Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target.
Keywords: Strategic of Communication, Crowdfunding, Social Media.
The purpose of this study was to determine what type of marketing communication
objectives are present in the digital content marketing developed by
luxury auto brands with social media presence in Puerto Rico, particularly Facebook.
A longitudinal multiple-case study design was used to analyze five luxury
auto brands using content analysis on Facebook posts. This analysis included
identification of marketing communication objectives through social media
content marketing strategies, type of media content and social media metrics.
Our results showed that the most used objectives are brand awareness, brand
personality, and brand salience. Another significant result is that digital content
marketing used by brands in social media are focused towards becoming more
visible and recognized; also, reflecting human-like traits and attitudes in their
social media.
The case study presented in this chapter discusses the design and implementation of an online platform, “come_NET,” in the context of intercultural computer clubs in Germany. This tool was built in close cooperation with the children and adult computer club participants. It was designed to foster the sharing of ideas and experiences across distances, support collaboration, and make skills and expertise accessible to others in the local neighborhood contexts. In particular, the participatory-design process involving the children in the computer clubs fostered a profound understanding of the platform structure and functionalities. The study results show how younger children in particular were able to benefit, as the closed nature of the platform enabled them to gather experience as users of social media, but in a safe and controlled environment.
Haiti has experienced a series of catastrophic natural disasters in recent decades, resulting in significant loss of life and long-term damage to infrastructure. One critical outcome of these disasters is that there are approximately 400,000 orphans in the small population of just over 10 million. Throughout Haiti, children with disabilities are often considered cursed, and thus are rejected by the community in which they live. Haitian children with disabilities need creative and educational activities that will help them grow, develop, enjoy their lives, and become accepted members of the community. This chapter on the Haitian Center for Inclusive Education presents a case study of social media engagement and music learning, with an emphasis on social justice that has contributed to sustainable efforts.
A comprehensive social media data processing and analytics architecture by using big data platforms: a case study of twitter flood-risk messages