The politics of meaning and the city brand: The controversy over the branding of Ankara

2012 ◽  
Vol 8 (2) ◽  
pp. 133-146 ◽  
Author(s):  
Craig Hayden ◽  
Efe Sevin
Keyword(s):  
City Brand ◽  
The City

The role of leadership and communication in internal city branding

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rico Piehler ◽  
Ayla Roessler ◽  
Christoph Burmann
Keyword(s):  
Corporate Branding ◽  
Brand Management ◽  
Equation Modeling ◽  
Brand Commitment ◽  
City Branding ◽  
Brand Communication ◽  
Internal Branding ◽  
Content Type ◽  
City Brand ◽  
The City

Purpose This study aims to investigate the brand-oriented leadership of a city’s mayor and city online brand communication as brand management-related antecedents of residents’ city brand commitment. It thus examines if city brand managers can apply internal branding concepts from the corporate branding domain in a city branding context. Design/methodology/approach The relationships between the brand management-related antecedents and the internal city branding (ICB) objective are tested through structural equation modeling using cross-sectional survey data of 414 residents of a German city. Findings Both the brand-oriented leadership of the mayor in terms of acting as a role model by living the city brand and its identity and by showing commitment to the brand and the city’s online brand communication in terms of its quality have positive effects on residents’ city brand commitment. Moderation analyses reveal no significant differences between the path estimates for age, place of birth, duration of residency and education. However, the results differ significantly for gender. Research limitations/implications As this study’s sample is limited to only one city in Germany, further research needs to investigate the relationships in different cities and other countries to ensure the generalizability of the results. Future studies might also include other aspects of city brand communication, as well as cognitive and behavioural ICB objectives. Practical implications To increase residents’ city brand commitment, city brand managers should ensure that a city’s online brand communication is adequate, complete, credible, useful and clear. Furthermore, through creating awareness for the importance of a mayor’s brand-oriented leadership and through educating and training the mayor to engage in this specific form of brand-oriented transformational leadership, city brand managers can increase residents’ emotional attachment with the city brand. Originality/value This study integrates internal branding research from the corporate branding domain with place and city branding research. It confirms that certain aspects of internal branding (i.e. brand-oriented leadership, brand communication and brand commitment) are applicable not only in the corporate branding domain but also in other branding contexts such as city branding if adapted properly.

scholarly journals Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities

2020 ◽  
Vol 23 (4) ◽  
pp. 1001-1018
Author(s):  
Marianne Wollf Lundholt ◽  
Ole Have Jørgensen ◽  
Bodil Stilling Blichfeldt
Keyword(s):  
Secondary Data ◽  
Political Support ◽  
The Political ◽  
City Branding ◽  
Structured Interviews ◽  
Content Type ◽  
City Brand ◽  
Counter Narratives ◽  
The City ◽  
Competition For Resources

Purpose This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas. Design/methodology/approach The empirical material consists of secondary data as well as six in-depth semi-structured interviews with Danish mayors and city managers in three different municipalities in Denmark. Findings Intra-organizational counter-narratives differ from inter-organizational counter-narratives but resemble a number of issues known from extra-organizational resistance. Still, significant differences are found within the political arena: lack of ownership, competition for resources and political conflicts. Lack of ownership, internal competition for resources and distrust of motives play an important role within the administrative arena. Mayors are aware of the needs for continued political support for branding projects but projects are nonetheless realized despite resistance if there is a political majority for it. Research limitations/implications This study points to the implications of city brand resistance and counter-narratives emerging from the “inside” of the political and administrative arenas in the city, here defined as “intra-organizational counter-narratives”. Practical implications It is suggested that politicians and municipality staff should be systematically addressed as individual and unique audiences and considered as important as citizens in the brand process. Originality/value So far little attention has been paid to internal stakeholders within the municipal organization and their impact on the city branding process approached from a narrative perspective.

