scholarly journals The development of Kharkiv tourism brand

Under modern conditions of the development of the tourist market, the competition between tourist destinations is increasing, therefore, the factor of tourists’ attraction and the investment is brand. Although Kharkiv has all the necessary resources to become a leader in the development of tourism in Ukraine, the city does not have the correct positioning – the brand. The subject of research of the article is the creation of a tourism brand of Kharkiv. The goal is to create a competitive tourism brand for the city domination at the tourist market, attracting visitors and foreign investment. The objectives are to analyse the concepts of "brand", "territorial brand" and "brand of the city", to define the goals, tasks and functions of the city brand, to describe the features of the city brand development, to analyse the existing Kharkiv brands and to create the new brand of the city. General scientific methods are used, such as systematic approach – to determine the terms, goals, tasks and functions of the city brand, structural analysis – to characterize existing city brands, analytics and statistical methods – to analyze the resource availability, literary method used for all aspects of the article. The following results were obtained: on the basis of the analysis, the concepts of "brand", "territorial brand" and "brand of the city", methods of its development were determined and the new competitive brand of the city of Kharkov was developed. Conclusions: the existing brands of the city Kharkiv do not reflect the whole essence of the place and do not make the city as attractive as possible for tourists; a new competitive entertainment-based brand has been created taking into account all the shortcomings of the previous ones and, therefore, it can be concluded that the new brand can be successful with further use.

Author(s):  
А.Т. Тлеубердинова ◽  
Д.М. Салауатова ◽  
A. Tleuberdinova ◽  
D. Salauatova

Исследование вопросов конкурентоспособности туристских услуг особенно актуально в настоящее время, поскольку большинство туристских дестинаций оказались вовлечены в острую конкурентную борьбу. В связи с этим вопросы определения уровня конкурентоспособности туристских дестинаций требует глубокого научного изучения и разработки системы показателей по определению конкурентоспособности туристских услуг, на что и направлено данное исследование. Правильная оценка конкурентоспособности туристских услуг является важным аспектом для принятия стратегических решений по развитию туристской отрасли. Целью исследования стало определение значимых критериев конкурентоспособности, которые будут положены в основу авторской методики измерения конкурентоспособности казахстанских туристских услуг. Для достижения данной цели были определены ряд задач: проведен широкий обзор существующих моделей и методик определения конкурентоспособности; по результатам данного обзора выявлены ряд индикаторов оценки конкурентоспособности, которые могут быть применены для оценки уровня конкурентоспособности туристских услуг казахстанских дестинаций; проведена экспертная оценка значимости этих индикаторов в формировании уровня конкурентоспособности туристских услуг, позволяющая разработать методику оценки уровня конкурентоспособности казахстанских туристских услуг. Теоретико-методологической базой исследования стали научные труды ученых, представляющих результаты фундаментальных и прикладных исследований в области изучения вопросов конкуренции и конкурентоспособности в сфере туризма. При проведении анализа были использованы общенаучные методы научной абстракции, анализа и синтеза, системного подхода. Результатом проведенного в статье исследования стало определение системы показателей, которые могут быть применимы при оценке уровня конкурентоспособности дестинаций и в последующем будут использованы в разработке авторского подхода к оценке конкурентоспособности казахстанских туристских услуг, что позволит провести качественный анализ основных составляющих казахстанского туризма с целью дальнейшего формирования эффективной стратегически ориентированной политики развития в этой сфере. The study of the competitiveness of tourist services is especially relevant at the present time, since most of the tourist destinations were involved in an intense competitive struggle. In this regard, the issues of determining the level of competitiveness of tourist destinations require deep scientific study and development of a system of indicators to determine the competitiveness of tourist services. Within the framework of this article, the purpose of the study was to analyze the existing methods and techniques for assessing the level of competitiveness of tourist destinations, as well as to identify the most significant components of it, to determine the list of criteria that will subsequently be applied in the author's development of a method for measuring the competitiveness of Kazakhstani tourist services. The scientific works of scientists presenting the results of fundamental and applied research in the field of studying the issues of competition and competitiveness in the field of tourism have become the methodological bases of the analysis. During the analysis, general scientific methods of scientific abstraction, analysis and synthesis, and a systematic approach were used. The result of the research carried out in the article was the definition of a system of indicators that can be applied in assessing the level of competitiveness of destinations and will subsequently be used in the development of the author's approach to assessing the competitiveness of Kazakhstani tourist services.


