scholarly journals Analysis of Brazilian wine competitiveness

2019 ◽  
Vol 12 ◽  
pp. 03015
Author(s):  
D.A. Wurz ◽  
A.F. Brighenti

The objective of this work was to evaluate Brazilian wine competitiveness in domestic market in relation to imported wines marketed in Brazil. The work is based on quantitative sources provided by different institutions: International Organization of Vine and Wine (OIV), Brazilian Union of Viticulture (UVIBRA), Ministry of Agriculture, Livestock, and Food Supply (MAPA) and Brazilian Agricultural Research Corporation (EMBRAPA). The data referring to marketing of Brazilian and imported wines refer to the period from 1993 to 2016; and for sparkling wines data refer to the period from 1998 to 2016. During the periods evaluated, there was a 73.86% increase in wine sales and a 446% increase in sparkling wines sale; however, when we compared the volume of Brazilian wines and Brazilian sparkling wines sold, there was a reduction of 38% in the marketing of these wines, while sparkling wines commercialization recorded an increase of 518% in the volume sold. Regarding the volume of imported products, there was an increase of 737% in imported wines marketing, and an increase of 275% in imported sparkling wines marketing. In 1993, only 19.3% of imported wines were sold in relation to the total volume marketed. As of 2016, imported wines accounted for 82.1% of the volume of wines sold in Brazil. For sparkling wines, there was an inverse situation, with a reduction in the marketing of imported sparkling wines in relation to the total sold, since in 1998 imported sparkling wine accounted for 29% of Brazilian sparkling wine market and in 2016 this percentage dropped to 18.2%. It is concluded that sparkling wines are the products with greatest potential of Brazilian wine market. While still wines presents low competitiveness in relation to imported wines, being necessary to create market strategies that propitiate a greater acceptance of Brazilian wines, besides fiscal incentives to the grape producers and winemakers, reducing production costs, resulting in a lower price paid by final consumer.

2021 ◽  
pp. 193896552098107
Author(s):  
Anyu Liu ◽  
Haiyan Song

The aim of this study is to investigate the long-term determinants of China’s imported wine demand and to forecast wine imports from 2019 to 2023 using econometric methods. Auto-regressive distributed lag models are developed based on neoclassical economic demand theory to investigate the long-term determinants of China’s demand for imported bottled, bulk, and sparkling wine from the top five countries of origin. The empirical results demonstrate that income is the most important determinant of China’s imported wine demand, and that price only plays a significant role in a few markets. Substitute and complement effects are identified between wines from different countries of origin and between imported wines and other liquids. China’s imported wine demand is expected to maintain its rapid growth over the forecast period. Bottled wine will continue to dominate China’s imported wine market. France will have the largest market share in the bottled wine market, Spain will be the largest provider of bulk wine, and Italy will hold the same position for sparkling wine. This is the first study to use a single equation with the general to specific method rather than a system of equations to estimate and forecast China’s demand for imported bottled, bulk, and sparkling wines from different countries of origin. The more specific model setting for each country of origin improves forecasting accuracy.


2014 ◽  
Vol 14 (4) ◽  
pp. 216-223 ◽  
Author(s):  
Eduardo Caierão ◽  
Pedro Luiz Scheeren ◽  
Márcio Só e Silva ◽  
Ricardo Lima de Castro

In forty years of genetic breeding of wheat, Embrapa (Brazilian Agricultural Research Corporation) has developed over a hundred new cultivars for different regions of Brazil. Information regarding identification of these cultivars is often requested from Embrapa breeders. Data on year of release, name of pre-commercial line, the cross made, and the company unit responsible for indication of the cultivar are not always easily accessible and are often scattered throughout different documents. The aim of this study was to conduct a historical survey of all the wheat cultivars released by Embrapa, aggregating the information in a single document. Since 1974, Embrapa has released 112 wheat cultivars, including 12 by Embrapa Soybean - CNPSo (Londrina, PR), 14 by Embrapa Cerrado - CPAC (Brasília, DF), 9 by Embrapa Agropecuária Oeste - CPAO (Dourados, MS), and 77 by Embrapa Wheat - CNPT (Passo Fundo, RS).


