INFLUENCE OF NATIONAL DEBTIS ON FINANCIAL SAFETY OF UKRAINE

In the article the modern going is reflected near interpretation of financial safety as basic constituent of economic security. The analysis of basic indexes of budgetary safety of the state and reasonably directions of her strengthening are conducted in the conditions of the crisis phenomena. Fromʼясовано, that financial safety is the extraordinarily difficult multilevel system that is formed row of subsystems, each of that has an own structure. Yes, financial safety of the state includes budgetary, tax, promissory safety, financial safety of the banking system, currency, money-and-credit, investment, financial safety of insurance and fund markets. Priority directions of strengthening of financial safety of Ukraine are determined, first of all, on the basis of estimation of level of indexes of financial safety of the state. Fromʼясовано, that one of main indexes of financial safety there is a level of national debt of country. It is well-proven that in accordance with international standards, the optimal size of debts of the state must not exceed 60% from the annual volume of GDP. And in Ukraine, taking into account the insufficient level of external solvency the level of external national debt must not exceed 30 % At exceeding of this level the state can lose financial independence and become a state-bankrupt. The investigational level of national debt of Ukraine to the gross domestic product allowed to establish exceeding of optimal size of debts of the state that testifies to the high enough level of threat of development of promissory crisis. A row over of suggestions is in this connection brought in relation to the improvement of situation with the state borrowing and perfection of the system of the state crediting, and also increase of financial strength of the state security due to creation of new competitive instruments of the internal state borrowing, bringing in of investors, to that it is necessary to apply favourable tax, hard control treatment after the use of the state borrowing, introduction of modern forms of cooperation of different imperious structure and institutes in question financial safety and financial monitoring and other event.

MANAGEMENT OF THE ECONOMIC MECHANISM OF PRODUCTION OF ECOLOGICALLY SAFE PRODUCTS

The article presents the theoretical aspects of formation of the economic mechanism of management of production of ecologically safe products. On the basis of the systematic approach identifies key elements in its structure. The authors defined the main principles of formation of the mechanism of production of ecologically safe products. In conditional in modern conditions of uncertainty importance must be a cause, not a consequence. This applies not only to people but also to businesses. Restoring the lost ecological balance and restoration of depleted natural resources require revision of existing approaches to the management of production. The article aims was to study the theoretical aspects of formation of organizational and economic mechanism of production of ecologically safe products and identify key elements in its structure. The mechanism of management is based on the following weekend fundamental elements: principles, objectives, functions and management methods were defined. The system of management includes objectives, functional and system software were established in the article. The building of effective organizational and economic mechanism of management of production of ecologically safe products provides a symbiosis of environmental factors and internal capabilities of subjects of management, which promotes the development of production in the long run were performed. This proposed mechanism would be allow: to solve the food problem in terms of the production of safe and quality products; to restore the lost balance of agro-ecosystems; to strengthen the export potential and reduce the import of high-quality organic products; facilitate the formation of the market of organic products and promote these products among the population; redirect state environmental policy toward the interests of the population, improvement of living conditions, rational use and reproduction of natural resources. The authors specified that the further research would be directed towards the formation mechanism of ecologically efficient use of land for the rational use of agricultural land, conservation and improvement of soil fertility.

PECULIARITIES OF INNOVATIVE MARKETING IMPLEMENTATION IN AGRIBUSINESS

The purpose of the article is to define and substantiate the main determinants and features of innovative marketing implementation in agribusiness. The results of activities, measured by profit, are influenced by the innovative marketing of the enterprise. Innovative marketing allows the company to offer cheaper and better quality products. The determinants of innovative marketing in agribusiness are compared. The study showed that there are differences in the determinants of innovative marketing between agribusiness and other sectors of the economy. In addition, there are differences in organizational, process and innovation in the field of agribusiness. The results indicate the need for further study of innovative marketing and its relationship with other innovations, taking into account different sectors of the economy and territories. Business strategies and government programs that promote innovation must take into account the differences between types of innovation. Innovations as a subject of marketing theory are analyzed; special emphasis is placed on agribusiness. The organization of marketing is crucial for successful marketing. A special organizational characteristic of the sale of agricultural products and food products is that marketing often covers the entire chain of agricultural production from producer to final consumer. This article deals with the introduction of innovative marketing in agribusiness. She pays special attention to the organization of innovative marketing in agricultural enterprises. The organization of marketing in agricultural enterprises is very specific due to the relationship between production and natural factors. Although this article was written on a conceptual level, it provides a realistic picture of the actual trends that emerge in the organization of innovative marketing in agribusiness. The article considers some general characteristics, presents the organization of marketing and the factors influencing innovations in agribusiness. Important changes that have taken place in agricultural markets and the resulting market strategies are also discussed in the article.

