scholarly journals Consumer traits and situational factors: Exploring the consumer's online impulse buying in the pandemic time

2021 ◽  
Vol 4 (1) ◽  
pp. 100182
Author(s):  
Ika Febrilia ◽  
Ari Warokka
Keyword(s):  
Situational Factors ◽  
Impulse Buying ◽  
Buying In

Internal Stimulus Factors as Antecedents of Impulse Buying: Gap Identification and Future Direction

2021 ◽  
pp. 097226292098396
Author(s):  
Shaon Sen ◽  
Smitha Nayak
Keyword(s):  
Perceived Risk ◽  
English Language ◽  
Situational Factors ◽  
Impulse Buying ◽  
Comprehensive Search ◽  
Internal Stimulus ◽  
Future Direction ◽  
Unpublished Doctoral Thesis ◽  
The Impact ◽  
Buying In

Impulse buying is an important area of consumer behaviour. The process of impulse buying is influenced by various external, situational, and internal stimulus factors. The extant literature review suggests that various external and situational factors are studied in great detail; however, studies on various internal stimulus factors are rare. Hence, this study explores relevant research gaps, and, in this process, it identifies three internal stimulus factors such as materialism, hedonism and perceived risk as potential antecedents to impulse buying. This article also suggests the use of moderator variables, individualism, and income, the impact of which is to be tested on the respective proposed relationships. This article reviews the contributions of all seminal as well as other important works from 1950 through 2018 conducted in the field of impulse buying. In this process, it includes relevant published academic and research papers through a comprehensive search from the database of Scopus, electronic sources such as Sage Journals, Science Direct, Emerald Insight and aggregators such as JSTOR and EBSCOhost. However, consequently, it excludes unpublished doctoral thesis, conference proceedings, working papers, and dissertations. The reviewed literature are all written and documented in the English language.

An Empirical Study of Impulse Buying Behavior in Online Bookstores

2013 ◽  
Vol 3 (3) ◽  
pp. 1-17
Author(s):  
G. Muruganantham ◽  
Ravi Shankar Bhakat
Keyword(s):  
Online Survey ◽  
Online Shopping ◽  
Situational Factors ◽  
Survey Method ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Area Of Interest ◽  
Online Bookstores ◽  
Hedonic Shopping ◽  
Buying In

Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in online stores. This paper presents the study of various aspects of online impulse buying viz. hedonic shopping, website quality, trust, situational factors and variety seeking in Indian context. With the data collected from the online survey method the different antecedents of impulse buying have been analysed and reported on the basis of their significance. The hedonic shopping was found to be the major factor influencing impulse buying in online bookstores. This study also discusses about the managerial issues, suggestions and implications for the future researchers. The understanding of the behavior of the online shoppers in terms of their impulsive behavior would be helpful for the marketers and academicians.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

Impulse buying intentions of young consumers from a hedonic shopping perspective

2017 ◽  
Vol 9 (4) ◽  
pp. 266-282 ◽  
Author(s):  
Dipanjan Kumar Dey ◽  
Ankur Srivastava
Keyword(s):  
Theoretical Work ◽  
Situational Factors ◽  
Impulse Buying ◽  
Content Type ◽  
Five Dimensions ◽  
Situational Characteristics ◽  
Impulsive Buying ◽  
Young Consumers ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping

Purpose The purpose of this research paper is to examine predictors of impulsive buying intentions among youngsters from a hedonic shopping perspective. Recent theoretical work suggests that impulsive buying can function as a form of different hedonic shopping value dimensions such as fun, social interactions, novelty, escapism and outside appreciation. Design/methodology/approach The present research empirically tests a theoretical model of impulse buying intentions by examining the associations between hedonic shopping value dimensions and intentions in the presence of situational characteristics as moderators. A survey of 333 youngsters aged 15 to 23 is conducted using a structured questionnaire. Constructs are measured using established scales. Findings Results indicate that the impulsive buying intentions of youngsters are positively associated with all the five dimensions of hedonic shopping value. Situational characteristics of money and time availability positively moderate this relationship. Task definition negatively moderates the association between impulsive buying intention and hedonic shopping value dimensions. Research limitations/implications Two major theoretical implications result from this study. First, the study enabled the conceptualization of a theoretical framework of impulse buying intentions by including five dimensions of hedonic shopping value as important factors in young consumers’ impulse behavior buying intentions. Further, it includes the moderating effects of all the three aspects of situational characteristics in the same model. Practical implications The marketers can make use of the shopping value dimensions and the situational characteristics moderators to design and implement marketing strategies so that sales via impulse buying are maximized. Originality/value This study provides novel insights on the complex process of impulsive buying by youngsters by expanding the application of the hedonic shopping motives in the presence of situational factors as moderating variables.

