scholarly journals Smartphones as consumption tools: The adoption of Internet-enabled devices for shopping purposes

2021 ◽  
Vol 92 ◽  
pp. 05004
Author(s):  
Cristian Florin Ciurlău ◽  
Cătălin Kanty Popescu ◽  
Geambazi Petris

Research background: We develop a conceptual framework based on a systematic and comprehensive literature review on smartphones as consumption tools globally. Purpose of the article: Building our argument by drawing on data collected from Comscore, Econsultancy, and Statista, we performed analyses and made estimates regarding the adoption of Internet-enabled devices for shopping purposes: selected retail and shopping activities of EU smartphone users, most popular mobile shopping apps in the U.S. (by reach), adults in the EU who never make purchases on mobile devices (by gender), and consumers who use a mobile device for product research while shopping in-store worldwide (by country). Methods: The data for this research were gathered via an online survey questionnaire and were analyzed through structural equation modeling on a sample of 4,200 respondents. Findings & Value added: Smartphones have permeated the online community swiftly. The difficult task retailers confront is in obtaining consumers’ mutual support in supplying the information required to provide a customized shopping experience. Mobile payment privacy is associated with apprehensions that users may have concerning what will become of the data supplied when they adopt mobile payment. A satisfactory array of facilitating circumstances brings about greater purpose to adopt mobile shopping applications, especially when diverse viable functions such as convenience and swift purchase are provided. Intention to raise subsequent benefits from mobile buying should harmonize the lasting value predisposition of the mobile purchasers. The essential issue encountered by the service suppliers is how to turn the developing mobile payment operation into financial earnings.

2021 ◽  
Vol 92 ◽  
pp. 05015
Author(s):  
George Lăzăroiu ◽  
Gheorghe H Popescu ◽  
Bogdan Alexandru

Research background: This paper analyzes the outcomes of an exploratory review of the current research on the relationship between the global adoption of mobile payment technologies, social interactive consumer-oriented applications, and online purchasers’ decision-making process. Purpose of the article: The data used for this study was obtained and replicated from previous research conducted by Econsultancy and Statista. We performed analyses and made estimates regarding mobile e-commerce sales worldwide, frequency of mobile retail app usage according to U.S. smartphone shoppers, how well organizations understand the customer journey for certain audiences, share of Internet users who are likely to use mobile payments on their smartphone in the next year (by country), and time spent per mobile app category. Methods: Data collected from 6,200 respondents are tested against the research model by using structural equation modeling. Findings & Value added: The advent of smartphones redesigns the routine of shopping, thus altering the agency of users. Retailers have instant access to data on the geographical position of users that can be employed in addition to other information to regulate the decision-making process. Perceived effortlessness in utilization of the smartphone is somewhat similar for various mobile shopping application settings. The degree to which mobile purchasing applications are time critical and location sensitive may differ substantially. Mobile retailers can make public the personal, collaborative, and instantaneous buying experience that mobile shopping can offer to customers.


Author(s):  
Yakup Akgül

This chapter aims to determine the main factors of mobile payment adoption and the intention to recommend this technology. An innovative research model has been proposed with the advancement of the body of knowledge on this subject that combines the strengths of two well-known theories: the extended unified theory of acceptance and use of technology (UTAUT2) with the innovation characteristics of the diffusion of innovations (DOI) with perceived security and intention to recommend the technology constructs. The research model was empirically tested using 259 responses from an online survey conducted in Turkey. Two techniques were used: first, structural equation modeling (SEM) was used to determine which variables had significant influence on mobile payment adoption; in a second phase, the neural network model was used to rank the relative influence of significant predictors obtained by SEM. This study found that the most significant variables impacting the intention to use were perceived technology security and innovativeness variables.


2019 ◽  
Vol 29 (6) ◽  
pp. 1551-1570 ◽  
Author(s):  
Chongyang Chen ◽  
Kem Z.K. Zhang ◽  
Xiang Gong ◽  
Matthew Lee

Purpose In the limited existing research on smartphone addiction, reinforcement reward and automatic habit have been identified as two distinct underlying mechanisms. The purpose of this paper is to better understand the interaction between these two mechanisms, as well as role of smartphone features in activating different formation mechanisms. Design/methodology/approach An online survey with 379 samples was conducted to empirically validate the model. The data were analyzed by structural equation modeling approach. Findings The automatic habit strengthens the driving effects of reinforcement rewards (i.e. perceived enjoyment and mood regulation) on smartphone addiction. Smartphone features activate distinct underlying mechanisms. Value-added function facilitates the perception of reinforcement rewards, while convenience promotes the habit formation. Originality/value This study is one of the first ones that assess the interplay between the two formation mechanisms in the extant literature on smartphone addiction. This study also reveals the dangers of smartphone features which have always been regarded as advantages. The findings contribute to the current understandings of smartphone addiction.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hanif Adinugroho Widyanto ◽  
Kunthi Afrilinda Kusumawardani ◽  
Helmy Yohanes

