scholarly journals Users’ Behavioral Intention and Adoption of Mobile Shopping Applications on the Smartphone Platform

2021 ◽  
Vol 92 ◽  
pp. 04020
Author(s):  
Gheorghe H Popescu ◽  
Mihaela Mușat ◽  
Horea Corpodean

Research background: We draw on a substantial body of theoretical and empirical research on users’ behavioral intention and adoption of mobile shopping applications on the smartphone platform globally, Purpose of the article: We inspected, used, and replicated survey data from eMarketer, Adobe, Bizrate Insights, Econsultancy, eMarketer, and Retail Dive, performing analyses and making estimates regarding smartphone retail m-commerce sales in the U.S. ($), top reasons EU consumers use smartphones in stores, and activities EU smartphone/tablet owners have done using apps on their smartphone/tablet in the past month. Methods: Structural equation modeling was used to analyze the data and test the proposed conceptual model. Findings & Value added: Mobile payment is a user-oriented manner of finalizing transactions as a result of the growing fashionableness of smartphones and the advancement of associated technologies. Superior ubiquity of mobile devices and swift mobile internet access result in higher quality offers and higher degrees of adoption of smartphones in commercial operations. Mobile retailers can raise the pool of prospective mobile purchasers by selecting individuals who are more knowledgeable in online buying and smartphone adoption. Consumers at a preliminary mobile shopping readiness stage allocate more relevance to omnipresence when compared with the habit in determining purchase intentions. As mobile consumers download and employ more applications, they confront the diminishing expenditures of acquiring further software.

Information ◽  
2022 ◽  
Vol 13 (1) ◽  
pp. 30
Author(s):  
Vaggelis Saprikis ◽  
Giorgos Avlogiaris ◽  
Androniki Katarachia

The banking sector has been considered as one of the primary adopters of Information and Communications Technologies. Especially during the last years, they have invested a lot into the digital transformation of their business process. Concerning their retail customers, banks realized very early the great potential abilities to provide value added self-services functions via mobile devices, mainly smartphones to them; thus, they have invested a lot into m-banking apps’ functionality. Furthermore, the COVID-19 pandemic has brought out different ways for financial transactions and even more mobile users have taken advantage of m-banking app services. Thus, the purpose of this empirical paper is to investigate the determinants that impact individuals on adopting or not m-banking apps. Specifically, it examines two groups of individuals, users (adopters) and non-users (non-adopters) of m-banking apps, and aims to reveal if there are differences and similarities between the factors that impact them on adopting or not this type of m-banking services. To our knowledge, this is the second scientific attempt where these two groups of individuals have been compared on this topic. The paper proposes a comprehensive conceptual model by extending Venkatech’s et al. (2003) Unified Theory of Acceptance and Use of Technology (UTAUT) with ICT facilitators (i.e., reward and security) and ICT inhibitors (i.e., risk and anxiety), as well as the recommendation factor. However, this study intends to fill the research gap by investigating and proving for the first time the impact of social influence, reward and anxiety factors on behavioral intention, the relationship between risk and anxiety and the impact of behavioral intention on recommendation via the application of Confirmatory Factor Analysis and Structural Equation Modeling (SEM) statistical techniques. The results reveal a number of differences regarding the factors that impact or not these two groups towards m-banking app adoption; thus, it provides new insights regarding m-banking app adoption in a slightly examined scientific field. Thus, the study intends to assist the banking sector in better understanding their customers with the aim to formulate and apply customized m-business strategies and increase not only the adoption of m-banking apps but also the level of their further use.


2017 ◽  
Vol 9 (3) ◽  
pp. 22-37 ◽  
Author(s):  
Ming-Hsiung Hsiao ◽  
Liang-Chun Chen

A large part of valued-added mobile services are free for consumers' use. To enjoy these services, however, consumers have to pay for the mobile phone handsets, and for the mobile Internet as well. This study, therefore, aims to estimate the implicit price consumers are willing to pay for these free mobile services, and for the attributes of mobile devices as well. The study applies hedonic pricing models with structural equation modeling (SEM) approach to estimating the coefficients of the variables on mobile phone and service usage. Then it employs data on 296 mobile phone users collected in 2012 for model estimation. The estimation results show that there are seven attributes which determine the price consumers pay for the mobile phone handsets and another eight attributes on the usage of the value-added mobile services which determine the price for the access to the mobile network.


