Memories and semiotic resources in place-making

2021 ◽  
Author(s):  
Nhan Phan
Keyword(s):  
Linguistic Landscape ◽  
Place Making ◽  
Local Resident ◽  
Activity Spaces ◽  
Semiotic Resources

Abstract This paper explores how semiotic resources are used to build individuals’ place-making during a walk around the Old Quarter in Hanoi, Vietnam. Using Lefebvre’s (1991) spatial triad as the perceived, the lived and the conceived, the paper uses a case study of a local participant and myself to consider how our differing perspectives affect place-making. I show how the local resident makes meaning using perceived resources in the here-and-now as backdrops for the lived, presented via his recounting of memories of activity spaces. I then contrast how these memories differ from the researcher’s place-making, where the conceived affects how I perceive the significance of visual resources on signs in the here-and-now. The study shows the value of Lefebvre’s (1991) triad for explaining the conflicting generalisations researchers have made about the nature of what is seen in the linguistic landscape or about the roles played by linguistic landscape in defining place.

Commodification or shared ownership? A case study of Chinese communities in the linguistic landscape of Bendigo

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Xiaofang Yao
Keyword(s):  
Linguistic Landscape ◽  
Community Members ◽  
Heritage Sites ◽  
Landscape Studies ◽  
Semiotic Resources ◽  
Institutional Forces ◽  
Field Notes ◽  
Lived Spaces ◽  
Shared Ownership

Abstract Current linguistic landscape studies of tourism are primarily concerned with the commodification of languages, and less attention is focused on ownership discourses that are constructed in tourist spaces through varied semiotic resources. This study employs a spatial perspective to analyse commodification and ownership in the linguistic landscape of Bendigo, Victoria, Australia, focusing on how these discourses materialise in the conceived, perceived, and lived spaces through the semiotic resources of Chinese communities. Built on a comprehensive dataset of photographs, field notes, interviews, and archived materials, this study reveals the agency of Bendigo’s Chinese community members, who claim ownership of semiotic resources despite the institutional forces seeking to commodify Chinese cultural heritage for tourist consumption. Examination of Chinese heritage sites demonstrates the possibility of shared ownership of Chinese semiotic resources among Chinese and non-Chinese residents in an Australian cultural tourism context. This balancing act of commodification and ownership constitutes a critical part of the lived experiences of Chinese communities in today’s era of mobility and globalisation.

Complexity perspectives on linguistic landscapes

2016 ◽  
Vol 2 (1) ◽  
pp. 1-25 ◽  
Author(s):  
Josep Soler-Carbonell
Keyword(s):  
Complexity Theory ◽  
Significant Degree ◽  
Linguistic Landscape ◽  
Landscape Studies ◽  
Semiotic Resources ◽  
Scalar Analysis

Linguistic landscape studies (LLS) have become popular tools to investigate multilingual settings; yet they often lack theoretical elaboration. This paper tries to contribute to filling this gap by combining the postulates of complexity theory with the concept of ‘scale’. Taking Tallinn as a case study, I conceptualise scales as nodes of complexity, dynamically produced and reproduced by the inter-connection of different agents in interaction. The results show a significant degree of language heterogeneity in Tallinn’s LL, but one that adopts different forms in different places, something that indexes the diverse types of mobility in those settings. What appears as multilingual messiness becomes logically coherent when we look at how different semiotic resources are mobilized to co-construct different scalar frameworks. In conclusion, it is argued that a scalar analysis informed by a complexity perspective can be beneficially exploited for theoretical and methodological purposes in LLS.

scholarly journals When Housing and Communities Were Delivered: A Case Study of Post-Wenchuan Earthquake Rural Reconstruction and Recovery

2021 ◽  
Vol 13 (14) ◽  
pp. 7629
Author(s):  
Haorui Wu
Keyword(s):  
Built Environment ◽  
Wenchuan Earthquake ◽  
Place Making ◽  
Sustainable Rural Development ◽  
Residential Communities ◽  
Social Settings ◽  
Disaster Survivors ◽  
Two Phases

This study contributes to an in-depth examination of how Wenchuan earthquake disaster survivors utilize intensive built environment reconstruction outcomes (housing and infrastructural systems) to facilitate their long-term social and economic recovery and sustainable rural development. Post-disaster recovery administered via top-down disaster management systems usually consists of two phases: a short-term, government-led reconstruction (STGLR) of the built environment and a long-term, survivor-led recovery (LTSLR) of human and social settings. However, current studies have been inadequate in examining how rural disaster survivors have adapted to their new government-provided housing or how communities conducted their long-term recovery efforts. This qualitative case study invited sixty rural disaster survivors to examine their place-making activities utilizing government-delivered, urban-style residential communities to support their long-term recovery. This study discovered that rural residents’ recovery activities successfully perpetuated their original rural lives and rebuilt social connections and networks both individually and collectively. However, they were only able to manage their agriculture-based livelihood recovery temporarily. This research suggests that engaging rural inhabitants’ place-making expertise and providing opportunities to improve their housing and communities would advance the long-term grassroots recovery of lives and livelihoods, achieving sustainable development.

scholarly journals La dimension pragmatico-discursive du français en contact

2014 ◽  
Vol 7 (1) ◽  
pp. 62-92 ◽  
Author(s):  
Martina Drescher
Keyword(s):  
Language Contact ◽  
African Country ◽  
Local Level ◽  
Direct Interaction ◽  
Linguistic Landscape ◽  
Methodological Issues ◽  
Local Contact ◽  
Medical Issues ◽  
Mitigation Technique

