Understanding the City Brand in the Regional Tourism Market Among College Students

2013 ◽  
Vol 30 (7) ◽  
pp. 662-671 ◽  
Author(s):  
Chenchen Huang ◽  
Keunyoung Oh ◽  
Qiongyao Zhang ◽  
Yun-Jung Choi
Keyword(s):  
College Students ◽  
City Brand ◽  
Regional Tourism ◽  
The City

scholarly journals City Branding as a Concept for the Regional Tourism Development

2019 ◽  
Vol 8 (10) ◽  
pp. e478101419
Author(s):  
Farida Farida ◽  
R. Hartopo Eko Putro ◽  
Zulaikha Zulaikha
Keyword(s):  
Field Research ◽  
Primary Data ◽  
City Branding ◽  
City Brand ◽  
Regional Tourism ◽  
Talented People ◽  
Religious Tourism ◽  
Research Interview ◽  
The Government ◽  
The City

City Brand is an identity, symbol, logo, or merk of a particular city which has aimed to look for the specialty of certain city. The specialty of city is used as a society product to attract tourists, investors, residents, and talented people. Thus, the objectives of this study is try to determine the positioning and making the city branding in Bangkalan, East Java, Indonesia. The expected target is the improvement of society awareness toward tourism object and the renovation of tourism object in Bangkalan. Furthermore, this study is conducted for 3 years started with the collection of primary data. This primary data will be the material of analysis in the second year. The results of the previous analysis will be the basis for the implementation of the third-year study. In addition, this study is also used survey, field research, interview with some elements of society, investigate the real condition of tourist destination and tourism stakeholders in Bangkalan. Afterwards, the result of this study shows the lack of readiness from the government in mapping the area and the concept of tourism in Bangkalan. Moreover, the society awareness to maintain the security and comfort of tourism place are also an obstacle to create city branding in Bangkalan. But religious tourism can be developed as proper as the jargon of Bangkalan itself.

The role of leadership and communication in internal city branding

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rico Piehler ◽  
Ayla Roessler ◽  
Christoph Burmann
Keyword(s):  
Corporate Branding ◽  
Brand Management ◽  
Equation Modeling ◽  
Brand Commitment ◽  
City Branding ◽  
Brand Communication ◽  
Internal Branding ◽  
Content Type ◽  
City Brand ◽  
The City

Purpose This study aims to investigate the brand-oriented leadership of a city’s mayor and city online brand communication as brand management-related antecedents of residents’ city brand commitment. It thus examines if city brand managers can apply internal branding concepts from the corporate branding domain in a city branding context. Design/methodology/approach The relationships between the brand management-related antecedents and the internal city branding (ICB) objective are tested through structural equation modeling using cross-sectional survey data of 414 residents of a German city. Findings Both the brand-oriented leadership of the mayor in terms of acting as a role model by living the city brand and its identity and by showing commitment to the brand and the city’s online brand communication in terms of its quality have positive effects on residents’ city brand commitment. Moderation analyses reveal no significant differences between the path estimates for age, place of birth, duration of residency and education. However, the results differ significantly for gender. Research limitations/implications As this study’s sample is limited to only one city in Germany, further research needs to investigate the relationships in different cities and other countries to ensure the generalizability of the results. Future studies might also include other aspects of city brand communication, as well as cognitive and behavioural ICB objectives. Practical implications To increase residents’ city brand commitment, city brand managers should ensure that a city’s online brand communication is adequate, complete, credible, useful and clear. Furthermore, through creating awareness for the importance of a mayor’s brand-oriented leadership and through educating and training the mayor to engage in this specific form of brand-oriented transformational leadership, city brand managers can increase residents’ emotional attachment with the city brand. Originality/value This study integrates internal branding research from the corporate branding domain with place and city branding research. It confirms that certain aspects of internal branding (i.e. brand-oriented leadership, brand communication and brand commitment) are applicable not only in the corporate branding domain but also in other branding contexts such as city branding if adapted properly.

scholarly journals SURVEY ON PEER-TO-PEER RIDE SHARING FOR “POOL” A RIDE SHARING APP

2020 ◽  
Vol 5 (8) ◽  
Author(s):  
Piyush Agrawal ◽  
Harsh Agrawal ◽  
Avinash Bagul ◽  
Apurva Joshi ◽  
Ajinkya Ghorpade
Keyword(s):  
College Students ◽  
Peer To Peer ◽  
Time Of Arrival ◽  
Specific Time ◽  
Fuel Cost ◽  
Long Distance ◽  
Ride Sharing ◽  
The City

Many college students travel in public transports or walk a long distance to reach college. This is problematic because public transports can be slow and not available everywhere as they have a specific time of arrival in their stops and they have to halt at multiple places in the city which can make it quite time consuming for passengers to reach their destinations. The goal of our project is to reduce this problem by providing a ride sharing application for institutes. This will be mutually beneficial for the students providing a ride and the students wanting to reach their destination quickly and cheaply as those who bring their own vehicles anyhow have to go to their homes without anyone sharing the ride with them. This will help them to earn money to at least cover their transportation or fuel cost and in-turn help provide a cheap ride to the ones in need. In this paper, we survey the work that deals with various paradigms of ride sharing and coincides with our idea for the application.

