scholarly journals From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger

2021 ◽  
Author(s):  
Ari-Matti Erjansola ◽  
Jukka Lipponen ◽  
Kimmo Vehkalahti ◽  
Hanna-Mari Aula ◽  
Anna-Maija Pirttilä-Backman
Keyword(s):  
Free Association ◽  
Corporate Identity ◽  
Three Dimensions ◽  
First Year ◽  
Brand Associations ◽  
First Year Students ◽  
Visual Identity ◽  
Initial Resistance ◽  
Quantitative Changes ◽  
The Individual

AbstractBrand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus has been on the visual traits of the logo and their effect on the reception process, whereas little attention has been paid to how the logo becomes part of the brand. This article narrows this research gap in investigating how a new logo is evaluated, how the perception evolves, and what underlying dimensions emerge from the reception process. We adopted a longitudinal free-association approach and followed the qualitative and quantitative changes in logo associations among first-year students at Aalto University as it was going through a merger accompanied with a radical visual-identity redesign. We show how the new logo faced initial resistance before it became a source of positive brand associations, and how it became anchored in the university´s corporate identity. We argue that logo evaluations span three dimensions: they may be congruent or incongruent with the disposition of the individual toward the change: they may be congruent or incongruent with the visual preferences of the individual; and they may be based on the visuals of the logo or on its identity-expressing capabilities.

The Benefits of Quantifying Qualitative Brand Data

2016 ◽  
Vol 58 (3) ◽  
pp. 421-450
Author(s):  
Kaleel Rahman ◽  
Charles S. Areni
Keyword(s):  
Brand Equity ◽  
Knowledge Creation ◽  
Qualitative Data ◽  
Reliability And Validity ◽  
Free Association ◽  
Serial Order ◽  
Three Dimensions ◽  
Innovative Approach ◽  
Association Strength ◽  
Brand Associations

Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation. Brand associations, a form of qualitative data, are common in measuring customer-based brand equity. The branding literature suggests that not all brand associations are equal. The strength, uniqueness and valence of brand associations need to be considered when assessing brand associations (Keller 1993). Although Keller's work is cited by many, no study has devised a method to quantify and integrate these three dimensions into a single index. This study provides an approach to address all three dimensions simultaneously. The approach first determines uniqueness of brand associations by coding associations into several mutually exclusive meaning categories. Then the serial order of free-association elicitation is used to assess association strength. The serial order, combined with a measure of valence, creates a quantification of open-ended brand associations called a ‘weighted valence index’ (WVI). In conclusion, the paper discusses the reliability and validity of the proposed measure.

scholarly journals Sourcebook update: intestinal smooth muscle contractility and autonomic control

2018 ◽  
Vol 42 (2) ◽  
pp. 311-320 ◽  
Author(s):  
Philip D. Langton
Keyword(s):  
First Year ◽  
Smooth Muscle Contractility ◽  
Gut Motility ◽  
First Year Students ◽  
Authentic Inquiry ◽  
Student Teams ◽  
Functional Antagonism ◽  
The Individual ◽  
Design Experiments

This laboratory practical requires first-year students to anticipate the effects of drugs active at cholinergic and adrenergic receptors on gut motility in order to design experiments during an authentic inquiry exercise. Rather than specifying a strict sequence of drug additions that aim to provide ideal demonstrations of pharmacological and physiological antagonism, I have instead designed switches into the drugs provided and set students, working in small teams, the task of identifying the switched drugs, an inquiry activity. To extend the teamwork aspect, laboratory reports were submitted by the student teams rather than individual students. Staff observed that discussions within the teams were stimulated by the inquiry-led nature of the practical. The quality of the laboratory reports submitted by teams were substantially improved over the individual reports submitted in previous years. (Students previously worked in teams, but simply followed a list of prescribed experiments and wrote individual reports.) Although, in conversation, teams of students had an improved understanding of the regulation of gut motility by the parasympathetic and sympathetic divisions of the autonomic nervous system and could readily distinguish between pharmacological and functional antagonism, no attempt was made to evaluate learning because the revision was triggered by the observed effect of a technical error and was not otherwise planned. It is likely that laboratory practicals, in general, would benefit from inclusion of inquiry.

