student-centered learning methods. Furthermore, the research reveals some barriers that hinder the process of promoting the student-centered learning environment. Consequently, based on the findings the conclusions and recommendations were made. To deal with the hindering factors that were identified through this research, it is vital to modify and enhance institutionallevel approaches.


Author(s):  
Helen Cooke ◽  
Andy Lane ◽  
Peter Taylor

This chapter focuses on the history, development, and perceived value of The Open University UK's BA/BSc (Hons) Open degree (hereafter referred to as “OUUK Open degree”) over the past half-century in the context of changing external pressures and addressing debates around the coherence and acceptance of such a personalized program of study. It touches on the changing views of “openness” over time, from the origins of The Open University's “open entry” policy, through to ideas around flexibility of study, open education, and personalized learning. The chapter concludes with recommendations for other higher education institutions wishing to introduce a multidisciplinary open degree into their portfolio of curriculum.


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