Author(s):  
Myroshnyk O.H.

Purpose. The purpose of the article is to substantiate the psychological essence of professional reflection of a teacher in pedagogical interaction. With this in mind, the article analyzes the main approaches to the study of professional reflection of a teacher, which are based on the epistemological paradigm and proposes a model of teacher reflection that takes into account its ontological features in interaction with children. Methods. To achieve this goal, general scientific methods of theoretical level were used: analysis, comparison, systematization and generalization of scientific-theoretical and empirical data. Results. Professional reflection of the teacher ensures the teacher’s entry into a reflexive position during pedagogical interaction, stimulates the experience of his own subjectivity in the field of professional activity, determines the peculiarities of teacher management of pedagogical interaction. The reflexive position has value and instrumental components. The value aspects of the reflexive position are characterized by the rank of reflection. The article analyzes the main ranks of the reflexive position in accordance with the types of value attitude of the teacher to professional activities. Attitude to the profession as a means of life is inherent in the zero rank of professional reflection. The first rank is characterized by the teacher’s attitude to professional activity as a goal of his own being. The second rank of the reflexive position characterizes the attitude to the profession as a personal value.The instrumental component of the reflexive position is the pattern of reflexive processes. The pattern of reflexive processes covers the main spheres of professional activity of the teacher, ensures their integration and regulation, determines the teacher’s ability to take into account various aspects of the real situation of pedagogical interaction, to comprehend their mutual influence and interdependence. The areas of manifestation of reflexive processes are: their own cognitive structures and cognitive structures of students, which are connected with the subject and methodological means of educational and educational influence; cooperative aspects of pedagogical interaction with pupils; professional self-consciousness; existential and spiritual formations of the teacher’s personality. Conclusions. The systematic approach allowed to reveal the ontological aspects of the teacher’s professional reflection. Reflection provides a teacher’s understanding of himself in relation to students. The results of this reflection determine the strategy and methods of teacher management of the development of students’ personalities in the educational process.Key words: ontology, systematic approach, teacher reflection, reflexive position, pattern of reflexive processes. Метою статті є обґрунтування психологічної сутності професійної рефлексії вчителя у взаємодії з учнями. З огляду на це у статі проаналізовано основні підходи до вивчення професійної рефлексії педагога, які засновані на гносеологічній парадигмі, та запропоновано модель рефлексії вчителя, що враховує її онтологічні особливості у взаємодії з учнями. Методи. Для досягнення поставленої метивикористано загальнонаукові методи теоретичного рівня: аналіз, порівняння, систематизація та узагальнення науково-теоретичних та емпіричних даних.Результати. Реалізація основних принципів системного підходу дозволила визначити професійну рефлексію вчителя як психічну властивість та механізм, що забезпечує вихід вчителя у рефлексивну позицію під час педагогічної взаємодії з учнем, стимулює переживання власної суб’єктності у сфері професійної діяльності та визначає особливості управління вчителем педагогічної взаємодії з учнем, яке характеризуються урахуванням меж власного «Я» та «Я» учня. Рефлексивна позиція має змістов-ний та інструментальний складники. Змістовні аспекти рефлексивної позиції визначають ранг рефлексії. У статті аналізуються основні ранги рефлексивної позиції відповідно до типів ціннісного ставлення вчителя до професійної діяльності. Ставлення до професії як до засобу свого життя притаманно нульо-вому рангу професійної рефлексії. Перший ранг характеризується ставленням вчителя до професійної діяльності як до цілі власного буття. Другій ранг рефлексивної позиції визначається ставленням до професії як до особистісної цінності. Інструментальним складником рефлексивної позиції є патерн рефлексивних процесів. Патерн рефлексивних процесів охоплює основні сфери професійної актив-ності вчителя, забезпечує їх інтеграцію та регуляцію, визначає здатність вчителя враховувати різні аспекти реальної ситуації педагогічної взаємодії, осмислювати їх взаємовплив та взаємозалежність. Сферами прояву рефлексивних процесів є: власні когнітивні структури та усвідомлення когнітивних структур учнів, які пов’язані із предметом та методичними засобами навчального та виховного впливу; комунікативні аспекти педагогічної взаємодії; професійна самосвідомість; екзистенційно-духовні утво-рення особистості вчителя. Висновки. Системний підхід дозволив розкрити онтологічні аспекти професійної рефлексії вчи-теля. Рефлексія як психологічний механізм та психологічна здатність забезпечує сутнісно-змістове осмислення вчителем себе у ставленні до учнів. Результати цього осмислення визначають стратегію та прийоми управління вчителем розвитком особистості учнів в освітньому процесі.Ключові слова: онтологія, системний підхід, рефлексія вчителя, рефлексивна позиція, патерн рефлексивних процесів.