PERCEPTION OF TIME AMONG COLLEGE STUDENTS AND RESIDENTS OF A METROPOLITAN COMMUNITY

1979 ◽  
Vol 7 (2) ◽  
pp. 185-187 ◽  
Author(s):  
Fredrick Koenig
Keyword(s):  
College Students ◽  
The Past ◽  
The Future ◽  
Perception Of Time ◽  
The City

A sample of college undergraduates and a sample of residents in the city in which the college is located were asked to draw three circles representing the past, present, and future. Among the college students, 52% indicated future dominance by drawing the future circle largest, while only 44% of the residents of the city did so. Relatedness was indicated by 54% of the students who drew circles that were touching, overlapping, or concentric, while only 11% of the city residents did so. A segment of 14% of the metropolitan sample could not respond to the test at all, but all of the college students were able to.

scholarly journals Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities

2020 ◽  
Vol 23 (4) ◽  
pp. 1001-1018
Author(s):  
Marianne Wollf Lundholt ◽  
Ole Have Jørgensen ◽  
Bodil Stilling Blichfeldt
Keyword(s):  
Secondary Data ◽  
Political Support ◽  
The Political ◽  
City Branding ◽  
Structured Interviews ◽  
Content Type ◽  
City Brand ◽  
Counter Narratives ◽  
The City ◽  
Competition For Resources

Purpose This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas. Design/methodology/approach The empirical material consists of secondary data as well as six in-depth semi-structured interviews with Danish mayors and city managers in three different municipalities in Denmark. Findings Intra-organizational counter-narratives differ from inter-organizational counter-narratives but resemble a number of issues known from extra-organizational resistance. Still, significant differences are found within the political arena: lack of ownership, competition for resources and political conflicts. Lack of ownership, internal competition for resources and distrust of motives play an important role within the administrative arena. Mayors are aware of the needs for continued political support for branding projects but projects are nonetheless realized despite resistance if there is a political majority for it. Research limitations/implications This study points to the implications of city brand resistance and counter-narratives emerging from the “inside” of the political and administrative arenas in the city, here defined as “intra-organizational counter-narratives”. Practical implications It is suggested that politicians and municipality staff should be systematically addressed as individual and unique audiences and considered as important as citizens in the brand process. Originality/value So far little attention has been paid to internal stakeholders within the municipal organization and their impact on the city branding process approached from a narrative perspective.

scholarly journals The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors

2020 ◽  
Vol 12 (3) ◽  
pp. 982
Author(s):  
Eunah Yu ◽  
Junghyun Kim
Keyword(s):  
Brand Experience ◽  
Marketing Environment ◽  
City Brand ◽  
Behavior Intention ◽  
City Population ◽  
Using Data ◽  
Brand Ambassadors ◽  
The Relationship ◽  
The City ◽  
Brand Satisfaction

The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city residents. An empirical analysis was conducted using data collected through a questionnaire with 328 residents of Seoul and Busan in Korea. The results reveal that self-city brand connection is positively related to city brand experience and city brand satisfaction but is not directly related to CBABI. Next, city brand experience was found to have a significant positive relationship with city brand satisfaction and CBABI, and city brand satisfaction is positively related to CBABI. We also found differences in the effects of city brand satisfaction on CBABI between Seoul and Busan. Although city brand satisfaction had a significant effect on CBABI in both cities, the effect was greater in Busan. This study confirms the effect of citizens’ city brand experiences and identifies the path by which city residents become city brand ambassadors.

scholarly journals Comparisons of the City Brand Influence of Global Cities: Word-Embedding Based Semantic Mining and Clustering Analysis on the Big Data of GDELT Global News Knowledge Graph

2020 ◽  
Vol 12 (16) ◽  
pp. 6294
Author(s):  
Chenyu Zheng
Keyword(s):  
Big Data ◽  
News Media ◽  
Clustering Analysis ◽  
Global City ◽  
Word Embedding ◽  
Knowledge Graph ◽  
Global Cities ◽  
City Brand ◽  
Semantic Mining ◽  
The City

Global cities act as influential hubs in the networked world. Their city brands, which are projected by the global news media, are becoming sustainable resources in various global competitions and cooperations. This study adopts the research paradigm of computational social science to assess and compare the city brand attention, positivity, and influence of ten Globalization and World Cities Research Network (GaWC) Alpha+ global cities, along with their dimensional structures, based on combining the cognitive and affective theoretical perspectives on the frameworks of the Anholt global city brand dimension system, the big data of global news knowledge graph in Google’s Global Database of Events, Language, and Tone (GDELT), and the technologies of word-embedding semantic mining and clustering analysis. The empirical results show that the overall values and dimensional structures of city brand influence of global cities form distinct levels and clusters, respectively. Although global cities share a common structural characteristic of city brand influence of the dimensions of presence and potential being most prominent, Western and Eastern global cities differentiate in the clustering of dimensional structures of city brand attention, positivity, and influence. City brand attention is more important than city brand positivity in improving the city brand influence of global cities. The preferences of the global news media over global city brands fits the nature of global cities.

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