Author(s):  
Tetiana Ilchenko

The purpose of the article is to define and substantiate the main determinants and features of innovative marketing implementation in agribusiness. The results of activities, measured by profit, are influenced by the innovative marketing of the enterprise. Innovative marketing allows the company to offer cheaper and better quality products. The determinants of innovative marketing in agribusiness are compared. The study showed that there are differences in the determinants of innovative marketing between agribusiness and other sectors of the economy. In addition, there are differences in organizational, process and innovation in the field of agribusiness. The results indicate the need for further study of innovative marketing and its relationship with other innovations, taking into account different sectors of the economy and territories. Business strategies and government programs that promote innovation must take into account the differences between types of innovation. Innovations as a subject of marketing theory are analyzed; special emphasis is placed on agribusiness. The organization of marketing is crucial for successful marketing. A special organizational characteristic of the sale of agricultural products and food products is that marketing often covers the entire chain of agricultural production from producer to final consumer. This article deals with the introduction of innovative marketing in agribusiness. She pays special attention to the organization of innovative marketing in agricultural enterprises. The organization of marketing in agricultural enterprises is very specific due to the relationship between production and natural factors. Although this article was written on a conceptual level, it provides a realistic picture of the actual trends that emerge in the organization of innovative marketing in agribusiness. The article considers some general characteristics, presents the organization of marketing and the factors influencing innovations in agribusiness. Important changes that have taken place in agricultural markets and the resulting market strategies are also discussed in the article.


1994 ◽  
Vol 24 (3) ◽  
pp. 579-582
Author(s):  
Luiz Ernani Henkes ◽  
Tania de Azevedo Weimer ◽  
José Carlos Ferrugem de Moraes

The genetic variability of 22 protein loci was investigated in two sheep flocks: 22 females Romney Marsh and 124 animals derived from crossbreeding between Romney Marsh and Merino Booroola, reared by the Brazilian Agricultural Research Corporation (Empresa Brasileira de Pesquisa Agropecuária -EMBRAPA, Bagé, RS, Brazil). Eight loci were polymorphic; the others showed no variation. The usefulness of the eight plymorphic systems (Cat, DIA I, EP-1, EsA, HbB, ME, Tf, and X Prot.) in parentage tests was analyzed. The probability to find two random identical animals in each breed was estimated as 1:1000. The efficiency of these proteins for exclusion of one of two possible sires in parentage tests was about 77% both for Romney Marsh and Romney/ Booroola flocks. Although parentage tests in sheep have not been enforced in Brazil up to now, the establishment of this technique is important for the prevention of non-paternity on the excellent rams.


1992 ◽  
Vol 10 ◽  
pp. 7-26
Author(s):  
A. da Silva Mariante ◽  
A. R. de Bem

SUMMARYThe Brazilian Agricultural Research Corporation (EMBRAPA), through the National Research Centre for Genetic Resources and Biotechnology (CENARGEN), created the National Research Programme for Genetic Resources in 1974, but at that time only plant resources were included. A few years ago, the need for conservation of animal genetic resources in Brazil became clear, and the lack of necessary documentation and evaluation was recognized. Finally, in 1981, CENARGEN decided to include animal genetic resources in its Research Programme. In the case ofcattle, actions are being taken to save the “Criollo” before it is too late as it is rapidly disappearing by indiscriminate crossbreeding. There is already considerable information on the “'local” livestock breeds, strains and varieties in Brazil. A number of these breeds, strains or varieties that are in danger of extinction have been identified, and are being documented and specifically evaluated, particularly to determine if they possess any unique or special inherited characteristic that would warrant their conservation. Until such evaluation is completed, steps are being taken to ensure preservation of these populations. More recently, the programme ineluded other species such as: buffaloes, pigs, sheep, goats, horses and donkeys.


2017 ◽  
Vol 19 (3) ◽  
pp. 192-203 ◽  
Author(s):  
Nibia Queiroz de Paula ◽  
Paulo Henrique Nogueira Biscola ◽  
Jeovan de Carvalho Figueiredo ◽  
Davi José Bungenstab ◽  
Jislaine de Fátima Guilhermino

2009 ◽  
Vol 1 (1) ◽  
Author(s):  
Patrícia Rocha Bello Bertin ◽  
Fernando César Lima Leite ◽  
Isaque Vacari ◽  
Victor Paulo Marques Simão ◽  
Marcos Cezar Visoli

Abstract: This article presents the experience of the Brazilian Agricultural Research Corporation (Embrapa) – a large state-owned company that plays an important global role in research, development, and innovation for tropical agriculture – in the planning and implementation of Open Access to scientific information in the context of a developing country. The aim of this initiative is to provide the necessary mechanisms to capture, store, organize, preserve, retrieve, and widely disseminate the scientific information produced by Embrapa and by agricultural research communities. This report concludes with a discussion of the obstacles encountered and the organizational features, cultural considerations, and political matters that facilitate open access implementation at Embrapa.


