How Advertising Beauty Influences Children's Self-Perception and Behavior

2017 ◽  
pp. 1495-1511
Author(s):  
Iris Vermeir ◽  
Dieneke Van de Sompel
Keyword(s):  
Experimental Research ◽  
Physical Attractiveness ◽  
Physical Appearance ◽  
Positive Influence ◽  
Self Perception ◽  
Self Worth ◽  
And Behavior ◽  
Advertising Model

The authors investigate (1) whether the physical attractiveness stereotype applies to children, (2) whether children's self-perception is influenced by the attractiveness of an advertising model, (3) whether children's buying intentions are influenced by the attractiveness of an advertising model, and (4) whether age, gender, and materialism affect (1), (2), and (3). Results of an experimental research (N=185) confirm the presence of the “what is beautiful is good” stereotype in children. Attractive (versus less attractive) models were also perceived to be less likely to follow the rules. Contrary to expectations from research in adult samples, the presence of an attractive (versus less attractive) model has a positive influence on perceived physical appearance for both boys and girls and also a positive influence on general self-worth for girls. The authors also found that attractive (versus less attractive) models increase attitudes and buying intentions for boys, but not for girls. No effects of age and materialism were found.

How Advertising Beauty Influences Children’s Self-Perception and Behavior

2014 ◽  
pp. 327-347
Author(s):  
Iris Vermeir ◽  
Dieneke Van de Sompel
Keyword(s):  
Experimental Research ◽  
Physical Attractiveness ◽  
Physical Appearance ◽  
Positive Influence ◽  
Self Perception ◽  
Self Worth ◽  
And Behavior ◽  
Advertising Model

The authors investigate (1) whether the physical attractiveness stereotype applies to children, (2) whether children’s self-perception is influenced by the attractiveness of an advertising model, (3) whether children’s buying intentions are influenced by the attractiveness of an advertising model, and (4) whether age, gender, and materialism affect (1), (2), and (3). Results of an experimental research (N=185) confirm the presence of the “what is beautiful is good” stereotype in children. Attractive (versus less attractive) models were also perceived to be less likely to follow the rules. Contrary to expectations from research in adult samples, the presence of an attractive (versus less attractive) model has a positive influence on perceived physical appearance for both boys and girls and also a positive influence on general self-worth for girls. The authors also found that attractive (versus less attractive) models increase attitudes and buying intentions for boys, but not for girls. No effects of age and materialism were found.

How Advertising Beauty Influences Children's Self-Perception and Behavior

2015 ◽  
pp. 1483-1498
Author(s):  
Iris Vermeir ◽  
Dieneke Van de Sompel
Keyword(s):  
Experimental Research ◽  
Physical Attractiveness ◽  
Physical Appearance ◽  
Positive Influence ◽  
Self Perception ◽  
Self Worth ◽  
And Behavior ◽  
Advertising Model

The authors investigate (1) whether the physical attractiveness stereotype applies to children, (2) whether children's self-perception is influenced by the attractiveness of an advertising model, (3) whether children's buying intentions are influenced by the attractiveness of an advertising model, and (4) whether age, gender, and materialism affect (1), (2), and (3). Results of an experimental research (N=185) confirm the presence of the “what is beautiful is good” stereotype in children. Attractive (versus less attractive) models were also perceived to be less likely to follow the rules. Contrary to expectations from research in adult samples, the presence of an attractive (versus less attractive) model has a positive influence on perceived physical appearance for both boys and girls and also a positive influence on general self-worth for girls. The authors also found that attractive (versus less attractive) models increase attitudes and buying intentions for boys, but not for girls. No effects of age and materialism were found.

scholarly journals Η θεατρική αγωγή (το θεατρικό παιχνίδι) ως μέσο ενίσχυσης της αυτοαντίληψης και της αυτοεκτίμησης ατόμων τυπικής ανάπτυξης και ατόμων με ειδικές ανάγκες

2011 ◽  
Author(s):  
Ελευθερία Μπάκα
Keyword(s):  
Mental Retardation ◽  
Research Question ◽  
Physical Appearance ◽  
Self Esteem ◽  
Positive Influence ◽  
Mental Development ◽  
School Capacity ◽  
Place Of Residence ◽  
Self Perception ◽  
Intervention Programme

