Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty

PurposeThe objective of the study is to measure outbound medical tourists' satisfaction and loyalty based on medical tourists' experience from a developing country's perspective.Design/methodology/approachThe medical tourists taken medical services from India constituted the population of this study. By applying a purposive and snowball sampling techniques, samples were selected. Based on the expectation confirmation theory (ECT) and a modified medical tourism experience model, this study empirically analyzed the research hypotheses by applying the partial least square–structural equation modeling (PLS–SEM) technique.FindingsThe empirical result revealed that the experience of service quality, medical tourism infrastructure and experience of medical tourism expenses has a direct impact on medical tourists' satisfaction. Furthermore, destination appeal and culture has a significant moderating effect on the relationship between medical tourists' satisfaction and destination loyalty. Multigroup analysis (MGA) was performed to examine group differences of the model. The MGA results revealed that, based on age, the research model remains undifferentiated between groups. In contrast, based on income, the only relationship, medical tourism infrastructure and medical tourists' satisfaction significantly differ between groups, while others remain identical from each other.Practical implicationsThe study results will contribute both theoretically and practically. Theoretically, the study will be a helpful instrument to figure out medical tourists' behavior through the lens of ECT in a developing country’s perspective. Furthermore, practically this study results will assist policymakers and practitioners of medical tourism in formulating strategies and making future decisions effectively.Originality/valueThe study has uniqueness in two aspects. First, the study empirically revealed Bangladeshi medical tourists' experience and behavioral intention to Indian medical tourism destinations. Second, the study’s findings exposed quantifiable insights into the Bangladesh–India medical tourism phenomenon.

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What Were the So-Called ‘German Bands’ of Pre-World War I Australian Street Life?

Nineteenth-Century Music Review ◽

10.1017/s1479409817000088 ◽

2017 ◽

Vol 15 (1) ◽

pp. 51-65

Author(s):

John Whiteoak

Keyword(s):

World War I ◽

Cultural Tourism ◽

Gold Rush ◽

Dance Music ◽

World War ◽

Social Functions ◽

Seaside Resort ◽

The First World War ◽

Tourism Experience ◽

First World

‘The ‘German band’ as a concept remains integrally associated with German ethnicity in the Australian public mind though such things as the extroverted oom-pah music of present-day Oktoberfest, or the live and recorded oom-pah music in German or ‘Bavarian’-themed venues. However, the costumed ‘German bands’ that were a feature of nineteenth-century British street and seaside resort life also began to appear ubiquitously in various gold-rush era Australian population centres and remained a fixture of Australian street entertainment until the First World War. Gold-rush era chronicler William Kelly described their music as being able to ‘drive swine into anguish’. Yet they had an opposing reputation for excellence in playing Strauss waltzes, polkas and other popular dance music of the era. They were sought after by dance venue, circus and other theatrical entertainment proprietors and were furthermore hired for private balls, picnics, showgrounds and racetrack entertainment. By appearing at German social functions and venues they buttressed pan-German cultural identity and traditions and, for non-Germans, the sight and sound of a disciplined, groomed and costumed German band provided a mildly exciting cultural tourism experience. In blaring street, circus parade or showground mode they, in fact, conformed to the present-day global stereotype of the Bavarian Biergarten oom-pah band. Through foundation research, this article attempts to apply some social, cultural and musicological ‘flesh and bones’ to what has more or less remained the ‘myth’ of the ubiquitous ‘German bands’ (and their not-always-German bandsmen) that sometimes entertained and charmed pedestrians while at other times represented a social and sonic blot on the streetscapes and public spaces of pre-World War I Australia.

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Domestic and international creative tourists in Portugal: insights for practitioners.

10.1079/9781789243536.0004 ◽

2021 ◽

pp. 30-37

Author(s):

Jaime Serra ◽

Noemi Marujo ◽

Nancy Duxbury ◽

Alexandra R. Goncalves ◽

Sonia Moreira Cabeca ◽

...

