Internal Stimulus Factors as Antecedents of Impulse Buying: Gap Identification and Future Direction

2021 ◽  
pp. 097226292098396
Author(s):  
Shaon Sen ◽  
Smitha Nayak
Keyword(s):  
Perceived Risk ◽  
English Language ◽  
Situational Factors ◽  
Impulse Buying ◽  
Comprehensive Search ◽  
Internal Stimulus ◽  
Future Direction ◽  
Unpublished Doctoral Thesis ◽  
The Impact ◽  
Buying In

Impulse buying is an important area of consumer behaviour. The process of impulse buying is influenced by various external, situational, and internal stimulus factors. The extant literature review suggests that various external and situational factors are studied in great detail; however, studies on various internal stimulus factors are rare. Hence, this study explores relevant research gaps, and, in this process, it identifies three internal stimulus factors such as materialism, hedonism and perceived risk as potential antecedents to impulse buying. This article also suggests the use of moderator variables, individualism, and income, the impact of which is to be tested on the respective proposed relationships. This article reviews the contributions of all seminal as well as other important works from 1950 through 2018 conducted in the field of impulse buying. In this process, it includes relevant published academic and research papers through a comprehensive search from the database of Scopus, electronic sources such as Sage Journals, Science Direct, Emerald Insight and aggregators such as JSTOR and EBSCOhost. However, consequently, it excludes unpublished doctoral thesis, conference proceedings, working papers, and dissertations. The reviewed literature are all written and documented in the English language.

Time Pressure Effects on Impulse Buying in Sales Situation: Need for Cognitive Closure of Intermediary Role

2014 ◽  
Vol 926-930 ◽  
pp. 4065-4068 ◽  
Author(s):  
Mei Hu ◽  
Xiang Bin Qin
Keyword(s):  
Time Pressure ◽  
Influencing Factor ◽  
Special Kind ◽  
Pressure Effects ◽  
Impulse Buying ◽  
Cognitive Closure ◽  
Need For Cognitive Closure ◽  
Intermediary Role ◽  
The Impact ◽  
Buying In

The impulse buying is a special kind of irrational behavior; the impact factor has been research hotspot of scholars and the focus of companies. Based on the analysis of the phenomenon of impulse buying and the literature of impulse buying, we realize time pressure is the important influencing factor on impulse buying. In this paper, we study time pressure effects on impulse buying behavior, and the need for cognitive closure of intermediary role and regulation of demographic variables in promotion situation, on the basis of that we constructed the model of under time pressure effects on impulse buying in promotion situation. We expect this paper can promote the related theory research of impulse buying, and provide theory basis for merchants take reasonable promotion methods.

The Impact of Culture on Impulse Buying Behaviour

2020 ◽  
Vol 11 (1) ◽  
pp. 71-71
Author(s):  
Fairuz Chowdhury ◽  
Melita Mehjabeen
Keyword(s):  
Cultural Context ◽  
Emerging Economy ◽  
Cultural Dimensions ◽  
Situational Factors ◽  
Target Market ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Specific Product ◽  
Buying Behaviour ◽  
The Impact

Beatty and Ferrell (1998) define impulse buying as a sudden and immediate purchase without pre-shopping intention to either buy a specific product or fulfill a task. Several studies have been conducted to understand the factors that encourage/ affect impulse buying (Lim and Yazdanifard, 2015). Muruganantham and Bhakat (2013) state impulse buyers are influenced by several factors that could be either related to the shopping environment, shoppers' traits, situational factors, or cultural factors. Cultural aspects of impulse buying can help both practitioners and researchers to develop a better understanding of impulse buying (Muruganantham and Bhakat, 2013; Park and Choi, 2013; Kacen and Lee, 2008). Typically, the focus of marketers has been only on the individualism/collectivism or power distance dimensions at the cultural level (Zhang et al., 2010; Shoham et al., 2015); therefore consumer behavior researchers call for further research that includes several dimensions of Hofstede's cultural model which may reveal essential insights about the understanding of consumers' impulse buying behavior (Park and Choi, 2013; Shoham et al., 2015). This paper fulfills this gap and explores the impact of culture on impulse buying behavior in an emerging economy like Bangladesh. The study also expands the understanding of the insights gained by considering all six cultural dimensions of Hofstede, which has not been previously conducted in the context of an emerging economy. Bangladesh, with a GDP growth rate of more than 6% over the last decade along with an increasingly growing affluent middle-class consumers, has become a hotspot of global companies as more and more of these companies are expanding to the Bangladesh market. Thus marketers need to have some comprehension of the cultural context of the target market to formulate the right marketing strategies. Keywords: Impulse Buying Behaviour, Culture, Emerging Economy

scholarly journals Does Education Affect the Online Impulse Buying in Millennials?

2020 ◽  
Vol 8 (2S12) ◽  
pp. 100-103
Keyword(s):  
Generation Y ◽  
Research Paper ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Buying Behaviour ◽  
The Impact ◽  
Buying In

The popularity and acceptance of online medium for buying and selling has increased both in terms of popular acceptance and widespread reach in every nook and corner of the country. A similar rise has been observed in the tendency of online impulsive buying behaviour too. Impulsive or impulse buying is unplanned and often done in a fraction of second over some human stimulus that is usually uncontrollable. There is no doubt to the fact that the exposure and inclination towards online medium as a buying platform has increased significantly over the last few years amongst all and its rise is particularly noteworthy in the generation Y. Today this young and well educated group qualifies to be an important segment for marketers. This research paper explores the impact of education over online impulsive buying behaviour in millennials of today.

