scholarly journals STRATEGIC DESIGN OPPORTUNITIES TO INCREASE SUSTAINABLE FASHION AWARENESS AND BEHAVIOUR

2021 ◽  
Vol 1 ◽  
pp. 2711-2720
Author(s):  
Marie Das ◽  
Laure Herweyers ◽  
Ingrid Moons ◽  
Els Du Bois
Keyword(s):  
Social Impact ◽  
Customer Relations ◽  
Structured Interviews ◽  
Consumer Awareness ◽  
Fast Fashion ◽  
Strategic Design ◽  
Sustainable Fashion ◽  
Definition Of ◽  
Slow Fashion ◽  
Clear Information

AbstractFast fashion, with its focus on cheap clothing and everchanging trends, has an enormous negative environmental and social impact. Despite rising consumer awareness and slow fashion as an emerging trend, many consumers often still rely on fast fashion. This research aims to create insights into why customers keep returning to fast fashion and what is holding them back from buying sustainable fashion. This is done through a quantitative survey (n=521) and qualitative semi-structured interviews (n=9). Based on the findings, opportunities are defined for designers on how, where, and when to intervene, and on which target group to focus. The main obstacles that counter slow fashion are (i) a lack of understandable and clear information, (ii) the price or available budget, and (iii) the importance of social influence. Strategic design interventions should focus on educating eco-conscious and social-conscious customers based on their personal definition of sustainable fashion. By providing in-store information during time of purchase, designers can create new shopping experiences, educate customers using a positive note and build customer relations with the retailer. Further research should extend these insights with retailers' perspectives.

scholarly journals The Social Impact of Digital Youth Work: What Are We Looking For?

2019 ◽  
Vol 7 (2) ◽  
pp. 59-68 ◽  
Author(s):  
Alicja Pawluczuk ◽  
Gemma Webster ◽  
Colin Smith ◽  
Hazel Hall
Keyword(s):  
Digital Literacy ◽  
Social Impact ◽  
Evaluation Process ◽  
Youth Work ◽  
Youth Workers ◽  
Youth Engagement ◽  
Structured Interviews ◽  
The Social ◽  
Definition Of ◽  
Digital Youth

Digital youth work is an emerging field of research and practice which seeks to investigate and support youth-centred digital literacy initiatives. Whilst digital youth work projects have become prominent in Europe in recent years, it has also become increasingly difficult to examine, capture, and understand their social impact. Currently, there is limited understanding of and research on how to measure the social impact of collaborative digital literacy youth projects. This article presents empirical research which explores the ways digital youth workers perceive and evaluate the social impact of their work. Twenty semi-structured interviews were carried out in Scotland, United Kingdom, in 2017. All data were coded in NVivo 10 and analysed using thematic data analysis (Braun & Clarke, 2006). Two problems were identified in this study: (1) limited critical engagement with the social impact evaluation process of digital youth work projects and its outcomes, and (2) lack of consistent definition of the evaluation process to measure the social impact/value of digital youth work. Results of the study are examined within a wider scholarly discourse on the evaluation of youth digital participation, digital literacy, and social impact. It is argued that to progressively work towards a deeper understanding of the social value (positive and negative) of digital youth engagement and their digital literacy needs, further research and youth worker evaluation training are required. Recommendations towards these future changes in practice are also addressed.

scholarly journals Fashion Sebagai Perlawanan dan Media Komunikasi

JURNAL RUPA ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 74
Author(s):  
Maradita Sutantio
Keyword(s):  
Roland Barthes ◽  
Fast Fashion ◽  
Sustainable Fashion ◽  
Slow Fashion

