scholarly journals Perceptions and behavior-related intentions of consumers in smartphone-based mobile commerce

2021 ◽  
Vol 92 ◽  
pp. 06011
Author(s):  
Maria Gabriela Horga ◽  
Elvira Nica ◽  
Dumitru Nancu
Keyword(s):  
Structural Equation ◽  
Value Added ◽  
Mobile Commerce ◽  
Customer Relationships ◽  
Equation Modeling ◽  
Product Reviews ◽  
Mobile Shopping ◽  
Internet Users ◽  
And Behavior ◽  
Application Developers

Research background: This article presents an empirical study carried out to evaluate and analyze perceptions and behavior-related intentions of consumers in smartphone-based mobile commerce globally. Purpose of the article: Building our argument by drawing on data collected from Nielsen and Statista, we performed analyses and made estimates regarding positive and negative aspects of smartphone shopping according to EU mobile shoppers, mobile shopping activities among smartphone and tablet owners, mobile visits to leading retail websites in the U.S., and most popular payment methods for everyday transactions according to Internet users worldwide. Methods: Data collected from 4,400 respondents are tested against the research model by using structural equation modeling. Findings & Value added: The sudden advancement of mobile technology has driven numerous retailers to strive and capitalize on smartphones as a supplementary tool in the operation of sales. Smartphone applications as an innovative channel can be carried out in retail marketing mix for the purpose of constituting constructive customer relationships. Consumer use of mobile shopping applications constitutes a thought-provoking difficult task for retailers and application developers. Habit and omnipresence unswervingly shape customers’ purposes and concrete mobile shopping usage behaviors. The browsing extent and rate of recurrence of non-shopping applications clarifies the quantity of shopping software mobile users hold on their smartphones. Product reviews are paramount to users and a manner of gaining information unspecified by the retailer.

scholarly journals The Adoption of Mobile Payment Technologies, Social Interactive Consumer-Oriented Applications, and Online Purchasers’ Decision-Making Process

2021 ◽  
Vol 92 ◽  
pp. 05015
Author(s):  
George Lăzăroiu ◽  
Gheorghe H Popescu ◽  
Bogdan Alexandru
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Value Added ◽  
Mobile App ◽  
Equation Modeling ◽  
Mobile Payment ◽  
Decision Making Process ◽  
Mobile Shopping ◽  
Other Information ◽  
Access To Data

Research background: This paper analyzes the outcomes of an exploratory review of the current research on the relationship between the global adoption of mobile payment technologies, social interactive consumer-oriented applications, and online purchasers’ decision-making process. Purpose of the article: The data used for this study was obtained and replicated from previous research conducted by Econsultancy and Statista. We performed analyses and made estimates regarding mobile e-commerce sales worldwide, frequency of mobile retail app usage according to U.S. smartphone shoppers, how well organizations understand the customer journey for certain audiences, share of Internet users who are likely to use mobile payments on their smartphone in the next year (by country), and time spent per mobile app category. Methods: Data collected from 6,200 respondents are tested against the research model by using structural equation modeling. Findings & Value added: The advent of smartphones redesigns the routine of shopping, thus altering the agency of users. Retailers have instant access to data on the geographical position of users that can be employed in addition to other information to regulate the decision-making process. Perceived effortlessness in utilization of the smartphone is somewhat similar for various mobile shopping application settings. The degree to which mobile purchasing applications are time critical and location sensitive may differ substantially. Mobile retailers can make public the personal, collaborative, and instantaneous buying experience that mobile shopping can offer to customers.

scholarly journals Customer experiences of technology-enabled business applications in smartphone-based mobile shopping: Browsing satisfaction, purchasing intention, and buying behavior

2021 ◽  
Vol 92 ◽  
pp. 04017
Author(s):  
Elvira Nica
Keyword(s):  
Structural Equation ◽  
Data Exchange ◽  
Value Added ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Payment Methods ◽  
Business Applications ◽  
Mobile Shopping ◽  
Purchasing Intention ◽  
Responsible Consumption

