scholarly journals Multimodal Analysis of Innisfree’s Brand History

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 262-269
Author(s):  
Vanessa Velancia Prajogo ◽  
Setefanus Suprajitno
Keyword(s):  
Key Words ◽  
Market Share ◽  
Common Method ◽  
Brand Identity ◽  
High Quality ◽  
Visual Mode ◽  
Multimodal Analysis ◽  
Semiotic Resources ◽  
Fierce Competition

Fierce competition in increasing market share growth prompts companies to strive to create a memorable brand identity. One common method adopted by some companies is using a video advertisement, which contains the message they want to convey about their product or brand. This message is intended to persuade people who see the advertisement to buy their product. In doing so, companies usually use the visual, linguistic, spatial and other semiotic resources, often referred to as a semiotic mode. Through the case study of Innisfree’s video advertisement “Brand History,” we analyze how Innisfree uses linguistic, spatial, and visual mode for creating a message that enables consumers to remember and to persuade them buy its product. Our findings show that the message in the video advertisement is that Innisfree is a beauty product that upholds nature as its ingredients, has high quality, and preserves the environment where it takes its ingredients. Key Words: Advertisement, Persuasion, Modes, Verbal and Non-verbal expressions.

Eco-Innovation Enablers and Typology in Green Furniture Manufacturing

2015 ◽  
pp. 416-431 ◽  
Author(s):  
Yudi Fernando ◽  
Muhammad Shabir Shaharudin ◽  
Wah Wen Xin
Keyword(s):  
Data Collection ◽  
Market Share ◽  
Business Practices ◽  
Case Study Method ◽  
Green Products ◽  
Business Sustainability ◽  
Furniture Manufacturing ◽  
Green Business ◽  
Fierce Competition

Fierce competition has forced firms to be more creative and innovative to increase market share. Differentiating between green products or services with conventional products or services is one of the ways for firms to improve their business sustainability. The objective of this chapter is to explore the eco-innovation enablers and design its typology to measure the current green business practices in industry. Although there are many well-documented enablers or practices of eco-innovation that have been researched, this chapter focuses on practices that contribute towards the successful adoption of eco-innovation by one SME in green furniture manufacturing. This chapter uses the case study method as a source of data collection. Eco-innovation typology has been found in this study to define the effort of green company by looking at the target of eco-innovation versus the mechanism of eco-innovation.

Ariel Egypt

2011 ◽  
pp. 205-217
Author(s):  
Ahmed Tolba
Keyword(s):  
Market Share ◽  
Marketing Strategies ◽  
The Past ◽  
Long Time ◽  
Market Leader ◽  
And Performance ◽  
Fierce Competition

This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the marketing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt.

Ariel Egypt

E-Marketing ◽  
2012 ◽  
pp. 507-519
Author(s):  
Ahmed Tolba
Keyword(s):  
Market Share ◽  
Marketing Strategies ◽  
The Past ◽  
Long Time ◽  
Market Leader ◽  
And Performance ◽  
Fierce Competition

This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the marketing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt.

Eco-Innovation Enablers and Typology in Green Furniture Manufacturing

2019 ◽  
pp. 379-394
Author(s):  
Yudi Fernando ◽  
Muhammad Shabir Shaharudin ◽  
Wah Wen Xin
Keyword(s):  
Data Collection ◽  
Market Share ◽  
Business Practices ◽  
Case Study Method ◽  
Green Products ◽  
Business Sustainability ◽  
Furniture Manufacturing ◽  
Green Business ◽  
Fierce Competition

Fierce competition has forced firms to be more creative and innovative to increase market share. Differentiating between green products or services with conventional products or services is one of the ways for firms to improve their business sustainability. The objective of this chapter is to explore the eco-innovation enablers and design its typology to measure the current green business practices in industry. Although there are many well-documented enablers or practices of eco-innovation that have been researched, this chapter focuses on practices that contribute towards the successful adoption of eco-innovation by one SME in green furniture manufacturing. This chapter uses the case study method as a source of data collection. Eco-innovation typology has been found in this study to define the effort of green company by looking at the target of eco-innovation versus the mechanism of eco-innovation.

Benchmarking Technique in Lean Manufacturing (5s) Practice

2012 ◽  
Vol 59 (2) ◽  
Author(s):  
Baba Mohd Deros ◽  
Tan Jun ◽  
Mohd Nizam Abd Rahman
Keyword(s):  
Market Share ◽  
Lean Manufacturing ◽  
Low Cost ◽  
Business Success ◽  
Manufacturing Cost ◽  
High Quality ◽  
Manufacturing Firm ◽  
Quality Product ◽  
High Quality Product

In today’s competitive market, low cost production and high quality product could assists manufacturers to win new and maintain their existing customers thus gain bigger market share. Manufacturing cost is one of the key dominant factors towards achieving business success. As such, manufacturing firms are struggling to produce product with lowest manufacturing cost while at the same time maintaining their product quality. Lean manufacturing practice could be applied to lower the manufacturing cost and benchmarking technique to ensure on the implementation effectiveness. A case study was conducted in a small and medium manufacturing firm located in China. One of the lean manufacturing tools, i.e. 5S system was implemented in the production line of the case study company. For future reference, the present situation was studied prior to the 5S system implementation. Later, the result of the study was benchmarked against before, after and the best in class manufacturer. A framework was developed to guide the user during implementing the 5S system. The benchmarking result shows significant improvement in productivity and lower manufacturing cost after implementing the 5S system. The implementation of 5S system had created more comfortable workspace to production workers, standard procedures and method to produce the product. Therefore, it can be concluded, the 5S system was able to help the production workers to implement the lean manufacturing and benchmarking technique more effectively to bring additional advantages in producing lower cost and high quality product, which eventually helps the company to gain better market share.

