Exploring the Influence of Regional Brand Equity in an Emerging Wine Sector

2017 ◽  
Vol 12 (4) ◽  
pp. 370-377 ◽  
Author(s):  
Bonnie Canziani ◽  
Erick T. Byrd
Keyword(s):  
North Carolina ◽  
Brand Equity ◽  
Wine Sector ◽  
Regional Brand ◽  
Jel Classifications ◽  
Regional Wine

AbstractWe measure the effects of consumer-perceived regional brand equity on future intentions toward regional wine purchases and winery visits for U.S.-based North Carolina (NC) wines. Visitor data were collected at 23 regional wineries, including demographics, motives, and perceptions of and intentions toward NC wines. SPSS™ and SmartPLS™ were employed in analyzing the model presented. Knowledge and regional wine brand equity influence wine consumer motives, which in turn affect intentions. Product-centered motives were more important than experience motives for visiting regional wineries. (JEL Classifications: L66, L83, M31)

scholarly journals COVID-19 and Global Beverage Markets: Implications for Wine

2021 ◽  
Vol 16 (2) ◽  
pp. 117-130 ◽  
Author(s):  
Glyn Wittwer ◽  
Kym Anderson
Keyword(s):  
International Trade ◽  
International Travel ◽  
Partial Recovery ◽  
New Model ◽  
Social Distancing ◽  
Travel And Tourism ◽  
Wine Sector ◽  
Jel Classifications ◽  
Wine Trade

AbstractThis article provides an empirical case study of the impacts of the COVID-19 pandemic on global beverage markets, particularly the wine sector. Both international trade and domestic sales have been adversely affected by temporary shifts away from on-premise sales by social distancing measures and self-isolation that led to the closure of restaurants, bars, and clubs, plus declines in international travel and tourism. Partly offsetting this has been a boost to off-premise and direct e-commerce sales. We first estimate those impacts in 2020 and their expected partial recovery in 2021 using a new model of global beverage markets. Further recent disruption to the global wine trade has been the imposition by China in late 2020 of prohibitive tariffs on its imports of bottled wine from Australia. Its diversionary and trade-reducing effects are compared with those due to COVID-19. (JEL Classifications: C63, D12, F14, F17, Q17)

Pesticide Use and Risk Aversion in the French Wine Sector

2018 ◽  
Vol 13 (4) ◽  
pp. 451-460 ◽  
Author(s):  
Joël Aka ◽  
Adeline Alonso Ugaglia ◽  
Jean-Marie Lescot
Keyword(s):  
Risk Aversion ◽  
Maximum Yield ◽  
The Other ◽  
Risk Attitudes ◽  
Pesticide Use ◽  
Risk Averse ◽  
Network Database ◽  
Farm Accountancy Data Network ◽  
Wine Sector ◽  
Jel Classifications

AbstractThis paper studies the risk attitudes of winegrowers in France. In French viticulture, most of the production is done under an appellation regime that constrains maximum authorized yields. We consider a trans-log cost function under the constraint of this maximum yield and estimate winegrowers' attitudes to risk. Our estimates are based on the European Farm Accountancy Data Network database (2005–2014) and data from the French National Institute of Origin and Quality. We find that winegrowers are risk averse. For the majority of winegrowers, risk aversion is declining with expected profit. In the Champagne region, however, where expected profits are far higher than in the other regions, we observe the reverse relation: winegrowers become more risk averse as expected profits rise. (JEL Classifications: C13, C33, O33, Q16).

scholarly journals Determinants of Wineries’ Decisions to Seek VQA Certification in the Canadian Wine Industry

2016 ◽  
Vol 12 (1) ◽  
pp. 16-36 ◽  
Author(s):  
Albert I. Ugochukwu ◽  
Jill E. Hobbs ◽  
Joel F. Bruneau
Keyword(s):  
Quality Assurance ◽  
Probit Model ◽  
The Other ◽  
Wine Industry ◽  
Detailed Data ◽  
Specification Test ◽  
Data Set ◽  
Important Development ◽  
Wine Sector ◽  
Jel Classifications

AbstractThe establishment of quality assurance systems is an important development in the wine sector, particularly so for new and emerging wine regions. Focusing on the Canadian wine industry, this article examines the determinants of a winery's decision to adopt Vintners Quality Alliance (VQA) certification for wines. The analysis also examines whether wineries seek VQA certification for higher-priced wines or whether VQA certification leads to higher wine prices. To examine the certification decision, a probit model is applied to a detailed data set of Canadian wines sold in Ontario over the period 2007–2012. Wines from wineries that supply large volumes of wines (more than 1,000 cases) are more likely to have VQA certification, as well as ice wines and wines from specific regions. A Hausman specification test for endogeneity suggests that VQA certification leads to higher wine prices and not the other way around. (JEL Classifications: D22, L15, L66, Q13)

scholarly journals The Brand as Value Production. From the Trademark to the Designation of Origin of Wines from the Douro Demarcated Region

Revista RIVAR ◽  
2020 ◽  
Vol 7 (21) ◽  
pp. 136-157
Author(s):  
Carla Sequeira ◽  
Paula Montes Leal
Keyword(s):  
20Th Century ◽  
19Th Century ◽  
Legal Framework ◽  
Early 20Th Century ◽  
Commercial Sector ◽  
Strong Adhesion ◽  
Wine Sector ◽  
Regional Brand ◽  
Market Instability ◽  
The 19Th Century

