Does online media sequence matter in product marketing?

2018 ◽  
Vol 28 ◽  
pp. 44-53 ◽  
Author(s):  
Xuebing Dong ◽  
Hongbo Li
Keyword(s):  
Online Media ◽  
Product Marketing

scholarly journals Characterizing and Predicting Reviews for Effective Product Marketing and Advancement

2021 ◽  
Vol 2 (2) ◽  
pp. 1-4
Author(s):  
Aihsan Suhail ◽  
Keyword(s):  
Online Media ◽  
Online Surveys ◽  
Product Marketing ◽  
Effective Product ◽  
Unstructured Information ◽  
The Web

In the present made world, dependably, individuals around the planet grant through different stages on the Web. It has been addressed, about 71% of by and large online customers read online surveys going before buying a thing. Thing considers, particularly the early surveys (i.e., the investigations posted at the beginning time of a thing), astoundingly impact coming about thing deals. We call the clients who posted the early examinations as "early investigators". Be that as it may, early specialists contribute just a little level of surveys, their feelings can pick the achievement or disappointment of new things and associations. It is immense for relationship to perceive early spectators since their responses can assist relationship with changing publicizing frameworks and improve thing plans, which can at last incite the accomplishment of their new things. And in dependably, a mass extent of unstructured information is made. This information is as text, which is accumulated from get-togethers, online media regions, surveys. Such information is named as gigantic information. Client feelings are identified with a wide degree of spotlights like on express things also. These investigations can be mined utilizing different movements and are of everything considered significance to make checks since they unmistakably pass on the perspective of the bigger part. Online outlines moreover have become a basic wellspring of data for clients going before settling on an educated buy choice. Early examiner's appraisals and their got strength scores are apparently going to influence thing notoriety. The test is to assemble all the audits, in like way find and investigate the assessments, to locate something refined, that scores high evaluating.

Citra Islam Moderat: Aksi Cyber PR dari PWNU Jawa Timur

2018 ◽  
Vol 1 (2) ◽  
pp. 212-232
Author(s):  
Sam Abede Pareno ◽  
M Rif’an Arif
Keyword(s):  
Text Structure ◽  
Online Media ◽  
Religious Traditions ◽  
The Public ◽  
Expert Opinions ◽  
Muslim Countries ◽  
Key Word ◽  
Nahdlatul Ulama ◽  
Muslim Majority ◽  
Selection Of

ABSTRACT Religious traditions in Indonesia are known to be very moderate and tolerant abroad is a reflection of the character of a great noble nation. Between religion, tradition and culture are able to perform compounds so as to create a genuine religious harmony. Because of this reality Indonesia is regarded as the largest Muslim majority country in the world that almost without conflict, in the midst of reality Muslim countries in the Middle East that impressed the dispute into the daily menu. However, the reality of Indonesia as a moderate nation is injured by the act of a group that is fond of terrorism and radicalism by riding Islamic religious teachings. Thus, this reversed religion is assumed as a source of cruelty.   It is through that phenomenon researcher, feel the need to examine the strategy of disseminating moderate Islam by Nahdlatul Ulama. The selection of this Islamic organization according to the authors due to its success in moderating Islam in Indonesia. In this study, the study using a qualitative approach or method as well as adopting the theory of Van Dijk discourse analysis as a scalpel to peel the discourse of moderate Islam published by PWNU East Java through the website. As for this research, the findings are important, among others are: 1) moderate Islamic discourse campaigned by Nahdlatul Ulama East Java is categorized into three segments, namely social, religious and nationality. 2) the text structure that builds moderate Islamic discourse NU East Java in Van Dijk perspective constructed in three domains, namely text, social cognition and social context. 3) the principles of Public Relationship implemented by NU through cyber (online media), among others; News publications and expert opinions, production of image and video-based information, and updating official NU information to the public about their attitudes and views on the phenomena that occur by promoting the values of Islamic moderatism. Key Word : Islamic Moderatism, Nahdlatul Ulama, Cyber Public Relationship

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Penyuntingan Media dan Media Penyuntingan sebagai Sarana Perbaikan Kualitas Karya

2020 ◽  
Author(s):  
Amalia Farhani
Keyword(s):  
Online Media

Penelitian ini dilakukan dengan tujuan untuk mengemukakan penyuntingan media dan media untuk menyunting yang ada dalam kehidupan sehari-hari sebagai sarana untuk memperbaiki kualitas karya. Metode penelitian ini ialah kajian pustaka dimulai dengan mengumpulkan informasi sebanyak-banyaknya, lalu diseleksi sesuai tema, penginterpretasian, lalu didapatkan hasil akhir penelitian. Hasil penelitian didapatkan bahwa media penyuntingan dan menyunting media merupakan dua istilah yang berbeda. Media penyuntingan merupakan peralatan atau alat bantu yang dapat digunakan untuk mempermudah proses menyunting. Menyunting media merupakan salah satu kegiatan menyunting sebuah media baik online maupun offline. Media penyuntingan dapat diakses melalui web seperti sebuah portal jurnal. Akses tersebut membutuhkan jaringan internet atau sering disebut dalam jaringan. Media penyuntingan juga dapat diakses melalui luar jaringan. Penyuntingan media yang sering dijumpai ialah menyunting media massa, baik itu cetak maupun online. Media massa itu sering disebut sebagai koran. Selain koran, buku juga termasuk media yang dapat digunakan sebagai sarana kegiatan menyunting. Setiap penulis karya, harus dibekali dengan pelatihan mengenai kegiatan menyunting agar karya yang dihasilkan semakin berkualitas. Pelatihan tersebut dapat dimulai dengan menyunting teks tanpa tanda baca dilanjutkan dengan pelatihan menyunting yang memperhatikan kata serta kalimat di dalamnya.