Research background: Despite the relevance of customer experiences of technology-enabled business applications in smartphone-based mobile shopping globally in terms of browsing satisfaction, purchasing intention, and buying behavior, only limited research has been conducted on this topic. Purpose of the article: Using and replicating data from Statista, I performed analyses and made estimates regarding mobile shopping app user acquisition rate worldwide, EU consumers who use their mobile phone for shopping-related activities, preferred payment methods of online shoppers worldwide, and digital payment methods that U.S. retailers accept or plan to accept. Methods: The results of a study based on data collected from 5,200 respondents provide support for my research model. Using the structural equation modeling, I gathered and analyzed data through a self-administrated questionnaire. Findings & Value added: Mobile retailers have engineered their technological proficiencies to encompass digitally savvy purchasers. Smartphone applications created to help users in their ethical consumer performances allow and influence responsible consumption. Smartphones and the repositioning to mobile-device-supported purchase enable users to incorporate shopping into their ordinarily hectic and mobile activities. Mobile applications vary in respect of whether data exchange is essentially brought into and thus regulated by the recipient or the supplier. Particularly for financial grounds, applications which are extremely time critical are not as much adjustable to revision attributable to user misinterpretations or system failure.

scholarly journals Smartphones as consumption tools: The adoption of Internet-enabled devices for shopping purposes

2021 ◽  
Vol 92 ◽  
pp. 05004
Author(s):  
Cristian Florin Ciurlău ◽  
Cătălin Kanty Popescu ◽  
Geambazi Petris
Keyword(s):  
Structural Equation ◽  
Online Community ◽  
Online Survey ◽  
Value Added ◽  
Equation Modeling ◽  
Mobile Payment ◽  
Mutual Support ◽  
Mobile Shopping ◽  
Shopping Experience ◽  
The Eu

Research background: We develop a conceptual framework based on a systematic and comprehensive literature review on smartphones as consumption tools globally. Purpose of the article: Building our argument by drawing on data collected from Comscore, Econsultancy, and Statista, we performed analyses and made estimates regarding the adoption of Internet-enabled devices for shopping purposes: selected retail and shopping activities of EU smartphone users, most popular mobile shopping apps in the U.S. (by reach), adults in the EU who never make purchases on mobile devices (by gender), and consumers who use a mobile device for product research while shopping in-store worldwide (by country). Methods: The data for this research were gathered via an online survey questionnaire and were analyzed through structural equation modeling on a sample of 4,200 respondents. Findings & Value added: Smartphones have permeated the online community swiftly. The difficult task retailers confront is in obtaining consumers’ mutual support in supplying the information required to provide a customized shopping experience. Mobile payment privacy is associated with apprehensions that users may have concerning what will become of the data supplied when they adopt mobile payment. A satisfactory array of facilitating circumstances brings about greater purpose to adopt mobile shopping applications, especially when diverse viable functions such as convenience and swift purchase are provided. Intention to raise subsequent benefits from mobile buying should harmonize the lasting value predisposition of the mobile purchasers. The essential issue encountered by the service suppliers is how to turn the developing mobile payment operation into financial earnings.

scholarly journals Users’ Behavioral Intention and Adoption of Mobile Shopping Applications on the Smartphone Platform

2021 ◽  
Vol 92 ◽  
pp. 04020
Author(s):  
Gheorghe H Popescu ◽  
Mihaela Mușat ◽  
Horea Corpodean
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Value Added ◽  
Internet Access ◽  
Purchase Intentions ◽  
Mobile Internet ◽  
Equation Modeling ◽  
The Past ◽  
Mobile Shopping ◽  
Online Buying

Research background: We draw on a substantial body of theoretical and empirical research on users’ behavioral intention and adoption of mobile shopping applications on the smartphone platform globally, Purpose of the article: We inspected, used, and replicated survey data from eMarketer, Adobe, Bizrate Insights, Econsultancy, eMarketer, and Retail Dive, performing analyses and making estimates regarding smartphone retail m-commerce sales in the U.S. ($), top reasons EU consumers use smartphones in stores, and activities EU smartphone/tablet owners have done using apps on their smartphone/tablet in the past month. Methods: Structural equation modeling was used to analyze the data and test the proposed conceptual model. Findings & Value added: Mobile payment is a user-oriented manner of finalizing transactions as a result of the growing fashionableness of smartphones and the advancement of associated technologies. Superior ubiquity of mobile devices and swift mobile internet access result in higher quality offers and higher degrees of adoption of smartphones in commercial operations. Mobile retailers can raise the pool of prospective mobile purchasers by selecting individuals who are more knowledgeable in online buying and smartphone adoption. Consumers at a preliminary mobile shopping readiness stage allocate more relevance to omnipresence when compared with the habit in determining purchase intentions. As mobile consumers download and employ more applications, they confront the diminishing expenditures of acquiring further software.