2021 ◽  
Vol 14 (2) ◽  
pp. 816
Author(s):  
Dênis José Cardoso Gomes ◽  
Édria Valdenice Santos Sousa ◽  
Nedilson Sanches Ferreira ◽  
Richard Reno da Costa Lobato ◽  
Bárbara Farias Ribeiro ◽  
...  

O entendimento dos efeitos climáticos e do uso do solo em conjunto é crucial para análise ambiental e prevenções de desastres naturais. O objetivo deste trabalho é analisar a vulnerabilidade à erosão hídrica do solo na bacia hidrográfica do rio Araguaia. Usou-se dados de precipitação (Agência Nacional das Águas); uso e ocupação da terra (Projeto MapBiomas); declividade (Instituto Nacional de Pesquisas Espaciais) e de solo (Empresa Brasileira de Pesquisas Agropecuária) no cálculo de mapas através do geoprocessamento para obter-se a representação da erosão hídrica do solo. A bacia hidrográfica do rio Araguaia caracteriza-se na maior parte por zonas de transição de estabilidade e vulnerabilidade, porém destaca-se as áreas estáveis nas proximidades da foz, regiões críticas á sudoeste (Rio das Mortes), nos limites (leste) do Alto Araguaia, nas partes sudeste e sudoeste do Baixo Araguaia. Na escala climática, a precipitação não apresenta riscos significativos. No entanto, o intenso uso e ocupação da terra na região foi a forçante que maior agravou a vulnerabilidade, principalmente em áreas (declives e solo) naturalmente instáveis. Assim, algumas cidades precisam estar em alerta para possíveis eventos erosivos.     Vulnerability to soil water erosion, Araguaia basin riverA B S T R A C TThe Understanding climate effects and land use together is crucial for environmental analysis and natural disaster prevention. The objective of this work is to analyze the vulnerability to soil water erosion in the hydrographic basin of the Araguaia river. Rainfall data (National Water Agency) was used; land use and occupation (MapBiomas Project); slope (National Institute for Space Research) and soil (Brazilian Agricultural Research Corporation) in the calculation of maps through geoprocessing to obtain the representation of soil water erosion. The hydrographic basin of the Araguaia river is characterized in the most part by transition zones of stability and vulnerability, however the stable areas in the vicinity of the mouth stand out, critical regions to the southwest (Rio das Mortes), on the (eastern) limits of the Alto Araguaia, in the southeast and southwest parts of the Lower Araguaia. On the climate scale, the rainfall does not present significant risks. However, the intense use and occupation of land in the region was the forcing that increased the risk, mainly in naturally unstable areas (slopes and soil). Thus, some cities need to be alert to possible erosive events.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Liz Thach ◽  
Sam Riewe ◽  
Angelo Camillo

Purpose The purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from other major generational cohorts in the USA. This study applies the concepts of generational cohort theory to the US wine market to examine similarities and differences between age cohorts and their potential impact on future wine sales. Design/methodology/approach A quantitative survey was conducted with a quota sample of 1,136 US wine consumers located in all 50 states. Data analysis included one-way ANOVA analysis to test the null hypothesis that the generational cohort means are equal. If the test detected at least one mean difference across cohorts, then pairwise comparisons were performed to identify, which groups differed. The Tukey–Kramer method was used for all post hoc tests. Basic descriptive statistics were also calculated. Findings The results show some parallels in terms of similar consumption levels and a higher preference for red wine across all cohorts. However, on the majority of other common wine consumer research topics, Gen Z shows significant differences. Of specific interest, Gen Z consumers report higher levels of preference for sparkling wine than other cohorts; prefers to drink in social situations; are much more interested in labels and package; make decisions based on varietal and alcohol level and are much more engaged on Instagram and Snapchat social media platforms – all pointed to new marketing tactics needed to reach this new consumer segment. Originality/value This is the first empirical wine research study to explore the wine preferences and behaviors of Gen Z in the US market. This is valuable because Gen Z is a very large population of consumers, comprising 32% of the world population (Miller and Wei, 2018) and already represent more than $143bn in buying power (Dill, 2015). They are expected to have a huge impact on consumer products, not only in the USA but also on a global basis. Given that the USA is currently the largest wine market in the world in both volume and value (Wine Institute, 2019; VinExpo, 2018), it is important that research is conducted on this new and powerful generation.


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