scholarly journals Consumer Likelihood to Purchase Chickens with Novel Production Attributes

2007 ◽  
Vol 39 (3) ◽  
pp. 581-596 ◽  
Author(s):  
John C. Bernard ◽  
John D. Pesek ◽  
Xiqian Pan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Genetically Modified ◽  
Analysis Data ◽  
Tobit Model ◽  
The South ◽  
Consumer Interest ◽  
Free Range ◽  
Purchase Likelihood ◽  
Natural Foods

Typical supermarket chickens are produced with novel or controversial attributes. This continues despite contrasting growth in consumer interest in organic and natural foods. This study surveyed Delaware consumers' likelihood to purchase chicken given different attributes: free range, given antibiotics, irradiated, fed genetically modified (GM) feed, GM chicken, and price. Examining conjoint analysis data with a heteroskedastic two-limit tobit model, GM chicken and other novel attributes were found to lower purchase likelihood significantly. Understanding these results should help the industry meet consumer preferences while aiding its continued expansion to benefit workers and growers across the South.

scholarly journals Consumer Interest in Environmentally Beneficial Chicken Feeds: Comparing High Available Phosphorus Corn and Other Varieties

2011 ◽  
Vol 43 (4) ◽  
pp. 591-605 ◽  
Author(s):  
John D. Pesek ◽  
John C. Bernard ◽  
Meeta Gupta
Keyword(s):  
Genetic Modification ◽  
Genetically Modified ◽  
Environmental Benefits ◽  
Available Phosphorus ◽  
Delmarva Peninsula ◽  
Potential Solution ◽  
Roundup Ready ◽  
Consumer Interest ◽  
Survey Results ◽  
Purchase Likelihood

One source of phosphorous pollution in areas of high chicken production is runoff from fields using fertilizer from these operations. A potential solution is to feed chicken high available phosphorus (HAP) corn, reducing phosphorus in manure. This study examined consumer purchase likelihood of chickens fed HAP, created traditionally or through genetic modification, and other genetically modified (GM) corn including Bt and Roundup-ready. Survey results from the Delmarva Peninsula found considerable interest in non-GM HAP corn, although GM HAP corn was not typically viewed as more acceptable than other GM varieties. Overall, the marketplace appears open to products geared toward environmental benefits.

scholarly journals Consumer preferences of genetically modified foods of vegetal and animal origin in Chile

2012 ◽  
Vol 32 (1) ◽  
pp. 15-25 ◽  
Author(s):  
Berta Schnettler ◽  
Horacio Miranda ◽  
José Sepúlveda ◽  
Marianela Denegri
Keyword(s):  
Developing Countries ◽  
Conjoint Analysis ◽  
Genetic Manipulation ◽  
Consumer Preferences ◽  
Genetically Modified ◽  
Animal Origin ◽  
Genetically Modified Foods ◽  
Store Brand ◽  
Tomato Sauce ◽  
Gm Foods

Given the debate generated by Genetically Modified (GM) foods in developed and developing countries, the aim was to evaluate the importance of determining factors in the preference of consumers in Temuco and Talca in central-southern Chile for GM foods using conjoint analysis and to determine the existence of different market segments using a survey of 800 people. Using conjoint analysis, it was established that, in general, genetic modification was a more important factor than either brand or price in the consumer's decision to purchase either food. Cluster analysis identified three segments: the largest (51.4%) assigned greatest importance to brand and preferred genetically modified milk and tomato sauce; the second group (41.0%) gave greatest importance to the existence of genetic manipulation and preferred non-genetically modified foods; the smallest segment (7.6%) mainly valued price and preferred milk and tomato sauce with no genetic manipulation. The three segments rejected the store brand and preferred to pay less for both foods. The results are discussed based on studies conducted in developed and developing countries.

scholarly journals Consumer Acceptance of Gene-Edited versus Genetically Modified Foods in Korea

2021 ◽  
Vol 18 (7) ◽  
pp. 3805
Author(s):  
Eunae Son ◽  
Song Soo Lim
Keyword(s):  
Gene Editing ◽  
Consumer Preferences ◽  
Genetically Modified ◽  
Relevant Information ◽  
Consumer Acceptance ◽  
Genetically Modified Foods ◽  
Breeding Methods ◽  
Novel Foods ◽  
Novel Technology ◽  
Potential Market