Motivating and Retaining Festival Patronage

2020 ◽  
Vol 24 (4) ◽  
pp. 447-461
Author(s):  
Michelle (Myongjee) Yoo ◽  
Miranda Kitterlin-Lynch ◽  
Bomin Kim
Keyword(s):  
Structural Equation ◽  
Customer Relationship ◽  
Equation Modeling ◽  
Organization And Management ◽  
Customer Relationship Marketing ◽  
Study Results ◽  
And Behavior ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Theoretical Foundations

Globally, festivals and host communities face increased competition each year from one another and from the myriad of alternate entertainment options. To remain competitive, festival organizers must fully understand what keeps festival attendees coming back year after year. Festivalscape has been an emerging concept of value in this arena, and previous studies have found that festivalscape has an effect on the attendees' emotion and behavior that influences their overall perceived value of the festival. The purpose of this study is to examine the relationship between festivalscape and the attendees' motivation, satisfaction, and loyalty. A self-administered questionnaire was developed and a structural equation modeling (SEM) was employed to test the proposed hypotheses. Study results support the hypotheses, indicating the importance of using festivalscape factors for festival organization and management and effective customer relationship marketing. Further, this study provides academic contributions to theoretical foundations by confirming the effects of these factors. This study also provides practical implications for managing festivals effectively and successfully.

Understanding Customers' Continuance Intention

2021 ◽  
Vol 52 (2) ◽  
pp. 68-93
Author(s):  
Bangaly Kaba
Keyword(s):  
Information And Communication Technologies ◽  
Structural Equation ◽  
Service Providers ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Internet Service ◽  
Digital Inequality ◽  
Internet Users ◽  
The Difference ◽  
Use Behavior

The purpose of this study is to understand the difference between Internet users' continuing use behavior in the context of digital inequality. Data were collected through a survey of Internet users in the Ivory Coast. The structural equation modeling technique was used to test the research hypothesis. This study showed empirically that concern over information and communication technologies (ICT) access as an explanation for digital inequality should be toned down. This research suggests emphasizing alternative factors to explain Internet sustained use intention by underprivileged individuals, including normative beliefs. The results will help internet service providers, governments, and international aid agencies to better understand users' behaviors or reactions to ICT available to them. This understanding provides a foundational platform upon which viable and effective information technology-enabled solutions and policies can be conceptualized and implemented. This study is one of the few that integrate three salient beliefs to differentiate ICT use continuance intention in the context of digital inequality.

scholarly journals The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

2021 ◽  
pp. 109634802110149
Author(s):  
Kim-Shyan Fam ◽  
Boon Liat Cheng ◽  
Tat-Huei Cham ◽  
Mandy Tan Chia Yi ◽  
Hiram Ting
Keyword(s):  
Cultural Difference ◽  
Structural Equation ◽  
Service Industry ◽  
Customer Orientation ◽  
Customer Retention ◽  
Business Environment ◽  
Corporate Image ◽  
Customer Relationships ◽  
Customer Engagement ◽  
Equation Modeling

Current tourism landscape and dynamism of the business environment have increased market competitiveness in the high-contact service industry. Hotel operators must now pay greater heed to customer retention by exploring ways to improve customer engagement and experience. Toward this end, this study aimed to examine the interplays between relationship marketing, perceived service quality, corporate image, customer satisfaction, and customer loyalty, as well as the moderating effect of cultural difference between Asian and Western tourists. Using a questionnaire, data were collected from 400 international tourists and analyzed with the structural equation modeling technique. While the direct relationships pertaining the variables of interest were found to be significant, Asian tourists appeared to hold stricter standards in employee–customer interactions and satisfaction-based loyalty than Western tourists. Discussion and implications are provided to promote the development of fruitful hotel–customer relationships in this industry with a heightened customer orientation.

scholarly journals Antecedents and Consequences of Digital Shadow Work in Mobile Shopping Apps Context