The main aim of this study is to research if a specially designed programme of Theatre Games would reinforce self-perception and self-esteem as regards students with typical mental development (aged 10 to 12) and students with mental retardation (aged 16-23). Particularly if the parameters of students’ self-perception: school capacity, athletic capacity, relations with people of the same age, physical appearance, conduct-behaviour and students’ self-esteem would be influenced by the intervention programme. Another research question was if teachers’ estimations would concur with the parents’, the students’ and the psychologist’s estimations. Furthermore, if the change of self-perception and self-esteem , through the programme of Theatre Games, would be influenced by the students’ individual differences: gender, mental development, place of residence, school of attendance.The programme of theatrical intervention included 12 meetings-workshops with Theatre Games. The questionnaire which was used for the estimation of self-perception and self-esteem (at the beginning and at the end of the programme) was “PATEM II” by Makri-Mpotsari (Greek edition of the questionaire by Harter) . During the programme Phil Jones Scale was used for the observation of the students’ participation in the Theatre Games.In the pilot study 40 students with typical mental development and 14 students with mental retardation participated. In the empirical research 230 students with typical mental development and 16 students with mental retardation participated. Four months after the end of the programme a check for the duration of the results took place and 33 students with typical mental development and 16 students with mental retardation participated. In the control groups 75 students with typical mental development and 16 students with mental retardation participated and between the first and the second estimation the time was the same but there was no theatrical intervention.As regards students with typical mental development, school capacity, relations with people of the same age, conduct-behaviour and students’ self-esteem are influenced positively. Teachers’, parents’, students’ estimations concur with each other. For these four variables the check for the duration show that the result of the positive influence does not have duration if the Theatre Games are not repeated. For the variable of the athletic capacity and the physical appearance only students see positive influence and especially for the physical appearance, they see a result with duration. Notable is that the results are independent from the class, the school, the place of residence, the gender.As regards students with mental retardation, the results show that relations with students of the same age, physical appearance, conduct-behaviour and self-esteem are influenced positively. For the first two variables the result has duration. For the other two if Theatre Games are not repeated, the result does not have duration. The variables of the school capacity and the athletic capacity are not influenced by Theatre Games.

scholarly journals Psychometric properties of Self-Perception Profile for Children in a Polish sample

2014 ◽  
Vol 12 (3) ◽  
pp. 85-103 ◽  
Author(s):  
Michał Gacek ◽  
Władysława Pilecka ◽  
Agnieszka Fusińska-Korpik
Keyword(s):  
Psychometric Properties ◽  
Rating Scale ◽  
Physical Appearance ◽  
Actual Behavior ◽  
Older Children ◽  
Self Perception ◽  
School Students ◽  
Polish Version ◽  
Validity Indicators ◽  
Self Worth

AbstractThe Self-Perception Profile for Children (SPPC) is a measure which allows one to assess children’s self-concept. Our article presents this instrument’s psychometric properties within a Polish sample. In our study we tested 432 elementary school students and 14 form teachers. As validity indicators we used the Teacher’s Rating Scale of Child’s Actual Behavior (TRS) and the average school grade for the previous semester. The Polish version of SPPC yielded good psychometric properties. The instrument’s factorial structure paralleled the structure of the original version. Reliability was high both in terms of internal consistency and test-retest results. Scale validity was confirmed in the correlational analysis. Boys scored higher than girls in the Physical Appearance and Global Self-Worth subscales but lower in the Behavioral Conduct subscale. Younger children scored higher than older children in the Scholastic Competence, Physical Appearance, and Global Self-Worth subscales. Judgments on children’s physical appearance were the best predictor of their global self-worth.

Self-Perception Profile in Children with Cancer: Self vs Parent Report

1999 ◽  
Vol 84 (2) ◽  
pp. 427-432 ◽  
Author(s):  
Valsamma Eapen ◽  
Christopher Mpofu ◽  
Tamas Revesz ◽  
Tewfik Daradkeh
Keyword(s):  
Therapeutic Intervention ◽  
Social Acceptance ◽  
Physical Appearance ◽  
Self Esteem ◽  
Parent Report ◽  
Poor Agreement ◽  
Self Perception ◽  
Children With Cancer ◽  
The Poor ◽  
Self Worth

Self-perception about competence, behaviour, and self-worth were examined in 30 children (8 to 14 years) recently diagnosed as having cancer and were compared with that of their parents' perception. The poor agreement between parents' and children's ratings on physical appearance and social acceptance is noteworthy in that these two domains are particularly vulnerable in children with cancer, given the effects of chemotherapy on physical appearance and children's tendency to view themselves as socially undesirable or a burden to others. This finding, if replicated, can have implications for therapeutic intervention since the discrepancy score could be used to challenge children's negative views in the context of cognitive therapy to improve their self-esteem.

scholarly journals Age and gender effects on global self-worth and domain-specific self-perceptions in youth

