scholarly journals Analysis on the Relationship between “Super Bowl Ads” and Related Companies

2020 ◽  
Vol 214 ◽  
pp. 02029
Author(s):  
Siyong Yu
Keyword(s):  
Research Finding ◽  
Effective Means ◽  
Super Bowl ◽  
Business World ◽  
Tv Program ◽  
The Relationship ◽  
Potential Customers

Super Bowl, one of the most irreplaceable activities that US families prefer to attend annually, serves as a platform full of opportunities for the business world. The advertisements appeared during the breaks of the game, known as “Super Bowl ads”, have become the most effective means for companies to attract potential customers. From the price of $37,500 per 30 seconds at Super Bowl I to that of $4.5 million per 30 seconds at Super Bowl XLIX, this means of propagating products has become increasingly expensive until today [1]. Thus, a question has been inevitably raised that is this worthy for companies to spend millions of dollars just in exchange of the appearance of their logos on a special TV program? Therefore, the research finding the effects on companies after the end of their Super Bowl advertising should be undoubtedly needed and established.

Product Brand Loyalty and Purchase Decision

2020 ◽  
Vol 3 (3) ◽  
pp. 76-87
Author(s):  
Muhammad Naeem ◽  
Abdul Sami
Keyword(s):  
Brand Loyalty ◽  
Quantitative Research ◽  
Research Study ◽  
Positive Association ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Cross Sectional ◽  
Business World ◽  
Multiple Variables ◽  
The Relationship

The present study was an examination of the relationship between product brand loyalty and purchase decision of automotive customers. The study focused on comparative analysis of two famous brands of automobile i-e Honda City and Toyota Corolla Xli and the various effects of product brand loyalty on purchase decision of automotive customers. A cross sectional quantitative research design was employed in the research study. In today’s competitive business world, now most of the marketers and manufacturers of various brands have encountered with multiple variables through which they can not only influence the purchase decision of their customers but also secure their buying preferences. The variables that are used and relevant to this study are product brand loyalty, perceived quality, price, and purchase decision. During examination of the relationship between these variables, study investigated that there is a positive association between product brand loyalty, product perceived quality, price and purchase decision.

scholarly journals CSR and corporate taxes: Substitutes or complements?

2021 ◽  
pp. 234094442110022
Author(s):  
Lukas Timbate
Keyword(s):  
Social Responsibility ◽  
Theory Of The Firm ◽  
Jel Classification ◽  
Aspiration Level ◽  
Corporate Tax ◽  
Business World ◽  
Conflicting Evidence ◽  
Tax Payments ◽  
Corporate Social ◽  
The Relationship

There is a debate in academia and the business world on whether tax payments should be considered part of firms’ social responsibility. Existing literature provides conflicting evidence on the relationship between corporate tax payments and corporate social responsibility (CSR). Borrowing a concept from a behavioral theory of the firm (BTOF), this study attempts to present a more refined model on the relationship between the two. The results in this study reveal that as firms’ performance rises further above their aspiration level, they are less likely to show better CSR performances and are also less likely to avoid taxes. Firms performing just above their aspiration level show higher CSR performances and firms performing nearby (both below and above) their aspiration level avoid more taxes. In conclusion, firms’ CSR and tax payment decisions are related to the desire to meet or beat an aspiration level or sustain competitive advantage than being ethical or unethical. JEL CLASSIFICATION M14; H26

Faking it: salesperson emotional intelligence’s influence on emotional labor strategies and customer outcomes

2018 ◽  
Vol 33 (1) ◽  
pp. 53-71 ◽  
Author(s):  
Duleep Delpechitre ◽  
Lisa Beeler
Keyword(s):  
Emotional Labor ◽  
Business Environment ◽  
Assessment Tools ◽  
Behavioral Strategies ◽  
Sales Managers ◽  
Content Type ◽  
The Relationship ◽  
Business To Business ◽  
Customer Outcomes ◽  
Potential Customers