scholarly journals The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors

2020 ◽  
Vol 12 (3) ◽  
pp. 982
Author(s):  
Eunah Yu ◽  
Junghyun Kim
Keyword(s):  
Brand Experience ◽  
Marketing Environment ◽  
City Brand ◽  
Behavior Intention ◽  
City Population ◽  
Using Data ◽  
Brand Ambassadors ◽  
The Relationship ◽  
The City ◽  
Brand Satisfaction

The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city residents. An empirical analysis was conducted using data collected through a questionnaire with 328 residents of Seoul and Busan in Korea. The results reveal that self-city brand connection is positively related to city brand experience and city brand satisfaction but is not directly related to CBABI. Next, city brand experience was found to have a significant positive relationship with city brand satisfaction and CBABI, and city brand satisfaction is positively related to CBABI. We also found differences in the effects of city brand satisfaction on CBABI between Seoul and Busan. Although city brand satisfaction had a significant effect on CBABI in both cities, the effect was greater in Busan. This study confirms the effect of citizens’ city brand experiences and identifies the path by which city residents become city brand ambassadors.

scholarly journals Comparisons of the City Brand Influence of Global Cities: Word-Embedding Based Semantic Mining and Clustering Analysis on the Big Data of GDELT Global News Knowledge Graph

2020 ◽  
Vol 12 (16) ◽  
pp. 6294
Author(s):  
Chenyu Zheng
Keyword(s):  
Big Data ◽  
News Media ◽  
Clustering Analysis ◽  
Global City ◽  
Word Embedding ◽  
Knowledge Graph ◽  
Global Cities ◽  
City Brand ◽  
Semantic Mining ◽  
The City

Global cities act as influential hubs in the networked world. Their city brands, which are projected by the global news media, are becoming sustainable resources in various global competitions and cooperations. This study adopts the research paradigm of computational social science to assess and compare the city brand attention, positivity, and influence of ten Globalization and World Cities Research Network (GaWC) Alpha+ global cities, along with their dimensional structures, based on combining the cognitive and affective theoretical perspectives on the frameworks of the Anholt global city brand dimension system, the big data of global news knowledge graph in Google’s Global Database of Events, Language, and Tone (GDELT), and the technologies of word-embedding semantic mining and clustering analysis. The empirical results show that the overall values and dimensional structures of city brand influence of global cities form distinct levels and clusters, respectively. Although global cities share a common structural characteristic of city brand influence of the dimensions of presence and potential being most prominent, Western and Eastern global cities differentiate in the clustering of dimensional structures of city brand attention, positivity, and influence. City brand attention is more important than city brand positivity in improving the city brand influence of global cities. The preferences of the global news media over global city brands fits the nature of global cities.

Understanding the City Brand in the Regional Tourism Market Among College Students

2013 ◽  
Vol 30 (7) ◽  
pp. 662-671 ◽  
Author(s):  
Chenchen Huang ◽  
Keunyoung Oh ◽  
Qiongyao Zhang ◽  
Yun-Jung Choi
Keyword(s):  
College Students ◽  
City Brand ◽  
Regional Tourism ◽  
The City

scholarly journals STRATEGI COMPETITIVE ADVANTAGE UNTUK MEMBANGUN CITY BRANDING KOTA BATU SEBAGAI KOTA WISATA

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 89-98
Author(s):  
Uyunur Rochmawati Miladiyah ◽  
Slamet Slamet
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
The Public ◽  
Tourism Sector ◽  
The World ◽  
The Impact ◽  
The City

