An Empirical Study of Impulse Buying Behavior in Online Bookstores

2013 ◽  
Vol 3 (3) ◽  
pp. 1-17
Author(s):  
G. Muruganantham ◽  
Ravi Shankar Bhakat
Keyword(s):  
Online Survey ◽  
Online Shopping ◽  
Situational Factors ◽  
Survey Method ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Area Of Interest ◽  
Online Bookstores ◽  
Hedonic Shopping ◽  
Buying In

Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in online stores. This paper presents the study of various aspects of online impulse buying viz. hedonic shopping, website quality, trust, situational factors and variety seeking in Indian context. With the data collected from the online survey method the different antecedents of impulse buying have been analysed and reported on the basis of their significance. The hedonic shopping was found to be the major factor influencing impulse buying in online bookstores. This study also discusses about the managerial issues, suggestions and implications for the future researchers. The understanding of the behavior of the online shoppers in terms of their impulsive behavior would be helpful for the marketers and academicians.

scholarly journals Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

2020 ◽  
Vol 76 ◽  
pp. 01052
Author(s):  
Sesilya Kempa ◽  
Kevin Vebrian ◽  
Hakim Bendjeroua
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Impulse Buying ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

Impulse buying intentions of young consumers from a hedonic shopping perspective

2017 ◽  
Vol 9 (4) ◽  
pp. 266-282 ◽  
Author(s):  
Dipanjan Kumar Dey ◽  
Ankur Srivastava
Keyword(s):  
Theoretical Work ◽  
Situational Factors ◽  
Impulse Buying ◽  
Content Type ◽  
Five Dimensions ◽  
Situational Characteristics ◽  
Impulsive Buying ◽  
Young Consumers ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping

Purpose The purpose of this research paper is to examine predictors of impulsive buying intentions among youngsters from a hedonic shopping perspective. Recent theoretical work suggests that impulsive buying can function as a form of different hedonic shopping value dimensions such as fun, social interactions, novelty, escapism and outside appreciation. Design/methodology/approach The present research empirically tests a theoretical model of impulse buying intentions by examining the associations between hedonic shopping value dimensions and intentions in the presence of situational characteristics as moderators. A survey of 333 youngsters aged 15 to 23 is conducted using a structured questionnaire. Constructs are measured using established scales. Findings Results indicate that the impulsive buying intentions of youngsters are positively associated with all the five dimensions of hedonic shopping value. Situational characteristics of money and time availability positively moderate this relationship. Task definition negatively moderates the association between impulsive buying intention and hedonic shopping value dimensions. Research limitations/implications Two major theoretical implications result from this study. First, the study enabled the conceptualization of a theoretical framework of impulse buying intentions by including five dimensions of hedonic shopping value as important factors in young consumers’ impulse behavior buying intentions. Further, it includes the moderating effects of all the three aspects of situational characteristics in the same model. Practical implications The marketers can make use of the shopping value dimensions and the situational characteristics moderators to design and implement marketing strategies so that sales via impulse buying are maximized. Originality/value This study provides novel insights on the complex process of impulsive buying by youngsters by expanding the application of the hedonic shopping motives in the presence of situational factors as moderating variables.

Influence of Web Attributes on Consumer Purchase Intentions

2021 ◽  
pp. 337-356
Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro
Keyword(s):  
Empirical Data ◽  
Online Survey ◽  
Online Shopping ◽  
Internet Access ◽  
Research Paper ◽  
Purchase Intentions ◽  
Survey Method ◽  
Widespread Acceptance ◽  
Made In

The rise in the number of households possessing computers and the ease of internet access has led to widespread acceptance of B2C e-commerce, and has rapidly evolved into a global phenomenon. The competition among e-commerce vendors is getting intensified year by year and all of them are adopting innovative and creative approaches to attract, satisfy and retain customers. Web attributes are considered as one of the key influencers of consumer purchase intentions. With the support of existing literature, an attempt is made in this research paper to identify the list of attributes of online shopping websites that influence consumers' purchase intentions. The findings of the study are based on empirical data collected using online survey method.

scholarly journals Study of impulse buying on Instagram users in Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 47-54
Author(s):  
Sri Rahayu Tri Astuti ◽  
Imroatul Khasanah ◽  
Y Yoestini
Keyword(s):  
Regression Analysis ◽  
Word Of Mouth ◽  
Impulse Buying ◽  
Electronic Word Of Mouth ◽  
Online Retailer ◽  
Independent Variables ◽  
Online Advertisement ◽  
Hedonic Shopping ◽  
Buying In ◽  
Practical Implications

Our paper is aimed to find out the effect of online advertisement content, electronic word of mouth (e-WOM) and hedonic shopping motives on impulse buying of Indonesian users in Indonesia. Multiple linier regression analysis is used to examine the magnitude of independent variables effect which are online advertisement content, e-WOM  and hedonic shopping motives on impulse buying on instagram user in Indonesia. The analysis on 75 respondents showed that all independent variables have positive and significant effect on dependent variable. The independent variabel which has the biggest effect on impulse buying in order are online advertisement content, e-WOM and hedonic shopping motives. The main reason affecting the decision from impulse buying is good online advertisement content which is marked by informative, easily understood, easily accessed contents and its attractive visualisation. The practical implications of this study are of most interest for advertisers, marketers, online retailer and designers of shopping website.

