Product quality differentiation in a renewable resource oligopoly

Author(s):  
Luca Colombo ◽  
Paola Labrecciosa
2017 ◽  
Vol 13 (1) ◽  
pp. 24-32
Author(s):  
Chia-Ming Liu

The purpose of this paper is to characterize the relationship between quality differentiation, income distribution and product line design. According to the findings, the author can explain the trend of quality differentiation and the phenomenon of extreme product diversity in different conditions of income distribution. When the middle class of consumers reach a certain critical few number, the quality for them will descend. Only the high-end and low-end quality left for this extreme condition; that is, the product quality spectrum will shrink. The product quality for middle and low class will gradually get worse and worse, even lower than original quality. The product line design will be reconsidered to the opposite extremes.


Author(s):  
Meijuan Li ◽  
Qiming Tang

The telecom industry is a typical oligopolistic industry, so telecom carriers are easy to conspire in the course of operation. This article analyzes the influence of product quality differentiation on telecom carrier collusion by constructing a game model. The results show that the critical discount factor that keeps telecom carriers persisting in collusion increases with the decrease of product quality differentiation, that is, the smaller the product quality differentiation is, the harder it is for telecom carriers to adhere to long-term collusion. Conversely, the greater the product quality differentiation is, the greater the risk of a large number of users leaving the network can be when telecom carriers betray the collusion, so they will not easily betray it. Therefore, the product quality differentiation is conducive to the realization and maintenance of telecom carrier collusion. At the same time, telecom carriers that provide different quality products have different incentives for collusion, among which those providing low-quality products are more likely to persist in collusion. What is more, this article also finds that China's telecom industry has great product quality differentiation in the full-service operation, so when telecom carriers pursue the differentiation development of product quality, the government should take corresponding measures to prevent their collusion.


2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.


Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.


2016 ◽  
pp. 112-128
Author(s):  
A. Gnidchenko

The article surveys the literature that emphasizes the importance of comparative and absolute advantages for intra- and inter-industry trade. Two conclusions follow form the survey. First, unlike the traditional view, intra-industry trade is determined rather by technology than by increasing returns. Second, absolute advantages that have been ignored in international trade models for a long time play a vital role through their linkages with product quality and export diversification. We also discuss a new strand of literature that models international trade with the assumption of non-homothetic preferences.


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