2021 ◽  
Vol 92 ◽  
pp. 05015
Author(s):  
George Lăzăroiu ◽  
Gheorghe H Popescu ◽  
Bogdan Alexandru

Research background: This paper analyzes the outcomes of an exploratory review of the current research on the relationship between the global adoption of mobile payment technologies, social interactive consumer-oriented applications, and online purchasers’ decision-making process. Purpose of the article: The data used for this study was obtained and replicated from previous research conducted by Econsultancy and Statista. We performed analyses and made estimates regarding mobile e-commerce sales worldwide, frequency of mobile retail app usage according to U.S. smartphone shoppers, how well organizations understand the customer journey for certain audiences, share of Internet users who are likely to use mobile payments on their smartphone in the next year (by country), and time spent per mobile app category. Methods: Data collected from 6,200 respondents are tested against the research model by using structural equation modeling. Findings & Value added: The advent of smartphones redesigns the routine of shopping, thus altering the agency of users. Retailers have instant access to data on the geographical position of users that can be employed in addition to other information to regulate the decision-making process. Perceived effortlessness in utilization of the smartphone is somewhat similar for various mobile shopping application settings. The degree to which mobile purchasing applications are time critical and location sensitive may differ substantially. Mobile retailers can make public the personal, collaborative, and instantaneous buying experience that mobile shopping can offer to customers.


2021 ◽  
Vol 92 ◽  
pp. 04017
Author(s):  
Elvira Nica

Research background: Despite the relevance of customer experiences of technology-enabled business applications in smartphone-based mobile shopping globally in terms of browsing satisfaction, purchasing intention, and buying behavior, only limited research has been conducted on this topic. Purpose of the article: Using and replicating data from Statista, I performed analyses and made estimates regarding mobile shopping app user acquisition rate worldwide, EU consumers who use their mobile phone for shopping-related activities, preferred payment methods of online shoppers worldwide, and digital payment methods that U.S. retailers accept or plan to accept. Methods: The results of a study based on data collected from 5,200 respondents provide support for my research model. Using the structural equation modeling, I gathered and analyzed data through a self-administrated questionnaire. Findings & Value added: Mobile retailers have engineered their technological proficiencies to encompass digitally savvy purchasers. Smartphone applications created to help users in their ethical consumer performances allow and influence responsible consumption. Smartphones and the repositioning to mobile-device-supported purchase enable users to incorporate shopping into their ordinarily hectic and mobile activities. Mobile applications vary in respect of whether data exchange is essentially brought into and thus regulated by the recipient or the supplier. Particularly for financial grounds, applications which are extremely time critical are not as much adjustable to revision attributable to user misinterpretations or system failure.


2021 ◽  
Vol 92 ◽  
pp. 05004
Author(s):  
Cristian Florin Ciurlău ◽  
Cătălin Kanty Popescu ◽  
Geambazi Petris

Research background: We develop a conceptual framework based on a systematic and comprehensive literature review on smartphones as consumption tools globally. Purpose of the article: Building our argument by drawing on data collected from Comscore, Econsultancy, and Statista, we performed analyses and made estimates regarding the adoption of Internet-enabled devices for shopping purposes: selected retail and shopping activities of EU smartphone users, most popular mobile shopping apps in the U.S. (by reach), adults in the EU who never make purchases on mobile devices (by gender), and consumers who use a mobile device for product research while shopping in-store worldwide (by country). Methods: The data for this research were gathered via an online survey questionnaire and were analyzed through structural equation modeling on a sample of 4,200 respondents. Findings & Value added: Smartphones have permeated the online community swiftly. The difficult task retailers confront is in obtaining consumers’ mutual support in supplying the information required to provide a customized shopping experience. Mobile payment privacy is associated with apprehensions that users may have concerning what will become of the data supplied when they adopt mobile payment. A satisfactory array of facilitating circumstances brings about greater purpose to adopt mobile shopping applications, especially when diverse viable functions such as convenience and swift purchase are provided. Intention to raise subsequent benefits from mobile buying should harmonize the lasting value predisposition of the mobile purchasers. The essential issue encountered by the service suppliers is how to turn the developing mobile payment operation into financial earnings.


2021 ◽  
Vol 92 ◽  
pp. 06011
Author(s):  
Maria Gabriela Horga ◽  
Elvira Nica ◽  
Dumitru Nancu

Research background: This article presents an empirical study carried out to evaluate and analyze perceptions and behavior-related intentions of consumers in smartphone-based mobile commerce globally. Purpose of the article: Building our argument by drawing on data collected from Nielsen and Statista, we performed analyses and made estimates regarding positive and negative aspects of smartphone shopping according to EU mobile shoppers, mobile shopping activities among smartphone and tablet owners, mobile visits to leading retail websites in the U.S., and most popular payment methods for everyday transactions according to Internet users worldwide. Methods: Data collected from 4,400 respondents are tested against the research model by using structural equation modeling. Findings & Value added: The sudden advancement of mobile technology has driven numerous retailers to strive and capitalize on smartphones as a supplementary tool in the operation of sales. Smartphone applications as an innovative channel can be carried out in retail marketing mix for the purpose of constituting constructive customer relationships. Consumer use of mobile shopping applications constitutes a thought-provoking difficult task for retailers and application developers. Habit and omnipresence unswervingly shape customers’ purposes and concrete mobile shopping usage behaviors. The browsing extent and rate of recurrence of non-shopping applications clarifies the quantity of shopping software mobile users hold on their smartphones. Product reviews are paramount to users and a manner of gaining information unspecified by the retailer.


