scholarly journals Sustainable marketing strategy under globalization: a comparison between p-KIBS and t-KIBS sectors

2020 ◽  
Vol 74 ◽  
pp. 01003
Author(s):  
Veronika Bumberova ◽  
Lucie Kanovska
Keyword(s):  
Marketing Strategy ◽  
Empirical Evidence ◽  
Service Industry ◽  
The European Union ◽  
Business Services ◽  
Firm Level ◽  
Pricing Policy ◽  
Level Data ◽  
Sustainable Marketing ◽  
Knowledge Intensive

The recognition of the relevance of knowledge-intensive business services (KIBS) is becoming especially acute in the European Union and even more important for many emerging economies. The objective of this paper is to explore what are the differences in marketing strategy to sustain the competitiveness of KIBS in the local and global markets in the last five years. In addition, this research compares what are the differences between the technology-based (t-KIBS) and professional-based (p-KIBS) business services. The empirical evidence is based on quantitative and firm-level data gathered through an email questionnaire which yielded 128 qualified responses from the small enterprises in Czech Republic. The analysis is based on descriptive statistics and non-parametric tests to compare the differences between the two groups of enterprises. The empirical evidence displays a diversity between t-KIBS and p-KIBS in usage of marketing policy such as pricing policy, brand or company presentation as well as the markets they operate on in the last five years. The research contributions of this study are twofold. First, the results have implications for managers involved in business development of service industry and second, results could be useful for government efforts to support the development (export) activities of KIBS as a heterogeneous category.

scholarly journals Sustainability Development of Knowledge-Intensive Business Services: Strategic Actions and Business Performance

2019 ◽  
Vol 11 (18) ◽  
pp. 5136 ◽  
Author(s):  
Veronika Bumberová ◽  
František Milichovský
Keyword(s):  
Business Performance ◽  
Performance Outcomes ◽  
Strategy Development ◽  
Service Development ◽  
The European Union ◽  
Business Services ◽  
Firm Level ◽  
Cluster Membership ◽  
Knowledge Intensive Business Services ◽  
Knowledge Intensive

The recognition of the relevance of knowledge-intensive business services (KIBS) is becoming especially acute in the European Union and even more important for many emerging economies. The objective of the present study is twofold: (1) to examine whether an empirically-based typology of sustainability development can be constructed for KIBS; (2) to identify whether different development patterns are associated with different business performance outcomes. The empirical evidence is based on quantitative and firm-level data gathered through an email questionnaire which yielded 128 qualified responses from KIBS in the Czech Republic. The analysis is based on exploratory factor and cluster analysis to identify the cluster membership and to assess the relationship with performance outcomes it has been used the parametric test one-way ANOVA. Data analysis revealed that three distinct patterns types of KIBS exist, which were associated with different performance outcomes. With regard to the level of sustainable development, we found the conservative KIBS following market extension through a repositioning of existing and revised services, innovating KIBS following a new service development strategy focusing mainly on complements or line extension to existing services based on changes in technology and middle-ranged KIBS focusing on traditional strategy of comprehensiveness of services or “more services under one roof”. Innovating KIBS outperform other types of KIBS in all financial and non-financial parameters. The results have implications for practices involved in strategy development in services and useful for government efforts. The limitation of the research is done by focus on small companies, operating mainly in ICT and architectural and engineering services.

scholarly journals Information related service trade within firms: evidence from firm-level data in Germany

2021 ◽  
Author(s):  
Kurt A. Hafner ◽  
Jörn Kleinert
Keyword(s):  
Multinational Firms ◽  
Economies Of Scope ◽  
It Services ◽  
Firm Level ◽  
It Service ◽  
Level Data ◽  
Related Service ◽  
Foreign Affiliates ◽  
Knowledge Intensive ◽  
Parent Companies