Purpose The purpose of this paper is to investigate how salesperson’s emotional intelligence (EI) influences salesperson behaviors (i.e. emotional labor strategies) and the influence these behavioral strategies have on customer’s outcomes. Design/methodology/approach The study develops a conceptual model using past literature and tests hypotheses using a salesperson-prospective customer dyadic sample. To participate in the study, 224 salespeople and their potential customers were recruited from three different companies. Findings Results reveal the importance of conceptualizing the dimensionality of a salesperson’s EI ability, as different dimensions impact customer outcomes differently. Additionally, the importance of salesperson’s authentic emotional labor strategies is highlighted. Practical implications EI is a foundation for successful selling in a business-to-business environment, but it is not a silver bullet. Sales managers and recruiters should use assessment tools to evaluate sales recruit’s EI, but it is also critical to train salespeople to engage in deep acting, creating authentic emotions in the buyer-seller relationship. Originality/value Using a dyadic sample, this study suggests that the dimensions of EI and emotional labor strategies influence customer’s perception of salesperson’s trustworthiness and propensity to continue the relationship with the salesperson differently. Specifically, not all dimensions of salesperson’s EI is found to be positive, and only salesperson’s authentic (deep) emotional strategies are found to influence customer outcomes positively.

scholarly journals PEDAGOGICAL PRACTICE AS AN EFFECTIVE MEANS OF PROFESSIONAL TRAINING OF PRIMARY SCHOOL TEACHERS

2020 ◽  
Vol 66 (2) ◽  
pp. 198-204
Author(s):  
A.A. Kdyrbaeva ◽  
◽  
E.V. Ryabova ◽  
A.O. Abdykadyrov ◽  
◽  
...  
Keyword(s):  
Primary School ◽  
Professional Training ◽  
Effective Means ◽  
Special Role ◽  
Pedagogical Practice ◽  
Creative Activity ◽  
School Teachers ◽  
Primary School Teachers ◽  
The University ◽  
The Relationship

This article analyzes the problem of organizing the practice of students-future teachers of primary education in the University, describes the pedagogical conditions for the success and effectiveness of its implementation. The purpose of the article is to identify and justify the relationship between the student's creative activity and continuous practice during the entire period of study at the University. It is shown that pedagogical practice has a special role in preparing future primary school teachers for professional work, since practice generates a desire to discover new things, arouses interest in the studied, and forms students ' complete ideas about pedagogical activity, about the real ways of its knowledge and development.

scholarly journals Relationship Between Tranparancies Of Funding Objectives And Work Ethics Of The Local Government Apparatus In Minahasa

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Frida Magda Sumual
Keyword(s):  
Job Satisfaction ◽  
Local Government ◽  
Research Finding ◽  
Work Ethics ◽  
The Public ◽  
Responsible Government ◽  
Data Field ◽  
Data Collection Instrument ◽  
Cross Tabulation ◽  
The Relationship

This research aims to discover the relationship between tranparancies of funding objectives and work ethics of the local government apparatus in Minahasa. The public sector development in Indonesia should be followed by research on work ethics concept in order to prepare good apparatus as public duties. This research analyses data quantitatively using non parametric statistic test X2. To simplify the analysis cross tabulation is created so data on the table can be analised to test the hypotheses. This research collects qualitative and quantitave data. Field obsevation is used as data collection instrument. The research finding shows that there is a significant relationship between tranparancies of funding objectives and work ethics of the local government apparatus 0,56 %.  The funding objectives tranparancies determine the size of funding objectives specificly and understood by whom responsible. Government apparatus will react positively and relatively strong to increase the funding objectives tranparancies. Superior leaders can increase job satisfACTION lower job strength and increase fuunding related to work ethics.Keywords: Transparancy Of Funding Objectives, Work Ethics.

scholarly journals How Informational Integration Can Improve The Relationship Between Buyer And Supplier Of Logistical Services:Empirical Evidence From Vietnam

2015 ◽  
Vol 32 (1) ◽  
pp. 341 ◽  
Author(s):  
Huu Tuyen Duong ◽  
Gilles Paché
Keyword(s):  
Information Integration ◽  
Research Finding ◽  
Food Industry ◽  
Service Providers ◽  
Integration Policy ◽  
Logistics Industry ◽  
Main Research ◽  
Logistics Service Providers ◽  
The Relationship ◽  
Informational Integration