Author(s):  
Hromozdova Larysa ◽  
Derbenova Yana ◽  
Ablova Olena ◽  
Ilchenko Viktoriia ◽  
Yurchenko Oksana

The purpose of the article is to study the dynamics of Ukraine’s export-importoperations with EU and CIS countries and to identify the weaknesses of industriesthat have difficulty reorienting exports. The object of the study is export-importactivity of Ukraine. The subject of the research is the problem of reorientationof export of some industries of Ukraine from the lost CIS markets to the EUcountries. the methodological bases of the research are dialectical methods ofscientific knowledge, systematic approach; the study used the work of foreign andlocal experts on international economic relations between Ukraine and the EU.The methods of scientific comparative analysis, general scientific methods oftheoretical, empirical research and method of expert evaluation were used. thescientific novelty of the article is that for the first time the data on the analysisof export-import operations of Ukraine with the EU and CIS countries, theircomparative characteristics, including by industry, are given. conclusions. Theissue of reorientation of Ukraine’s exports by sectors is considered, the industries that have been most adapted to the change in the vector of Ukraine’s foreigneconomic priorities have been identified. It has been found that the export ofhigh-tech industries is experiencing the greatest difficulties due to the loss ofsome CIS markets and the need for significant investments to adapt to the highEU standards.


2019 ◽  
pp. 83-88
Author(s):  
E. N. Valiev ◽  
E. N. Veysov

The importance of the subject of this study is attributable to the need of developing the theory and practice of formation of bank marketing, its features and new trends associated with this concept. Prospects for the development of banks and their ability to quickly and efficiently address new challenges presented by the market can be determined through modern forms, methods of management and creative use of financial marketing opportunities.Aim. The presented study aims to examine the specific aspects, principles, conditions, factors of emergence, and prospects for the development of bank marketing and forms of its management in modern economic conditions.Tasks. The authors identify the major trends and perspective directions in the development of bank marketing in Azerbaijan at the current stage.Methods. As its methodological and theoretical basis, this study uses a systems approach to the analysis of its subject, conceptual approaches outlined in the works of Azerbaijani, Russian, and foreign scientists in the field of bank marketing. These methods are used to determine the essence of bank marketing, present the types and organization of marketing research, and identify the characteristic traits, new forms, and directions for the development of bank marketing.Results. The study uses general scientific methods of cognition in various aspects to identify characteristic traits, trends, and new directions of bank marketing. A review of scientific publications shows that academic papers tend to focus on general conceptual approaches to the practical application of marketing. The authors believe that the issues of organization of a comprehensive bank management system, its implementation based on innovations in the promotion of banking products and services in the financial market, and substantiation of channels for their distribution among consumers are insufficiently explored. This makes the subject of this study extremely relevant due to the inevitable optimization of the organizational structure of banks through comprehensive implementation of the marketing system.Conclusions. Theoretical and practical issues of bank marketing are examined. As a result, the specific features and characteristic traits of this mechanism, conditions and factors for its emergence, and its prospects in the context of the digital economy are analyzed.