scholarly journals The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable

The Winners ◽  
2015 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Jessica Novia
Keyword(s):  
Quantitative Research ◽  
Total Sample ◽  
Analysis Data ◽  
Impulse Buying ◽  
Cross Sectional ◽  
Impulsive Buying ◽  
The World ◽  
Spss Software ◽  
Visual Merchandising ◽  
Buying In

This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross sectional. Research used Cluster Analysis and Moderated Regression Analysis. Data processing was performed using SPSS software for Windows version 20. Research found that customers of Gaudi were divided into three groups: the way of the world, sufficient money, and promotions. Then, research found that visual merchandising affected impulsive buying. In addition, there visual merchandising had also an effect on impulsive buying with impulsive buying tendency as moderating variable. As a conclusion, moderating variable strengthens the effect of visual merchandising on impulse buying.

Online social capital: Understanding e-impulse buying in practice

2009 ◽  
Vol 16 (4) ◽  
pp. 320-328 ◽  
Author(s):  
Ronan de Kervenoael ◽  
D. Selcen O. Aykac ◽  
Mark Palmer
Keyword(s):  
Social Capital ◽  
Impulse Buying ◽  
Buying In

Time Pressure Effects on Impulse Buying in Sales Situation: Need for Cognitive Closure of Intermediary Role

2014 ◽  
Vol 926-930 ◽  
pp. 4065-4068 ◽  
Author(s):  
Mei Hu ◽  
Xiang Bin Qin
Keyword(s):  
Time Pressure ◽  
Influencing Factor ◽  
Special Kind ◽  
Pressure Effects ◽  
Impulse Buying ◽  
Cognitive Closure ◽  
Need For Cognitive Closure ◽  
Intermediary Role ◽  
The Impact ◽  
Buying In

The impulse buying is a special kind of irrational behavior; the impact factor has been research hotspot of scholars and the focus of companies. Based on the analysis of the phenomenon of impulse buying and the literature of impulse buying, we realize time pressure is the important influencing factor on impulse buying. In this paper, we study time pressure effects on impulse buying behavior, and the need for cognitive closure of intermediary role and regulation of demographic variables in promotion situation, on the basis of that we constructed the model of under time pressure effects on impulse buying in promotion situation. We expect this paper can promote the related theory research of impulse buying, and provide theory basis for merchants take reasonable promotion methods.

scholarly journals PEMODELAN STRUKTURAL DARI EMOSI POSITIF SEBAGAI PEMEDIASI TERHADAP PEMBELIAN TIDAK TERENCANA

2015 ◽  
Vol 4 (3) ◽  
pp. 104
Author(s):  
NI WAYAN ARNI YANITA ◽  
KETUT JAYANEGARA ◽  
I PUTU EKA N. KENCANA
Keyword(s):  
Structural Equation Modeling ◽  
Indirect Effect ◽  
Latent Variables ◽  
Structural Equation ◽  
Positive Emotions ◽  
Goodness Of Fit ◽  
Situational Factors ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Mediation Models

Latent variables are variables that can not be observed directly. Latent variables can be observed with constituent indicators. One of the methods used to analyze the latent variables are Structural Equation Modeling (SEM). This research raised the case of impulse buying to be applied to the SEM method. Impulse buying influenced by the characteristics of the hypermarket, situational factors, the characteristics of the product, promotion and positive emotions. The purpose of this research was to determine the effect dari positive emotions as mediation to impulse buying.The results obtained indicate that positive emotions directly affect the impulse buying of 0.302, promotion directly affects the positive emotions of 0.367, and the promotion of indirect effect to impulse buying of 0.111. So positive emotions can mediate to impulse buying of 0.020. Goodness of fit mediation models not good with value 0.39.

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