Purpose The purpose of this study is to investigate the antecedents of behavioral intention to use (BIU) mobile payment in Indonesia by extending unified theory of acceptance and use of technology (UTAUT) with user privacy constructs, namely, perceived security (PS), perceived risk (PR) and trust (Tr). Design/methodology/approach This is a quantitative research using the covariance-based structural equation modeling method, whereby the researchers conducted an online survey and distributed online questionnaires to users of mobile payment from all over Indonesia to obtain the data. The sample in this study consisted of 358 respondents. Findings This study found that social influence, facilitating conditions, PS, performance expectancy and Tr have a significant and direct influence on BIU mobile payment. PR was not found to have a significant and direct relationship with BIU, but it was indirectly affecting the latter through Tr as the mediating variable. Originality/value The researchers modified UTAUT by incorporating PS, PR and Tr to create a more comprehensive model in predicting mobile payment adoption, especially considering the risky nature of digital transactions in emerging economies like Indonesia. This extended model has never been thoroughly explored in previous studies.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiu-Ming Loh ◽  
Voon-Hsien Lee ◽  
Teck-Soon Hew ◽  
Binshan Lin

PurposeThis study examines the antecedents of continuance intention to use mobile payment in the midst of a pandemic. In general, the cognitive-affective-conative (CAC) framework was used as the theoretical base. More specifically, the dynamic interrelationships between the cognitive and affective constructs were derived from a penta-dimensional perspective.Design/methodology/approachAn online survey yielded 307 responses from youths who were utilizing mobile payment through an online survey which were then analyzed using structural equation modeling (SEM) and artificial neural network (ANN).FindingsBoth positive and negative affective constructs significantly influence continuance intention and can also serve as mediators to the cognitive variables. Interestingly, price savings and referent network size were revealed to be sources of technostress. In addition, despite not having a significant direct influence, price savings should not be overlooked given its indirect significance on continuance intention.Originality/valueBased on the CAC framework, the constructs were conceptualized according to the respective dimensions to develop this study's research model. It was then used to examine their influences on the continuance intention to use mobile payment in the midst of a pandemic. Moreover, a few novel hypotheses were proposed, and the findings serve to increase the understanding of this subject matter.


2021 ◽  
Vol 92 ◽  
pp. 04017
Author(s):  
Elvira Nica

Research background: Despite the relevance of customer experiences of technology-enabled business applications in smartphone-based mobile shopping globally in terms of browsing satisfaction, purchasing intention, and buying behavior, only limited research has been conducted on this topic. Purpose of the article: Using and replicating data from Statista, I performed analyses and made estimates regarding mobile shopping app user acquisition rate worldwide, EU consumers who use their mobile phone for shopping-related activities, preferred payment methods of online shoppers worldwide, and digital payment methods that U.S. retailers accept or plan to accept. Methods: The results of a study based on data collected from 5,200 respondents provide support for my research model. Using the structural equation modeling, I gathered and analyzed data through a self-administrated questionnaire. Findings & Value added: Mobile retailers have engineered their technological proficiencies to encompass digitally savvy purchasers. Smartphone applications created to help users in their ethical consumer performances allow and influence responsible consumption. Smartphones and the repositioning to mobile-device-supported purchase enable users to incorporate shopping into their ordinarily hectic and mobile activities. Mobile applications vary in respect of whether data exchange is essentially brought into and thus regulated by the recipient or the supplier. Particularly for financial grounds, applications which are extremely time critical are not as much adjustable to revision attributable to user misinterpretations or system failure.