Deeply Affecting First-Year Students' Thinking: Deep Approaches to Learning and Three Dimensions of Cognitive Development

2014 ◽  
Vol 85 (3) ◽  
pp. 402-432 ◽  
Author(s):  
Thomas F. Nelson Laird ◽  
Tricia A. Seifert ◽  
Ernest T. Pascarella ◽  
Matthew J. Mayhew ◽  
Charles F. Blaich
Keyword(s):  
Cognitive Development ◽  
Approaches To Learning ◽  
Three Dimensions ◽  
First Year ◽  
First Year Students ◽  
Deep Approaches To Learning

scholarly journals A Structural Equation Model for Analysis of Factors Associated with the Choice of Engineering Degrees in a Technical University

2013 ◽  
Vol 2013 ◽  
pp. 1-7 ◽  
Author(s):  
Antonio Hervás ◽  
Joan Guàrdia Olmos ◽  
Maribel Peró Cebollero ◽  
Roberto Capilla Lladró ◽  
Pedro Pablo Soriano Jiménez
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
New Technologies ◽  
Equation Model ◽  
First Year ◽  
First Year Students ◽  
Engineering Degree ◽  
First Choice ◽  
The Individual

Many different factors are taken into account by students when choosing a degree and university. Some of these are general considerations, such as the quality of the degree course (ratio of available places/places in first choice, cut-off mark, etc.), while others are subjective factors (e.g., friends doing the same course). This paper presents a partial multivariate model that considers the weight of the different variables linked to this decision, as identified in the bibliography. We analyzed four samples of first-year students (totaln=1790) from different engineering degree courses at the Universitat Politècnica de València (UPV) in the 2010-2011 and 2011-2012 academic years. All the students involved in the study had chosen this university and their courses as their first option. The overall effect shows that the structural model adjusts reasonably well to the different engineering courses analyzed. Similarly, the individual models for each engineering degree manage to identify the different effects involved. In the case of the engineering degree based on new technologies (ICT), the statistical effects are much greater and more statistically significant than in the other three branches of engineering considered. Social and individual factors were seen to have more impact on the choice of ICT degrees at the UPV.

scholarly journals Value Components of the Self-Image of Students of a Deontological Profile of Training at University

2020 ◽  
Vol 22 (2) ◽  
pp. 387-396
Author(s):  
Ye. V. Arshinova ◽  
M. A. Bilan ◽  
O. A. Braun ◽  
E. V. Yanko
Keyword(s):  
Educational Psychology ◽  
Value Orientations ◽  
The Self ◽  
Ethical Principles ◽  
First Year ◽  
First Year Students ◽  
Self Image ◽  
Mass Consciousness ◽  
The Individual ◽  
Senior Students

According to post-non-classical psychology, the values of mass consciousness act as a guideline for the moral behavior of the individual. This is especially important for a specialist whose work depends on the formation of professional and ethical principles of their personality. Deontological principles develop during training. The substantial characteristics of one’s self-image also develop at university. They approach the values of mass consciousness, which are the universal regulator of any form of human activity. The research featured the development of students' value orientations and the methods aimed at educating future deontology specialist. Such methods are usually based on post-non-classical psychology. Currently, this is the most important scientific matter in educational psychology. The article focuses on the temporal characteristics of the development of value components of the self-image in students of the deontological profile. The authors identified the main value components that characterize the development of moral and ethical principles in students at all stages of training. The values proved to undergo several changes during the learning process. Utilitarian and hedonistic values were most pronounced in first-year students and maintained their first rank positions until graduation. According to M. S. Yanitskiy’s value types of personality, senior students demonstrated the intermediate type. The authors registered a certain discrepancy between students' ideas about professional values and the actual values they chose. This contradiction must be resolved during the training period.

scholarly journals Socio-Psychological Training as a Tool for Correcting Antivital Experiences in First-Year Students

2021 ◽  
pp. 26-29
Author(s):  
Elena Victorovna Odinochkina
Keyword(s):  
Empirical Study ◽  
First Year ◽  
First Year Students ◽  
University Studies ◽  
Psychological Training ◽  
The Individual

The article discusses the approaches to understanding antivital experiences, their actualization in first-year students in the process of adaptation to university studies; an empirical study of the effectiveness of socio-psychological training, built taking into account the individual results of the diagnosis of antivital experiences and vitality, is analyzed.

scholarly journals Elements of Engagement for Successful Learning

2014 ◽  
Author(s):  
Amy Schweinle ◽  
Marcy Reisetter ◽  
Valerie Stokes
Keyword(s):  
Student Engagement ◽  
Sense Of Self ◽  
Life Goals ◽  
First Year ◽  
First Year Students ◽  
University Environment ◽  
Midwestern University ◽  
Interpretive Approach ◽  
The Individual ◽  
Positive Engagement

In this research we sought to understand student practices, beliefs, and behaviors that led to positive engagement on campus. More specifically, we studied student engagement as a function of the individual within the contexts of classroom and university environment using a basic interpretive approach. First year students from a medium-sized, public, Midwestern university participated in interviews on engagement, the classroom, university, and community contexts. Results suggest that both personality and a sense of self influence students' levels of engagement. Students who had identified life goals and who sought related activities and relationships made greater use of university resources and felt more engaged. We propose ways in which instructors and universities can make simple changes that may help enhance the experience of all students.

