scholarly journals Behavioural change box? Applying the COM-B model to understand behavioural triggers that support consumption of fruits and vegetable among subscribers of a fruit and vegetable box scheme

2021 ◽  
pp. 1-28
Author(s):  
Daniela Craveiro ◽  
Sibila Marques ◽  
Ruth Bell ◽  
Matluba Khan ◽  
Cristina Godinho ◽  
...  

Abstract Objective To understand the key mechanisms that support healthy dietary habits promoted by fruit and vegetable (F&V) box schemes, testing relevant behaviour change triggers identified under the COM-B model in an evaluation research study of a Portuguese F&V box scheme (PROVE). Design Correlation study with a post-test-only non-equivalent group design based on survey data. The mechanisms underpinning the differences between subscribers and non-subscribers are operationalized as mediation effects. Data availability, theoretical relevance and empirical validation supported the selection and testing of four potential mediators for the effects of subscribing to the box scheme on F&V consumption. These estimations derive from the coefficients of a structural equation model combined with the product coefficient approach and Sobel test. Setting The study is part of a wider evaluation study on the impact of the PROVE box scheme on sustainability, health, and equity. Participants A sample of PROVE box subscribers (n=294) was compared with a matched subsample of non-subscribers (n=571) in a nationally representative survey. Results Subscribing to the PROVE box correlates with an increased probability of eating at least five portions of F&V, irrespective of differences in age, education, and perceived economic difficulties. Diet quality perceptions, and more robustly, the strength of meal habits and household availability were identified as relevant mediators. Conclusions The subscription to an F&V box scheme is connected with proximal context that enables the consumption of F&V by ensuring more readily available F&V and better situational conditions associated with healthier meal habits.

2019 ◽  
Vol 12 (1) ◽  
pp. 221 ◽  
Author(s):  
Eijaz Ahmed Khan ◽  
Pradip Royhan ◽  
M. Ashiqur Rahman ◽  
Mohammed Mizanur Rahman ◽  
Ahmed Mostafa

Global green trends are creating new challenges and opportunities for entrepreneurs worldwide with customers now more environmentally aware and willing to pay extra for green services and products. In considering this phenomenon, the current study focuses on the positive influence of enviropreneurial orientation on the business performance of small firms and explores the mediation effects of green marketing mix and eco-labeling strategies. Drawing upon the natural resource-based view (NRBV) and the dynamic capability view (DCV), we tested our multiple mediation model with a sample of owners/managers of 160 small firms from Bangladesh, with these firms coming from the sectors of trading, manufacturing, and services. To test the study’s hypotheses, we employed the variance-based structural equation modeling (SEM) method, using the partial least squares (PLS) technique. The results reveal that green marketing mix and eco-labeling strategies transmit the effect of enviropreneurial orientation to business performance of small firms. Both strategies are found to be mediators in the relationship between enviropreneurial orientation and business performance of small firms. The study also offers suggestions for future research.


2019 ◽  
Vol 11 (22) ◽  
pp. 6401 ◽  
Author(s):  
Shahida Kanwel ◽  
Zhou Lingqiang ◽  
Muhammad Asif ◽  
Jinsoo Hwang ◽  
Abid Hussain ◽  
...  

Pakistan holds an important geographical status, but extremism and sabotage have severely damaged the tourism industry. In the present study, we examined the impact of destination image (DI) on tourist loyalty (TL) and intension to visit (IV) in Pakistan. Additionally, the study analyzed the mediation effects of electronic word of mouth (eWOM) and tourist satisfaction (TS) on these relationships. Data was collected from 780 tourists in Pakistan. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to obtain the results. Our results demonstrated the positive relationships among DI, eWOM, TS, TL, and IV. This study also disclosed that eWOM has a partial mediation effect on the DI–TL relationship, and both eWOM and TS fully mediate the association between DI and IV. Hence, tourist satisfaction can be enhanced by eWOM and destination image, which directly effect tourist loyalty and intention to visit in Pakistan. The proposed framework and research findings will help stakeholders significantly to recognize the multi-facet association in the tourism industry of Pakistan. Testing the above relationships through multiple mediators is a relatively novel idea.