Eduweb ◽  
2021 ◽  
Vol 15 (2) ◽  
pp. 181-193
Author(s):  
Vira Mizetska ◽  
Olena Sierykh ◽  
Hanna Savchuk ◽  
Diana Yevtimova ◽  
Oleh Synieokyi

The aim of the study is to characterize the impact of the COVID-19 pandemic on the administration of the educational process on the examples of legal and linguistic-didactic aspects. The object of the study is systemic and functional changes in science and education under the influence of the COVID-19 pandemic. The subject of the study is public relations in the field of education and science in their legal and linguistic-didactic aspect under the influence of the COVID-19 pandemic. Research methods are general scientific and special scientific methods, in particular, system-structural, formal-legal, hermeneutic; methods of analysis, synthesis. As a result of the research, the peculiarities of administration of educational processes in the conditions of COVID-19 in the aspect of mechanisms of legal support of activity of bodies of education and science, linguodidactics were formulated; the characteristic of systemic changes in the sphere of education which have occurred under the influence of the distribution of a coronavirus is carried out; describe the main approaches contained in the current scientific literature to solve the above problems.


Author(s):  
Svetlana Pavlovna Basalaeva

The subject of this research is the legal relations on corruption prevention in organizations from the perspective of anti-corruption and labor legislation, as well as law enforcement practice. The author employs a general scientific method of dialectical cognition, as well as a number of private scientific methods: technical-legal, system-structural, formal-logical (deduction, induction, determination and divisions of concepts). The article analyzes the four aspects of responsibility of an organization to undertake measures for preventing corruption: 1) circle of measures; 2) form and methods for establishing measures; 3) content of measures; 4) legal consequences of failure to deliver or unacceptable delivery) of the responsibilities for undertaking measures. The author describes the risks of the employer in organization of anti-corruption policy, as well as formulates the proposals on proper discharge of anti-corruption duties by an organizations in accordance with the following aspects: 1) the need to develop and undertake all measures established in the Part 2 of the Article 13.3 of the Law “On Corruption Prevention”; 2) the local normative acts should represent the form of anti-corruption measures; 3) the criterion for establishing anti-corruption responsibilities of the employees relates to their work function and rules of conduct in the organization; 4) proper discharge of responsibilities for undertaking anti-corruption  measures is an essential condition for exemption from liability set by the Article 19.28 of Code of the Russian Federation on Administrative Offenses of the Russian Federation.


2021 ◽  
Vol 5 (S2) ◽  
pp. 708-721
Author(s):  
Oksana A. Telep ◽  
Inna V. Balashenko ◽  
Pavlo P. Fedaka ◽  
Liudmyla I. Ukhach ◽  
Yelizaveta M. Sivak

The relevance of the subject matter derives from the fact that communication is one of the oldest institutions of humanity and plays a crucial role in modern society. The authors used general scientific methods such as generalisation, analysis and integration of elements of the concept of conventional communication as well. The purpose of the study is to define the essence of the models of socio-cultural transformation, as well as the characteristics and features of the development of socio-cultural activities. The study analyses how socio-cultural content functions in social communication; the key theoretical thesis of the functionality message is identified. The study discusses the models that influence socio-cultural transformation on the global level and make changes both in the global cultural space and in the cultural space of countries, communities, and people in particular. The study proposes means to strengthen the innovative potential of Ukrainian culture. The authors emphasise that the phenomenon of communication culture requires in-depth theoretical and methodological studies of the problems of its design and support. 