Klasifikasi Berita Kriminal Menggunakan Naïve Bayes Classifier (NBC) dengan Pengujian K-Fold Cross Validation

2019 ◽  
Vol 5 (2) ◽  
pp. 108-117
Author(s):  
Herfia Rhomadhona ◽  
Jaka Permadi
Keyword(s):  
Cross Validation ◽  
Online Media ◽  
Bayes Classifier ◽  
Ve Bayes ◽  
Fold Cross Validation

Berita kriminalitas merupakan berita yang selalu menjadi trending topik di setiap media massa, khususnya media massa online. Media massa online terlah menyediakan beberapa fasilitas untuk mempermudah masyarakan dalam mencari sebuah berita berdasarkan topik. Media massa online melabeli suatu berita berdasarkan kategorinya. Namun, media massa online tidak memberikan sub kategori pada berita tersebut. Sebagai contoh jika seorang pengguna membuka kategori kriminal, maka yang ditampilkan adalah semua jenis berita kriminal tanpa memberikan informasi yang spesifik dari jenis kriminalitasnya. Permasalahan tersebut dapat diatasi dengan mengklasifikasikan berita kriminalitas berdasarkan subkategori. Penelitian ini menggunakan metode Naïve Bayes Classifier (NBC)  untuk mengklasifikasi berita berdasarkan sub kategorinya. Adapun subkategori terbagi kedalam 5 kategori yaitu korupsi, narkoba, pencurian, pemerkosaan dan pembunuhan. Penelitian ini bertujuan untuk mengetahui kemampuan NBC dalam mengklasifikasi berita dengan melakukan pengujian menggunakan teknik K-Fold Cross Validation dengan nilai K dari 3 sampai 10. Hasil pengujian menyatakan bahwa NBC memiliki kemampuan dalam klasifikasi berita kriminal dengan nilai precision sebesar 98,53 %, nilai recall sebesar 98,44 % dan nilai accuracy sebesar 99,38 %.

Information and scientific impact of Advanced Therapies in the age of mass media: an Altmetrics-based analysis of Tissue Engineering. (Preprint)

2020 ◽  
Author(s):  
Antonio Santisteban ◽  
Julia Moran ◽  
Miguel Ángel Martín Piedra ◽  
Antonio Campos Muñoz ◽  
José Antonio Moral Muñoz ◽  
...  
Keyword(s):  
Tissue Engineering ◽  
Mass Media ◽  
Prediction Equation ◽  
Factorial Analysis ◽  
Online Media ◽  
Research Groups ◽  
Academic Institutions ◽  
Scientific Impact ◽  
Online Platforms ◽  
The Impact

BACKGROUND Tissue engineering (TE) constitutes a multidisciplinary field aiming to construct artificial tissues to regenerate end-staged organs. Its development has taken placed since the last decade of the 20th century, entailing a clinical revolution. In this sense, TE research groups have worked and shared relevant information in the mass media era. Thus, it would be interesting to study the online dimension of TE research and to compare it with traditional measures of scientific impact. OBJECTIVE To evaluate TE online dimension from 2012 to 2018 by using metadata obtained from the Web of Science (WoS) and Altmetrics and to develop a prediction equation for the impact of TE documents from Almetrics scores. METHODS We have analyzed 23,719 TE documents through descriptive and statistical methods. First, TE temporal evolution was exposed for WoS and fifteen online platforms (News, Blogs, Policy, Twitter, Patents, Peer review, Weibo, Facebook, Wikipedia, Google, Reddit, F1000, Q&A, Video and Mendeley readers). The 10 most-cited TE original articles were ranked according to WoS citations and the Altmetric Attention Score. Second, in order to better comprehend TE online framework, a correlation and factorial analysis were performed based on the suitable results previously obtained for the Bartlett Sphericity and Kaiser-Meyer-Olkin tests. Finally, the liner regression model was applied to elucidate the relation between academy and online media and to construct a prediction equation for TE from Altmetrics data. RESULTS TE dynamic shows an upward trend in WoS citations, Twitter, Mendeley Readers and Altmetric Scores. However, WoS and Altmetrics rankings for the most cited documents clearly differs. When compared, the best correlation results were obtained for Mendeley readers and WoS (ρ=0.71). In addition, the factorial analysis identified six factors that could explain the previously observed differences between TE academy, and the online platforms evaluated. At this point, the mathematical model constructed is able to predict and explain more than the 40% of TE WoS citations from Altmetrics scores. CONCLUSIONS The scientific information related to the construction of bioartificial tissues increasingly reaches society through different online media. Because of the focus of TE research importantly differs when the academic institutions and online platforms are compared, it could be stated that basic and clinical research groups, academic institutions and health politicians should take it into account in a coordinated effort oriented to the design and implementation of adequate strategies for information diffusion and population health education.

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