The Twittering Presidents

Author(s):  
Peter Wignell ◽  
Sabine Tan ◽  
Kay L. O’Halloran ◽  
Kevin Chai

Abstract This paper uses a Systemic Functional Multimodal Discourse Analysis (SF-MDA) approach to analyse tweets from the Twitter accounts of Presidents Barack Obama (@Barack Obama) and Donald Trump (@realDonaldTrump). The tweets were posted during the last nine months of President Obama’s effective presidency and the first nine months of President Trump’s presidency. The tweets are analysed using automated text analysis which is interpreted through an SF-MDA lens, supplemented by manual analysis. The analysis examines ideational and interpersonal emphasis in the tweets with the aim of showing how the composition and content construct a view of how each president and his presidency are presented to the public. The findings suggest marked contrasts in presidential style with President Trump foregrounding the interpersonal while President Obama foregrounds the ideational. Where President Trump presents as self-promoting, autocratic, opinionated and igniting discord in his tweets, President Obama presents as democratic, moderate, restrained and seeking social harmony.

2019 ◽  
Vol 17 (02) ◽  
pp. 433-452 ◽  
Author(s):  
Miles M. Evers ◽  
Aleksandr Fisher ◽  
Steven D. Schaaf

Does President Trump face domestic costs for foreign policy inconsistency? Will co-partisans and opposition-partisans equally punish Donald Trump for issuing flippant international threats and backing down? While the president said he could “stand in the middle of Fifth Avenue and shoot somebody” without losing voters, the literature consistently shows that individuals, regardless of partisanship, disapprove of leaders who jeopardize the country’s reputation for credibility and resolve. Given the atypical nature of the Trump presidency, and the severe partisan polarization surrounding it, we investigate whether the logic of audience costs still applies in the Trump era. Using a unique experiment fielded during the 2016 presidential transition, we show that Republicans and Democrats impose equal audience costs on President Trump. And by varying the leader’s identity, between Donald Trump, Barack Obama, and “The President,” we demonstrate that the public adheres to a non-partisan logic in punishing leaders who renege on threats. Yet we also find Presidents Trump and Obama can reduce the magnitude of audience costs by justifying backing down as being “in America’s interest.” Even Democrats, despite their doubts of Donald Trump’s credibility, accept such justifications. Our findings encourage further exploration of partisan cues, leader-level attributes, and leader-level reputations.


Author(s):  
Michael Alozie Nwala

The T-shirts and the slogans on them are used to achieve different discourse and communicative themes. The T-shirts help to describe people, events, positions and situations. This article written the confines of the theoretical framework of multimodal discourse analysis and the qualitative design, investigates five different types of T-shirts. The T-shirts and the inscriptions on them as exemplified in the themes of readiness, position and desire, happiness and celebration, and protest are used to describe the wearers, address situations and pass information to the public. The paper therefore concludes that T-shirts and the slogans scripted on them perform different types of illoucutionary actions which cause different forms perlocutionary reactions Key Words: T-shirts, slogans, themes, multimodal, cloth; communication


2020 ◽  
Vol 3 (2) ◽  
pp. 57-66
Author(s):  
Rosy Michelle Peña Chan

Most of the time, the opinion that people have regarding immigrants is based on what media, press, and news offer to the public. The music video “Paper Planes” by MIA demonstrates some of the stereotypes that society has for people according to their identity, and the singer represents it with the most outstanding characteristics of the minority groups in America. To conduct a more in-depth analysis of the music video and lyrics of MIA, I will provide an interpersonal multimodal discourse analysis. The analysis is based on the theories proposed by Halliday (1978) on systemic functional linguistics and Machin (2010) for the visual semiotic framework. The results demonstrate how the discourse used in the song transmits the perspectives people create regarding immigrants and perpetuate them.


2012 ◽  
Vol 45 (04) ◽  
pp. 648-650 ◽  
Author(s):  
Alfred G. Cuzán

In March 2009, at a time when President Obama was basking in the glow of the honeymoon with the public every new president enjoys, I asked, “Will Barack Obama be a one-term president?” What prompted me to pose so impertinent a question at so hopeful a time was that the Office of Management and Budget was projecting that that year the federal government would spend 28% of gross domestic product (GDP). This amounted to a 7% point increase compared to the previous year, the largest peacetime one-year jump since 1930. The most recent estimate for 2012 is that federal outlays will take up 24.3% of GDP, up 3.5% points since 2008. This is the second-largest peacetime increase from one election year to the next since 1880, edged out only by Franklin D. Roosevelt's first-term surge of 3.6% points.