2015 ◽  
Vol 47 (1) ◽  
pp. 41-61
Author(s):  
Tatjana Tubic ◽  
Visnja Djordjic
Keyword(s):  
Physical Appearance ◽  
Gender Effects ◽  
Self Perception ◽  
Age And Gender ◽  
Scholastic Competence ◽  
Domain Specific ◽  
Athletic Competence ◽  
Self Worth ◽  
Wilks Lambda ◽  
And Gender

Considering that self-perception of competence in the relevant domains is important for understanding of individual?s behavior and achievement, the study analyzed the effects of age and gender on global self-worth and domain-specific selfperceptions. The cross-sectional study included 1130 participants of age range 8-23 (520 males and 610 females). The participants were tested by the equivalent forms of six subscales from ?Self-Perception Profile for Children?, ?Self-Perception Profile for Adolescents? and ?Self-Perception Profile for College Students?. Subscales measured self-evaluations across domains of scholastic competence, social acceptance, athletic competence, physical appearance, behavioral conduct and global self-worth. Two separate MANOVAs revealed a significant main effect for age in male subsample (Wilks? Lambda =.83, F (12, 1024)=8.35, p<.01) and in female subsample (Wilks? Lambda =.80, F (12, 1204)=11.80, p< .01). An analysis of variance showed that the effect of age in males was significant in physical appearance, behavioral conduct and global self-worth, while in females significant differences were registered in scholastic competence, athletic competence, physical appearance and behavioral conduct. Pedagogical implications refer to enhancing self-concept in youth by appropriate teaching strategies and supportive learning environment. Learning experiences within physical education might be particularly beneficial for female adolescents.

Menumbuhkan Jiwa, Perilaku dan Nilai Kewirausahaan Dalam Meningkatkan Kemandirian Bisnis

MBIA ◽  
2019 ◽  
Vol 17 (2) ◽  
pp. 23-32
Author(s):  
Deddy Hendarwan
Keyword(s):  
Small Businesses ◽  
Positive Influence ◽  
External Factors ◽  
Entrepreneurial Behavior ◽  
Environmental Pressures ◽  
Entrepreneurial Spirit ◽  
Internal And External Factors ◽  
And Behavior ◽  
Ownership Rights ◽  
Attitudes And Behavior

Attitudes and behaviors are the unity of a person's character which is formed by habit everyday. Entrepreneurial behavior is influenced by internal and external factors. These factors are ownership rights (property right, PR), abilities / competencies (competency / ability,), and incentives while external factors include the environment thus Attitudes and behavior can be changed by oneself and / or there are environmental pressures / influences. there is an influence from within themselves and from outside the environment to associate then grow indi attitudes and specific behaviors. It is necessary to anticipate small businesses’ difficulties by conducting an empirical study  on  the  entrepreneurial  spirit,  entrepreneurial  values,  and  assessment  of entrepreneurial behavior that may affect the realization of independence efforts. This study  aims to  analyze the  influence of  entrepreneurial spirit  and entrepreneurial values on entrepreneurial behavior to create business independence. The findings show that the entrepreneurial spirit has a direct positive influence on entrepreneurial behavior and positive indirect effect on the business independence.

Bracketed Morality in Sport

2019 ◽  
Vol 6 (2) ◽  
pp. 34-45
Author(s):  
Visnja Djordjic
Keyword(s):  
Moral Reasoning ◽  
Positive Influence ◽  
Fair Play ◽  
Personal Factors ◽  
Moral Integrity ◽  
Moral Decision Making ◽  
Male Athletes ◽  
Moral Atmosphere ◽  
High Level ◽  
And Behavior

Summary Although sport can promote moral values and prosocial behavior in youth, numerous research shows that sports engagement alone does not guarantee that outcome. Instead of striving for fair-play and sport excellence which not exclude justness, solidarity and moral integrity, contemporary sport frequently follows the Lombardian ethic, where „winning isn’t everything, it’s the only thing”. Moral pause or bracketed morality, as described in sport, refers to the phenomenon of tolerance and acceptance of aggressive behavior or cheating, that will be morally condemned outside sports arenas. Accordingly, lower levels of moral reasoning and behavior have been identified in athletes and non-athletes in the sports-related situation in comparison to other life situations; in athletes when compared to non-athletes, in more experienced athletes, high-level athletes, team-sport athletes, and male athletes. Moral reasoning and behavior of athletes are influenced by contextual and personal factors, with coaches having a particularly important role to play. The positive influence of sport on the moral development of athletes might be related to pre-service and in-service education of coaches how to develop adequate moral atmosphere, and how to plan for moral decision-making as an integral part of everyday practice.

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