Keyword(s):

Rural Areas ◽

Cultural Tourism ◽

Active Participation ◽

Creative Expression ◽

Primary Reason ◽

Small Cities ◽

Tourism Experience ◽

Tourism Activity ◽

Virtuous Cycle ◽

New Generation

Abstract A great diversity of definitions of creative tourists exist, ranging from those who refer to visitors of dance, art, or handicraft workshops, to those who include people who take up temporary artistic residences to practice their creative expression and develop their art forms. In recent decades, we have observed the emergence of a new generation of travellers. These tourists are increasingly seeking co-creation processes, leading to more relational forms of cultural tourism, and active participation in creative experiences. This study revolves around the answers of the participants in the questionnaire of CREATOUR. We found that creative tourism activities can attract travellers to a location: both domestic (76%) and international tourists (64%) indicated that the primary reason for visiting the locale was to participate in the creative tourism experience. This was an important finding for us given that the locations were small cities and rural areas and some were quite remote. These findings suggest the potential for repeat visitors and the need to continually evolve activities to re-attract their interest as well as the value of operating in a network where travellers' participation in a creative tourism activity at one location can lead to participation in other activities elsewhere. This potentially virtuous cycle can strengthen awareness and connectedness among organizers of creative tourism activities in smaller places and rural areas.

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Innovation of Herbal Tourism Village Concepts as Alternative for Tourism in the Post-Pandemic New Normal Era

10.21203/rs.3.rs-752623/v1 ◽

2021 ◽

Author(s):

I Gusti Bagus Rai Utama ◽

Ni Made Diana Erfiani ◽

Dermawan Wuruwu ◽

Putu Chris Susanto ◽

Sidhi Bayu Turker ◽

...

Keyword(s):

Service Quality ◽

Environmental Sustainability ◽

Cultural Tourism ◽

Alternative Form ◽

Community Based ◽

New Normal ◽

Tourist Attractions ◽

Tour Guides ◽

Excellent Service ◽

Tourism Experience

Abstract The novelty of this paper is the application of downstream innovation in the tourism concept into herbal tourism village as alternative form of tourism in the post-pandemic new normal era. It is based on a project as an implementation of previous research results related to tourism villages, in particular Catur Tourism Village, Kintamani, Bali. The results of the project can strengthen community-based tourism initiatives in Catur Tourism Village by strengthening homestay management so that the attraction of overnight tourism increases following the standards of hospitality, cleanliness, health, safety, and environmental sustainability in the adaptation to new and post-pandemic habits. Designing and marketing the potentials for natural, agro, herbal, and cultural tourism were done through co-development in exploring, packaging, and presenting tourist attractions as something to see. Empowering and instilling the values of excellent service quality local tour guides in eco-tourism exploration as something to do. Empowering tourism village managers and villagers in developing tourism products based on the principles of Sapta Pesona, including developing and packaging Catur Village souvenir products as something to buy, so that tourists get a thorough tourism experience.

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The Role of Language in Shaping the International Cultural Tourism Experience of Student-travelers

10.31979/etd.g3jh-gkqr ◽

2012 ◽

Author(s):

Avina Ramnani

Keyword(s):

Cultural Tourism ◽

Tourism Experience

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The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image

Diponegoro International Journal of Business ◽

10.14710/dijb.3.2.2020.68-79 ◽

2020 ◽

Vol 3 (2) ◽

pp. 68-79

Author(s):

Ardiwansyah Nanggong ◽

Ali Mohammad

Keyword(s):