The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce

2021 ◽  
Vol 115 ◽  
pp. 106178 ◽  
Author(s):  
Abaid Ullah Zafar ◽  
Jiangnan Qiu ◽  
Ying Li ◽  
Jingguo Wang ◽  
Mohsin Shahzad
Keyword(s):  
Social Media ◽  
Impulse Buying ◽  
Social Commerce ◽  
Contextual Interactions ◽  
The Impact ◽  
Buying In

An Empirical Study of Impulse Buying Behavior in Online Bookstores

2013 ◽  
Vol 3 (3) ◽  
pp. 1-17
Author(s):  
G. Muruganantham ◽  
Ravi Shankar Bhakat
Keyword(s):  
Online Survey ◽  
Online Shopping ◽  
Situational Factors ◽  
Survey Method ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Area Of Interest ◽  
Online Bookstores ◽  
Hedonic Shopping ◽  
Buying In

Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in online stores. This paper presents the study of various aspects of online impulse buying viz. hedonic shopping, website quality, trust, situational factors and variety seeking in Indian context. With the data collected from the online survey method the different antecedents of impulse buying have been analysed and reported on the basis of their significance. The hedonic shopping was found to be the major factor influencing impulse buying in online bookstores. This study also discusses about the managerial issues, suggestions and implications for the future researchers. The understanding of the behavior of the online shoppers in terms of their impulsive behavior would be helpful for the marketers and academicians.

scholarly journals The Effects of Social Capital on Chinese Consumers’ Online Impulse Buying in Social Commerce Environment

2021 ◽  
Vol 14 (8) ◽  
pp. 1
Author(s):  
Yue Huang ◽  
Lu Suo
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Theoretical Perspective ◽  
Online Marketing ◽  
Three Dimensions ◽  
Impulse Buying ◽  
Social Commerce ◽  
Shared Language ◽  
The Impact ◽  
Buying In

The purpose of this study is to examine the impact of social capital including social interaction, shared language and trust on Chinese consumer online impulse buying in social commerce platforms. To verify the hypothesis, we surveyed the Chinese customers who have buying experiences of using social commerce by snowball sampling technique. After analyzing 548 valid data, we confirmed that three dimensions of social capital, social interaction, shared language and trust, positively affects both peer intrinsic motivation and peer extrinsic motivation. In addition, peer motivation exerts a positively impact on consumer impulse purchases on social commerce. The findings not only provide a new theoretical perspective for studying consumers' impulse buying behavior in theory, but also have important implications for the online sellers in their follower’s groups to improve online marketing.

scholarly journals Impact of shopping emotion towards impulse buying in e-commerce platform

2020 ◽  
Vol 13 (1) ◽  
pp. 47
Author(s):  
Fajar Destari ◽  
Ketut Indraningrat ◽  
Maulita Nanda Nilam Putri
Keyword(s):  
Structural Equation ◽  
Total Population ◽  
Online Reviews ◽  
Equation Model ◽  
Impulse Buying ◽  
Significant Positive Effect ◽  
Website Quality ◽  
The Impact ◽  
Buying In ◽  
Positive Effect

<p>This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.</p>

Lack of Insight in Psychosis: Theoretical Concepts and Clinical Aspects

2013 ◽  
Vol 42 (3) ◽  
pp. 327-338 ◽  
Author(s):  
Moninne McCormack ◽  
Kevin Tierney ◽  
Daria Brennan ◽  
Elizabeth Lawlor ◽  
Mary Clarke
Keyword(s):  
English Language ◽  
Behavioural Therapy ◽  
Clinical Aspects ◽  
Measurement Scales ◽  
Theoretical Concepts ◽  
Cognitive Behavioural ◽  
Assessment Measure ◽  
Research Findings ◽  
Comprehensive Search ◽  
The Impact

Background: Different theories concerning pathways to insight have been proposed which underpin the numerous assessment measures. Cognitive behavioural therapy (CBT) is one treatment approach that has been used to improve insight. Aims: The aim of this review was to promote a greater focus on developing effective CBT strategies to ameliorate insight in psychosis through the exploration of the concept of insight in psychosis and evaluation of research in the area. Method: A comprehensive search and review of published studies examining the impact of CBT on insight in psychosis was conducted. We searched the databases PubMed, Medline, PsychInfo, the Psychology and Behavioral Sciences Database, and CINAHL with limits set to 10 years, humans, and English language. We hand-searched reference lists of major studies on insight, and theoretical review papers. We filtered our results according to relevance and chose 50 papers for final consideration. Results: The multidimensionality of insight is reflected in the variety of different insight measures in clinical use. Research findings on the impact of CBT on insight are conflicting. Cognitive insight and clinical insight appear to be different concepts that are not fully captured by existing measurement scales. Conclusions: The conflicting results found in research examining the impact of CBT on insight may be partially explained by the different theories underpinning insight in psychosis communicated through psychoeducation in CBT. Furthermore, the use of more than one insight assessment measure may capture the complexity of insight more effectively. Qualitative research with service users would enrich the knowledge in this area.

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