Legal Concept ◽  
2021 ◽  
pp. 167-175
Author(s):  
Ilya Dikarev ◽  
◽  
Sailaubek Baymanov ◽  

Introduction: the paper discusses the possibility of differentiating the forms of criminal prosecution. The critical analysis is subject to the widespread position in the science of criminal procedure that the forms of criminal prosecution are suspicion and accusation. This point of view is based on the conclusion that the content of criminal prosecution varies depending on the degree of proof of the guilt of the person subject to criminal prosecution. Concerning compliance with the principle of adversarial parties, the theoretical position is also evaluated, according to which one of the forms of criminal prosecution is conviction. The question of the grounds for differentiating the forms of criminal prosecution is studied. Purpose: the confirming the unified nature of the criminal prosecution carried out during the pretrial proceedings, regardless of the procedural position of the person accused of committing the crime. Methods: the paper uses the general scientific methods of analysis and synthesis, a systematic approach, as well as specific scientific methods: legal interpretation and logical-legal. The methodological framework was the dialectical method. Results: the study of the common position in the science of criminal procedure, according to which criminal prosecution at different stages of its implementation consistently takes the forms of suspicion and accusation, showed its inconsistency. From the standpoint of philosophy, the content always has a determining value, and the form is always determined. Accordingly, to establish a change in the form of criminal prosecution, it is necessary to make sure that the content of this activity changes. However, the degree of proof of the person’s involvement in the crime is not reflected in the content of the accusatory activity, it remains the same. Therefore, suspicion and accusation do not form the independent forms of criminal prosecution. At the same time, the differentiation of the forms of criminal prosecution is possible, but on different grounds. Conclusions: the differentiation of the forms of criminal prosecution should be made depending on, first, the organization of procedural activities that determine the role and powers of the subject of criminal prosecution in the process of proof; secondly, the procedural status of the participant in the criminal process on the part of the prosecution and, thirdly, the content of the fact in issue.


2019 ◽  
Vol 7 (4) ◽  
pp. 809-812
Author(s):  
Natalia Yu. Zhilina ◽  
Esita E.Ganaeva ◽  
Marina L. Prokhorova ◽  
Denis N. Rudov ◽  
Irina V. Savelieva

Purpose: This article presents the authors’ analysis of the problem of determining the subject of a crime as a legal concept, and defining the legal characteristics of a person who has committed a crime by features that are necessary for criminal responsibility (individual, age, and responsibility). Methodology: The present study was based on a dialectic approach to the disclosure of legal phenomena using general scientific and private scientific methods. Considered the Convention on Rights of the Child1989; International Covenant on Civil and Political Rights "in 1966; and UN Standard Minimum Rules for Administration of Juvenile Justice. Result: It is noted that the theory of criminal law and criminal legislation of various legal systems, including Russia, associate criminal responsibility with the age of the subject of the crime. Based on the requirements of criminal law, the subject of a crime may not be any imputed person, but only having reached a certain age. Applications: This research can be used for universities and students in law. Novelty/Originality: In this research, the model of establishing age limits of criminal responsibility is presented in a comprehensive and complete manner.


2018 ◽  
Vol 9 (1) ◽  
pp. 210
Author(s):  
Nikita K. POPADYUK ◽  
Olga V. PANINA ◽  
Sergey G. EREMIN ◽  
Andrey I. GALKIN ◽  
Alexander A. SAVELYEV

Research of features of financial and legal incentives of investment activities in the regions. Methodological basis of the study raised issues were the following: general scientific methods of cognition generalization, analogy, analysis and synthesis, elaboration, comparison, logical method, etc. Conducted interdisciplinary analysis of literature and sources on stimulating investment activities, with particular emphasis given to the Institute financial and legal incentives. Formed the author's definition of the term ʼfinancial and legal stimulus of investment activity of regionsʼ. Studied types of financial and legal incentives of investment activities of the regions. Analyzed regional legislation and judicial practice on the subject of study places financial incentives in the legal field of regional legislation. Identified conflicts in the system of financial and legal incentives of investment activities of the regions. A proposal to optimize the preliminary control of the Prosecutor's offices of the legality of the investment legislation, in particular, the structure of which has different financial and legal incentives of investment activities in Russian regions.


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