Online social capital: Understanding e-impulse buying in practice

2009 ◽  
Vol 16 (4) ◽  
pp. 320-328 ◽  
Author(s):  
Ronan de Kervenoael ◽  
D. Selcen O. Aykac ◽  
Mark Palmer
Keyword(s):  
Social Capital ◽  
Impulse Buying ◽  
Buying In

scholarly journals The Effects of Social Capital on Chinese Consumers’ Online Impulse Buying in Social Commerce Environment

2021 ◽  
Vol 14 (8) ◽  
pp. 1
Author(s):  
Yue Huang ◽  
Lu Suo
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Theoretical Perspective ◽  
Online Marketing ◽  
Three Dimensions ◽  
Impulse Buying ◽  
Social Commerce ◽  
Shared Language ◽  
The Impact ◽  
Buying In

The purpose of this study is to examine the impact of social capital including social interaction, shared language and trust on Chinese consumer online impulse buying in social commerce platforms. To verify the hypothesis, we surveyed the Chinese customers who have buying experiences of using social commerce by snowball sampling technique. After analyzing 548 valid data, we confirmed that three dimensions of social capital, social interaction, shared language and trust, positively affects both peer intrinsic motivation and peer extrinsic motivation. In addition, peer motivation exerts a positively impact on consumer impulse purchases on social commerce. The findings not only provide a new theoretical perspective for studying consumers' impulse buying behavior in theory, but also have important implications for the online sellers in their follower’s groups to improve online marketing.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

scholarly journals The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable

The Winners ◽  
2015 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Jessica Novia
Keyword(s):  
Quantitative Research ◽  
Total Sample ◽  
Analysis Data ◽  
Impulse Buying ◽  
Cross Sectional ◽  
Impulsive Buying ◽  
The World ◽  
Spss Software ◽  
Visual Merchandising ◽  
Buying In

This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross sectional. Research used Cluster Analysis and Moderated Regression Analysis. Data processing was performed using SPSS software for Windows version 20. Research found that customers of Gaudi were divided into three groups: the way of the world, sufficient money, and promotions. Then, research found that visual merchandising affected impulsive buying. In addition, there visual merchandising had also an effect on impulsive buying with impulsive buying tendency as moderating variable. As a conclusion, moderating variable strengthens the effect of visual merchandising on impulse buying.

Time Pressure Effects on Impulse Buying in Sales Situation: Need for Cognitive Closure of Intermediary Role

2014 ◽  
Vol 926-930 ◽  
pp. 4065-4068 ◽  
Author(s):  
Mei Hu ◽  
Xiang Bin Qin
Keyword(s):  
Time Pressure ◽  
Influencing Factor ◽  
Special Kind ◽  
Pressure Effects ◽  
Impulse Buying ◽  
Cognitive Closure ◽  
Need For Cognitive Closure ◽  
Intermediary Role ◽  
The Impact ◽  
Buying In

The impulse buying is a special kind of irrational behavior; the impact factor has been research hotspot of scholars and the focus of companies. Based on the analysis of the phenomenon of impulse buying and the literature of impulse buying, we realize time pressure is the important influencing factor on impulse buying. In this paper, we study time pressure effects on impulse buying behavior, and the need for cognitive closure of intermediary role and regulation of demographic variables in promotion situation, on the basis of that we constructed the model of under time pressure effects on impulse buying in promotion situation. We expect this paper can promote the related theory research of impulse buying, and provide theory basis for merchants take reasonable promotion methods.

scholarly journals Pengaruh Price Discount dan in-Store Display terhadap Impulse Buying pada Matahari Department Store di Samarinda

FORUM EKONOMI ◽  
2018 ◽  
Vol 19 (2) ◽  
pp. 201
Author(s):  
Melina Melina ◽  
M. Amin Kadafi
Keyword(s):  
Department Store ◽  
Positive Influence ◽  
Impulse Buying ◽  
Price Discount ◽  
Analysis Technique ◽  
Buying In ◽  
Positive Effect

The effect of Price Discount and In-Store Display toward Impulse Buying in Matahari Department Store Samarinda, under supervised by Mr. Suharno and Mr. M.Amin Kadafi. The purpose of this study is to know is there any positive influence and significant from price discount variable and In-store display toward impulse buying variable. The analysis technique employed in this research was the multiple linier regression analysis.Based on the result of the research and discussion of the data, the writer can conclude that price discount has positive effect and significant toward impulse buying in Matahari Department Store Samarinda. Keywords: Price Discount, In-Store Display and Impulse Buying

scholarly journals Consumption Experience of Impulse Buying in Algeria

2018 ◽  
Vol 6 (9) ◽  
pp. 55-64
Author(s):  
NADIRA BESSOUH ◽  
Dr. Assia KARA TERKI ◽  
Pr. Nadira BESSOUH
Keyword(s):  
Cultural Context ◽  
Extensive Literature ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Explanatory Variables ◽  
Consumption Experience ◽  
Consumer Emotions ◽  
Impulsive Buying ◽  
Impulse Purchase ◽  
Buying In

