The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience

2021 ◽  
Author(s):  
Aurélie Hemonnet-Goujot ◽  
Aurélie Kessous ◽  
Fanny Magnoni
Keyword(s):  
Product Innovation ◽  
Identity Salience ◽  
Luxury Brand ◽  
Brand Relationship ◽  
Sustainable Product

scholarly journals Contributions to Sustainability in SMEs: Human Resources, Sustainable Product Innovation Performance and the Mediating Role of Employee Creativity

2021 ◽  
Vol 13 (4) ◽  
pp. 2008
Author(s):  
Lucía Muñoz-Pascual ◽  
Jesús Galende ◽  
Carla Curado
Keyword(s):  
Human Resources ◽  
Product Innovation ◽  
Structural Equations ◽  
Innovation Performance ◽  
Organizational Level ◽  
Employee Creativity ◽  
Individual Level ◽  
Mediating Role ◽  
Sustainable Product

The analysis of human resources and sustainable innovation through organizational variables is useful, albeit limited, for predicting complex interactions for sustainability development in small and medium-sized enterprises (SMEs). This paper seeks to overcome this limitation, proposing three models with variables at two levels, namely, for the development of creativity (individual level) and sustainable product innovation performance (organizational level) and sustainability development. Theoretical models are tested using the Structural Equations Model. It is posited that knowledge, motivation, and relationships (individual level) may be predictors of creativity. In addition, creativity is analyzed as a mediator between human resources and sustainable product innovation performance. In this way, it is easier for SMEs to detect on which aspects of HR they should place greater emphasis for sustainable product innovation performance (PIP), with the purpose of reducing the ones associated with the Covid-19 crisis and obtaining a sustainable world. Information was obtained through an online questionnaire involving a sample of 245 certified innovative Spanish SMEs. The results support major findings: (a) knowledge, (b) motivation, and (c) relationships have a positive impact on creativity; (d) the three models hold that creativity fully mediates human resources and sustainable product innovation performance. The paper contributes to the literature on the human resources and sustainable product innovation performance by adopting a multidisciplinary approach, as well as by analyzing variables on two levels, measuring the most internal aspects of employees (wishes, emotions, ideas, or feelings), and explaining the mediating role of employee creativity.

THE ROLE OF LUXURY BRAND ATTACHMENT ON CONSUMER BRAND RELATIONSHIP

2017 ◽  
Vol 2017 ◽  
pp. 152-157
Author(s):  
Anwar Sadat Shimul ◽  
◽  
Michael Lwin ◽  
Ian Phau
Keyword(s):  
Brand Attachment ◽  
Luxury Brand ◽  
Brand Relationship

The Incentives to, and Constraints upon, Product Innovation

2018 ◽  
Author(s):  
Paul Stoneman ◽  
Eleonora Bartoloni ◽  
Maurizio Baussola
Keyword(s):  
Survey Data ◽  
Product Innovation ◽  
Product Space ◽  
Driving Forces ◽  
Product Line ◽  
Decision Uncertainty ◽  
Market Structures ◽  
Product Innovations

This chapter explores the factors that affect the firm’s decision to undertake product innovation. The discussion encompasses the driving forces that encourage product innovation, for example innovation by others or the ageing of an existing product line; however, the basic rationale is the search for profits. The chapter also addresses decisions about: the extent of innovation in general; horizontal and vertical product innovations separately; and the location of innovations in product space. The role of market structures in the product innovation decision, uncertainty in the innovating environment, and issues relating to emulation and copying are also addressed. Constraints to product innovation that survey data indicate are most important—innovation costs, risk and finance, and the availability of qualified labour—are also addressed.

The journey towards sustainable product development: why are some manufacturing companies better than others at product innovation?

Technovation ◽  
2021 ◽  
pp. 102239
Author(s):  
Julio Cesar Ferro de Guimarães ◽  
Eliana Andréa Severo ◽  
Charbel Jose Chiappetta Jabbour ◽  
Ana Beatriz Lopes de Sousa Jabbour ◽  
Ariane Ferreira Porto Rosa
Keyword(s):  
Product Development ◽  
Product Innovation ◽  
Manufacturing Companies ◽  
Sustainable Product Development ◽  
Sustainable Product ◽  
Better Than

Innovation in SMEs: the role of employee training in German SMEs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irem Demirkan ◽  
Ravi Srinivasan ◽  
Alka Nand
Keyword(s):  
Research And Development ◽  
Boundary Conditions ◽  
Product Innovation ◽  
Employee Training ◽  
Lower Proportion ◽  
Economic Research ◽  
Content Type ◽  
The Relationship ◽  
Practical Implications