Globalization led to tough competition among cities around the world to win the competition toattract visitors and increase investment. Therefore, not only the company, the cities are also struggling tocreate uniqueness to gain an advantage in competition. It is very important to communicate the competitiveadvantages owned by these cities to the public and all parties to ensure the achievement of objectives. Citybranding is a method used to re-brand the city as identification which is expected to reflect the advantages aswell as its uniqueness. Therefore, in 2013 Shining Batu was introduced as a city brand wich expected to bereflect the competitive advantage of Batu City. The purpose of this study is to reveal aspects of the competitiveadvantages Batu City; strategies that are used in communicating it; as well as how big the impact of thecommunication strategy for the visitors Batu City. The paradigm of this research is qualitatively by case studydesign. Data were obtained by interview and documentation. The results showed that the Batu City has threeinterrelated aspects superior to one another that supports the creation of competitive advantages: geographicand agricultural sectors are packed in the development of the tourism sector. At the same time, the governmentdeveloped the program as a means of communicating Shining Batu and reflects the benefits of the city to thepublic. Shining Batu communicated through various forms of promotion that utilizes a wide variety ofcommunication tools; a variety of Tour Package; and held aa variety of routine and incidental events.Questionnaire showed that aim to dominate the number of respondents traveled, which consists of a visitor,where recreational tourist attractions types over a favorite choice than any natural attractions. Hotel is a topchoice for a place to stay. Most visitors make a visit to Batu City more than once.

scholarly journals The development of Kharkiv tourism brand

2019 ◽  
Keyword(s):  
Foreign Investment ◽  
Resource Availability ◽  
Systematic Approach ◽  
Scientific Methods ◽  
City Brand ◽  
Tourist Destinations ◽  
Brand Development ◽  
General Scientific ◽  
The Subject ◽  
The City

Under modern conditions of the development of the tourist market, the competition between tourist destinations is increasing, therefore, the factor of tourists’ attraction and the investment is brand. Although Kharkiv has all the necessary resources to become a leader in the development of tourism in Ukraine, the city does not have the correct positioning – the brand. The subject of research of the article is the creation of a tourism brand of Kharkiv. The goal is to create a competitive tourism brand for the city domination at the tourist market, attracting visitors and foreign investment. The objectives are to analyse the concepts of "brand", "territorial brand" and "brand of the city", to define the goals, tasks and functions of the city brand, to describe the features of the city brand development, to analyse the existing Kharkiv brands and to create the new brand of the city. General scientific methods are used, such as systematic approach – to determine the terms, goals, tasks and functions of the city brand, structural analysis – to characterize existing city brands, analytics and statistical methods – to analyze the resource availability, literary method used for all aspects of the article. The following results were obtained: on the basis of the analysis, the concepts of "brand", "territorial brand" and "brand of the city", methods of its development were determined and the new competitive brand of the city of Kharkov was developed. Conclusions: the existing brands of the city Kharkiv do not reflect the whole essence of the place and do not make the city as attractive as possible for tourists; a new competitive entertainment-based brand has been created taking into account all the shortcomings of the previous ones and, therefore, it can be concluded that the new brand can be successful with further use.

scholarly journals Territorial and Temporal Factors of Urban Identity

2020 ◽  
Author(s):  
Anna Ozerina ◽  
Keyword(s):  
Urban Space ◽  
Psychological Research ◽  
Place Of Birth ◽  
City Image ◽  
Urban Identity ◽  
City Brand ◽  
Cognitive Component ◽  
Temporal Factors ◽  
Student’S T ◽  
The City

The formation of the urban identity of an individual resident and of the urban community as a whole is multi-determined. In socio-psychological research, perceptions of the main factors of its formation can be summarised through geographical, historical, spatial, individual-personal and socio-cultural characteristics. The objective of our study was to describe the role of territorial and temporal factors (place of birth and the duration of dwelling in a city) in the formation and manifestation of emotional, cognitive, motivational and behavioural parameters of the urban identity of residents. The City questionnaires and the Tomsk City Identity Questionnaire adapted by the authors were used to collect empirical data. The data was processed by means of a single-factor analysis of variance and the Student’s T-test. As a result, specific traits of city image formation in the vision of newcomer residents, and its indigenous residents were revealed, which confirms the relevance of the factors under study. It has been established that the image of the city and perceptions of its potential depend largely on the territorial and temporal indicators of the respondent’s residence in the urban space. Place of birth determines the cognitive component of urban identity to a greater extent, while the length of residence determines the emotional and motivational component. The findings allow the temporal and spatial context to be considered in the development of the city brand and the modernisation of urban space. Further researches are planned to include sample differentiation based on the place of birth by settlement type.

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