<p>Having initiated economic liberalization in 1986, Vietnam is a particularly interesting emerging economy to study. The logistics industry in the country is developing strongly because manufacturers are willing to outsource their logistical activities to specialized businesses called logistics service providers (LSPs). To be sustainable partners of manufacturers, LSPs must adopt an informational integration policy that improves the functioning of their customers’ supply chains. To find out whether Vietnamese manufacturers value information integration, a questionnaire survey was administered to 139 food industry managers. The main research finding is that informational integration between manufacturer and LSP strongly impacts the manager’s perception of its own logistics performance. This result has major implications for foreign LSPs that want to carve out a significant place on the Vietnamese market.</p>

scholarly journals The Improvement of Employees’ Performance in South Sulawesi, Indonesia

2019 ◽  
Vol 8 (4) ◽  
pp. 1007-1010
Keyword(s):  
Quantitative Research ◽  
Work Outcomes ◽  
Ordinal Scale ◽  
Work Quality ◽  
Business World ◽  
High Category ◽  
Intense Competition ◽  
South Sulawesi ◽  
The Relationship ◽  
Variable Measurement

The era of globalization has a significant impact on the business world. Globalization raises intense competition among companies to achieve company goals. To improve the employees’ performance, the game, innovation, and creativity of leaders and employees are needed. The purpose of this study is to provide an overview of the improvement of employees’ performance at the Sipatuo Company in Baranti District, Sidenreng Rappang Regency, South Sulawesi. This research is quantitative research aims to know the relationship between the employees’ performance and its indicators. This variable measurement used in the instrument in the form of a questionnaire with an ordinal scale on each item in question. The result showed that the employee’s performance at Sipatuo Company in Baranti District, Sidenreng Rappang Regency was in a reasonably high category. This seen from the employee's work quality, the quantity of work that can be done by the employees, although sometimes the employees need some time to complete their work, the needs of employees for supervision and assistance from other employees, and good relationships established between employees. This research implies that the leaders become pay attention to the employees’ performance and improve their work outcomes.

scholarly journals A Voice Unknown: Undercurrents in Mussorgsky's Sunless

2004 ◽  
Vol 28 (1) ◽  
pp. 15-49
Author(s):  
Simon Perry
Keyword(s):  
Effective Means ◽  
Pitch Organization ◽  
Affective Meaning ◽  
Significant Achievement ◽  
Critical Interpretation ◽  
Relationship Of ◽  
The Relationship ◽  
Artistic Self ◽  
Point Of Departure

Mussorgsky's Sunless cycle is aesthetically and stylistically an anomalous member of his oeuvre. Its notably effaced, pared-down, and withdrawn qualities present challenges to critical interpretation. Its uniqueness, however, renders it a crucial work for furnishing the fullest possible picture of Mussorgsky as a creative artist. The author of its texts, Golenishchev-Kutuzov (whose relationship with Mussorgsky at the time of its writing possibly extended beyond the platonic) has been identified by recent scholarship as an essential "eye-witness" for those to whom Stasov's populist characterization of the composer does not ring entirely true. Golenishchev-Kutuzov believed that in Sunless Mussorgsky first revealed his authentic artistic self. According to Golenishchev-Kutuvoz, Mussorgsky regarded his signal achievement in Sunless to have been the eradication of all elements other than "feeling." In other words, he had thrown off the stylistic shackles imposed by the aesthetics of realism and relied entirely on intuitive harmonic invention as the sole conveyor of a purely subjective, "affective" meaning in the cycle. This hypothesis forms the point of departure for an investigation of select numbers of the cycle. Analysis reveals that the affective aspect is not the only significant element operative. Alongside remnants of the realist style, there is evidence, of varying degrees of subtlety, for a knowing use of symmetrical pitch organization. Mussorgsky not only adapted the usual referential attachments of symmetrically based chromaticism--typically found in Russian operas of the second half of the nineteenth century--he also, through extremely simple but effective means, synthesized the "intuitive" harmonic and "rational" symmetrical elements of the cycle's pitch organization so that the latter emerges seamlessly out of the former. This remarkable synthesis ensures the cycle's uniformity of tone while also allowing for a reading that extends beyond the generally affective to the symbolically more specific. This symbolic level of reading offers several interpretative possibilities, one of which may refer even to the relationship of the poet and the composer. Irrespective of such potentials for interpretation, the most significant achievement in the cycle remains the synthesis of the intuitive/affective and rational/symbolic elements of its organization. Songs 1, 2, 3, and 6 of the cycle are considered in detail.