PurposeThis paper explores the role of effective resource and knowledge management capabilities on product innovation capabilities of the small and medium-sized enterprises (SMEs). Specifically, the authors research the role of the human resource investments in the form of employee training in developing firm's innovation capabilities and how SMEs manage these investments when we account for the boundary conditions such as the level of employee education, SME size and the frequency of investments in research and development (R&D).Design/methodology/approachThe authors use survey data conducted by The Centre for European Economic Research (Zentrum für Europäische Wirtschaftsforschung – ZEW). The final sample for analysis includes 983 SMEs from Germany that belong to 13 different industries. The authors use hierarchical OLS regression to test the hypotheses presented in this paper.FindingsThe authors find a positive association between increased investments in employee training and product innovation capabilities in the context of SMEs. More specifically, the authors’ findings support that (1) the relationship between employee training and innovation capabilities is weaker in industries with greater proportion of employees with university degrees, (2) the effectiveness of investments in employee training is lower among larger SMEs than smaller SMEs, and (3) continuous R&D weakens the relationship between training expenditure and innovation capabilities. While on the one hand the authors’ findings contribute to the debate of whether employee training is necessary for SMEs by affirming this notion, on the other hand the authors show that investments in employee training have differing implications for small and large SMEs within boundary conditions. Moreover, these findings have practical implications for the managers of all SMEs in terms of management of their knowledge resources.Research limitations/implicationsThe authors’ research makes important contributions to the study of innovation in SMEs. First, the authors contribute evidence to the debate whether employee training is necessary for SMEs by showing that employee training is particularly important for SMEs that are smaller in size, have lower proportion of employees with university degrees and when they invest in research and development in a targeted manner. The authors also demonstrate that investments in employee training is not a waste, rather such investments can increase the likelihood of survival for many of these firms through its positive impact on product innovation.Practical implicationsFor managers of SMEs, the authors’ findings suggest that while investments in employee training are important, the managers of particular SMEs with above-mentioned qualities should be persistent in such investments and must make deliberate efforts to reap the benefits in terms of innovative capabilities. Unlike large firms, who have the financial means to carry out investments in an abundant manner, SMEs appear to be more enterprising with their scarce resources when we also consider the role of investments in human resources.Originality/valueThe authors’ research makes important contributions to the study of innovation in SMEs. First, the authors contribute evidence to the debate whether employee training is necessary for SMEs by finding that employee training is particularly important for SMEs that are smaller in size, have lower proportion of employees with university degrees and when they do not invest in R&D continuously. The authors also demonstrate that investments in employee training is not a waste, but such investments can increase the likelihood of survival for many of these firms.

scholarly journals Plered Ceramic Production by Innovation in Products

2021 ◽  
Vol 8 (9) ◽  
pp. 120
Author(s):  
Yuliarni Yuliarni ◽  
Rustopo Rustopo ◽  
Guntur Guntur ◽  
Timbul Raharjo
Keyword(s):  
Product Innovation ◽  
Ceramic Production ◽  
Innovation Development ◽  
Form And Function ◽  
Type Form ◽  
Production Techniques ◽  
Product And Process ◽  
And Function ◽  
Process Product

This article explores the production, in particular innovation, of Plered ceramics. Innovation development seeks to recognize innovations and improvements, as well as the role of institutions in the ceramic industry at Plered. The analysis approach used is qualitative, through observation, interviews, literature review data sources are collected.The results showed that the development of Plered ceramics was carried out in terms of product and process. Product innovation occurs in aspects of type, form and function, while process innovation occurs in aspects of ideas, materials and production techniques. The roles of government, academics, entrepreneurs and consumers who work together are very supportive of the development of Plered ceramics.

scholarly journals Role of Information Technology Capabilities on Product Innovation Performance: Mediating Role of Corporate Entrepreneurship

2018 ◽  
pp. 94-121
Author(s):  
Abdul Wahab .
Keyword(s):  
Information Technology ◽  
Product Innovation ◽  
Sampling Technique ◽  
Corporate Entrepreneurship ◽  
Business Environment ◽  
Innovation Performance ◽  
Mediating Effect ◽  
Organizational Level ◽  
Entrepreneurial Activities

Despite the surplus studies demonstrating the significance of information technology capabilities in business growth with innovation, the knowledge of the approaches through which such benefits can be attained and their connections, expertise, and influence to other organizational and managerial aspects are yet limited. Purpose: To fill the research gap by studying the relationship between Information technology capabilities and business innovation within corporate entrepreneurial activities and also examining the mediating effect of Corporate Entrepreneurship, its sustainable approach at managerial level and contribution in market research towards emerging demands of IT. This study is also focusing on the skills, processes, and modifications to achieve such goals; also the implications for the managers dealing with product innovations in dynamic organizations. Design: Selected design for this study is descriptive in nature following a quantitative approach with stratified random sampling technique. The data is collected from 315 IT executive and managers from the population of 50 manufacturing firms in Karachi, Pakistan. Findings: Using data collected from the concerned population in the dynamic business environment, Researcher found the corporate entrepreneurship partially mediating the correlation between product innovation performance and information technology capabilities in an organization. These variables being studied are the observed elements of organizational progress and success; and their impacts on innovation, growth, and success are recognized and attested with the help of hypothesis testing in this research. Significance: This study is providing guide and support to organizations and policymakers incorporate entrepreneurial activities at different firms and managerial levels. Furthermore, this research study fills the existing gap by incorporating corporate entrepreneurship (CE) at the organizational level and contributes to the more robust development, understanding and involvement of IT to improve the overall business value.

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