The Influence of Individual Internal Factors on Impulse Buying Behaviour through Online Shopping

2013 ◽  
Vol 1 (1) ◽  
pp. 59-69
Author(s):  
Siew Lin Chuah ◽  
Chin Chuan Gan
Keyword(s):  
Factor Analysis ◽  
Online Shopping ◽  
External Factors ◽  
Impulse Buying ◽  
Research Focus ◽  
Internal Factors ◽  
Research Findings ◽  
The Individual ◽  
Buying Behaviour ◽  
Buying In

Objective The aim of this research is to identify whether personality, emotions, and hedonic motivation influence impulse buying behaviour when shopping online. Methodology/Technique A total of 270 samples were collected through online. Factor analysis and multiple linear regression were conducted in this research. Findings The result shows that personality and hedonic motivations are positively related to online impulse buying, whereas emotions are not positively related to online impulse buying. Type of Paper: Empirical paper Novelty : Previous research had focused more on the external factors that influence online impulse buying. There is a lack of research focus on internal factors that influence online impulse buying. In this research, the individual internal factors such as personality, emotions, and hedonic motivations are used to clarify the relationships between online impulse buying and the individual internal factors. Keywords: Emotions, Hedonic Motivation, Impulse Buying Behaviour, Online Shopping, Personality.

ELEKTRONİK ORTAMDA ALIŞVERİŞ YAPANLARIN KONTROLSÜZ SATIN ALMA EĞİLİMLERİNİN İNCELENMESİ: İNTERAKTİF BİR UYGULAMA

2015 ◽  
Vol 2 (2) ◽  
Author(s):  
Zeynep Üster
Keyword(s):  
Survey Method ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Electronic Environment ◽  
Impulsive Buying ◽  
Survey Results ◽  
Spss Software ◽  
Impulse Buying Tendency ◽  
Manova Analysis ◽  
Buying In

In recent years, along with the advances in technology the internet is also differentiated. Internet, meets the needs of information on any subject, has become faster, easier and cheaper shopping environment for consumers to reach. The features of internet that make life easier make the electronic environment attractive for shoppers. However, as a side effect of these advantages, consumers begin to show behavior of buying goods without the need in electronic environment. In this study aim is to examine the impulsive buying trends of consumers that shop in electronic environment. Other sub-objective is to determine the effects of demographic characteristics and psychological factors on impulsive buying trends of consumers’ impulse buying tendency. Moreover it analyzes the factors effecting impulsive buying in electronic environment. In the part of application, interactive implementation is made to analyze the impulsive buying behavior of consumers that shop in electronic environment. Research data is collected by survey method and 245 valid survey results analyzed by SPSS software. Data reliability levels were determined, the frequency and average values were calculated, factor analysis and MANOVA analysis were applied.

Internal Stimulus Factors as Antecedents of Impulse Buying: Gap Identification and Future Direction

2021 ◽  
pp. 097226292098396
Author(s):  
Shaon Sen ◽  
Smitha Nayak
Keyword(s):  
Perceived Risk ◽  
English Language ◽  
Situational Factors ◽  
Impulse Buying ◽  
Comprehensive Search ◽  
Internal Stimulus ◽  
Future Direction ◽  
Unpublished Doctoral Thesis ◽  
The Impact ◽  
Buying In

Impulse buying is an important area of consumer behaviour. The process of impulse buying is influenced by various external, situational, and internal stimulus factors. The extant literature review suggests that various external and situational factors are studied in great detail; however, studies on various internal stimulus factors are rare. Hence, this study explores relevant research gaps, and, in this process, it identifies three internal stimulus factors such as materialism, hedonism and perceived risk as potential antecedents to impulse buying. This article also suggests the use of moderator variables, individualism, and income, the impact of which is to be tested on the respective proposed relationships. This article reviews the contributions of all seminal as well as other important works from 1950 through 2018 conducted in the field of impulse buying. In this process, it includes relevant published academic and research papers through a comprehensive search from the database of Scopus, electronic sources such as Sage Journals, Science Direct, Emerald Insight and aggregators such as JSTOR and EBSCOhost. However, consequently, it excludes unpublished doctoral thesis, conference proceedings, working papers, and dissertations. The reviewed literature are all written and documented in the English language.

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