scholarly journals Subtitling of Oprah’s Interview of Michael Jackson from a Multi-modal Approach

2016 ◽  
Vol 6 (4) ◽  
pp. 181
Author(s):  
Jieyu Chen
Keyword(s):  
Research Methodology ◽  
Linguistic Features ◽  
Modal Approach ◽  
Multimodal Analysis ◽  
Different Types ◽  
Semiotic Resources ◽  
Michael Jackson

<p> </p><p>This paper is about the introduction and use of Multimodal Analysis (MDA) as a research methodology in subtitling of audiovisual products. Its aim is to show the contribution of the MDA to the analysis of multi-semiotic resources in audiovisual products and their influences on the subtitling. Although many scholars have realized that audiovisual products employ different types of signs to create meanings, the focus remains primarily on their linguistic features. The paper elaborates on the theoretical and practical aspects of the MDA methodology, and provides a case study to show how the methodology works in the subtitling process of audiovisual products, in particular the subtitling of interviews. Finally, it concludes the paper with some suggestions for further research.</p><p><span style="font-family: Times New Roman;"><br style="font-family: Times New Roman;" /></span></p>

PELAKSANAAN HUKUM KEWARISAN ISLAM DI PENGADILAN AGAMA BANTEN

ALQALAM ◽  
2013 ◽  
Vol 30 (1) ◽  
pp. 158
Author(s):  
Yusuf Somawinata
Keyword(s):  
Key Words ◽  
Islamic Law ◽  
Survey Methods ◽  
Adopted Children ◽  
Inheritance Law ◽  
Library Research ◽  
The Ideal

This article aims at describing the obseroance of wasiat wajibah (compulsory bequeathment) in the Islamic court of Banten, analyzing the provision of the substitute heir and adopted children in the Compilation of  Islamic Law (KHI). In addition, the ideal laws to manage the innheritance rules in Indonesia. This article is library research by using doctrinal approach and using case study and survey methods. The data was, then, analyzed by using analytical descriptive and analytical correlative methods. The result showed that the observance of wasiat wajibah in the Islamic court of  Banten employed by judges is by using the Mawali Hazairin’s Doctrine. The criteria of the adoption of substitute heir and adopted children in the KHI is the attempts of Ulama and many judgees junst in giving legal justice and certainty to the society.   Key Words: Islamic Inheritance Law, Compilation of Islamic Law, Islamic court of  Banten

A Glimpse of Children's wear Market : Case Study on Marks & Spencer (London)

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Shelly Narula
Keyword(s):  
Market Share ◽  
Disposable Income ◽  
Birth Rates ◽  
Demographic Trend ◽  
Volume Recovery ◽  
Market Leader ◽  
Is Value

Children's wear clothing comprises of clothing, designed for children under the age of 14. It is a sector which despite of the pressure on disposable income, expects the market to be most resilient by volume. Parents are reluctant to cut back on Children's wear. Purchases are more need-driven and the market is value-driven, allowing for high volumes – supporting volume recovery. One major factor that will boost the Children's wear market is the current demographic trend towards higher birth rates. In 2010, the total UK market for Children's wear was valued at £5.91bn, increase by 6.5% from 2009. Further, Verdict Retail forecasts the Children's wear market to grow by meager 1.7% in 2012, underperforming total clothing due to lower inflation. This article highlights the findings of a case study on Marks & Spencer (Bond Street, London) a leading UK brand, whose market share, fell down considerably in the Children's wear Department. The suggestions and consultancy have been provided for the brand, to improve their market share in the changing and volatile environment which was once, a market leader in the Kids-wear segment in UK.

Heineken's Acquisition of Asia Pacific Breweries: Accounting for Business Combinations and Changes in Ownership Interests

2017 ◽  
Vol 32 (4) ◽  
pp. 101-127 ◽  
Author(s):  
Pearl Tan ◽  
Chu-Yeong Lim
Keyword(s):  
Market Share ◽  
Joint Venture ◽  
Interesting Case ◽  
Asia Pacific ◽  
Joint Control ◽  
Business Combinations ◽  
Final Offer ◽  
Control Premium ◽  
Joint Venture Partner

ABSTRACT On July 20, 2012, Heineken, a Dutch brewery offered S$5.125 billion (Singapore dollars; approximately US$4.1 billion) to buy Asia Pacific Breweries Ltd (APB; formerly, Malayan Breweries Limited) from its Singapore-based joint venture partner, Fraser and Neave, Limited. (F&N). At that point, Heineken and F&N had joint control over APB through the joint venture vehicle Asia Pacific Investments Pte Ltd (APIPL). Brewery business under the joint arrangement had moved on quite predictably from the time APB was formed in 1931. However, the calm changed to high drama when Thai Beverage, owned by one of Thailand's tycoons, made a bid for F&N and APB. Heineken was quick to respond by aggressively buying shares of APB, leading to a large control premium being paid in the final offer price. The bidding war was largely motivated by the Dutch and Thai beer giants, each wanting to own the iconic Tiger beer brand that was owned by APB and thus take control of APB's strong market share in the fast-growing market of Asia. The Heineken bid for APB presents an interesting case study regarding the motivations for acquisitions, the nature of control, and accounting for acquisitions. The case also presents rich issues in accounting for changes in ownership interests with and without gain of control.

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