2021 ◽  
Vol 92 ◽  
pp. 06011
Author(s):  
Maria Gabriela Horga ◽  
Elvira Nica ◽  
Dumitru Nancu

Research background: This article presents an empirical study carried out to evaluate and analyze perceptions and behavior-related intentions of consumers in smartphone-based mobile commerce globally. Purpose of the article: Building our argument by drawing on data collected from Nielsen and Statista, we performed analyses and made estimates regarding positive and negative aspects of smartphone shopping according to EU mobile shoppers, mobile shopping activities among smartphone and tablet owners, mobile visits to leading retail websites in the U.S., and most popular payment methods for everyday transactions according to Internet users worldwide. Methods: Data collected from 4,400 respondents are tested against the research model by using structural equation modeling. Findings & Value added: The sudden advancement of mobile technology has driven numerous retailers to strive and capitalize on smartphones as a supplementary tool in the operation of sales. Smartphone applications as an innovative channel can be carried out in retail marketing mix for the purpose of constituting constructive customer relationships. Consumer use of mobile shopping applications constitutes a thought-provoking difficult task for retailers and application developers. Habit and omnipresence unswervingly shape customers’ purposes and concrete mobile shopping usage behaviors. The browsing extent and rate of recurrence of non-shopping applications clarifies the quantity of shopping software mobile users hold on their smartphones. Product reviews are paramount to users and a manner of gaining information unspecified by the retailer.


2015 ◽  
Vol 21 (4) ◽  
pp. 819-822 ◽  
Author(s):  
Vita Briliana ◽  
Nabsiah Abdul Wahid ◽  
Yudi Fernando

Motivation-Opportunity-Ability (MOA) theory and Social Identity (SI) theory have been used separately as theories that predict the customer-to-customer online know-how exchange (C2C) or e-WOM behavior. By integrating both theories in one framework, this study investigates whether motivation, opportunity, ability and social identity (MOASI) act as predictor for customer-to-customer online to know how to exchange (C2C). Analyzed data from an online survey on 355 batik online community members of a BlackBerry Messenger Group using Structural Equation Modeling (SEM) revealed that only MOA fits very well as a predictor of C2C. In addition, ability is found to be the highest influencer on C2C followed by motivation, opportunity and social identity. The findings imply the importance of MOA as important predictors to a C2C behavior which should not be avoided by the Indonesian batik fashion industry e-retailers when they develop specific marketing strategies and tactics to sell their products through C2C.


2019 ◽  
Vol 29 (6) ◽  
pp. 1213-1232 ◽  
Author(s):  
Kem Z.K. Zhang ◽  
Xiang Gong ◽  
Chongyang Chen ◽  
Sesia J. Zhao ◽  
Matthew K.O. Lee

Purpose Drawing from the spillover effect literature, the purpose of this paper is to investigate the spillover effect in consumers’ web-mobile payment extension behavior. The authors figure out two categories of factors associated with the spillover effect: relevant schema and schematic fit. Cognitive trust and emotional trust in web payment are used to capture relevant schema, while perceived similarity and perceived business tie are proposed to denote schematic fit in the web-mobile payment extension context. Design/methodology/approach An online survey (n =552) was conducted to empirically test the model. The data were analyzed by structural equation modeling approach. Findings The results show that relevant schema and schematic fit factors positively influence perceived value of mobile payment (MP), which facilitates consumers’ behavioral intention of MP. Originality/value This study contributes to the extant literature by theoretically identifying the key factors of the spillover effect and empirically investigating its role during the web-mobile service extension process.


2021 ◽  
Vol 92 ◽  
pp. 04020
Author(s):  
Gheorghe H Popescu ◽  
Mihaela Mușat ◽  
Horea Corpodean

Research background: We draw on a substantial body of theoretical and empirical research on users’ behavioral intention and adoption of mobile shopping applications on the smartphone platform globally, Purpose of the article: We inspected, used, and replicated survey data from eMarketer, Adobe, Bizrate Insights, Econsultancy, eMarketer, and Retail Dive, performing analyses and making estimates regarding smartphone retail m-commerce sales in the U.S. ($), top reasons EU consumers use smartphones in stores, and activities EU smartphone/tablet owners have done using apps on their smartphone/tablet in the past month. Methods: Structural equation modeling was used to analyze the data and test the proposed conceptual model. Findings & Value added: Mobile payment is a user-oriented manner of finalizing transactions as a result of the growing fashionableness of smartphones and the advancement of associated technologies. Superior ubiquity of mobile devices and swift mobile internet access result in higher quality offers and higher degrees of adoption of smartphones in commercial operations. Mobile retailers can raise the pool of prospective mobile purchasers by selecting individuals who are more knowledgeable in online buying and smartphone adoption. Consumers at a preliminary mobile shopping readiness stage allocate more relevance to omnipresence when compared with the habit in determining purchase intentions. As mobile consumers download and employ more applications, they confront the diminishing expenditures of acquiring further software.


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