Word Of Mouth ◽

Cultural Tourism ◽

The Body ◽

Destination Image ◽

Electronic Word Of Mouth ◽

Tourist Behavior ◽

Tourism Experience ◽

Destination Attractiveness ◽

Managerial Implications ◽

The Impact

Tourism experience is considered highly essential in tourism studies but less attention to research has focused on cultural tourism experiences whereas has its idiosyncratic compared to other types of tourism. This study investigated the interrelationship among cultural tourism experiences, electronic word of mouth, and destination image. Empirical analysis based on data collected through online questionnaires from 134 tourists have been visited the religious-cultural tourism village Bongo in Gorontalo. PLS-SEM conducted to data analysis which showed that cultural tourism experience positively impacts on destination image and electronic word of mouth, also electronic word of mouth influence destination image. This research contributes to the body of knowledge on the role of tourism experience and its impact on future tourist behavior in the cultural tourism context. The theoretical and managerial implications of these findings are beneficial in designing strategies to leverage destination attractiveness

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INDONESIA CULTURAL TOURISM DESTINATION EQUITY

Journal of Business & Finance in Emerging Markets ◽

10.32770/jbfem.vol2141-152 ◽

2019 ◽

Vol 2 (2) ◽

pp. 141-152

Author(s):

Rila Anggraeni

Keyword(s):

Sustainable Development ◽

Sampling Method ◽

Cultural Tourism ◽

Destination Image ◽

Tourism Destination ◽

Cultural Resource ◽

Cultural Experience ◽

Destination Loyalty ◽

Tourism Sector ◽

Convenience Sampling

Cultural tourism destination has unique offerings compared with any other tourism sector because its cultural resource can attract visitors by giving them an authentic and novel cultural experience. However, there has been a lack of studies measuring cultural tourism destination equity, especially in Indonesia. This research aims to investigate the linkage of cultural tourism destination awareness, cultural tourism destination image, cultural tourism destination perceived quality, and cultural tourism destination loyalty. The data collected from 227 visitors of Garuda Wisnu Kencana Cultural Park Bali, Indonesia by using the convenience sampling method. The results show that there is a significant relationship between cultural tourism destination equity. The findings of this study provide a better understanding of the cultural tourism destination equity, which is insightful to increase the cultural tourism destination's sustainable development and competitive advantage.

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ROYAL TOURISM IN THAILAND: VISITORS’ EXPERIENCE AT KING BHUMIBHOL’S CREMATORIUM EXHIBITION

Tourism Culture & Communication ◽

10.3727/109830421x16345418234038 ◽

2021 ◽

Author(s):

Thanya Lunchaprasith

Keyword(s):

Cultural Tourism ◽

Structured Interview ◽

Educational Medium ◽

Site Visit ◽

The Public ◽

National Heritage ◽

Tourism Experience ◽

Art And Culture ◽

Temporary Structure

This paper examines the characteristics and potential of royal tourism as a niche tourism interest in Thailand by focusing on the case study of the royal crematorium of King Bhumibhol, a temporary structure created for the funerary event of the late king in October 2017 before being transformed into an open-air exhibition in November and December 2017. Borrowing Wang’s (1999) concept of “existential authenticity,” this paper investigates visitors’ interpretation of the site visit, to elucidate how royal culture is regarded in the context of the tourism experience. In doing so, 15 visitors were approached for a semi-structured interview. The findings revealed that the crematorium exhibition was an occasional opportunity enabling the public to gaze at the royal traditions. Royal culture retained its salience despite being transformed into a tourism offering. The crematorium exhibition was an educational medium enabling visitors to discover national art and culture in a participatory manner and stimulated their interest on studying art and culture. Moreover, by visiting the exhibition, visitors could consolidate their bond with the monarch, to be seen from their appreciation of the royal stories and their expression of gratitude toward the deceased king. To conclude, royal tourism demonstrates the ability of tourism in sustaining the country’s traditions and promoting nationalism. Tourism should not be seen as the degrader but as the protector of royal traditions. Royal tourism can be an addition to the country’s existing cultural tourism offering or used as an instrument to consolidate individuals with the national heritage. Nevertheless, the operation of royal tourism should be aware of the particularity of the country’s laws and sociocultural values. The researcher proposes that presenting the negative actions and influences of royalty that might disgrace the royal dignity should be avoided.

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