scholarly journals Transformation of communication policy of Slovak companies

2021 ◽  
Vol 115 ◽  
pp. 03018
Author(s):  
Robert Vilagi ◽  
Michal Konecny ◽  
Frantisek Pollak
Keyword(s):  
Social Network ◽  
Information Sources ◽  
Business Management ◽  
Communication Policy ◽  
Continuous Increase ◽  
Reference Framework ◽  
Management Processes ◽  
On Line ◽  
Business Entities ◽  
Secondary Information

Innovation is a major accelerator of development. This is no different with regard to innovations in business management processes. The communication policy of business entities has been undergoing a transformation for more than two decades, where more and more emphasis is being placed on interactive forms of presentation, with which companies can better target selected markets. The aim of the study is to describe selected characteristics of the Slovak market in the light of the transformation from off-line to on-line. Through the analysis of secondary information sources, it is possible to state that on the Slovak market we record both a continuous increase in the share of social network use by companies, as well as an increase in expenditure on Internet promotion. The presented study maps the period until the outbreak of the COVID-19 pandemic, thus creating a reference framework for subsequent research into the effects of the pandemic on the communication activities of Slovak companies.

Research and analysis of business management processes implemented under conditions of incomplete certainty

2020 ◽  
Author(s):  
Igor Klimenko ◽  
A. Ivlev
Keyword(s):  
Decision Making ◽  
A Priori ◽  
Business Management ◽  
Statistical Uncertainty ◽  
Management Processes ◽  
Classical Decision ◽  
Decision Making Criteria

The study carried out in this work made it possible to expand the rank scale for a priori assessment of the chosen strategy in terms of increasing the sensitivity of assessing the caution / negligence ratio using risky, as well as classical decision-making criteria under conditions of statistical uncertainty.

scholarly journals On Smart Contracts and Organisational Performance: A Review of Smart Contracts through the Blockchain Technology

2018 ◽  
Vol 11 (2) ◽  
pp. 137-156 ◽  
Author(s):  
Zaheer Allam
Keyword(s):  
Popular Culture ◽  
Resistance To Change ◽  
Business Management ◽  
Smart Contracts ◽  
Business Sector ◽  
Organisational Performance ◽  
Blockchain Technology ◽  
Management Processes ◽  
Common Notion ◽  
The Common

AbstractAs the Blockchain technology is gaining momentum in popular culture through Cryptocurrencies, its full implication and application to businesses, on a concrete and factual level, is still seen to be in its infancy stage. While the technology provides numerous advantages regarding stability, trust, speed and others, the robustness of the technology is not widely disseminated. This is further coupled by the common notion of resistance to change in business management processes. This paper explores the concept of Smart Contracts through the blockchain technology and its relevance to the business sector and further outlines the advantages and limitations of its applicability as of date.

scholarly journals Culture-Bound Items in the Formation of the Cinema Audiences

2017 ◽  
Vol 9 (2) ◽  
pp. 134-150
Author(s):  
Nina Aleksandrovna Voskolovich ◽  
Evgeny Nikolaevich Zhiltsov
Keyword(s):  
Social Network ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Market Segments ◽  
On Line ◽  
Social Communicative ◽  
Film Market ◽  
Cross Cultural Analysis

The article is devoted to the influence of economic, social, communicative and marketing factors on the audience and gives a cross-cultural analysis of consuming entertainment services including cinema attendance. Dwelling on the development of such film market segments as on-line cinemas, paid movie streaming, downloading films, games, music, etc.. which broaden the consumers choice and demonstrate the power of theatrical distribution competitors, the authors justify the use of marketing techniques (social network promotion, branding and co-branding programs, etc.) for enhancing the audiences commitment and loyalty.

A SOA-Based System for Territory Monitoring

2011 ◽  
pp. 426-454 ◽  
Author(s):  
Elena Roglia ◽  
Rosa Meo
Keyword(s):  
Social Networks ◽  
Web Services ◽  
System Architecture ◽  
Information Sources ◽  
Streaming Video ◽  
Tactical Planning ◽  
Spatial Objects ◽  
The Social ◽  
On Line ◽  
The Web

Next is a presentation of the complete system architecture, followed by a discussion of the details of the various services. Amongst these services, management and simulation of tactical planning, management of data and streaming video, the system also presents a service for the annotation of the interested spatial objects. Annotation deploys the web services (Alonso, Casati, Kuno, & Machiraju, 2004) exported by OpenStreetMap (OpenStreetMap) with the purpose to exploit the on-line information sources continuously updated by the social networks communities.

Two Informational Complexity Measures in Social Networks and Agent Communities

2011 ◽  
pp. 57-65
Author(s):  
António Jorge Filipe Fonseca
Keyword(s):  
Stochastic Process ◽  
Social Networks ◽  
Social Network ◽  
Structural Properties ◽  
Information Sources ◽  
Complexity Measures ◽  
Dynamic Relation ◽  
Dynamic Measures

Several informational complexity measures rely on the notion of stochastic process in order to extract hidden structural properties behind the apparent randomness of information sources. Following an equivalence approach between dynamic relation evolution within a social network and a generic stochastic process two dynamic measures of network complexity are proposed.

We Have Good Information for You

2015 ◽  
pp. 191-210 ◽  
Author(s):  
Filipe Roseiro Côgo ◽  
Roberto Pereira
Keyword(s):  
Information Retrieval ◽  
Social Network ◽  
Information Sources ◽  
Information Retrieval System ◽  
Good Information ◽  
Information Relevance ◽  
Ranking Scheme ◽  
Cognitive Authority ◽  
Share Information ◽  
The Web

Through the concept of Cognitive Authority, information relevance and quality have been related to the expertise/skill of those who publish and share information on the Web. This chapter discusses how the concept of cognitive authority can be used in order to improve the information retrieval on folksonomy-based systems. The hypothesis is that a ranking scheme that takes into account the cognitive authority of the information sources provides results of higher relevance and quality to users. To verify this hypothesis, the Folkauthority approach is adopted; a ranking scheme called AuthorityRank is proposed; and an information retrieval system, named AuthoritySearch, is built. A real social network is used to simulate the authority relationship among users, and the AuthorityRank scheme is compared with the tf-idf scheme using the NDCG metric. The results indicate a statistically significant improvement in the quality and relevance of the information obtained through the use of the AuthorityRank scheme.

scholarly journals South African and Singaporean exporters: Their attitudes, information sources and export problems

1997 ◽  
Vol 28 (2) ◽  
pp. 53-62 ◽  
Author(s):  
Steven M. Burgess ◽  
Nicola Oldenboom
Keyword(s):  
South Africa ◽  
South African ◽  
Information Sources ◽  
Situational Factors ◽  
Decision Makers ◽  
International Studies ◽  
Trade Barriers ◽  
Managerial Leadership ◽  
Export Behaviour ◽  
Secondary Information

South Africa's emergence from years of political and regulatory trade barriers has focussed attention on South African exporters. In a replication of Elliot Krasnostein's study of 54 Singaporean exporters, the perceptions, attitudes and characteristics of a representative sample of 321 experienced South African exporters and their decision makers were investigated. Consistent with other international studies, the results suggest that managerial, organizational and environmental forces and perceptions motivate export behaviour. However, South African firms clearly are responding to unique situational factors and national export resources as well. The findings indicate that managerial leadership, supportive attitudes and extensive exporting experience are widely available in South Africa. Secondary information sources could be improved and freight costs reduced to improve South African export effectiveness.

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