2018 ◽  
Vol 2 (2) ◽  
pp. 36-46
Author(s):  
Solmaz Daryani ◽  
Sevil Mohammadalizadehfard

This study aimed to evaluate the impact of integrated interactive marketing (IIM) on the profitability of the Irancell Company. The population of this study consisted of all managers and employees at the Irancell Company in Tehran. A sample size of 207 individuals was determined according to the Krejcie-Morgan’s sample size table using simple random sampling. Data were collected by a questionnaire assessed by the Likert scale in this descriptive correlation study. The validity of research tool was approved using experts and specialists’ consensus and a liability of 0.895 was confirmed for the questionnaire. Data were analyzed using structural equation modeling. The results showed that the dimensions of IIM (customer satisfaction, marketing strategy, brand, and advertising) had a significant impact on the profitability of Irancell Co. The ranking results indicate that the variable marketing strategy is ranked the first in terms of affecting the profitability of Irancell Co., and variables of customer satisfaction, advertising, and brand are ranked as second to fourth, respectively.


2019 ◽  
Vol 11 (4) ◽  
pp. 973 ◽  
Author(s):  
Yao Song ◽  
Zhenzhen Qin ◽  
Qi Yuan

Environmental surroundings are highly shaped by consumer choice. Eco-label has been discussed as an effective tool for promoting such environmental product information from the producer to the consumer in relevant literature; however, the young generation has seldom been examined in previous research. Additionally, studies on the structural process of eco-label’s impact on green purchase remain limited, especially the mediation effects within the process. Regarding this research gap, the current study empirically tested the effects of eco-label on product attributes, environmental attitude, environmental concern and consequent purchase behavior from the young Chinese generation perspective. The intermediary role of product attribute is first investigated in the labeling-driven purchase, and the environmental attitude and concern are tested respectively to better understand the young generation’s awareness, compared to previous relevant studies. Based on the appropriate sample collection (N = 699), a structural equation model (SEM) was used, and results statistically showed the impact of eco-label mediated by product attributes on environmental attitude and environmental concern, and how green purchase behavior was influenced through this process significantly. Theoretical contributions and managerial implications are also discussed in this study.


Author(s):  
Ioannis G. Katsantonis

The purpose of this study is twofold: (a) To confirm the mediating role of teachers’ self-efficacy between the relation of school climate and teachers’ job satisfaction and (b) to tease apart any cross-cultural effects of the association of self-efficacy and job satisfaction by comparing teachers’ responses. Drawing upon the publicly available TALIS 2018 (June 2019) database, a representative sample of 51,782 primary school teachers from 15 countries was used for the analyses. Structural equation modeling was implemented to test for mediation effects of teachers’ self-efficacy at the individuals’ level and a general linear model (GLM) MANOVA was applied to compare the participants’ scores in self-efficacy and job satisfaction across cultures. Results indicate, in accordance with previous research, that self-efficacy is a mediating variable of the relation between school climate and job satisfaction at the individuals’ level across cultures. Moreover, the GLM revealed statistically significant cross-cultural differences among teachers’ responses in job satisfaction and self-efficacy. These findings have implications for teachers’ wellbeing and resilience.


2021 ◽  
Vol 10 (7) ◽  
pp. 243
Author(s):  
Ruixia Song ◽  
Shuzhuo Li ◽  
Marcus W. Feldman

The study investigates the impact of public participation on governance performance in a risk society. A trust-based participatory paradigm is proposed as a viable framework. Using data from a 2018 survey of family planning services in Hubei, China, this study develops hypotheses drawn from causal mechanisms of participatory governance. A structural equation modeling (SEM) approach is employed to disentangle the direct effect of public participation on governance performance from its indirect effect through trust. Moderated multiple regressions (MMR) are conducted to identify the moderating effect of risk perception. The results indicate that public participation is associated with higher perceived quality of family planning services and decreases son preference through the serial mediation effects of trust and perceived quality. Risk perception of gender imbalance magnifies the positive effect of civic autonomy on perceived quality. This paper extends previous research on the governance of gender imbalance and contributes to the literature on the relationship between public participation, trust, risk perception, and governance performance in authoritarian countries.