AbstractMulti-unit firms have productivity advantages over competitors because of their use of a non-rival asset—firm-specific knowledge—in several units. Using knowledge-intensive services leads to economies of scope in production by multi-unit firms. Such headquarter are usually supplied by parent companies and serve to link different firm units. Headquarter services are difficult to quantify in statistics or surveys, except when they cross-borders and the exchange of services between MNEs and their offshore subsidiaries becomes apparent. This study therefore focuses on IT service imports to explain productivity differences among foreign affiliates of multinational firms in Germany. The authors base the analysis on the population of foreign multinational firms active in Germany and analyze what effect the import of IT services has on their productivity. They find that IT headquarter service flows have significant impacts on foreign affiliates’ productivity in general and US affiliates in particular. As the average IT-service flows (per firm and partner) from parent countries are significantly higher for US affiliates than non-US affiliates, they conclude that the import of IT services from the parent-company is a source of the productivity advantages of US affiliates in Germany.

scholarly journals Competing for Capitals: The Great Fragmentation of the firm and varieties of FDI attraction profiles in the European Union

2018 ◽  
Author(s):  
Arjan Reurink ◽  
Javier Garcia-Bernardo
Keyword(s):  
European Union ◽  
The European Union ◽  
Firm Level ◽  
Holding Companies ◽  
Investment Projects ◽  
Country Level ◽  
Level Data ◽  
Shared Service ◽  
Investment Capital ◽  
Fdi Attraction

Economic globalization has pressured countries to compete with one another for firms’ investment capital. Analyses of such competition draw heavily on foreign direct investment (FDI) statistics. In and of themselves, however, FDI statistics are merely a quantification of the value of firms’ investment projects and tell us little about the heterogeneity of these projects and the distinct patterns of competitive dynamics between countries they generate. Here, we create a more sophisticated understanding of international competition for FDI by pointing out its variegated nature. To do so, we trace the “great fragmentation of the firm” to distinguish between five categories of FDI: manufacturing affiliates, shared service centers, R&D facilities, intermediate holding companies, and top holding companies. Using a novel combination of firm-level and country-level data, we identify for each of these different categories which European Union member states are most successful in attracting it, what macro-institutional and tax arrangements are present in them, and what benefits they receive from it in terms of tax revenues and employment creation. In this way, we are able to identify five distinct “FDI attraction profiles” and show that competition increasingly appears to take place amongst subsets of countries that compete for similar categories of FDI.

Financial Services Input as a Source of Economic Growth in the European Union Countries

2016 ◽  
Vol 63 (3) ◽  
pp. 289-308
Author(s):  
Joanna Wyszkowska-Kuna
Keyword(s):  
Economic Growth ◽  
European Union ◽  
Financial Services ◽  
The European Union ◽  
Business Services ◽  
Intermediate Inputs ◽  
European Union Countries ◽  
Production Growth ◽  
Knowledge Intensive ◽  
Factor Inputs

The aim of this paper is to study and compare the importance of intermediate demand for financial services for the growth of production in the European Union countries. In the study the methodology introduced by Jorgenson et al. (1987) is used. This assumes that changes in the production (in real terms) result from changes in intermediate inputs of raw and manufacturing materials and services, as well as in factor inputs (labour and capital) and in total factor productivity. The advantage of this method is the ability to calculate the contributions of different components of intermediate inputs (including service inputs – total or with respect to particular service categories) to production growth in the whole economy and in individual industries. The study is carried out with respect to financial services, but their contribution to economic growth is compared with the contribution of knowledge--intensive business services that have been already recognized as affecting economic and productivity growth. The data used in the study come from the World Input-Output Database. The analysed period covers the years 1995–2009, owing to the availability of relevant data.

Knowledge intensive business services: innovation and occupations

foresight ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 377-408 ◽  
Author(s):  
Ian Douglas Miles ◽  
Veronika Belousova ◽  
Nikolay Chichkanov
Keyword(s):  
Literature Review ◽  
New Technologies ◽  
Structural Features ◽  
Work Organisation ◽  
Business Services ◽  
Firm Level ◽  
Content Type ◽  
Knowledge Intensive Business Services ◽  
Knowledge Intensive ◽  
Innovation Patterns