2017 ◽  
Vol 73 (2) ◽  
pp. 241-250 ◽  
Author(s):  
Robert O. Freedman

During the second term of President Barack Obama, US-Israeli relations sharply deteriorated. After a positive visit by President Obama to Israel in March 2013, major disagreements erupted over the Israeli-Palestinian peace process, over the nuclear deal with Iran and, especially, over the construction of Jewish settlements in the Israeli-occupied West Bank. Making matters worse, personal recriminations crept into the Israeli-American dialogue on the disputes. While the two countries signed a major military assistance agreement in September 2016, Israeli settlement expansion after the election of Donald Trump as the US President in November 2016 led to a further deterioration of relations between the Obama Administration and Israeli Prime Minister Binyamin Netanyahu, which was demonstrated by the Obama Administration’s failure to veto a UN Security Council Resolution condemning Israeli settlements.


Author(s):  
Venti Wulan Sari

Advertisement is a persuasive media aimed at persuading and influencing the public. Every day, the advertisement can be found anywhere, such as in a newspaper, television, radio, and also magazine. Pantene is a shampoo product that is very famous especially among women. Its advertisement can be found almost in every media. In this research, the researcher aims to investigate how Pantene Indonesian ads verbally and visually represent the image of women with beautiful strong hair and the ads’ differences by means of Halliday’s transitivity system (2014) and Kress and van Leeuwen’s (2006) point of view. This research also focuses on what the differences signify. The research analyzes Pantene’s advertisements. The data taken for this research are the Pantene Indonesian ads, focusing on the ads that show their brand ambassadors. The results of this research show that Pantene Indonesian ads describe women with strong hair as something that is coveted by women in Indonesia. Similarly, in Pantene International ads, the figure of a woman with strong and beautiful hair is described as a beautiful woman. In the Pantene Indonesian advertisement, it can be seen that ads makers use the implicit persuasive method, whereas, in the International Pantene, the method is explicit declarative employed which can be seen by viewers directly. These differences verify the stereotypes attached to the Indonesian and International market, namely being communal and individual, respectively.


2018 ◽  

The article focuses on the analysis of the conceptual and communicative aspects of the 21st century US presidential discourse, which is influenced by the media and has the properties of the tabloid. Tabloid media are characterized by simplified content, they are overwhelmed by emotions, often focused on aggression. The phenomenon of tabloidization, simplification and stereotyping of contemporary US culture can be seen in the public discourse of presidents George W. Bush (junior), Barack Obama, Donald Trump. The most prominent tabloid characteristics of the presidential discourse are simplicity and stereotypical information, the use of manipulative and imposing strategies, high emotionality, engagement with the audience, a combination of colloquial and literary vocabulary, stylistic hybridization. The taboid presidential discourse is intended to facilitate citizens' reactions, manipulate their consciousness and passions, transform their worldviews and value systems, and thus stimulate the implementation of the actions imposed in the discourse.


2020 ◽  
Vol 20 (2) ◽  
pp. 168
Author(s):  
Mohamed Hassanien Abdel Ghany Hassan Elsanhoury

<p><em>This paper investigates the different verbal and non-verbal meaning making resources manifested in the speeches of Akron, Ohio and Phoenix, Arizona delivered by Donald Trump during his presidential campaign in 2016.  The way verbal and non-verbal resources combine or interact intersemiotically unravels how Donald Trump attempts to affect his audience and reveal his populist leadership. For that end, the researcher carried out an analysis that is divided into two sections. Section one is devoted to a ‘themes’ analysis to isolate the overarching themes and illuminate the major topics addressed by President Donald Trump to seek his audience’s support. Section two follows SF-MDA which relies on Halliday’s systemic functional linguistics (Halliday, 1978, 1994; Halliday &amp; Matthiessen, 2004/2014) for the analysis of verbal meaning- making resources and Kress and Van Leeuwen’s visual grammar (1996/2006) for the analysis of non-verbal resources. The analysis reveals that both verbal and non-verbal meaning-making resources, in terms of representational, interactive and compositional meanings, work intersemiotically to deliver a full account of meaning and unravel Donald Trump's populist leadership.</em></p>


2020 ◽  
Author(s):  
Ger Rijkers
Keyword(s):  

With the aid of the Nexis Uni database of newspaper, magazine and online articles, an analysis was made of Beatles songs associated with either Barack Obama or Donald Trump. The Beatles song most often associated with Donald Trump is "Helter Skelter", for Barack Obama this is "All Together Now"


Sign in / Sign up

Export Citation Format

Share Document