Food made with gene-editing has received considerable attention in recent years because it is claimed to be a little different from traditional genetically modified breeding methods concerning safety. However, consumer acceptance of these novel foods and their potential market uptake remains to be answered. This study aims to assess differences in the acceptance of gene-edited and genetically modified foods in Korea. The choice-based conjoint analysis is adopted to estimate part-worth functions for the soybean oil attributes with 200 surveyed samples. The estimated part-worth values reveal how much each attribute affects consumers’ decision-making. Estimated results suggest that consumers tend to accept gene-editing more than genetically modified foods. The acceptance of novel technology is shown to correspond closely to the degree of consumers’ scientific knowledge, highlighting the importance of revealing relevant information regarding the technology. Results also show that country of origin is a significant food-specific attitudinal factor in shaping consumer preferences.

scholarly journals An Analysis of Consumer Preferences for Value-Added Seafood Products Derived from Crawfish

2002 ◽  
Vol 31 (2) ◽  
pp. 157-170 ◽  
Author(s):  
R. Wes Harrison ◽  
Timothy Stringer ◽  
Witoon Prinyawiwatkul
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Value Added ◽  
Utility Functions ◽  
Ordered Probit ◽  
Probit Models ◽  
Seafood Products ◽  
Ordered Probit Models ◽  
Old Men

Conjoint analysis is used to evaluate consumer preferences for three consumer-ready products derived from crawfish. Utility functions are estimated using two-limit tobit and ordered probit models. The results show women prefer a baked nugget or popper type product, whereas 35- to 44-year-old men prefer a microwavable nugget or patty type product. The results also show little difference between part-worth estimates or predicted rankings for the tobit and ordered probit models, implying the results are not sensitive to assumptions regarding the ordinal and cardinal nature of respondent preferences.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

scholarly journals Consumer Attitudes toward the Use of Gene Technology in Breakfast Products: Comparison between College Students from the U.S. and China

2015 ◽  
Vol 4 (6) ◽  
pp. 143 ◽  
Author(s):  
Nanying Wang ◽  
Jack E. Houston ◽  
Gregory Colson ◽  
Zimin Liu
Keyword(s):  
College Students ◽  
Consumer Preferences ◽  
Genetically Modified ◽  
Marketing Strategies ◽  
Chinese Market ◽  
Developed Country ◽  
Information Campaigns ◽  
Gm Foods ◽  
Survey Results ◽  
The U.S

Second-generation Genetically Modified (GM) crops are associated with consumer-oriented benefits such as improvement of nutritional quality. Given such an evolving market environment, this paper presents differences in consumer preferences and valuations for genetically modified breakfast grain products. The perception of consumers from a developing country, China, is discussed and compared to attitudes in a developed country, the U.S. The survey results reveal that there are notable differences in the attitude and perception of college students across these two countries. Purchase intent for GM foods was low, unless a benefit was promised, and some modifications are viewed more positively than others. Overall, it appears that GM foods may be acceptable in the U.S. and Chinese market. The findings in this study have potential implications for establishing various GM marketing strategies and information campaigns.

scholarly journals Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach

Sensors ◽  
2018 ◽  
Vol 18 (9) ◽  
pp. 3152 ◽  
Author(s):  
Julia Offermann-van Heek ◽  
Philipp Brauner ◽  
Martina Ziefle
Keyword(s):  
Consumer Behavior ◽  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Technological Development ◽  
Product Evaluation ◽  
Decision Criterion ◽  
Online Questionnaire ◽  
Close Link ◽  
Input Modality ◽  
Textile Products

Interactive textiles are reaching maturity. First technology augmented textiles in form of clothes and furnitures are becoming commercially available. In contrast to the close link between technological development and innovations, future users’ acceptance and usage of such interactive textiles has not been integrated sufficiently, yet. The current study investigates future users’ consumer behavior and acceptance of interactive textiles using a scenario-based conjoint analysis study, which was presented in an online questionnaire ( n = 324 ). Two prototypical interactive textiles were focused on: a smart jacket and a smart armchair. To assess the textile products, the participants had to choose the preferred product alternative consisting each of the acceptance-relevant factors “connectivity”, “input modality”, “feature range”, “usability”, and “ease of cleaning”and their respective levels. The results revealed that the “ease of cleaning” is the most important decision criterion for both textile devices (even more important for the smart jacket), followed by “feature range”, “connectivity”, and “usability”. In contrast, the “input modality” is perceived as least important. The study also identified user profiles based on the projected consumer behavior (“adopters”, “rejecters”, and “undecided”) for both products. Besides the differences in product evaluation and projected consumer behavior, the user groups are significantly influenced by the individual affinity to textiles (both products) and gender (smart jacket). The findings are used to derive design and communication guidelines referring to interactive textiles in order to incorporate users’ needs, wishes, and requirements into future products.

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