MARKETING MANAGEMENT OF BUSINESS PROCESSES OF WHOLESALE TRADE ENTERPRISES

It is established that the transformation of the economy on the way to market relations forces to move to the creation of a new marketing management system of wholesale trade, which today is a lever to stimulate domestic production, in conditions of economic instability and changing customer tastes, intensification of competitors, price fluctuations, demand, business activity in the market. We have identified the need to find modern approaches to managing the business processes of wholesale enterprises, which requires the formation of a holistic, scientifically sound system of organization and an effective enterprise management system. Such a system should be a marketing management concept that would be aimed at meeting the needs and demands of the market, would adequately respond to changes in the internal and external environment, would increase the profitability of sales activities. The marketing concept of management differs from production and marketing flexibility, elasticity, efficiency and sensitivity to market changes, greater adaptability to various innovations. The marketing concept of wholesale trade management is directly correlated with business processes and is related to operations to study consumer demand, the needs of suppliers and buyers, the provision of wholesale services and the development of rational ways of moving goods. Commercial, logistics, production and financial business operations are modeled and implemented through a marketing management system, combining the needs of suppliers, customers and providing in their unity more rational ways to promote goods than in the case of their separate organization. Marketing management should combine and harmonize the main business processes of the wholesale company, the result of which is: for the manufacturer the best conditions of purchase; guarantee and prospects of sales channels; placing products on the market; transportation conditions; storage conditions, motivation of employees. Management decisions are presented, the adoption of which will help to combine and harmonize the main business processes of wholesale trade enterprises and ensure their more rapid adaptation to the market environment.

THE INFLUENCE OF PERCEPTION AND ATTRIBUTION ON THE FORMATION OF ORGANIZATIONAL BEHAVIOR

The article analyzes the features of the influence of perception and attribution on the formation of organizational behavior. The environment has an important influence on human life, organization, set of organizational conditions of labor joint activity of people. Social perception is a complex set of phenomena and processes that ensure the orientation of a person in the surrounding social space, which provide him with a state of readiness for action. The content of the concepts of "perception" and "attribution", as well as related categories are characterized. The peculiarities of selection and organization of the environment, which includes search, retrieval and processing of information, are also considered. The main elements of the process of perception from the first observation to the last response to the following elements are analyzed: the influence of the environment, observation, selection of perception, organization of perception, interpretation, response. The influence of external and internal factors on organizational behavior, the correctness of the manager's understanding of the business situation is revealed. Systematized external factors of perception on certain grounds, as well as aspects of internal factors that affect the selection of perception (personality, learning, motivation). Personal perception is characterized by the peculiarity of influencing how a person perceives other people. Such manifestations of employees have an impact on organizational behavior. In the course of the research the influence of attribution of perception is argued, which is characterized by the way of understanding the reasons of organizational behavior of other people. The basic model of the attribution process is also considered, which helps the employee to assess existing events, to predict the possible consequences of future events or behavior. The actions of employees, their successes and failures, people tend to explain situational attribution, and their successes and failures of others – personal attribution. Employees make assumptions about the success or failure of tasks that are important for organizational behavior. That is, attribution indicates how people explain the reasons for their own behavior and the behavior of others.

MANAGEMENT OF FINANCIAL RESOURCES AND THEIR IMPACT ON ENTERPRISE DEVELOPMENT

The article is devoted to the issues of efficiency of functioning and development of the enterprise, which directly depend on how rationally the enterprise manages its financial resources. Based on the data of the surveyed enterprises, the results of the analysis of economic activity of business entities were conducted and presented. The issue of the need to develop and implement an effective financial resources management system is considered. Attention is paid to the issues of rational organization of accounting and analytical support of financial and economic activities of economic entities. Proposals for ensuring the progressive development of the agricultural sector of the national economy, increasing its competitiveness are substantiated. The main problems of forming a balanced economic policy of the state, effective management of taxation of producers and their support are identified. In the process of financial and economic activities, each company enters into certain economic relationships with other businesses. If the company has a high level of unjustified accounts payable, it will not be able to get a loan. The company's activities should be focused on the timely repayment of its obligations in order to avoid undesirable situations in accounting and taxation. Market conditions require the introduction of factors that have a direct impact on management efficiency. The solution of this problem is facilitated by the rationalization of information support. The issue of increasing the volume and types of information that determines the system of socio-economic relations is considered. This issue of financial relations is resolved at the state level and at the level of economic entities. In a business entity, reporting must be mutually consistent and interconnected. Therefore, reporting forms that reflect individual aspects of the entity's operations may be reliable and of good quality, provided that the entire reporting system is of good quality and objective. In today's business environment, accounting is a huge array of information and includes a large number of areas of specialization. While it is conducted with tracking and recording of financial transactions. The audit performs the role of checking the accuracy of accounts. All these levers contribute to the effective management of financial resources of the enterprise.