Deeply Affecting First-Year Students’ Thinking: Deep Approaches to Learning and Three Dimensions of Cognitive Development

2014 ◽  
Vol 85 (3) ◽  
pp. 402-432 ◽  
Author(s):  
Thomas F. Nelson Laird ◽  
Tricia A. Seifert ◽  
Ernest T. Pascarella ◽  
Matthew J. Mayhew ◽  
Charles F. Blaich
Keyword(s):  
Cognitive Development ◽  
Approaches To Learning ◽  
Three Dimensions ◽  
First Year ◽  
First Year Students ◽  
Deep Approaches To Learning

scholarly journals PERAN KEMANDIRIAN DAN KECERDASAN EMOSIONAL TERHADAP PENYESUAIAN DIRI PADA SISWA ASRAMA TAHUN PERTAMA SMK KESEHATAN BALI MEDIKA DENPASAR

2016 ◽  
Vol 3 (2) ◽  
Author(s):  
Ni Kadek Wulandari ◽  
I Made Rustika
Keyword(s):  
Emotional Intelligence ◽  
Boarding School ◽  
First Year ◽  
Intelligence Scale ◽  
First Year Students ◽  
Personal Adjustment ◽  
Students First ◽  
Beta Coefficient ◽  
The Individual

Personal Adjustment is a process which includes all the individual behavior and mental response in harmonize needs and demands in which it is derived from the inside of individual as well as from the environment. The ability in personal adjustment is needed to help the individual in facing many changes and demands from the environment. Personal adjustment is needed for first-year students in facing the school’s transition, especially for the students who proceed their education in a boarding school. Personal adjustment is affected by the ability in managing the emotion and mental readiness to solve a problem without a help from others. This research is aimed to explore the role of autonomy and emotional intelligence to the personal adjustment in the first-year boarding students. The subjects were 125 boarding students in grade X of SMK Kesehatan Bali Medika Denpasar. The instrument in the research were personal adjustment scale, autonomy scale and emotional intelligence scale. The results of multiple regression analysis showed the value of R=0,783 (p<0,05) and R2=0,613, which concluded that the personal adjustment and emotional intelligence conjunctly contributes as much as 61,3% to the personal adjustment in th first-year boarding students. Standardized beta coefficient of autonomy showed the value of 0,296 (p<0,05), which concluded that the autonomy contribute to the personal adjustment. Standardized beta coefficient of emotional intelligence showed the value of 0,541 (p<0,05), which concluded that the emotional intelligence contribute to the personal adjustment.Keywords: autonomy, emotional intelligence, personal adjustment, boarding students, first-year

scholarly journals Experiences in Different Activities: Temporal Dynamics and Construct Validity

2019 ◽  
Vol 24 (5) ◽  
pp. 47-57 ◽  
Author(s):  
K.G. Klein ◽  
D.A. Leontyev ◽  
V.Yu. Kostenko ◽  
E.N. Osin ◽  
O.A. Taranenko ◽  
...  
Keyword(s):  
Academic Success ◽  
Construct Validity ◽  
Psychological Health ◽  
Temporal Dynamics ◽  
First Year ◽  
Emotional States ◽  
First Year Students ◽  
Methodological Status ◽  
N 93 ◽  
The Individual

This study aims to clarify the methodological status of the category “activity experience”. A sample of the study consists of first-year students of a Moscow university. Study 1 (N = 104) attended by respondent aged 17 to 28 years (M = 18.30; SD = 1.40), 82% are female, and in study 2 (N = 93), aged 17 to 28 20 years old (M = 18.02; SD = 0.61), 55% are female. Study 2 includes three measurements of activity-related experiences with an interval of 10—15 days. We use the Activity-Related Experience Assessment (AREA), the Universal Perceived Locus of Causality Scale (UPLOC), the Responsibility Scale, and a brief version of the Psychological Health Continuum. The results of the study demonstrate that the activity-related experiences are neither personality traits, that are inherent in the individual regardless of situations, nor emotional states that change over time. Evidence of reliability, construct validity and criterion validity of the Activity-Related Experiences Assessment Scale is given. The measure of academic success is better predicted not by those experiences that are manifested during study activities, but those that arise along on the way to university. There is a slight effect of the influence of time on the measure of effort.

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