Author(s):  
Eunseong Jeong ◽  
Taesoo Lee ◽  
Alan Dixon Brown ◽  
Sara Choi ◽  
Minyoung Son

Governments have designated national parks to protect the natural environment against ecosystem destruction and improve individuals’ emotional and recreational life. National parks enhance environment-friendly awareness by conducting ecotourism activities and individuals with environment-friendly awareness are inclined to continue to visit national parks as ecotourism destinations. The New Environmental Paradigm (NEP) is a widely used measure of environmental concern, suitable for measuring the environment-friendly attitude and revisit intention of visitors of national parks. Therefore, the study carried out structural equation modeling (SEM) to investigate the relationship between the NEP, national park conservation consciousness and environment-friendly behavioral intention. Based on the results, an implication is presented to induce national parks to cultivate individual environment-friendly awareness and for visitors to pursue sustainable, environment-friendly tourism behavior. The findings indicate that national parks are to expand educational programs and facilities for eco-tourists visiting national parks to maintain a balanced relationship between themselves and nature and have a strong environmental awareness to preserve the natural environment.


2021 ◽  
pp. 109634802110200
Author(s):  
Yi-Ju Lee ◽  
I-Ying Tsai ◽  
Te-Yi Chang

This study investigated the relationship among tourists’ perceived sustainability, aesthetic experience, and behavioral intention toward reused heritage buildings by employing stimulus–organism–response theory. There were 354 valid questionnaires collected from the Sputnik Lab in Tainan, Taiwan. A positive correlation was found between tourists’ perception of sustainability and aesthetic experience. When tourists perceived higher aesthetic experience, they also had stronger behavioral intention. Structural equation modeling analysis verified that the aesthetic experience of tourists had mediating effects between perceived sustainability and behavioral intention in the reused heritage space. The reuse of space should be attached significantly to the aesthetic display of space and service so as to promote such scenic spots and increase tourists’ intention to revisit through word of mouth.


2021 ◽  
Vol 13 (14) ◽  
pp. 7697
Author(s):  
Sung Yul Ryoo ◽  
Sang Cheol Park

Shadow work continues to witness a significant uptick in the context of mobile shopping. Therefore, we question whether shadow work perceived by mobile shoppers may become a bigger problem, create fatigue for mobile shoppers, and lead them to discontinue the use of mobile shopping apps. This study examines the relationship between shadow work and the discontinuance of mobile shopping apps. Data from a total of 266 completed surveys were collected by a market research firm. We adopted partial least squares structural equation modeling (PLS-SEM) to assess both the measurement and structural components of the model. The results show that both information overload and system feature overload positively influence individuals’ shadow work. This study explores the concept of shadow work in the context of mobile shopping apps. Specifically, the study developed the relationships between the antecedents and consequences of shadow work in the mobile shopping context. The main contribution of our study is that it introduces an integrative model of shadow work in the mobile shopping context, highlighting the importance of shadow work.


2019 ◽  
Vol 31 (3) ◽  
pp. 670-690 ◽  
Author(s):  
Muhammad Kashif Javed ◽  
Ma Degong ◽  
Talat Qadeer

Purpose Most business-related studies on ethics focus on consumers in developed western economies but ignore developing economies. Therefore, to fill this void in the literature and address the concerns of prior studies, the purpose of this paper is to examine the ethical perceptions of Chinese consumers as an example of effective and efficient management of company/brand strategies in an economy experiencing rapid socioeconomic growth. Design/methodology/approach This study examines 328 Chinese consumers’ purchase intentions based on their ethical perceptions toward Apple and P&G through mediating (i.e. consumer–corporate identification (CCI) and brand trust) and moderating (i.e. consumer gender, age, education and residence) effects. Structural equation modeling is used to analyze the constructs and overall model. Findings The ethical perceptions of consumers translate into purchase intentions, both at the corporate and product brand levels. Similarly, a significant direct relationship between CCI and brand trust reveals that corporate-level ethical identification is a trivial matter to customers, although these perceptions do apply to product brands under a corporate umbrella. Furthermore, to identify target groups of Chinese consumers who are receptive to ethical appeals, moderating variables were found to be useful. Originality/value The results confirm that the mediating role of CCI is more influential in the context of Chinese consumers’ ethical perceptions, followed by brand trust. In relation to demographics, ethical perceptions affect CCI and brand trust more positively in females and highly educated consumers in China. Similarly, the relationship between consumers’ ethical perception and their trust in brand is revealed more influential in urban residents than they do in rural. This broadens the applications and contexts of this research model. The results provide managerial guidance on enhancing potential ethical perceptions.


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