How sex puts you in gendered shoes: Sexuality-priming leads to gender-based self-perception and behavior.

2012 ◽  
Vol 103 (1) ◽  
pp. 176-193 ◽  
Author(s):  
Tanja Hundhammer ◽  
Thomas Mussweiler
Author(s):  
Iris Vermeir ◽  
Dieneke Van de Sompel

The authors investigate (1) whether the physical attractiveness stereotype applies to children, (2) whether children’s self-perception is influenced by the attractiveness of an advertising model, (3) whether children’s buying intentions are influenced by the attractiveness of an advertising model, and (4) whether age, gender, and materialism affect (1), (2), and (3). Results of an experimental research (N=185) confirm the presence of the “what is beautiful is good” stereotype in children. Attractive (versus less attractive) models were also perceived to be less likely to follow the rules. Contrary to expectations from research in adult samples, the presence of an attractive (versus less attractive) model has a positive influence on perceived physical appearance for both boys and girls and also a positive influence on general self-worth for girls. The authors also found that attractive (versus less attractive) models increase attitudes and buying intentions for boys, but not for girls. No effects of age and materialism were found.


2017 ◽  
pp. 1495-1511
Author(s):  
Iris Vermeir ◽  
Dieneke Van de Sompel

The authors investigate (1) whether the physical attractiveness stereotype applies to children, (2) whether children's self-perception is influenced by the attractiveness of an advertising model, (3) whether children's buying intentions are influenced by the attractiveness of an advertising model, and (4) whether age, gender, and materialism affect (1), (2), and (3). Results of an experimental research (N=185) confirm the presence of the “what is beautiful is good” stereotype in children. Attractive (versus less attractive) models were also perceived to be less likely to follow the rules. Contrary to expectations from research in adult samples, the presence of an attractive (versus less attractive) model has a positive influence on perceived physical appearance for both boys and girls and also a positive influence on general self-worth for girls. The authors also found that attractive (versus less attractive) models increase attitudes and buying intentions for boys, but not for girls. No effects of age and materialism were found.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Elena Bolt ◽  
Jasmine T. Ho ◽  
Marte Roel Lesur ◽  
Alexander Soutschek ◽  
Philippe N. Tobler ◽  
...  

AbstractMounting evidence has demonstrated that embodied virtual reality, during which physical bodies are replaced with virtual surrogates, can strongly alter cognition and behavior even when the virtual body radically differs from one’s own. One particular emergent area of interest is the investigation of how virtual gender swaps can influence choice behaviors. Economic decision-making paradigms have repeatedly shown that women tend to display more prosocial sharing choices than men. To examine whether a virtual gender swap can alter gender-specific differences in prosociality, 48 men and 51 women embodied either a same- or different-gender avatar in immersive virtual reality. In a between-subjects design, we differentiated between specifically social and non-social decision-making by means of a virtually administered interpersonal and intertemporal discounting task, respectively. We hypothesized that a virtual gender swap would elicit social behaviors that stereotypically align with the gender of the avatar. To relate potential effects to changes in self-perception, we also measured implicit and explicit identification with gendered (or gender-typical) traits prior to and following the virtual experience, and used questionnaires that assessed the strength of the illusion. Contrary to our hypothesis, our results show that participants made less prosocial decisions (i.e., became more selfish) in different-gender avatars, independent of their own biological sex. Moreover, women embodying a male avatar in particular were more sensitive to temptations of immediate rewards. Lastly, the manipulation had no effects on implicit and explicit identification with gendered traits. To conclude, while we showed that a virtual gender swap indeed alters decision-making, gender-based expectancies cannot account for all the task-specific interpersonal and intertemporal changes following the virtual gender swap.