This article focuses on impulsive buying experience. It aims at exploring whether the explanatory variables of this type of purchase, which are used in the marketing literature in the West, may account for the impulsive buying behavior in the Algerian cultural context. An extensive literature review allowed clarifying the basic concepts of this research; it led, firstly, to determine the variables that stimulate the consumer emotions and arouse pure impulse purchase and its consequences, and secondly, to show its importance to producers and distributors. The empirical study was conducted on 590 buyers from the Wilaya (Province) of Tlemcen (Algeria). The results of the data analysis, using the software R, indicate that the variables used in this study have a better predictive power of achieving the favorable experience of impulse buying.

scholarly journals ANALISIS PROMOSI, STORE LAYOUT DAN SELF SERVICE YANG MEMPENGARUHI KONSUMEN DALAM MELAKUKAN IMPULSE BUYING (Studi pada konsumen Supermarket Loka Malang City Point Kota Malang)

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
Cesarika Pradini
Keyword(s):  
Impulse Buying ◽  
Validity And Reliability ◽  
Research Instrument ◽  
Is Research ◽  
Instrument Testing ◽  
Data Source ◽  
Independent Variable ◽  
Self Service ◽  
Linearity Test ◽  
Buying In

The purpose of this research are 1 ) to find out whether the promotion, store layouts , and self service significantly influence toward impulse buying 2 ) to find out whether the promotion , store layouts , and self service influence simultaneously significant toward impulse buying. This research uses quantitative approach, the method whis is used in this research is accidental sampling; determine sample based on coincidence. It can be said that anyone who coincidentally meet the researcher and if the persons is suitable as data source, the researcher will ask the persons to fill out questionnaire which is later it will be use as sample. The population in this research was the consumers who shopped in Loka Malang City Point with the total of 100 respondents. The instrument for the analysis is research instrument tests which are validity and reliability test by using heteroscedasticity test, multicollinearity test, and linearity test. After that continued with multiple regression analysis. This research has a purpose to analyze the independent variable ( x ) in this case is the independent variable that affects to impulse buying , the variable among others is the variable sale , store layout , and self service . After all the research instrument testing, the last thing to do is hypothesis testing used t-test and f-test. Based on this research it can be concluded as follows: variable promotion , store layout , and self service significantly influence impulse buying in partial and simultaneous .

scholarly journals IMPULSE BUYING BEHAVIOUR AT THE RETAIL CHECKOUT: AN INVESTIGATION OF SELECT ANTECEDENTS

2021 ◽  
Vol 22 (1) ◽  
pp. 69-79
Author(s):  
Vinish Pallikkara ◽  
Prakash Pinto ◽  
Iqbal Thonse Hawaldar ◽  
Slima Pinto
Keyword(s):  
Credit Card ◽  
Retail Stores ◽  
Impulse Buying ◽  
Product Categories ◽  
Tier Ii ◽  
Grocery Retailing ◽  
Confirmatory Factor ◽  
Store Environment ◽  
Buying Behaviour ◽  
Buying In

The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse buying is a time-tested tactic by which retailers grab customer’s attention and boost average purchase value. Prior research has deliberated extensively on impulse buying in the store and its determinants. However, little effort has been made to examine the impulse buying behaviour, particularly at the retail checkout. To bridge this gap, we conducted an empirical study in the leading food and grocery modern retail stores in selected Tier I and Tier II cities in the state of Karnataka, India. The data was collected from 385 respondents using a structured questionnaire. The responses were analysed using confirmatory factor analysis and multiple regression. Our study shows that impulse buying at the store checkout area is minimal and sporadic for most of the product categories at the checkout. Impulse buying at the checkout is instigated by factors such as store environment, credit card availability, momentary mood, in-store promotion, offers and discounts and large merchandise. The study has important implications for retail stores by emphasising on the choice of merchandise offered for sale at the checkout area. Further, the investigation reveals that Indian shoppers are health-conscious and cautious about their purchase at the checkout rather than being impulsive.

Sign in / Sign up

Export Citation Format

Share Document