Beyond instrumentalism

2016 ◽  
Vol 3 (1) ◽  
pp. 95-112 ◽  
Author(s):  
Sun Xiaofei

The Chinese domesticating translation norms and Sino-centric values have been historically dominating print media translation in China, hindering the introduction of foreignness in the form of written text. Recent Sino-centric values in the Chinese translation field further hamper the introduction of foreign translation study methods. In this context, this paper looks at the non-localization strategy of Apple’s official websites; this strategy produces original English texts, such as iPhone, on the target website. It verifies the point that this strategy could effectively give foreignizing and challenging exceptions to how texts have been traditionally domesticated in China with strategies that sit in line with Chinese translation norms. That is to say, characterized by industrial natures of localization, internationalization and digital media, the implementation of non-localization strategy and the display of highly foreign non-localized texts on the Chinese site are almost under the control of source website owner, i.e. Apple Company. This non-localization strategy, therefore, has a foreignizing impact on the Chinese translation norm, due to its source-driven and digital-media based industrial nature. The cultural study of localization is necessary, as it greatly transcends instrumentalism, which could have implications on mainstream translation studies.

Publications ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 28
Author(s):  
Jon Ander Garibi ◽  
Alvaro Antón ◽  
José Domingo Villarroel

The present study examines a sample of 220 pieces of news related to human evolution, written in Spanish and published over a period of two years, both in digital and print media. The aim of this study is to assess the rigor and coherence of the information in the news in our sample with scientific knowledge on the theory of evolution. To this end, errors and the incorrect use of concepts related to biological evolution are identified, classified according to criteria resulting from the review of previous studies, and finally, the frequency of errors identified in news published in print media is compared with that identified in digital media. The results presented allow us to highlight the significantly high frequency of errors in the news analyzed and the most frequent error categories. Results are discussed within the frame of the important role that scientific journalism plays in the processes of knowledge dissemination, in this case, related to human evolution.


Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 21
Author(s):  
Elias Benny Alricoh ◽  
Sinta Paramita ◽  
Nigar Pandrianto

Technology is developing rapidly, technology products are created to provide convenience to the community, which is new media. When through the development of technology, the spread of comics is also widely spread, comics that were originally using print media are now developing using digital media. To disseminate comic content, digital comic authors now using social media to promote their comics to a large extent. So digital comic authors need a strategy to disseminate digital comic content, attract readers, and get collaborative offers to raise their name. In this research the authors used a descriptive qualitative analysis method, to find out the strategies used by Ghosty's comic authors in spreading, and raising their names. The author collected data by interviewing the author of Ghosty's Comic, and his friends at once readers to get the data needed in this research. The results of this reserach illustrate that it is important to use strategies to create interesting digital comic content so that the Ghosty's comics can get collaborations such as Tokopedia, Orang Tua Group, Line Webtoon.Teknologi berkembang dengan pesat, banyak produk teknologi diciptakan untuk memberikan kemudahan pada masyarakat, salah satunya adalah media baru. Saat melalui perkembangan teknologi medium penyebaran komik juga meluas, komik yang semula menggunakan media cetak kini berkembang menggunakan media digital. Untuk menyebarkan konten komik, pengarang komik digital kini menggunakan media sosial untuk mempromosikan komiknya ke kalangan yang luas. Maka pengarang komik digital memerlukan sebuah strategi untuk melakukan penyebaran konten komik digital, menarik pembaca, dan mendapatkan tawaran kolaborasi untuk membesarkan namanya. Pada penelitian ini penulis menggunakan metode kualitatif deskriptif analisis,  untuk mengetahui strategi yang digunakan pengarang komik Ghosty’s dalam menyebarkan, dan membesarkan namanya. Penulis mengumpulkan data dengan melakukan wawancara dengan pengarang komik Ghosty’s, dan teman sekaligus pembacanya untuk mendapatkan data yang diperlukan dalam penelitian ini. Hasil dari penelitian ini menggambarkan bahwa pentingnya menggunakan strategi untuk membuat konten komik digital yang menarik sehingga dengan besarnya nama komik Ghosty’s bisa mendapatkan kolaborasi seperti Tokopedia, Orang Tua Group, Line Webtoon.