Purpose The literature on knowledge-intensive business services (KIBS) shows them to be major innovators; this is confirmed with recent data, which the authors use to examine the various types of innovation that KIBS undertake. The implications for employment and work in highly innovative industries are important topics for analysis, not least because we are in a period where dramatic claims are being made as to the implications of new technologies for professional occupations. Thus, this paper aims to address major debates and conclusions concerning innovation patterns in KIBS and the evolving structures of professional and other work in these industries. Design/methodology/approach This essay combines literature review with presentation and discussion of statistics that throw light on the patterns of innovation that characterise KIBS. The authors also consider data that concern trends in the organisation of work in these industries; while the focus is mainly on KIBS firms, they also pay some attention to KIBS-like work in other sectors. Even though KIBS are distinctive industries in modern economies, these analyses can be related to more general studies of, and forecasts about, changes in work organisation. Findings The authors show that innovation patterns and employment structures vary substantially across different types of KIBS, with the distinction between technological, professional and creative KIBS proving to be useful for capturing these differences. The authors are also able to demonstrate important long- and medium-term trends in the structure and activities of the KIBS industries. In particular, data clearly demonstrate the increasing share of professional as against associate and clerical workers in most KIBS. Evidence also suggests that polarisation trends across the economy are mirrored, and in some cases amplified, in KIBS. The future prospects for employment in KIBS, and for professional work in particular, are seen to involve multiple factors, which together may bring about substantial change. Research limitations/implications The study involves literature review and industry-level statistical analysis. Future work would benefit from firm-level analysis and validation and explication of results via consultation with practitioners and users of KIBS. Some puzzling variations across countries and sectors will need to be explored with national and sectoral experts. Practical implications Research into KIBS activities, and their future, should make more use of the extensive statistics on employment and other structural features of the industries that have become available in recent years. KIBS firms and practitioners will need to take account of the forces for change that are liable to restructure their activities. Originality/value The literature on KIBS has been concentrated on a rather narrow range of issues, while analysis of the current contributions and future development of the industries requires attention to a wider range of topics. This paper suggests how these topics may be investigated and their implications explored and presents results of enquiries along these lines.

AGGLOMERATION ECONOMIES AND PERFORMANCE IN KNOWLEDGE-INTENSIVE BUSINESS SERVICES

2019 ◽  
Vol 65 (02) ◽  
pp. 457-469 ◽  
Author(s):  
CUI ZHANG
Keyword(s):  
Empirical Evidence ◽  
Economic Performance ◽  
Agglomeration Economies ◽  
Evidence Based ◽  
It Services ◽  
Business Services ◽  
Knowledge Intensive Business Services ◽  
Knowledge Intensive ◽  
And Performance ◽  
The Relationship

Most studies on the relationship between agglomeration economies and economic performance have focussed on regions in general or manufacturing. Very few papers have considered the impacts of agglomeration economies on the economic performance of knowledge-intensive business services (KIBS) firms. We propose a theoretical framework based on the characteristics of KIBS to study the precise channels through which KIBS firms benefit from specialization externalities and diversity externalities. The empirical evidence based on the software and IT services industry in China, a very dynamic branch of KIBS, shows that firms benefit from service diversity externalities but not specialization externalities, consistent with the idea of “nursery cities”.

Who Gets the Money?

2010 ◽  
Vol 230 (5) ◽  
Author(s):  
Birgit Aschhoff
Keyword(s):  
Public Funding ◽  
Public Support ◽  
Service Firms ◽  
Multivariate Approach ◽  
Firm Level ◽  
The Past ◽  
Level Data ◽  
Funding Scheme ◽  
Knowledge Intensive ◽  
High Level

SummaryIn this paper I analyze which firms receive R&D project grants and how this public support evolves over time by considering in particular firm’s previous participation. The extent of the dynamics of firms’ participation within the funding scheme gives information about the openness of the scheme towards non-participating firms. Using firm-level data on German manufacturing and knowledge-intensive service firms, it turns out that participation in the funding scheme shows a rather high level of continuity. This is also confirmed by applying a multivariate approach. Firms which received funding in the past are more likely to be selected for public funding again. Moreover, a firm’s size and knowledge capabilities increase the probability of entering the scheme.

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