2019 ◽  
Vol IV (I) ◽  
pp. 164-171
Author(s):  
Jamila Begum ◽  
Namra Munir ◽  
Iftikhar Ahmad Baig

The purpose of this research is to discover the effect of cyber bullying on students academic achievement and their behavior. The objective of the research was to find out the academic achievement affected by cyberbullying and behavior of students on gender basis at higher secondary school level. Through random sampling technique, 2160 students and 48 teachers from 6 districts were selected. Questionnaires and interviews were used for data analysis using descriptive statistics and inferential statistics. The results showed that cyber bullying significantly affects students academic achievement than their behavior. No significant effect of cyber bullying was found on students academic achievement and their behavior with respect to their gender. The qualitative data obtained from interviews teachers concludes that students are well aware of cyber bullying and cyber bullying equally affects boys and girls of public sector higher secondary schools.


2015 ◽  
pp. 1483-1498
Author(s):  
Iris Vermeir ◽  
Dieneke Van de Sompel

The authors investigate (1) whether the physical attractiveness stereotype applies to children, (2) whether children's self-perception is influenced by the attractiveness of an advertising model, (3) whether children's buying intentions are influenced by the attractiveness of an advertising model, and (4) whether age, gender, and materialism affect (1), (2), and (3). Results of an experimental research (N=185) confirm the presence of the “what is beautiful is good” stereotype in children. Attractive (versus less attractive) models were also perceived to be less likely to follow the rules. Contrary to expectations from research in adult samples, the presence of an attractive (versus less attractive) model has a positive influence on perceived physical appearance for both boys and girls and also a positive influence on general self-worth for girls. The authors also found that attractive (versus less attractive) models increase attitudes and buying intentions for boys, but not for girls. No effects of age and materialism were found.


2016 ◽  
Vol 19 (2) ◽  
pp. 231-246 ◽  
Author(s):  
Erin Casey ◽  
Juliana Carlson ◽  
Sierra Two Bulls ◽  
Aurora Yager

Engaging men and boys as participants and stakeholders in gender-based violence (GBV) prevention initiatives is an increasingly institutionalized component of global efforts to end GBV. Accordingly, evidence of the impact of men’s engagement endeavors is beginning to emerge, particularly regarding interventions aimed at fostering gender equitable and nonviolent attitudes and behaviors among men. This developing evidence base suggests that prevention programs with a “gender transformative” approach, or an explicit focus on questioning gender norms and expectations, show particular promise in achieving GBV prevention outcomes. Interventions targeting attitude and behavior change, however, represent just one kind of approach within a heterogeneous collection of prevention efforts around the globe, which can also include community mobilization, policy change, and social activism. The degree to which gender transformative principles inform this broader spectrum of men’s engagement work is unclear. The goals of this article are twofold. First, we offer a conceptual model that captures and organizes a broader array of men’s antiviolence activities in three distinct but interrelated domains: (1) initial outreach and recruitment of previously unengaged males, (2) interventions intended to promote gender-equitable attitudes and behavior among men, and (3) gender equity-related social action aimed at eradicating GBV, inclusive of all genders’ contributions. Second, we review empirical literature in each of these domains. Across these two goals, we critically assess the degree to which gender transformative principles inform efforts within each domain, and we offer implications for the continuing conceptualization and assessment of efforts to increase men’s participation in ending GBV.


Author(s):  
Dipti P. Rana ◽  
Navodita Saini

Each gender is having special personality and behavior characteristics that can be naturally reflected in the language used on social media to review, spread information, make relationships, etc. This information is used by different agencies for their profits. The magnified study of this information can reflect the implicit biases of their creators' gender. The ratio of gender is imbalanced across the global world, social media, discussion, etc. Twitter is used to discuss the issues caused by COVID-19 disease like its symptoms, mental health, advice, etc. This fascinating information motivated this research to propose the methodology gender-based tweet analysis (GTA) to study and magnify gender's impact on emotions of tweet data. The analysis of the experiment discovered the biases of gender on emotions of tweet data and highlighted the future real-world applications which may become more productive if gender biases are considered for the safety and benefit of society.


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