The aim of this paper is two-fold : First it argues for a stronger consideration of the pragmatic and discourse level in research on language contact. Secondly it contributes to the pragmatics of a specific regional variety of French, namely Cameroonian French. Starting with a picture of the complex linguistic landscape of this multilingual African country, the paper stresses the importance of the pragmatic and discourse level by raising some of the crucial theoretical and methodological issues that a broader, usage-based view on language contact has to cope with. First it suggests that pragmatic and discourse conventions may be influenced by the local contact languages and secondly it emphasizes that they may not be specific to a language, but be shared by a much larger and encompassing community of discourse. A case study of Cameroonian radio phone-ins where callers seek advice on medical issues points out some of these conventions. Here the participants establish a specific participation framework that avoids direct interaction between caller and expert while the host is set in as a mediator. This global mitigation technique then allows for quite direct realisations of the advice at a local level.

scholarly journals Multimodal Analysis of Innisfree’s Brand History

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 262-269
Author(s):  
Vanessa Velancia Prajogo ◽  
Setefanus Suprajitno
Keyword(s):  
Key Words ◽  
Market Share ◽  
Common Method ◽  
Brand Identity ◽  
High Quality ◽  
Visual Mode ◽  
Multimodal Analysis ◽  
Semiotic Resources ◽  
Fierce Competition

Fierce competition in increasing market share growth prompts companies to strive to create a memorable brand identity. One common method adopted by some companies is using a video advertisement, which contains the message they want to convey about their product or brand. This message is intended to persuade people who see the advertisement to buy their product. In doing so, companies usually use the visual, linguistic, spatial and other semiotic resources, often referred to as a semiotic mode. Through the case study of Innisfree’s video advertisement “Brand History,” we analyze how Innisfree uses linguistic, spatial, and visual mode for creating a message that enables consumers to remember and to persuade them buy its product. Our findings show that the message in the video advertisement is that Innisfree is a beauty product that upholds nature as its ingredients, has high quality, and preserves the environment where it takes its ingredients. Key Words: Advertisement, Persuasion, Modes, Verbal and Non-verbal expressions.

Change and continuity in Hurstville’s Chinese restaurants

2021 ◽  
Author(s):  
Samantha Zhan Xu ◽  
Wei Wang
Keyword(s):  
Linguistic Landscape ◽  
Data Set ◽  
Landscape Studies ◽  
Chinese Restaurant ◽  
Temporal And Spatial ◽  
Restaurant Owners ◽  
Depth Interviews ◽  
Shed Light ◽  
Sydney Australia

Abstract This paper investigates the Linguistic Landscape of Chinese restaurants in Hurstville, a Chinese-concentrated suburb in Sydney, Australia. It draws on Blommaert and Maly’s (2016) Ethnographic Linguistic Landscape Analysis (ELLA) and Scollon and Scollon’s geosemiotics (2003). Our data set consists of photographs, Google Street View archives, and ethnographic fieldwork, in particular in-depth interviews with restaurant owners. This paper adopts a diachronic perspective to compare the restaurant scape between 2009 and 2019 and presents an ELLA case study of a long-standing Chinese restaurant. It aims to unveil the temporal and spatial relationships between signs, agents, and place, that demonstrate how a social and historical perspective in Linguistic Landscape studies of diasporic communities can shed light on the changes in the broader social context.

Sign-genres, authentication, and emplacement

2021 ◽  
Author(s):  
Jannis Androutsopoulos ◽  
Akra Chowchong
Keyword(s):  
Language Choice ◽  
Linguistic Landscape ◽  
Discourse Function ◽  
Multimodal Analysis ◽  
Semiotic Resources ◽  
The City ◽  
Secondary Signs

Abstract This paper asks how language and other semiotic resources are deployed in the semiotic landscape of Thai restaurants in the city of Hamburg, Germany. Based on detailed multimodal analysis of signage in twelve restaurants, this study draws on both established and underexplored topics in Linguistic Landscape scholarship, including the analysis of sign-genres, the distinction between communicative and symbolic functions of signs, the role of language choice in authenticating place, and the emplacement of signs in the semiotic landscape. A scheme for the classification of restaurant signs by discourse function and emplacement is proposed. The findings suggest that the analytical distinctions between inside and outside space as well as primary and secondary signs are useful for the study of restaurants and other commercial semiotic spaces.

scholarly journals Does Resident Participation in an Urban Regeneration Project Improve Neighborhood Satisfaction: A Case Study of “Amichojang” in Busan, South Korea

2018 ◽  
Vol 10 (10) ◽  
pp. 3755
Author(s):  
Eunae Jin ◽  
Woojong Lee ◽  
Danya Kim
Keyword(s):  
South Korea ◽  
Urban Regeneration ◽  
Probit Model ◽  
Neighborhood Satisfaction ◽  
Local Resident ◽  
Resident Participation ◽  
Demographic Groups ◽  
Gender And Age ◽  
The Relationship

One of the keys to successfully facilitating urban regeneration projects is to encourage resident participation, because participation produces more than just outcomes. However, few studies have examined whether the residents’ participation in urban regeneration projects also increases residents’ neighborhood satisfaction. Seeking to address this gap, our study examines the relationship between urban regeneration projects and residents’ satisfaction, focusing on ‘Amichojang’ in Busan, South Korea. We collect 292 valid survey data and then geocode them based on their specific home address to consider spatial characteristics of their residential locations. We also employ an ordered probit model to account for our dependent variable measured as a five-point Likert scale. Our empirical results show that resident participation in urban regeneration projects is positively associated with improvement of neighborhood satisfaction. This result suggests that encouraging local resident participation in urban regeneration projects is significant for the success of these projects. However, there exist gender and age differences in the relationship between participation and neighborhood satisfaction. Therefore, various programs that can encourage more participation in urban regeneration projects should be designed for different demographic groups.

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