Artikel ini mengulas fungsi pakaian dan produk fashion, yang tidak hanya berfungsi sebagai alat pelindung tubuh – namun juga dapat menjadi suatu alat komunikasi dan perlawanan. Fashion secara simbolik menyusun mitos-mitos yang secara kolektif memaparkan suatu penanda situasi dalam berbagai era. Hal ini termasuk munculnya fenomena slow fashion dan sustainable fashion yang kerap muncul sebagai bentuk perlawanan terhadap gelombang fast fashion dalam dunia fashion. Sistem ini muncul dari negara-negara maju dari Amerika, Inggris, Eropa dan Australia dengan standar-standar yang disusun dalam sistem sirkular. Sustainable fashion dianggap sebagai solusi dari timpangnya sistem industri produk fashion. Dalam kesadaran budaya kolektif, fashion yang menggunakan bahasa dan penanda khusus di luar fungsi utamanya sebagai pelindung tubuh, fashion juga mengkonstruksi tanda dalam diri pemakainya sebagai suatu entitas yang mampu berkomunikasi secara utuh. Sehingga ia diidentifikasi menjadi sebuah produk mandiri dan tunggal yang diasosiasikan dengan pemaknaan tersendiri. Dengan kajian teoritis dari Roland Barthes, artikel ini menunjukan bahwa fashion terdiri dari bentukan bahasa dan ekspresi konsumen dalam selubung konsumerisme, materialisme, komersialisme, dan gelombang marketing tentang fashion, sehingga kita hampir tidak menyadari bahwa kita telah mengesampingkan hal-hal primordial manusia.

CHANGES IN MARKETING STRATEGIES IN THE FASHION SECTOR CAUSED BY THE COVID-19 PANDEMIC

2020 ◽  
Vol 21 (specjalny) ◽  
pp. 215-229
Author(s):  
Justyna Szymczyk
Keyword(s):  
Global Scale ◽  
Marketing Strategies ◽  
World Health ◽  
Global Changes ◽  
Fast Fashion ◽  
Marketing Activities ◽  
Sustainable Fashion ◽  
Health Organization ◽  
Slow Fashion ◽  
Increased Activity

The announcement of the SARS-CoV-2 coronavirus pandemic by the World Health Organization WHO has caused changes in all areas of life. The closure of workplaces, shops and shopping centers as well as the omnipresent fear of disease influenced consumer behaviour. Companies representing the fashion sector were forced to immediately change their marketing strategies. In the first days of the pandemic marketing campaigns were discontinued, followed by a time of increased activity of fashion brands that used this time to improve their image. Sewing masks and coveralls has become a symbol of the fight against the COVID-19 virus. The next step was to activate sales through discount campaigns that were transferred to the Internet. Marketing activities were direct in form and popularized the “hashtag stay at home” movement. However, marketers quickly verified that the above actions do not increase sales. The apparel sector returned to stationary sales in the third month of the pandemic. Experiences from the quarantine period made companies notice global changes in customer behaviour. For that reason the concepts that most customers had heard about before COVID-19, such as slow fashion and sustainable fashion, were begun to be used in marketing strategies. Production in the spirit of less waste has become a major foundation for the strategy. What will these changes result in? Will the pandemic stop the fast fashion trend? What marketing strategies will work in the future? In her article, the author looks for answers to the above questions by analyzing selected marketing strategies of companies in the fashion sector. The subject of the research will be a critical analysis of industry literature and a query of scientific literature covering the above publications on a global scale. The research tool used will be analysis and diagnosis.

scholarly journals A Preliminary Study of Sustainable Fashion Design Curriculum

2021 ◽  
Vol 6 (SI6) ◽  
Author(s):  
Rahayu Purnama ◽  
Rosita Mohd Tajuddin ◽  
Shaliza Mohd Shariff
Keyword(s):  
Open Access ◽  
Design Education ◽  
Publishing House ◽  
Fashion Design ◽  
Structured Interviews ◽  
Fast Fashion ◽  
Sustainable Fashion ◽  
International Publishing ◽  
Preliminary Study ◽  
Open Access Article

The development of fast fashion offered apparel products with a quick cycle. However, this process impacted low-quality products and raised sustainability issues. The two main focuses of this study were to examine the current fashion design curriculum among alumni and examine students' knowledge of sustainability in fashion design. This study employed a mix-method orientation—this alumni data was collected of undergraduates in fashion design education. The paper reported some preliminary empirical findings derived from questionnaires and structured interviews conducted with alumni. The discussion and conclusions of this paper were to recommend a conceptual framework of sustainable fashion design curriculum. Keywords: Sustainable; Entrepreneur, Technopreneur, Fashion Design Curriculum eISSN: 2398-4287 © 2021. The Authors. Published for AMER ABRA cE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI6.3044

scholarly journals Higher education faculty, administration, and students' perceptions of eco fashion: Case of the School of Engineering Management