2020 ◽  
Author(s):  
Isabel Baumann ◽  
Rebecca Jaks ◽  
Dominik Robin ◽  
Sibylle Juvalta ◽  
Julia Dratva

Abstract BackgroundDigital media are increasingly abundant and being used to seek health information. To date, very little is known about parental seeking behaviour for child health information outside of English-speaking and Nordic countries. Our study “Digital parental counsellors” examines how parents search for health information in digital media, print media and among personal contacts, distinguishing between the search for information about general child health and development and child’s acute illness, and comparing information seeking behaviour by disability status of the child.MethodsA questionnaire was sent to 2573 parents (response rate: 30%) to a population-based sample of parents with children aged 0–2 years (N = 769). We developed a frequency score of use of different information sources and conducted bivariate and multivariate linear regression analyses to describe parental search behaviour and the association with child’s disability status.ResultsThe sample consists of 88% mothers (mean age: 35.7 years SD 4.33). Children’s mean age is 16 months (SD 7.1), 49% of the children are female and 6% have a disability. Parents use digital media significantly more frequently to search for information about general health and development questions than about an acute child’s illness (p < 0.001). In case of acute child’s illness, parents refer to their paediatrician, family members and other personal contacts significantly more frequently than other information sources (p < 0.001). The use of digital media and personal contacts does not significantly vary between parents with and without a disabled child, whereas the use of print media does (p < 0.02). Moreover, irrespective of disability, 45% of parents resort to the Internet prior to a paediatric visit and 27% after a visit when a visit did not answer all questions.ConclusionsDespite the high prevalence of digital media, personal contacts are still the most frequent health information resource for parents with young children. Parents combine all information resources (online, print, personal network) to improve their understanding or check the validity of information received regarding their child’s health. It is thus of utmost importance, that the increasingly accessed digital information parents search for is correct, understandable and addresses parent’s concerns.Trial registration:BASEC Req-2017-00817 (30 October 2017)


Author(s):  
Rachel Baarda

Digital media is expected to promote political participation in government. Around the world, from the United States to Europe, governments have been implementing e-government (use of of the Internet to make bureaucracy more efficient) and promising e-democracy (increased political participation by citizens). Does digital media enable citizens to participate more easily in government, or can authoritarian governments interfere with citizens' ability to speak freely and obtain information? This study of digital media in Russia will show that while digital media can be used by Russian citizens to gain information and express opinions, Kremlin ownership of print media, along with censorship laws and Internet surveillance, can stifle the growth of digital democracy. Though digital media appears to hold promise for increasing citizen participation, this study will show that greater consideration needs to be given to the power of authoritarian governments to suppress civic discourse on the Internet.


Author(s):  
Angela Krewani

In this chapter, I explore the media coverage of the Arab Spring and the reactions of Western media communities. Focusing on interactive documentaries and websites, this chapter clearly demonstrates to what extent media bring about individualized coverage to major events. Digital media especially have merged with cartographic competencies to provide topical information. Compared to the informational range of classic print media and television, these digital platforms and digitally distributed art forms create new and interactive forms of media participation.


Babel ◽  
2004 ◽  
Vol 50 (4) ◽  
pp. 332-345 ◽  
Author(s):  
Chunshen Zhu

Abstract The paper begins with an observation of the paradoxical status of Chinese as a lesstranslated source language but a much-translated target language, and that of Chinese translation studies as a much studied subject in China but a little-noted branch of translation studies in the world. It then analyzes the implications of the two current conceptions of Chinese translation studies: either (1) as a self-contained system of "translation studies in China", with China construed as a geopolitical body; or (2) as an open system of "Chinese language/culture-related translation studies", with the Chinese as a nation, a linguistic and cultural entity in an anthropological sense. It points out that the fi rst, exclusive conception has for too long kept Chinese translation studies from advancing a positive engagement with translation studies in other traditions, encouraging polarization of Chinese and non-Chinese translation studies into two opposite systems; while the second, inclusive conception relates the discipline more closely to other fields of Chinese-related academic study in the world, as well as translation studies in other languages/cultures. As such, Chinese translation studies, alongside an "applied" parallel which is more language-specific and practice-oriented, represents a linguistically medium- and culturally area-restricted branch of Partial Translation Studies under Pure Translation Studies. To substantiate its argument, the paper shows how the two conceptions may have infl uenced the interpretation of the time-honoured tenet of faithfulness-accessibility-elegance in Chinese translation studies for its conceptual sensibility and explanatory power. Résumé L’article commence par souligner le statut paradoxal du chinois, qui est une languesource moins traduite mais une langue-cible frequemment traduite, et dont les etudes de traduction chinoises constituent un sujet frequemment etudie en Chine mais une section peu cotee de la traductologie dans le monde. Il analyse ensuite les implications des deux conceptions actuelles de la traductologie chinoise : soit (1) un systeme independant de traductologie en Chine., la Chine etant consideree comme un organe geopolitique ; soit (2) un systeme ouvert d’etudes de traduction liees a la langue et a la culture chinoises., les Chinois etant une nation, une entite linguistique et culturelle au sens anthropologique du terme. Il montre que la premiere conception exclusive a trop longtemps empeche la traductologie chinoise d’avancer un engagement positif avec les etudes de traduction dans d’autres traditions, en encourageant la polarisation de la traductologie chinoise et nonchinoise en deux systemes opposes ; tandis que la seconde conception inclusive rapproche la discipline plus etroitement d’autres domaines d’etudes academiques liees au chinois dans le monde, ainsi que des autres etudes de traduction dans d’autres langues et cultures. En tant que telle, la traductologie chinoise, a cote d’un parallele .applique. qui est plus specifique a la langue et oriente vers la pratique, represente un moyen linguistique et une branche culturellement limitee a un domaine d’etudes partielles de traduction dans les etudes de traduction pures. Pour etayer son argument, l’article montre comment les deux conceptions peuvent avoir influence l’interpretation du principe, consacre par l’usage, de la fidelite — accessibilite — elegance dans la traductologie chinoise pour sa sensibilite conceptuelle et son pouvoir explicatif.