THE DIFFERENTIATED ECONOMETRIC APPROACH FOR THE IDENTIFYING WAYS TO OPTIMIZE THE TRANSPORT LOGISTICS

The paper is dedicated to the scientific approaches to calculating the cost trends of transport companies as well as the definition of the essence of optimization of transport logistics and an assessment of possible options for the possible improving the existing process of logistics support (due to the fulfillment in particular). The authors investigated the economic essence of transport logistics as a type of activity. The research was based on the popular logistic model for calculating volume changes simultaneously with limited resources commonly known as the Verhulst model. Initially, the Verhulst model was valid only for a short time interval taking into account the fact that the natural environment growth is necessarily limited by a number of factors: depletion of resources, natural conditions etc. The proposed model describes growth passing into the stabilization phase which is much better suited to the real conditions. Within the framework of using the model to solve the problem of logistics optimization it was proposed to find the unknown coefficients of the model. It was noted that by providing fulfillment services that a logistics company receives a number of advantages: optimization of processes, reduction of storage costs, additional benefits. Reducing logistics supply chains and reducing logistics costs today are strategic tasks for optimizing logistics systems as well as for the ensuring just-in-time deliveries and consolidating complex supplies. Using a differentiated econometric approach to determining ways to optimize transport logistics, a procedure for calculating the feasibility of providing additional services using the Verhulst logistic equation was proposed. Logistics operations should be carried out with minimal costs and minimum time for the customer. As it was shown by the applied differentiated econometric approach to determining ways to optimize transport logistics: the higher the costs of designing logistics activities of the transport company are – the lower the logistics costs will result from additional services. It was also revealed that the provision of fulfillment services is the main direction of optimization of the logistics infrastructure.

THEORETICAL ASPECTS OF PRODUCTION SYSTEMS MANAGEMENT

At the present stages of development of economic relations, the question of skillful management of production systems of the enterprise acts as a prerequisite for efficient management, necessary to achieve strategic goals. The presence of the same conditions, resources and potential of enterprises in one industry leads to different results of their activities. For enterprises operating in modern conditions, the use of high-performance production systems helps to increase their competitiveness. The operating system of the enterprise can be considered as a subsystem that includes all activities and elements necessary for the manufacture of products and services. That is, we can say that the organizational set of purposeful interconnected objects (industries, shops, sections, teams, workers, tools and objects of labor, performing various functions and works) due to which the transformation of individual elements of the system into a finished product is called a production system. In the production system, each of its elements is needed to function and maintain it as a whole, which is a manifestation of system dependence in the organization. They operate on the basis of laws and individual principles that work interconnectedly. Because, in order to meet their own needs and create material goods in the face of existing constraints (physical, biological, psychological, etc.), people are forced to unite and interact as effectively as possible. Achieving the so-called "organization effect" is one of the basic principles of production and economic activity of society. Thus, effective management of production systems of the enterprise is a necessary condition for its success, but it is not enough. It should be noted that the production system of the enterprise has an impact on the efficiency and effectiveness of activities in general. It is determined that the main elements of the production process are labor, as a conscious human activity, objects and means of labor. It is noted that the elements of the operating system are material and human objects, as well as generalized the division of production systems into three main types, and identified the main subsystems identified the main production processes by purpose and components. Prospects for further research are the formation of an effective management system for individual processes of operational activities in enterprises, substantiation of areas for improvement of operational activities.

FORMATION OF PROFESSIONAL COMPETENCIES OF DIGITALIZATION IN THE SYSTEM OF TRAINING MANAGERS

In a dynamic society, digital technologies are a major priority of the modern education system. Digital technologies have now penetrated into all spheres of public life, creating an urgent need for their use. In this regard, high school graduates are subject to much more requirements, such as mastering the skills of collecting and analyzing, transmitting, using data in the information and digital space. The aim of our study is a theoretical and practical assessment of the impact of professional digital competencies on the careers of managers, as well as the development of recommendations for improving the curriculum for managers by studying the discipline "Digital Economics" and developing additional methodological support. For the formation of digital competencies of managers, an informational educational space is created, which includes electronic library systems formed in educational organizations. There are some questions when conducting practical classes in some areas of training managers. The level of preparation of students decreases due to the impossibility of face-to-face communication with distance learning. Proper control of students' knowledge is carried out in test form due to various subjective or objective reasons. Of particular importance in the formation of professional competencies of managers is the methodological work. Methodical work is a complex system of measures aimed at improving the quality of training, generalization and development of creative potential, as well as achieving optimal results in the digitization of education. The development of digitalization of the educational process requires special ways of organizing the modern educational process. Improvement occurs through the introduction of innovative technologies and methods of working with large databases. The main task of methodical work is to create conditions for the formation of motivation to study this course, to provide a conceptual apparatus for further education. As a result, there is a need to strengthen the training and professional development of the teacher, the development of modern creative thinking in the field of digital technology. These measures will contribute to the formation of professional competencies of digitalization of managers, increase the level of readiness to solve professional problems set by modern business models, as well as to the easiest and most active adaptation in the new digital system.