2021 ◽  
Vol 6 (2) ◽  
pp. 43-53
Author(s):  
Tatjana Ilić-Kosanović ◽  
Damir Ilić
Keyword(s):  
Higher Education ◽  
Negative Impact ◽  
Engineering Management ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Significant Difference ◽  
Sustainable Fashion ◽  
Eco Fashion ◽  
Slow Fashion

Fashion industry has become globalized, with the emergence of so called fast fashion (fast overproduction and fast consumption). This ongoing fast fashion trend has profound negative impact on the environment (water and land pollution, lack of recycling, etc.). The other serious issue connected to the fashion industry are labour conditions (forced and child labour). However, the new trends are emerging such are sustainable fashion, slow fashion, eco fashion, and ethical fashion that are trying to start solving those problems. In this paper faculty, administration, and students' perception on eco fashion is surveyed on the example of the School of Engineering Management, Belgrade, Serbia. The statistical ANOVA analysis has been implemented by using software SPSS18 package to explore the perceptions of various higher education stakeholders of eco fashion. The results show that there is no statistically significant difference in the perceptions of different groups of eco fashion. The final part of the paper presents opinions on the most important elements of eco fashion for the consumers' purchasing decisions collected through the interviews.

Theoretizing A New Sustainable Business Event: Extension of Mair and Jago Model

2015 ◽  
Vol 3 (2) ◽  
pp. 55
Author(s):  
Norol Hamiza Zamzuri ◽  
Khairil Wahidin Awang ◽  
Yuhanis Abdul Aziz ◽  
Zaiton Samdin
Keyword(s):  
Social Impact ◽  
Geographical Area ◽  
Infrastructure Development ◽  
Structured Interviews ◽  
Sustainable Business ◽  
Knowledge Resources ◽  
Business Events ◽  
And Performance ◽  
Event Based

The growth of the event sector is underpinned by the demand of organizing a business event.  Thus, it leads to an increase in economic and social impact. However, the problems from the growth of this sector potentially results from the use of several event materials, transportation and infrastructure development.  Organizing a green event is seen as one of the strategies to reduce the environmental impact.  Therefore, the aim of this paper is to explore the issues involved throughout the process of greening an event by applying Mair and Jago Model.  Semi-structured interviews were conducted with event managers from six Malaysia business event companies that encourage green practices during their event.  Findings suggest that impact, initiative, support and performance motivates event organizers in organizing a green event.  It has also been found that knowledge, resources and behaviour are the barriers faced by event organizers throughout the process of organizing a green event.  Based on the findings it appears that two important factors have emerged from the data collection and analysis that showed a deviation from the Mair and Jago Model, namely “impact” for the motivation element and “support” for the barrier element.  The main limitation of this study was the scope of the study; as it only focuses on business events.  However, as the main purpose of this study is to explore the issues of organizing a green event, it has been found that there are other issues need to be explored in other contexts and geographical area.  Apart from this, as this is a case study, it can only replicate according to the circumstances of this case study. However, this study can be generalized in terms of the theory that has emerged from it.  It is suggested that further research should explore more issues in other contexts and geographical areas. 

scholarly journals “I’ve Heard of It, Yes, but I Can’t Remember What Exactly It Was”—A Qualitative Study on Awareness, Knowledge, and Use of the UV Index

2021 ◽  
Vol 18 (4) ◽  
pp. 1615
Author(s):  
Katharina Diehl ◽  
Tatiana Görig ◽  
Charlotte Jansen ◽  
Maike Carola Hruby ◽  
Annette B. Pfahlberg ◽  
...  
Keyword(s):  
Qualitative Study ◽  
Qualitative Content Analysis ◽  
Sun Protection ◽  
Structured Interviews ◽  
Protection Factor ◽  
Protection Measures ◽  
Uv Index ◽  
Correct Definition ◽  
Definition Of