2021 ◽  
Vol 13 (14) ◽  
pp. 7697
Author(s):  
Sung Yul Ryoo ◽  
Sang Cheol Park
Keyword(s):  
Structural Equation ◽  
Information Overload ◽  
Integrative Model ◽  
Equation Modeling ◽  
Structural Components ◽  
Mobile Shopping ◽  
Antecedents And Consequences ◽  
Digital Shadow ◽  
The Relationship ◽  
System Feature

Shadow work continues to witness a significant uptick in the context of mobile shopping. Therefore, we question whether shadow work perceived by mobile shoppers may become a bigger problem, create fatigue for mobile shoppers, and lead them to discontinue the use of mobile shopping apps. This study examines the relationship between shadow work and the discontinuance of mobile shopping apps. Data from a total of 266 completed surveys were collected by a market research firm. We adopted partial least squares structural equation modeling (PLS-SEM) to assess both the measurement and structural components of the model. The results show that both information overload and system feature overload positively influence individuals’ shadow work. This study explores the concept of shadow work in the context of mobile shopping apps. Specifically, the study developed the relationships between the antecedents and consequences of shadow work in the mobile shopping context. The main contribution of our study is that it introduces an integrative model of shadow work in the mobile shopping context, highlighting the importance of shadow work.

Gender Differences on Attitudes and Participation in an Extracurricular Gymnastics Course Among Greek University Students

2015 ◽  
Vol 34 (3) ◽  
pp. 424-441 ◽  
Author(s):  
Dimitrios C. Milosis ◽  
Athanasios G. Papaioannou ◽  
Theophanis A. Siatras ◽  
Miltiadis Proios ◽  
Michael Proios
Keyword(s):  
Gender Differences ◽  
University Students ◽  
Structural Equation ◽  
Male Students ◽  
Equation Modeling ◽  
Voluntary Participation ◽  
Students Attitudes ◽  
Path Structure ◽  
And Behavior ◽  
Attitudes And Behavior

The aims of the study were (a) to test the effectiveness of the theory of planned behavior (TPB) to predict Greek university students’ voluntary participation in an extracurricular gymnastics course, and (b) to evaluate gender differences. Two hundred sixty-three (127 female, 136 male) students participated in the study. Students’ attitudes, intention, and PBC were measured with a questionnaire and their attendance in the course was recorded by the teacher. Results from the MANOVA conducted showed that females had higher scores compared with males in all observed variables. Results from the structural equation modeling (SEM) employed supported the usefulness of TPB to explain students’ attitudes and behavior toward extracurricular physical activities (PA). Differences also emerged on path structure of the relationships among the variables.

The Effect of Application of Management Accounting To Performance through Strategy

2017 ◽  
Vol 2 (4) ◽  
pp. 12-20
Author(s):  
Ali Muktiyanto
Keyword(s):  
Higher Education ◽  
Balanced Scorecard ◽  
Structural Equation ◽  
Management Accounting ◽  
Measurement Techniques ◽  
Economic Value ◽  
Value Added ◽  
Equation Modeling ◽  
Activity Based Costing ◽  
Study Program

Objective - The context strategy as process and strategy as content have significant impact to the correlation between strategy and management accounting (Muktiyanto, 2016; Parnell, 2010). In the context strategy as process, this paper aims to investigate the role of management accounting to performance through the choice of strategy. Methodology/Technique - The method by structural equation modeling on 70 (seventy) of undergraduate Accounting Study Program (composition: 70% Private Universities and 30% Public Universities). Opposite with Henry (2006) and Widener (2007) and support with Speklé and Verbeeten (2014) and Acquaah (2013). Findings - This paper shown that the accounting management directly influence the performance, but not mediated by strategy. The practice of budgetary slack, the implementation of modern accounting such as activity-based costing and target costing, the use of performance measurement techniques such as the balanced scorecard, measurements based performance, and the economic value added, as well as integrated information system is an important factor in improving the performance of Higher Education. Unfortunately, the choice of strategy moderate or "stuck in the middle" has not been able to improve the performance of Higher Education directly nor as a mediating between management accounting and performance. However, in the context strategy as process, management accounting have positive influence to the strategic choice. Novelty - The effort of Higher Education to improve the performance is choose a single strategy or focus on the prospector's strategy. Type of Paper: Empirical Keywords: Management Accounting, Strategy, Performance, Indonesia. JEL Classification: M40, M41

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