At the end of the 19th century, modern commercial brands emerged after the creation of the legal framework for their protection and the birth of large commercial companies. In the Portuguese wine sector, there was a strong adhesion of companies to the registration of trademarks as a defense against practices of “abusive use of false or misleading indications of provenance”, in a context of post-phylloxera reconversion, market instability and the proliferation of imitations and counterfeits. The commercial sector took ownership of the brand in its identification with the designation of origin, leading to the emergence at the beginning of the 20th century of a movement led by prominent personalities from the Douro Region in the sense of creation of legal mechanisms to defend the regional brand of Portwine. We will analyze three historical quintas (estates) — Senhora da Ribeira, Bomfim and Zimbro — and the marks (brands, labels and fire marks) of Silva & Cosens, the “most respectable” company in the Douro wine trade in the early 20th century. We aim to undesrtand how this company created trademarks with a strongly identifying character with the Douro Demarcated Region, the producing region of its wines.

Competition Policy in the Wine Industry in Europe

2019 ◽  
Vol 14 (01) ◽  
pp. 90-113 ◽  
Author(s):  
Andrea Minuto Rizzo
Keyword(s):  
Mergers And Acquisitions ◽  
Competition Policy ◽  
Regulatory Framework ◽  
Wine Industry ◽  
Wine Sector ◽  
Jel Classifications

AbstractIn recent years, several European antitrust authorities intervened in the wine sector to authorize mergers and acquisitions, provide opinions to governments, and ascertain anticompetitive agreements. This article analyzes these interventions in the context of an evolving regulatory framework. I draw conclusions about the direction of competition policy, in particular in relation to possible co-operations among various players in the wine industry. (JEL Classifications: K21, L40, L51)

Firm Performance and Exports: Evidence from the Romanian Wine Industry

2020 ◽  
Vol 15 (2) ◽  
pp. 207-228
Author(s):  
Albert Lessoua ◽  
Mihai Mutascu ◽  
Camélia Turcu
Keyword(s):  
Firm Performance ◽  
Financial Performance ◽  
Firm Size ◽  
Red Wine ◽  
Wine Industry ◽  
Firm Level ◽  
Main Determinants ◽  
The Impact ◽  
Jel Classifications ◽  
Regional Wine

AbstractThis paper examines the impact of exports and its main determinants on the financial performance of the Romanian wine industry. We draw on a dataset consisting of mixed firm-level (i.e., 207 companies) data, Google Trends data, and regional variables covering the period from 2009 to 2017. We show that Romanian wine exports, at the firm level, are positively affected by regional wine yields (especially in the case of red wine varieties), temperature, and firm agglomeration, and negatively impacted by firm size. We also find a close positive correlation between financial performance and exports. (JEL Classifications: F61, L66, C23)

scholarly journals The Rise and Fall of the World's Largest Wine Exporter—And Its Institutional Legacy

2014 ◽  
Vol 9 (1) ◽  
pp. 3-33 ◽  
Author(s):  
Giulia Meloni ◽  
Johan Swinnen
Keyword(s):  
Twentieth Century ◽  
First Century ◽  
Wine Industry ◽  
Wine Production ◽  
Wide Margin ◽  
The World ◽  
Wine Sector ◽  
Twenty First Century ◽  
Jel Classifications

AbstractThis paper analyzes the causes of the rise and the fall of the Algerian wine industry. It is hard to imagine in the twenty-first century global wine economy, but until about 50 years ago Algeria was the largest exporter of wine in the world—and by a wide margin. Between 1880 and 1930 Algerian wine production grew dramatically. Equally spectacular was the decline of Algerian wine production: today, Algeria produces and exports little wine. There was an important bidirectional impact between developments in the Algerian wine sector and French regulations. French regulations had a major impact on the Algerian wine industry, and the growth of the Algerian wine industry triggered the introduction of important wine regulations in France at the beginning of the twentieth century and during the 1930s. Important elements of these regulations are still present in European wine policy today. (JEL Classifications: K23, L51, N44, N54, Q13)

Between ‘Savage Man’ and ‘Most Faithful Englishman’ Manteo and the Early Anglo-Indian Exchange, 1584–1590

Itinerario ◽  
2000 ◽  
Vol 24 (2) ◽  
pp. 146-169 ◽  
Author(s):  
Michael Leroy Oberg
Keyword(s):  
North Carolina ◽  
Chesapeake Bay ◽  
One Year ◽  
Anglo Indian

In August of 1587 Manteo, an Indian from Croatoan Island, joined a group of English settlers in an attack on the native village of Dasemunkepeuc, located on the coast of present-day North Carolina. These colonists, amongst whom Manteo lived, had landed on Roanoke Island less than a month before, dumped there by a pilot more interested in hunting Spanish prize ships than in carrying colonists to their intended place of settlement along the Chesapeake Bay. The colonists had hoped to re-establish peaceful relations with area natives, and for that reason they relied upon Manteo to act as an interpreter, broker, and intercultural diplomat. The legacy of Anglo-Indian bitterness remaining from Ralph Lane's military settlement, however, which had hastily abandoned the island one year before, was too great for Manteo to overcome. The settlers found themselves that summer in the midst of hostile Indians.

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