Pharmacists and pharmaceutical technicians play an important role in counselling customers regarding sunscreen use and sun protection measures. A potentially helpful tool that can be used during counselling is the ultraviolet index (UVI), which informs individuals when and what sun protection measures are needed at a specific place and time. Our aim in this qualitative study was to explore awareness, knowledge, and use of the UVI during counselling in pharmacies. We used semi-structured interviews with pharmacists and pharmaceutical technicians (n = 20) to answer our research questions. Interviews were audiotaped, transcribed verbatim, and analyzed using qualitative content analysis. During the interviews pharmacists and pharmaceutical technicians revealed a lot of uncertainty and lack of knowledge regarding the UVI. Eight professionals were able to give a correct definition of UVI. Amongst others, the UVI was confused with sun protection factor. Overall, the UVI was hardly used during the counselling of customers. The UVI was developed to provide guidance when which type of sun protection is required to avoid detrimental effects of ultraviolet radiation. For effective implementation, both the general population and health professionals (e.g., pharmacists) have to increase their knowledge about the UVI. This would strengthen its use during professional counselling in pharmacies and may help to reduce the incidence of skin cancer over the long term.

scholarly journals Understanding Social Impact and Value Creation in Hybrid Organizations: The Case of Italian Civil Service

2021 ◽  
Vol 13 (7) ◽  
pp. 4058
Author(s):  
Paolo Esposito ◽  
Valerio Brescia ◽  
Chiara Fantauzzi ◽  
Rocco Frondizi
Keyword(s):  
Value Chain ◽  
Social Impact ◽  
Civil Service ◽  
Added Value ◽  
Hybrid Organizations ◽  
Case Study Analysis ◽  
Public Resources ◽  
Five Elements ◽  
Definition Of ◽  
The Impact

The aim of this paper is twofold: first, it aims to analyze what kind of value is generated by hybrid organizations and how; second, it aims to understand the role of social impact assessment (SIA) in the measurement of added value, especially in terms of social and economic change generated by hybrids. Hybrid organizations are a debated topic in literature and have different strengths in responding to needs, mainly in the public interest. Nevertheless, there are not many studies that identify the impact and change generated by these organizations. After highlighting the gap in the literature, the study proposes an innovative approach that combines SIA, interview, interventionist approach and documental analysis. The breakdown of SIA through the five elements of the value chain (inputs, activities, outputs, outcomes, and impact) guarantees a linear definition of the value generated through change with procedural objectivity capable of grasping hybrid organizations’ complexity. The value generated or absorbed is the change generated by the impact measured based on the incidence of public resources allocated. Through the SIA and counterfactual approach, the civil service case study analysis highlights how the value generated by public resources can be measured or more clearly displayed in the measurement process itself.

scholarly journals Preserving the Integrity of Social Impact Investing: Towards a Distinctive Implementation Strategy

2021 ◽  
Vol 13 (5) ◽  
pp. 2852
Author(s):  
Irene Bengo ◽  
Alice Borrello ◽  
Veronica Chiodo
Keyword(s):  
Asset Allocation ◽  
Implementation Strategy ◽  
Social Impact ◽  
Social Risk ◽  
Cultural Shift ◽  
Financial Return ◽  
Impact Investing ◽  
Top Managers ◽  
Specific Practice ◽  
Definition Of

Social impact investing (SII) is a strategy of asset allocation that aims to generate social and environmental impact alongside a financial return. Compared to other approaches of sustainable finance it holds an enormous potential of generating solutions to societal challenges. However, scholars have claimed that social impact often just employs logic upheld by the mainstream investment approach. Therefore, the paper investigates the assumption that SII has not developed a distinctive implementation strategy able to translate the prioritization of social impact into practice and how to overcome this issue. The thematic analysis of data collected through 105 interviews with Italian SII financiers and the top managers of social ventures allowed us to identify three features of an SII tailored practice: promoting a cultural shift of intermediaries, adopting a coopetition approach, and integrating the social impact in the terms of the financial transaction. Lastly, the paper drafts a research agenda to enhance the proper theorization of SII focusing on the definition of social risk, social return, and governance mechanisms. The key contribution of this article is confirming the lack of an SII-specific practice able to endogenize the intent of prioritizing social impact and providing suggestions to prevent the risk of impact washing.

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