Incorporating Knowledge Management into E-Commerce Applications

2010 ◽  
pp. 975-982
Author(s):  
Sandra Moffett ◽  
Martin Doherty ◽  
Rodney McAdam
Keyword(s):  
Knowledge Management ◽  
New Technologies ◽  
Business Success ◽  
Business World ◽  
For Profit ◽  
Employee Relationships ◽  
Business Function ◽  
Knowledge Intensive ◽  
Relationship Of ◽  
The Relationship

Knowledge Management (KM) is the process of critically managing knowledge to meet existing needs, identify and exploit existing and acquired knowledge assets and develop new opportunities (Quintas et al, 1997). With the emergence of knowledge-intensive industries, where organisations rely on knowledge of their staff for competitive advantage (Lustri et al., 2007), KM has become key for business success (Mu-jung et al., 2007). KM is now an integral business function (Zhou and Fink, 2003) in both traditional and internet-based businesses (Borges Tiago et al., 2007) to the extent that KM is now viewed essential for profit (Yang, 2008). It is widely acknowledged today that new technologies, in particular access to the Internet, tend to modify communication between stakeholders in the business world, such as relationships between the organisation and its clients, the internal functioning of the organisation, including enterprise-employee relationships and the relationship of the organisation with partners and suppliers. This integration to improve the functioning of the organisation to create value for all parties involved is referred to as Electronic Commerce (e-commerce, EC) (Turban et al, 2006).

Conceptualization and Application: Psychological Processes in Environmental Cognition and Assessment

1992 ◽  
Author(s):  
Gerald D. Weisman
Keyword(s):  
Research Finding ◽  
Environmental Planning ◽  
Research Utilization ◽  
Psychological Processes ◽  
Research Application ◽  
Planning And Design ◽  
Environmental Cognition ◽  
Program Policy ◽  
Relationship Of ◽  
The Relationship

Effective research application has always been an important but illusive goal in environment- behavior research. However, the fact that we have not been entirely successful in realizing this goal should not be a source of particular surprise or dismay. Problems of effective research utilization are not at all unique to environment-behavior studies; they are common across disciplines and professions that endeavor to link knowledge and action (Weisman, 1983). Such difficulties are a reflection of fundamentally different ideas of what constitutes effective research application. Assessment of the applicability of the models of psychological processes presented by Böök, Küller, and S. Kaplan (this volume), therefore, is not a simple or entirely straightforward task. It is necessary to first consider the quite different yet useful ways in which application has been defined. After this discussion of application, each of the models in this section will be briefly reviewed, and some conclusions drawn regarding their applicability to environmental planning and design. Throughout this chapter, particular emphasis is placed on the need to confront the physical environment in theoretically meaningful terms and the ways in which this can advance our ability to link environmental knowledge and action. Application may be viewed in many different ways. For some practitioners, research utilization is defined in terms of “instrumental application” (Weiss, 1980). This straightforward view focuses on “the direct application of a research finding in a project, program, policy or administrative decision” (Seidel, 1985, p. 50). Such instrumental application, however, is not the only nor necessarily the most significant avenue for research application. Almost 30 years ago, in a particularly thoughtful article, policy analyst Max Millikan explored the relationship of knowledge and action. Decision makers, Millikan suggested, “commit their elementary error in an inductive fallacy—the assumption that the solution of any problem will be advanced by the simple collection of fact.” “This is easiest to observe,” Millikan noted, “in government circles, where research is considered as identical with ‘intelligence’” (1959, p. 163).

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