2020 ◽  
Vol 9 (2) ◽  
pp. 127-134
Author(s):  
Bella Dwi Syahputri Ispriadi ◽  
Devy Anggita Putri ◽  
Prahasti Ken Dewani

Abstract. This article discusses the existence of print media during the Covid-19 pandemic. Now, many printed media have lost their readership significantly. The Covid-19 pandemic has become a disruption that has a negative impact on the print media industry. People choose to switch to digital media because it is easy and the information they need is faster. Changing the media used in conveying information will certainly have an impact on the future of the media itself. When the turnover of print media decreases, the print media company will go bankrupt / close and lay off employees and cut employee salaries. The method used in this article uses a qualitative descriptive approach by using a research procedure according to the latest available facts to solve a problem regarding the existence of print media during the Covid-19 pandemic. Based on the data obtained, it is explained that from 434 print media throughout January to April 2020, 71 percent of print media companies experienced a decrease in turnover of 40 percent when compared to the same period in 2019. Based on the data above, it can be seen that a decrease in media existence print during the COVID-19 pandemic. This decline certainly had an impact on the business turnover of advertisers, which resulted in a decrease in advertising budgets on various media platforms.Keywords: Covid-19, Existence, Print Media, PandemicAbstrak. Artikel ini membahas tentang eksistensi media cetak pada masa pandemi Covid-19. Saat ini, amat banyak media cetak yang kehilangan para pembacanya secara signifikan. Pandemi Covid-19 ini sudah menjadi disrupsi yang berdampak negatif bagi para industri media cetak. Masyarakat memilih beralih ke media digital karena mudah dan informasi yang dubutuhkan lebih cepat. Berubahnya media yang digunakan dalam penyampaian infromasi tentu akan memberikan dampak pada masa depan dari media itu sendiri. Ketika omzet media cetak turun maka perusahaan media cetak akan mengalami bangkrut/tutup serta terjadi pemecatan pegawai dan  pemotongan gaji karyawan. Metode yang digunakan dalam artikel ini dengan menggunakan pendekatan deskriptif kualitatif dengan menggunakan sesuatu tata cara riset sesuai fakta-fakta yang terdapat terbaru untuk memecahkan sesuatu permasalahan mengenai eksistensi media cetak pada masa pandemi Covid-19. Beradasarkan data yang diperoleh menjelaskan bahwa dari 434 media cetak disepanjang bulan Januari hingga bulan April 2020, terdapat 71 persen perusahaan media cetak mengalami suatu penurunan omzet dari 40 persen bila dibandingkan dengan periode yang sama pada tahun 2019. Bedasarkan data diatas maka dapat dilihat penurunan eksistensi media cetak selama pandemi covid 19. Penurunan ini tentunya berdampak pada omzet usaha dari para pengiklan mengalami penurunan yang mengakibatkan anggaran iklan pada berbagai platform mediapun menjadi semakin berkurang.Kata Kunci: Covid-19, Eksistensi,Media Cetak, Pandemi


Author(s):  
Jon Ander Garibi ◽  
Alvaro Antón ◽  
José Domingo Villarroel

The present study examines a sample of 220 pieces of news related to human evolution, written in Spanish and published over a period of two years, both in digital and print media. The aim of this study is to assess the rigour and coherence of the information in the news in our sample with the scientific knowledge on the Theory of Evolution. To this end, errors and the incorrect use of concepts related to Biological Evolution are identified; classified according to criteria resulting from the review of previous studies and finally, the frequency of errors identified in news published in print media is compared with that identified in digital media. The results presented allow us to highlight the significantly high frequency of errors in the news analysed and the most frequent error categories. Results are discussed within the frame of the important role of dissemination of information played by scientific journalism in the processes of knowledge dissemination, in this case, related to human evolution


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