2019 ◽  
Vol 31 (2) ◽  
pp. 31-49
Author(s):  
Mandy M. Cheng ◽  
Tami Dinh ◽  
Wolfgang Schultze ◽  
Maria Assel

ABSTRACT We examine the impact of deferred bonus payments and employment horizon on managers' investment decisions. Bonus deferral is an important element of compensation schemes designed to mitigate managers' tendency to avoid long-term investments that can reduce their bonuses, i.e., the problem of managerial myopia. Consistent with construal-level theory in the psychology literature, we find that bonus deferral increases managers' willingness to make an investment that has detrimental effects on their current bonus but that provides long-term benefits to the firm. This is driven by managers placing greater importance on their responsibilities for advancing their firm's long-term interests and on improving their reputations within their firms. These mediation effects are moderated by participants' employment horizon. Our study contributes to the debate on effective managerial compensation by showing that a simple deferral of bonus payments can reduce the negative consequences related to managerial myopia. JEL Classifications: M40; M41. Data Availability: Data are available from the authors upon request.


Author(s):  
Yu-Shan Chen ◽  
Tai-Wei Chang ◽  
Hung-Xin Li ◽  
Ying-Rong Chen

This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand affect and purchase intentions from the perspective of green marketing. Therefore, this article establishes a green purchase intention framework to fill in the research gap. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. A total of 1000 consumers were randomly selected and 365 valid responses were received. In addition, this research conducted an empirical study using a questionnaire survey and structural equation model (SEM) to verify the research framework. The results show that green brand affect has no direct influence on green purchase intentions. Besides, this study indicates that green brand associations and green brand attitude fully mediate the relationship between green brand affect and green purchase intentions. It implies that green brand affect indirectly influences green purchase intentions via green brand attitude and green brand associations. While companies tend to raise their customers’ green purchase intentions, they need to increase their green brand affect, green brand associations, and green brand attitude.


2008 ◽  
Vol 11 (8) ◽  
pp. 867-874 ◽  
Author(s):  
Ingrid Keller ◽  
Tim Lang

AbstractObjectiveFood-based dietary guidelines (FBDGs) are globally promoted as an important part of national food and nutrition policies. They are presented within policy as key features of the strategy to educate the public and guide policy-makers and other stakeholders about a healthy diet. This paper examines the implementation of FBDGs in four countries: Chile, Germany, New Zealand and South Africa – diverse countries chosen to explore the realities of the FBDG within policy on public health nutrition.DesignA literature review was carried out, followed by interviews with representatives from the governmental, academic and private sector in all four countries.ResultsIn all four countries the FBDG is mainly implemented via written/electronic information provided to the public through the health and/or education sector. Data about the impact of FBDGs on policy and consumers’ food choice or dietary habits are incomplete; nutrition surveys do not enable assessment of how effective FBDGs are as a factor in dietary or behavioural change. Despite limitations, FBDGs are seen as being valuable by key stakeholders.ConclusionFBDGs are being implemented and there is experience which should be built upon. The policy focus needs to move beyond merely disseminating FBDGs. They should be part of a wider public health nutrition strategy involving multiple sectors and policy levels. Improvements in the implementation of FBDGs are crucial given the present epidemic of chronic, non-communicable diseases.


2017 ◽  
Vol 27 (e2) ◽  
pp. e136-e142 ◽  
Author(s):  
Marissa G Hall ◽  
Paschal Sheeran ◽  
Seth M Noar ◽  
Marcella H Boynton ◽  
Kurt M Ribisl ◽  
...  

ObjectivePictorial warnings on cigarette packs increase motivation to quit smoking. We sought to examine the potential mediating role of negative affect, message reactance (ie, an oppositional reaction to a message) and perceived risk in shaping quit intentions.MethodsIn 2014 and 2015, we randomly assigned 2149 adult US smokers to receive either pictorial warnings or text-only warnings applied to their cigarette packs for 4 weeks. Analyses used structural equation modelling with bootstrapped SEs to test our theorised mediational model.FindingsPictorial warnings increased negative affect, message reactance and quit intentions (all P<0.001), but not perceived risk (ie, perceived likelihood and severity of harms of smoking). Negative affect mediated the impact of pictorial warnings on quit intentions (mediated effect=0.16, P<0.001). Message reactance weakened the impact of pictorial warnings on quit intentions, although the effect was small (mediated effect=−0.04, P<0.001). Although pictorial warnings did not directly influence perceived risk, the model showed additional small mediation effects on quit intentions through negative affect and its positive association with perceived risk (mediated effect=0.02, P<0.001), as well as reactance and its negative association with perceived risk (mediated effect=−0.01, P<0.001).ConclusionsPictorial cigarette pack warnings increased quit intentions by increasing negative affect. Message reactance partially attenuated this increase in intentions. The opposing associations of negative affect and reactance on perceived risk may explain why pictorial warnings did not lead to observable changes in perceived risk.


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